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THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITINGTopics: The CIIS Website News and Blogs ...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING The CIIS Website This spring we are rol...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING News and Info. CIIS News and Informatio...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Events Module CIIS Events Module will b...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Faculty Bios Through the use of tabbed ...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING News and Blogs One key to Search Engine...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING What is News?-Publication of book, jour...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING  Blog GuidelinesToneThe tone of your bl...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Blog GuidelinesLinksPlease indicate whe...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Facebookwww.facebook.com/ciissf-Faceboo...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING  FacebookDepartments that have Facebook...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING FacebookSend news and notes for Faceboo...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING YouTubewww.youtube.com/integraleducatio...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Vimeowww.vimeo.com/ciis-Alternative to ...
THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING  Twitterwww.twitter.com/integraled-Use ...
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The Web and Social Media for Program/Faculty Outreach

  1. 1. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITINGTopics: The CIIS Website News and Blogs Facebook YouTube/Vimeo Twitter
  2. 2. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING The CIIS Website This spring we are rolling out several new page designs for the CIIS website. With improved functionality and an updated look-and-feel, these pages will help programs and faculty in their outreach, promotional, and recruitment efforts. The pages we’ll discuss today: -News and Information Center -Events Module -Faculty Bio Pages
  3. 3. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING News and Info. CIIS News and Information website will be much more dynamic and visual. It will feature Academic News, Blogs, Alumni Newsletter items, and more in the same module. Advanced sharing capabilities to most popular social networks. Story detail pages feature mini author bios, with links to the full bio page. Content reused across site is a more robust way than on current CIIS website.
  4. 4. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Events Module CIIS Events Module will be completely overhauled. Each program can create their own calendar. Advanced sharing capabilities to most popular social networks. Through the use of taxonometric tagging, the site will know how to recommend similar events to the user. Content reused across site is a more robust way than on current CIIS website.
  5. 5. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Faculty Bios Through the use of tabbed content, it will be easier for faculty to display their biographies, publica- tions, blog posts, promotional videos, etc. Throught the use of taxonometric tagging, the site will be able to load other departmental faculty on your bio page. Defined, clear layout.
  6. 6. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING News and Blogs One key to Search Engine Optimization (SEO) is to get other websites to link back to www.ciis.edu. When Google sees that other sites link to your content, they consider your website more “relevant,” and therefore, it will rank higher for certain search terms. The key to getting other websites to link to you is to produce good content. It’s imporant to post all types of news about the Institute to show that important things happen here; it shows that we are a vibrant community. Blogs can be a very crucial way for our subject matter experts to respond to or discuss topics in the news or in demand. Blog posts by their nature should be short and informal, and so this type of content is typically quick to produce; timing is key.
  7. 7. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING What is News?-Publication of book, journal article, etc.-Speaking engagement-Alumni and student accomplishments-Honors and awards-Milestones-Campus Events
  8. 8. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Blog GuidelinesToneThe tone of your blog should be informal; conversational rather than academic. Beyourself, be opinionated, be personal. Your writing should be substantive, but youshould also aim to have fun when you write for the blog.LengthThe sweet spot is between 500-700 words. If you submit a blog that is more than1,000 words in length, the editor may make suggestions intended to reduce thelength.SeriesWould you like to write a series of blogs on a single topic? Please pitch your idea,and we’ll probably agree to publish it.
  9. 9. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Blog GuidelinesLinksPlease indicate when a word or phrase should be linked by including the URL of thelink in brackets in the text. No need to create the hyperlink within your Word docu-ment.PhotosWe require that you include at least one photo with your blog submission. Pleasedo not embed this photo in your Word document; include the photo as an email at-tachment when you submit, and make a note in the text where the photo should beinserted. If you don’t have a photo to include, we can help to select a stock photo toaccompany your work.Be TopicalWe encourage people to write about topics in the news. We do, however, require thatyour commentary is in some way tethered back to CIIS.
  10. 10. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Facebookwww.facebook.com/ciissf-Facebook is #1 referrer towww.ciis.edu.-Roughly 600-800 per monthvisit our website as a directresult of clicking a link onFacebook-Our main CIIS Fan Page has2,210 fans, and those fanshave a total of 1,078,588friends.-The collected 14 CIIS FanPages that I administer havemore than 6,900 Fans.
  11. 11. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING FacebookDepartments that have Facebook Fan Pages:Alumni AssociationThe Arts at CIISCareer DevelopmentCenter for Somatic PsychotherapyEXAExpanding the Circle ConferenceGolden Gate Integral Counseling CenterICPInternational StudentsPublic Programs & PerformancesRegistrar’s OfficeTIDWCCWSE
  12. 12. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING FacebookSend news and notes for Facebook to your program coordinator, or directlyto me at nfreese@ciis.edu.If your department/program has a Facebook Fan Page, they can add me asan administrator. I can then share our certain posts to the various other CIIS FanPages when appropriate.Does your department need to start a Fan Page? I can help. Feel free to contact meand we can set up a one-on-one meeting.I can also provide guidance on content strategies and analytics.
  13. 13. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING YouTubewww.youtube.com/integraleducation-World’s 2nd largest search engine-Some CIIS departments and facultymembers have their own channels.-If you start a channel for yourself oryour department, let us know, and wecan list you as a featured channel.
  14. 14. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Vimeowww.vimeo.com/ciis-Alternative to YouTube; cleaner,streamlined, geared more towardprofessionals who value design.-Less ads-About 1/10 the number of uniquemonthly visitors compared toYouTube.
  15. 15. THE WEB AND SOCIAL MEDIAFOR PROGRAM AND FACULTY OUTREACH,PROMOTION, AND RECRUITING Twitterwww.twitter.com/integraled-Use a scheduling tool like HootSuite toschedule out your tweets in advance.-Reuse content, but change it slightlyevery time.-Tweet often and use hashtags.-Don’t just tweet out a link; craft your tweetsand make them compelling.-Tag other Twitter users when possible andappropriate to increase chances of retweet.-Twitter etiquette-We’re looking for faculty volunteers to“curate” our institutional account.
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    Jan. 20, 2013

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