Ditch the suit and tie! Building your personal brand for business success isn't about stuffy titles or corner offices. It's about becoming a magnetic force in your industry, the go-to expert that everyone wants to know and collaborate with. Imagine leads flowing in like clockwork, not because of some faceless company, but because YOU are the trusted authority. Ready to rewrite the rules of business success? Let's build your personal brand.

1. Building Your Personal
Brand on LinkedIn

2. Building Your Personal
Brand on LinkedIn
Having a strong personal brand on LinkedIn is
essential for professional success. It allows
you to showcase your skills, experiences, and
accomplishments to potential employers,
colleagues, and referrals.
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3. Maximize Your Reach With an
All-Star LinkedIn Profile
Your individual LinkedIn profile is a critical step to
building your personal brand.
Check out the recommended
LinkedIn Image Sizes that Boosts
Your Business (link)
A fully-built out LinkedIn profile will yield 40x
more opportunities than an incomplete profile.

4. Best Practices for LinkedIn
Posting: Develop a Strategy
● Develop a strategy
Before you begin posting content, it’s important to
develop a strategy. Consider who your target
audience is and what kind of content they would
like to see. Think about your goals and objectives
and how you can use LinkedIn to reach them.
● Keep your content
relevant
Your content should be relevant to your target
audience and should provide value to them. Post
content that is helpful, informative, or entertaining.
● Use visuals
Visuals, such as photos and videos, can help
make your content more engaging.
● Use hashtags
Hashtags can help you reach a wider audience and
make your posts easier to find.
Use #ExpertPlanet in your posts so we can go in
and boost engagement! We also recommend you tag
any professionals or companies that you mention.
● Engage with your audience
Respond to comments and messages from your
followers and engage in conversations.
● Include a Call-to-Action
(CTA)
Put a CTA at the end of your post directing people to
use your link in the comments if they want to hire
an expert (or whatever messaging you’d like).
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5. Enable Creator Mode
With Creator Mode turned on, you'll have access to additional tools and features that can help you grow your audience
and build your brand on LinkedIn. For example, you'll be able to see who's following you, view insights about your
content, and get access to exclusive Creator Mode badges and stickers.
1 Log in to your LinkedIn account and go
to your profile page.
2 Select up to five topics that you
want to be known for on LinkedIn.
These topics will be featured prominently on
your profile, so choose wisely.
3 Scroll down to the "Resources"
section and click on Creator Mode” to
turn it on.
Click "Next"
4 Once you have selected your topics,
click the "Turn on" button.
Next you will see a modal that says “Creator mode
is on,” click “Next”
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How to turn on Creator Mode
On the next page, you will be asked to Create a post. LinkedIn will generate a post for you,
which you can edit, use as-is, or skip. When you’re reach to post, click “Done”

6. What Types of Content Should I Post?
Share an interesting story or professional experience
Share a personal anecdote or a professional experience that resonates with your audience
Share a tip or advice for your industry
Provide helpful advice that your audience can use in their own work
Ask a question to spark discussion
Pose an interesting question to get your audience talking and engaging with your post
Share a quote or inspiring message
Choose a quote or message that resonates with your audience and encourages them to
take action
Share a success story
Highlight the success of one of your customers or partners to show the impact of
your referral program
Share your thoughts on a current topic
Discuss a current topic in your industry to show your expertise and get people
talking
Share an interesting article or resource
Find an article or resource that is relevant to your audience and share it with them to
get them clicking on your referral link!
Example: Expert Planet's Mia (link) has been on a roll

7. Tips & Tricks to Boost Visibility
Start each post with a strong hook
Your hook should be engaging and provide value or intrigue right away
Include a Call-to-Action (CTA)
Put a CTA at the end of your post directing people to use your link in the comments if they want to hire
an expert marketer (or whatever messaging you’d like)
Connect with other professionals in your industry
Join relevant groups and participate in discussions
Use #ExpertPlanet
Use #ExpertPlanet in your posts so we can go in and boost engagement! We also recommend you
tag any marketers or companies that you mention.
Share content from other sources
Such as articles, videos, or images
Interact with posts from others
Leave likes, comments, and share their posts
Ask for recommendations
From colleagues and clients to engage your audience
Write in short sentences
Give space to each sentence. Long paragraphs are hard to read and don’t do well.
Avoid the following:
Avoid links in your posts unless the link is the focus of the post. Post the link in the comments, or invite people to DM you for
more information!
Avoid writing super short posts (they don’t do as well). Try to write 50+ words in a post to add real context to your
thoughts!

8. Common Mistakes & How to Avoid Them
Not Posting Regularly
The most successful referrers post a
minimum of 3 - 4 times per week, either
directly or indirectly promoting their
referral link.
Not Engaging With Your Posts
Respond to comments and messages and
engage in conversations.
Not Using Visuals
Include photos and videos to make
content more engaging.
Posting regularly is key for the algorithm, as is engagement within the first hour.
Our team will be watching for tags so we can engage alongside your networks

9. Unlock the Power of ChatGPT with LinkedIn Posts
ChatGPT can help you to quickly generate creative and unique LinkedIn posts. Simply provide ChatGPT with some keywords related
to your post and it will generate sentences and phrases that you can use as the basis for your post. You can then edit the
generated content to fit your desired message.
Generate creative and unique
LinkedIn posts
ChatGPT can help you quickly generate creative
and unique LinkedIn posts by providing it with
keywords related to your post
Sentiment Analysis
ChatGPT also has a built-in sentiment analysis
feature which can help you to ensure that your
post conveys the correct sentiment
Check out this tutorial (link) on how to use ChatGPT for more info! Once you know how ChatGPT works, try
using Postdrips (link) or PromptPal (link) to help generate a prompt.