Social media to sell to other businesses


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How can I use social media to sell to other businesses. The powerpoint slideshow to accompany the training seminar that took place on Monday 21st May 2012

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Social media to sell to other businesses

  1. 1. Using social media to sell to other businesses Monday 21 May 2012
  2. 2. Social media is…..“All forms of electronic communication (e.g. blogs, forums)through which users create online communities to shareinformation, ideas, personal messages, and other content(such as video)”“Think of social media as a telephone conversation that youcan hack into without breaking any laws”
  3. 3. Selling to other businesses is very different to selling to consumers
  4. 4. To update Twitter profile , click on “settings” and “profile”
  5. 5. Headshot or logo? It depends on your business!
  6. 6. Use your Twitter background to promote your other social media channels
  7. 7. Change your Twitter profile as events change. Use your profile to tell viewers a bit about yourself
  8. 8. Your Twitter profile does not only have to be about your core business
  9. 9. To find people to follow, click on “discover”. Twitter gives you a few options to find people QuickTimeª and a decompressor are needed to see this picture.
  10. 10. Use the Klout score to find out how influential your followers are
  11. 11. Click on your profile icon to access your lists
  12. 12. Save time and create saved searches for the keywords that are relevant to you
  13. 13. Hashtags are a great way to create and track topical discussions
  14. 14. Don’t sell on Twitter. Inform educate and engage QuickTimeª and a decompressor are needed to see this picture.
  15. 15. Tell your audience when others mention you!
  16. 16. You can now post images and youtube videos on Twitter
  17. 17. Don’t talk about yourself! Social media is about getting others to talk about you!
  18. 18. Tweets don’t only have to be about business. People are attracted to the person behind the tweets
  19. 19. Writing a manual retweet
  20. 20. There are numerous ways to complement people on Twitter QuickTimeª and a decompressor are needed to see this picture.
  21. 21. How to say the same thing twice on Twitter without repeating yourself QuickTimeª and a decompressor are needed to see this picture.
  22. 22. Click on settings button to add a new social network to Hootsuite
  23. 23. Add streams to Hootsuite so you can monitor Twitter activity
  24. 24. Scheduling tweets from Hootsuite
  25. 25. LinkedIn is 277% more successful than Facebook or Twitter in generating new leads
  26. 26. LinkedIn profile should include a professional headshot and subheading should explain how you add value
  27. 27. Your profile can include multiple positions
  28. 28. Ensure your recommendation requests are targeted towards the right industries
  29. 29. Avoid connecting with strangers. Focus on building up a network of contacts that know, like and trust you
  30. 30. Enhancements to your LinkedIn profile: Publications
  31. 31. Enhancements to your LinkedIn profile: Events
  32. 32. Enhancements to your LinkedIn profile: Video / Powerpoint
  33. 33. Enhancements to your LinkedIn profile: Portfolio display
  34. 34. Search LinkedIn events to find functions that potential clients may be attending
  35. 35. Speak more than one language? You could be targeting a much larger market!
  36. 36. Review your profile stats. What kind of audience are you attracting?
  37. 37. You can also create status updates for your company page
  38. 38. List your products & services on your company page
  39. 39. LinkedIn group discussions enable you to meet people both online and offline
  40. 40. LinkedIn makes it easy for you to set up your own group. Can be either open or closed
  41. 41. Many LinkedIn groups give you an opportunity to introduce your business:
  42. 42. Use advanced searches to find the people you’d like to do business with
  43. 43. Once you have found someone, there are a number of ways you can connect with them
  44. 44. LinkedIn also enables you to search by company
  45. 45. LinkedIn Ads enable you to target geographic areas,specific companies, and specific management tiers
  46. 46. The content on your blog will determine whether it should be part of your main website or a separate entity
  47. 47. Use your Blog to educate and inform your clients
  48. 48. By sharing questions and answers on your blog, you can demonstrate credibility
  49. 49. Don’t be scared to give away a few industry secrets!
  50. 50. Polls are a great way to make your blog interactive!
  51. 51. Guest bloggers make it easy to provide high quality content
  52. 52. Don’t be scared to rock the boat!
  53. 53. LinkedIn groups are a great place to share your blog with other businesses!
  54. 54. Use your Blog as a sales funnel
  55. 55. Make it easy for visitors to share your blog content
  56. 56. If you run any events, film them and share them on Youtube
  57. 57. Video testimonials work because they feature clients talking about your business rather than you
  58. 58. Video content can easily be shared on site and other social media platforms
  59. 59. If you employ staff, ensure that you provide social media guidelines