Linkedin, Creating Your Professional Profile


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Understanding what is Linkedin, Why it is important, Benefits of Linkedin, Linkedin and your profile

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Linkedin, Creating Your Professional Profile

  1. 1. Linkedin Creating your Professional Profile Presented to Opening Windows, Prague 1st July, 2010 Leigh Ann Stouffer, Stouffer Marketing & Social Media +420 774 879 649
  2. 2. What we will cover Four key points: 1. Understanding what is Linkedin 2. Why it’s important and its benefits 3. Linkedin and your profile
  3. 3. What is Linkedin? Linkedin is the worlds largest professional network with over 60 million users and growing… Linkedin connects you to your trusted contacts and helps you exchange: - knowledge - ideas - opportunities with a broader network of professionals. From
  4. 4. What is Linkedin? From
  5. 5. Linkedin; why is it imporant? The most powerful concept behind LinkedIn is that not only does it connect us with our own 1st degree contacts it ALSO shows us the paths to others and the networks they have… Why does this have such tremendous value? - First degree network – if one of your connections knows 500 people + - Second degree network – and the people they know, know 500 people = Third degree network…
  6. 6. Linkedin; why is it imporant and benefits Suddenly you have millions of “warm” connections AND LinkedIn makes these all visible to you. This is extremely powerful especially when you begin with your end goal in mind of: - finding your next opportunity - selling a new product - seeking help in new business ventures - seeking help with information and advice
  7. 7. Let’s get started! Join Linkedin today by filling out the information requested as above…
  8. 8. Linkedin - Profile Completing your: Professional Headline: Work and Education Next, begin to “mold” your profile to your suiting, by filling out the areas above, let’s go through each of them…
  9. 9. Linkedin - Profile Completing your: Professional Headline: Upload an attractive photo. (ask a good friend if you aren’t sure) If you don’t have one, I suggest to hire a photographer for several headshots. There is Work and Educationgood photo for relationship building purposes. nothing better than a
  10. 10. Linkedin - Profile Completing your: Professional Headline: Give your Professional Headline a more robust description than just “Marketing Manager” or “Account Manager”. This will provide a more UNIQUE profile and Workyou stand out from others. help and Education
  11. 11. Linkedin - Profile Completing your: Professional Headline: Be sure to fill out your work and education completely. Work and Education
  12. 12. Linkedin - Profile Completing your: Recommendations Connections Don’t be afraid to ask for recommendations, it’s the best way to show others that you provide quality work! Websites Public Profile
  13. 13. Linkedin - Profile Completing your: Recommendations Connections Manage your connections continuously. Websites Each time you meet someone new, be sure to ask if they will connect on Linkedin with you. AND – when you do so, be sure to write a personal message. Public Profile make that connection MUCH WARMER than if you were to By doing so, you use the pre-set message that Linkedin gives you. By using the “Advanced Search” in the upper right hand corner, you can easily insert more information if your original “people search” was not successful
  14. 14. Linkedin - Profile Completing your: Recommendations Connections Websites Facebook Twitter Provide links to your websites or other social media platforms, if you are active Public Profile on them and choose to do so.
  15. 15. Linkedin - Profile Completing your: Recommendations Connections Websites Facebook Twitter Public Profile Make your Linkedin profile public by giving it a custom URL. This will increase your visibility in Google rankings. Use it also as part of your signature in your emails. It never hurts to make your profile easily attainable.
  16. 16. Linkedin - Profile Completing your: Summary and Specialties Groups Give yourself a full summary, just as you would in a CV or resume. As well, be sure to use key phrases and key words in the “specialities” area. By using bullet points, the paragraph is easier to read.
  17. 17. Linkedin - Profile Completing your: Summary and Specialties Groups Is there an industry in which you work? An area in which you can provide expertise? What is your passion? All of these kinds of groups are meaningful in which to take part. Get involved and get connected with others who share the same work place, type of work, interests, etc.
  18. 18. Linkedin - Groups The “search” function provides ability to search not only people but also jobs, companies, answers, your inbox, and also GROUPS. If there is an area that is interesting and you would like to see what groups exist, go here to find out…
  19. 19. Linkedin - Profile Completing your: Applications Is there a book you’ve read that you believe others could benefit from reading? What about a presentation that you gave on behalf of your company, or one that you saw on Slideshare? These are just a couple of the applications that are valuable to your Linkedin profile… Just click on to “More” and then on to “Application Directory” to add these and many others to your profile.
  20. 20. Linkedin - Applications Just click on to “More” and then on to “Application Directory” to add the applications you believe are relevant to you and your profile.
  21. 21. Linkedin - Profile Completing your: Personal Information and Contact Settings Be sure to give those new connections a way to contact you as easily as possible
  22. 22. Linkedin – Your Network By actively maintaining an updated profile, adding new connections and sharing information with others in the various groups you chose to participate in, your network will grow and prosper. Opening Windows looks forward to sharing along with each of you…
  23. 23. Leigh Ann Stouffer CONSULTANT + 420 774 879 649 Leigh Ann Stouffer leighstouffer