Digital Media... How it works, how to teach it, how it can help you meet OFSTED requirements

1. Demystifying Digital Media
How it works, how to teach it, how it can help you
meet OFSTED requirements
Friday 8th March 2013
@brainstormdsgn #AskDanny uk.linkedin.com/in/brainstormdigital

2. A bit about me…
• Advising schools on how to attract pupils, engage with parents
and make learning fun through use of social media
• I do this through…..
• Training
• Developing a strategy and content
• Setting objectives and KPIs
• Ongoing mentoring, feedback and reporting
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3. Key Learnings
• How to combine digital technology with social media to make
learning fun
• What software is out there? How can it be used?
• How to network and collaborate with other teaching
professionals to ensure you follow best practice
• Information and resources to empower you and make you feel
more confident about technology
• Ensuring you have a social media policy that sets out clear
guidelines for your school
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4. Platforms we’ll cover
• Facebook
• Twitter
• Pinterest
• Google+
• LinkedIn
• LearningPool
• Edmodo
• …and a few other tools
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5. Why digital media?
• Visual / interactive media has a higher level of engagement
• Easy for both pupils and teachers to use
• Makes learning fun
• Engage pupils through collaboration
• Ability to monitor progress
• Online discussions can remove the situation of certain pupils
dominating a discussion whilst giving quieter or more
intimidated students the opportunity and encouragement to join
in
• It’s safe when used properly!
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7. Facebook facts
• Over 950 million users
• Popular for posting rich media: photo albums, videos etc…posts
featuring images generate 53% more likes
• The identity of the Facebook page administrator is hidden
• Privacy settings enable you to block obscenities as well as any
terminology you deem unfit for discussion
• Inappropriate posts can be removed
• Your page can be set to prevent pupils posting pictures
• It’s free!
• How your school could be utilising Facebook
- Create fun exercises on your Facebook posts
- Install “apps” on your page (there may be a charge)
- Engage with parents, involve with the pupils education
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8. Educational posts should be visual
wherever possible
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9. Post downloadable resources
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10. Get parents involved with pupils
education
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11. Apps for attracting fans, building
engagement and for educational
purposes
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12. By making digital media social,
pupils are encouraged to
collaborate (or compete!)
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13. Schools can use Apps to get
teachers more engaged
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14. Facebook security
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16. Twitter facts
• Over 500 million users
• Over 340 million updates posted per day.
• Profiles can be both branded and personal
• You can follow and communicate with anyone
(provided they don’t have a protected profile)
• Tweets and profiles can be easily searched. Network with other
teaching professionals - join in the conversation!
• Important for reputation management - see what people are
saying about your school!
• Stay safe - you can block and report malicious users
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17. Use keywords and #hashtags to
track relevant discussions
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19. www.pinterest.com
• A photo-sharing website that allows users to put together
collections of photos (and video).
• Launched in March 2010, grew to over 12 million users in under
2 years
• Has a mainly female audience
• Photos link back to the website they were sourced from
• Is the 4th largest driver of traffic worldwide
• It’s free!
• How your school should be using Pinterest
- Encourage pupils to post photo collections for a project
- Source infographics to aid your teaching
- Use your school page to distribute learning resources
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20. Pinterest will help personalise
your school
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21. Infographics are widely available -
making complex information
easier to absorb
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22. Teaching Central has a collection of
resources to help you plan ahead
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23. Pupils can create photo collections
around a specific theme
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24. www.google.com/+
• You can set up a groups, knowns as “communities” where you
can collaborate and share information
• Users can also hold video conversations, known as a hangout,
with their audience. Up to 9 people can join these conversations
• Hangouts can also be streamed via Youtube and embedded
within the user’s website
• Because it is integrated with Google’s search engine, it has the
potential to upstage both Facebook and Twitter. It currently has
400 million users, 235 million of whom are active monthly users
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25. “Hangouts” can include up to 9 delegates
and can be streamed
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26. Use Google Reader and Google
Alerts to source useful content
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27. LinkedIn facts
• Over 175 million users
• Often described as “Facebook for professionals”
• Contains both personal and company profiles
• Has groups where you can network with like-minded
professionals
• Has a high conversion rate. 2.74% of visits convert to leads
• How your school should be using LinkedIn
- Use the database to find other teaching professionals
- Network and brainstorm with them on LinkedIn groups
- Develop mutually beneficial partnerships
- Increase your visibility so that you can be found by others
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28. Make sure you are visible to others,
ensure your profile is complete!
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29. Groups enable you to brainstorm
and network with other
professionals as well as alumni
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30. Create your own LinkedIn group
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32. About www.learningpool.com
• Offer E-Learning courses to help governors and teaching
professionals follow best practice
• Used by over 300 organisations, over 700,000 served
• User friendly interface, learn in your own time
• Encourages governors and local authorities to share
information. As a result of this, their catalogue size has trebled
• Costs £89 per school per year
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33. The Learning Pool Environment
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35. What is www.edmodo.com ?
• A FREE social learning platform for teachers, students, and parents
• Has a similar user-interface to Facebook
• Provides teachers and students a secure place to connect, collaborate
and share content
• Teachers are also able to post grades, assignments and quizzes to
students
• Students can submit homework and view their grades and any
comments the teacher may have posted about their assignment.
• Teachers can also create polls and post topics for discussion among
the students
• Teachers can differentiate and individualize learning through the
creation of sub-groups within a course. After each course period is
completed; the teacher closes out the network and creates a new one
for the next course
• There are also iOS and Android apps available
• To prevent outsiders from joining school networks, Edmodo provides
special codes to schools and classes. These codes are given to
students and are necessary to join groups
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36. The Edmodo user interface
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37. Other tools
• www.edublogs.org Safe secure blog that can be used for
student blogging, facilitating discussions, class publications,
posting videos, podcasts and documents
• www.schooltube.com YouTube for schools. Due to its school
based nature it is not generally blocked by the school filters
• www.teachertube.com YouTube for teachers proving a great
resource for both lesson plans and actual lesson content.
Unfortunately it is also amass with adverts
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38. Do you have a social media policy
for your staff?
• Tone to be used (serious/playful/non-aggressive etc)
• Frequency of posts
• Where to source content from
• How complaints are dealt with and how quickly
• Acceptable contact with pupils and parents
• Infringement of copyright
• Avoiding conflicts of interest
• Rectifying mistakes
• Disclosing confidential information
• Not damaging the reputation of your school
Examples to follow:
• http://www.ibm.com/blogs/zz/en/guidelines.html
• http://shop.nordstrom.com/c/social-networking-guidelines
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39. Any questions?
• For more info, go to www.brainstormdesignltd.com/blog/
• Social Media for Schools - 1 day course takes place 25th April
www.brainstormdesignltd.com/schools - Attendees at EICE
receive a 25% discount
• Tweet me your questions. Include the hashtag #AskDanny to
follow the discussion
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