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LinkedIn	
Top	10	Tips	
Essen0als	&	Advanced	
Created	and	presented	by:	
Joyce	Sullivan	
SocMediaFin,	Inc.	
January	26,	2016	
@JoyceMSullivan		@SocMediaFin		@ProfJoyceSull
The Five Questions ~
①  Brand
②  Message
③  Audience
④  Tool
⑤  Journey
①  Who are you?
②  What do you have to say?
③  Who are you trying to reach
④  How do they want to be reached?
⑤  Once you connect, what’s your
plan?
@JoyceMSullivan
The	5	ques'ons℠-	with	your	answers	
1.	Who	are	you?	
2.	What	do	you	have	to	say?	
3.	Who	are	you	trying	to	
reach?	
4.	How	do	they	WANT	to	be	
reached?	
5.	Once	you	are	ready	to	
connect,	then	what?
The	5	ques'ons℠	
1.	Who	are	you?	
Employee,	business-line	owner,	
industry	execu0ve,	wealth	
manager,	private	banker	
2.	What	do	you	have	
to	say?	
Great	skills,	great	products,		
excellent	company	to	work	with,	
outstanding	service	
3.	Who	are	you	
trying	to	reach?	
Hiring	manager,	current	
customer,	new	customer,	
industry	leaders,	compe0tors
! 	Email	(home	or	work)	
! 	Voicemail	
! 	Phone	text	
! 	LinkedIn	
! 	TwiYer	
! 	LinkedIn	
! 	Facebook		
! 	In	Person	
! 	Other	public	or	private	messages	
The	5	ques'ons℠
4.	How	do	they	
WANT	to	be	
reached?	...	Or	
not.	
5.	Once	you	are	
ready	to		connect,	
then	what?	
What’s	your	plan?	
How	do	you	develop	meaningful	
connec0ons	while	naviga0ng	the	
world	of	online	
communica0ons?
Top Ten Essentials
①  Professional Photo 60%+ improved connection results
②  Functional Title improves search engine optimization (SEO)
③  Custom weblink your personal web site link / email footer
④  Connections 200+ = greater 1st 2nd 3rd connection depth
⑤  Photo Visibility Make available to Everyone
⑥  Summary Pick one: 1st or 3rd person voice
⑦  Education, Experience: The core of who you are
⑧  Awards, Publications: Unique and distinguishing
⑨  Interests Interests outside of work
⑩  Groups Leveraging group connections
LinkedIn – The Essentials
①  Name
②  Professional Photo
③  Functional Title
④  Background photo
⑤  Location
⑥  Industry
⑦  Custom weblink
⑧  Connections
⑨  Photo Visibility
⑩  Education
11  Experience
12  Summary
13  Endorsements
14  Recommendations
15  Awards
16  Publications
17  Patents
18  Interests
19  Groups
Adjusting what’s Under the Hood
Edit Your Profile
Hover cursor over
profile and the
‘pencil edit icon’ will
appear
Adjusting what’s Under the Hood
Edit Background
Hover cursor here:
‘Edit background’
will appear
Adjusting what’s Under the Hood
Edit Photo Visibility
Adjusting what’s Under the Hood
Edit Public Profile Visibility
Adjusting what’s Under the Hood
Public Profile Visibility
Adjusting what’s Under the Hood
Your Public Profile Settings
Now that you’ve got the essentials,
Here are TOP TEN tips for
- engaging
- sharing your voice
- getting introduced
- being generous
Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
Sharing Your Voice
2. Comment on an article and mention others
Include weblink to article; LinkedIn displays photo and beginning
of article; add your own comment above story for engagement
Sharing Your Voice
3. Share video, add your comment, invite others to
engage
Sharing Your Voice
4. Be generous. Share your connections’ successes
Sharing Your Voice
5. Publish a Post
LinkedIn’s blogging platform
Sharing Your Voice
6. Create your draft
Sharing Your Voice
6. Publish Your Article + Alert Your Connections
Warm Introductions
7. Mining Your 1st Degree Connections
for 2nd Degree Introductions
Advanced Tips
8. Use Keywords to Find 2nd Degree Connections in
your areas of interest
Advanced Tips
9. Set up Slideshare, Share your Presentations,
include in your LinkedIn Profile Sections
Slideshare presentation can be featured in your LinkedIn
http://slideshare.com/joycemsullivan
10. Be generous
- refer a friend
-write a recommendation
- share another’s post
- listen
- be kind
Do the next right thing
It comes full circle
~ the world is listening
~ they will remember your kindness
~ and will open doors for you
Social	Media	Strategy	
	Programs	
o 	Branding	–	personal	and	professional	
o 	LinkedIn	profile	branding	and	relaunches	
o 	Social	media	training	and	staff	development	
o 	Keynote	speaker	–	company	&	industry	events	
Visit us >	SocMediaFin.com	
@JoyceMSullivan			
https://youtu.be/1npHLVuyviE
Thank you!
LinkedIn:
http://linkedin.com/in/joycemsullivan
Twitter: @JoyceMSullivan
@SocMediaFin
@ProfJoyceSull
Instagram: @JoyceMSullivan
http://instagram.com/joycemsullivan
Slideshare:
http://www.slideshare.net/joycemsullivan
About.Me
http://about.me/joycemsullivan
Email:
info@socmediafin.com
@JoyceMSullivan
LinkedIn	
Top	10	Tips	
Essen0als	&	Advanced	
Created	and	presented	by:	
Joyce	Sullivan	
SocMediaFin,	Inc.	
January	26,	2016	
@JoyceMSullivan		@SocMediaFin		@ProfJoyceSull

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