Social media? But were manufacturers!


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Why social media and manufacturing were made for each other.

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Social media? But were manufacturers!

  1. 1.  Why social media and manufacturing were made for each other Thursday 21st November 2012@brainstormdsgn
  2. 2. Using Twitter to discover as well as share the best ideas in your industry
  3. 3. Social is about people buying from people
  4. 4. Bios can be very personal
  5. 5. 50% of a company’s reputation is driven by the CEO’s reputation
  6. 6. Use social media to follow thought leaders…
  7. 7. …as well as influencers
  8. 8. Klout will help you identify key influencers
  9. 9. Use keywords to track relevant discussions
  10. 10. Use keywords to track others in the same industry as you
  11. 11. Hashtags enable you to track as well as participate in trending discussions
  12. 12. Attract a loyal audience on Twitter by informing….
  13. 13. ….educating….
  14. 14. ….and engaging with your followers
  15. 15. Twitter is a powerful tool for promoting CSR
  16. 16. Click on “connect” to see who is interacting with you
  17. 17. Growing your LinkedIn network in order to gain access to suppliers, clients and new markets
  18. 18. LinkedIn is 277% more successful at generating new leads compared to other social media platforms
  19. 19. What you say in your professional headline will influence your appearance in search results
  20. 20. Pay attention to your professional summary
  21. 21. Ensure you have recommendations from the right industries
  22. 22. Display relevant articles on your LinkedIn profile
  23. 23. Share videos that may help to educate your contacts
  24. 24. Share polls to engage with your audience
  25. 25. Share papers you have written
  26. 26. Search LinkedIn events you could be attending
  27. 27. Use your LinkedIn company page to send targeted status updates to your followers
  28. 28. You can set up the services page to display different products to different markets
  29. 29. The larger your LinkedIn network, the easier it is to get introduced to people you’d like to do business with
  30. 30. Use advanced searches to find other professionals
  31. 31. Once you have found a contact, there are a number of ways you can connect with them
  32. 32. LinkedIn also enables you to search by company
  33. 33. Your LinkedIn stats give you detailed info on who has viewed your profile
  34. 34. Having the LinkedIn App makes it easy to network with others in your industry
  35. 35. LinkedIn Signal enables you to search and monitor relevant discussions
  36. 36. Use LinkedIn groups and discussions to develop new client relationships
  37. 37. Group discussions enable you to network, brainstorm and do business with others in your industry
  38. 38. Open groups will attract people beyond your industry, but can sometimes attract spammers!
  39. 39. Closed groups ensure that only relevant contacts from your industry are members
  40. 40. Look at LinkedIn stats to determine if a group is right for you
  41. 41. By managing your own LinkedIn group, you have another avenue to engage with clients
  42. 42. Other social media tools
  43. 43. Use Pinterest to showcase manufacturing in action
  44. 44. Use Youtube to educate your audience about your products
  45. 45. Personalise your business by sharing interviews with senior executives
  46. 46. Set out social media guidelines that enable your staff to engage responsibly on social media