The document discusses strategies for using LinkedIn to enhance brand awareness, highlighting its effectiveness compared to other platforms like Facebook and Twitter. It recommends optimizing profiles with a professional image, detailed descriptions, and appropriate connections, and suggests engaging through company pages and LinkedIn groups. Additionally, it emphasizes the importance of a coherent social media strategy and staff guidelines.

1. How can I use LinkedIn to
promote brand awareness?
Danny Bermant
@theidm

2. LinkedIn is 277% more successful than
Facebook or Twitter at generating leads

3. LinkedIn profile should include professional
headshot. Subheading should explain
how you add value

4. Your profile can include multiple positions

5. Personalise your recommendation requests

6. Avoid connecting to people you don’t know

7. Enhancements to your LinkedIn profile (1)

8. Enhancements to your LinkedIn profile (2)

9. Enhancements to your LinkedIn profile (3)

10. You can also create status updates for
your company page

11. List your products and services on
your company page

12. LinkedIn discussions are a great way to engage
with other users (and share your blog posts)!

13. HP used LinkedIn to improve brand perception

14. You can view this case study online
http://bit.ly/GSvQ7C

15. By managing your own LinkedIn group, you have
another avenue to promote your business to
your connections

16. Share / recommend buttons on your website

17. Embed a “Follow Company” button on your website

18. Embed a company profile in your website

19. Embed a “company insider” button in your website

20. Display a member profile on your website

21. Embed an apply button on your website

22. Enable members to sign in with LinkedIn

23. Display jobs that visitors may be interested in

24. A coherent social media strategy will ensure that
all your channels are working in harmony…

25. Ensure you have social media guidelines for your
staff