How can I convert my social mediafollowers into customers?How to get ROI on your social media campaignSports and Leisure F...
What we do….• Helping businesses convert social media followers into clients• Increasing your level of enquiries• Getting ...
Rule No1 Don’t sell!
Rule No2 The discussion is aboutyour audience, not you!
Rule No3 -Educate - Inform - Engage
Tell a story about your brand
Build loyalty through usergenerated content
Give away lots of “sticky” contentthat will result in regular visits
Know who your influencers areand get them onside!
Most importantly, have a strategyfor “capturing” your audience
Know how to steer yourconversation into a lead
Set objectives / KPIs and regularlycheck your metrics to ensure you’regetting ROI
Some other tools to help youmeasure ROI1. Hootsuite2. Commun.it3. LinkedIn Analytics4. Google Analytics
Your challenge….• Get ROI on your social media activity• How can you educate, inform and engage with your audience?• What ...
Any Questions?• For more insights, go to www.brainstormdesignltd.com/blog/• Tweet me your questions at @brainstormdsgn• In...
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How can I convert my social media followers into customers?

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Getting fans is easy, but unless you can get your fans to buy, the whole social media exercise is a waste of time. During this session I will be sharing some of the techniques that will help convert your audience into customers. I will also be explaining how you can use it to retain your existing customers.

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How can I convert my social media followers into customers?

  1. 1. How can I convert my social mediafollowers into customers?How to get ROI on your social media campaignSports and Leisure Facilities ForumRoyal Berkshire Conference Centre20th June 2013@brainstormdsgn uk.linkedin.com/in/brainstormdigital
  2. 2. What we do….• Helping businesses convert social media followers into clients• Increasing your level of enquiries• Getting ROI on your campaign• Developing a winning strategy to get you results• We do this through: training, mentoring, consultancy,ongoing support
  3. 3. Rule No1 Don’t sell!
  4. 4. Rule No2 The discussion is aboutyour audience, not you!
  5. 5. Rule No3 -Educate - Inform - Engage
  6. 6. Tell a story about your brand
  7. 7. Build loyalty through usergenerated content
  8. 8. Give away lots of “sticky” contentthat will result in regular visits
  9. 9. Know who your influencers areand get them onside!
  10. 10. Most importantly, have a strategyfor “capturing” your audience
  11. 11. Know how to steer yourconversation into a lead
  12. 12. Set objectives / KPIs and regularlycheck your metrics to ensure you’regetting ROI
  13. 13. Some other tools to help youmeasure ROI1. Hootsuite2. Commun.it3. LinkedIn Analytics4. Google Analytics
  14. 14. Your challenge….• Get ROI on your social media activity• How can you educate, inform and engage with your audience?• What story can you tell about your brand?• How can you create user generated content?• What “free” content can you give away?• How can you “capture” customers?• How can you steer the conversation into a lead?
  15. 15. Any Questions?• For more insights, go to www.brainstormdesignltd.com/blog/• Tweet me your questions at @brainstormdsgn• Include the hashtag #SportsClients to follow the discussion• Connect with me on LinkedIn - “Danny Bermant”• Please fill in our feedback form!• Catch me outside

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