Joyce Sullivan, SocMediaFin.com share her latest Top 10 LinkedIn Tips - Essentials and Advanced to Lee Hecht Harrison networking group. Topics include: Share a message, Write a post, Get Introduced, Be Generous!
2. The Five Questions ~
① Brand
② Message
③ Audience
④ Tool
⑤ Journey
① Who are you?
② What do you have to say?
③ Who are you trying to reach
④ How do they want to be reached?
⑤ Once you connect, what’s your
plan?
@JoyceMSullivan
6. Top Ten Essentials
① Professional Photo 60%+ improved connection results
② Functional Title improves search engine optimization (SEO)
③ Custom weblink your personal web site link / email footer
④ Connections 200+ = greater 1st 2nd 3rd connection depth
⑤ Photo Visibility Make available to Everyone
⑥ Summary Pick one: 1st or 3rd person voice
⑦ Education, Experience: The core of who you are
⑧ Awards, Publications: Unique and distinguishing
⑨ Interests Interests outside of work
⑩ Groups Leveraging group connections
7. LinkedIn – The Essentials
① Name
② Professional Photo
③ Functional Title
④ Background photo
⑤ Location
⑥ Industry
⑦ Custom weblink
⑧ Connections
⑨ Photo Visibility
⑩ Education
11 Experience
12 Summary
13 Endorsements
14 Recommendations
15 Awards
16 Publications
17 Patents
18 Interests
19 Groups
8. Adjusting what’s Under the Hood
Edit Your Profile
Hover cursor over
profile and the
‘pencil edit icon’ will
appear
9. Adjusting what’s Under the Hood
Edit Background
Hover cursor here:
‘Edit background’
will appear
14. Now that you’ve got the essentials,
Here are TOP TEN tips for
- engaging
- sharing your voice
- getting introduced
- being generous
15. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
16. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
17. Sharing Your Voice
1. Share an update
Create a status update to share with your 1st degree connections:
140+ characters intro with web links and connection mentions
18. Sharing Your Voice
2. Comment on an article and mention others
Include weblink to article; LinkedIn displays photo and beginning
of article; add your own comment above story for engagement
25. Advanced Tips
8. Use Keywords to Find 2nd Degree Connections in
your areas of interest
26. Advanced Tips
9. Set up Slideshare, Share your Presentations,
include in your LinkedIn Profile Sections
Slideshare presentation can be featured in your LinkedIn
http://slideshare.com/joycemsullivan
27. 10. Be generous
- refer a friend
-write a recommendation
- share another’s post
- listen
- be kind
Do the next right thing
It comes full circle
~ the world is listening
~ they will remember your kindness
~ and will open doors for you