Social media tips


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Social media tips

  1. 1. Social Media Tips<br />Rotary Club<br />July 21, 2010<br />
  2. 2. Getting started<br />Facebook<br />LinkedIn<br />Twitter<br />Choosing the right social media<br />Agenda<br />Some slides show how-to steps that you don’t need to write down. The presentation will be made available on Facebook at MarketingBizTalk or contact me at<br />
  3. 3. University of Maryland’s Smith School of Business found that the social media adoption for small businesses in the U.S. doubled in 12/2009 survey of 500 owners.<br />Small business social media usage doubles<br />
  4. 4. Keep it consistent - Consistency doesn’t mean repetition. Customize profiles and updates to align with the uses of each social platform, but maintain a common theme throughout.<br />Bio page, profile picture, tone of voice<br />Naming consistency across platforms<br />Promote your brand – Think about the image you want to project build toward that. <br />Real name or business name<br />Own your name for SEO<br />Get some help – social media maintenance takes time<br />Use tools to help you update such as Tweetdeck, Hootsuite, Google alerts<br />Hire someone to help you develop relevant and consistent content<br />Be human – sure what want to provide valuable content, but make sure it comes across as personable.<br />Be yourself as you connect with people and build online relationships<br />Interact with your audience<br />4 ways to improve social media<br />
  5. 5. Consistency/availability of names across future platforms<br />Facebook<br />Twitter<br />Blog<br />YouTube<br />Etc.<br />Branding individual or business<br />Company name<br />Freelancer<br />Naming social media<br />
  6. 6. Google adwords tool helps to understand the words people use to search the internet<br />Example: <br />I want to talk about plastic water bottles<br />User search frequency is higher for reusable water bottles or sports water bottles<br /><br />Identifying keywords upfront <br />
  7. 7. Shorten URLs is sometimes needed<br />Because text in social media is limited<br />To customize URLs so they are easily remembered<br />Track hits<br />Multiple free sites that shorten URLs and track hits<br /><br />Shortening URLs<br />
  8. 8. Site to store and share presentations <br />Reviews and testimonials<br />Best practice tips<br />Industry statistics<br />Customer/training presentations<br />Slideshare –<br />
  9. 9. Getting Started with Facebook<br />
  10. 10. No. 1 social networking site<br />If there were a Facebook nation, it would be the world's 6th largest country<br />Everyday half a million people join Facebook.<br />The fastest growing group on Facebook is people over the age of 30.<br />Facebook is the #1 photo sharing site<br />Facebook facts<br />
  11. 11. Always create the page from your personal account so that you control the destiny<br />If another person creates the page for you, you can not remove them at this time<br />Add people as admins if someone will help maintain it<br />Creating a Facebook Business Page<br />
  12. 12. Choose a name you like:  Names can’t be changed today, so think long-termin 75 Characters or less, including spaces<br />Use your company name when you own the company and it is a unique name Add a qualifier to your company name if it is not unique, it is a franchise, etc.<br />Use your personal name if you are branding yourself. <br />Use keywords in the title that others search so that Google and others can find your page <br />Naming a Facebook business page<br />Create a solid <br />foundation and <br />then build upon it <br />
  13. 13. Go to ads and pages to select Create a Page<br />Create a Facebook Business Page<br />
  14. 14. First things first<br />Add photo or logo<br />Add basic information<br />Add detailed information on Info tab<br />
  15. 15. Wall – The center of your profile where all the action takes place. <br />Photos – Upload, share and comment on the pictures you upload. <br />Notes – Notes are another way to communicate with your friends. <br />Videos – Upload your mobile videos, link to YouTube videos, or other videos<br />Events – This feature allows you to plan an event and invite your friends. <br />Choose your initial tabs<br />
  16. 16. Easy applications that meet business objectives<br />LinkedIN profile (search applications | linkedIN | add to my page)<br />SlideShare(search applications | slideshare | add to my page)<br />Poll (search applications | poll | add to my page)<br />Import a blog (application settings in upper right corner | select Notes | import a blog | input your URL)<br />Choose applications<br />
  17. 17. Information for your wall<br />
  18. 18. Add contacts<br />Account | Edit Friends | Upload contact file<br />Create List<br />Friends | Create List<br />Messages | New Message<br />Promoting your page<br />
  19. 19. Promote with an ad | <br />Create an ad<br />
  20. 20. Landing pages are effective ways to get your message across to your audience<br />Set as default<br />Available on pages; not personal profiles<br />Purchase pre-built templates or hire someone to code<br />Create a special landing page<br />
  21. 21. Social media isn’t stand-alone marketing. Promote it through traditional channels.<br />E-marketing <br />E-mail links<br />Business cards<br />Web sites<br />Flyers and brochures<br />Events<br />Networking<br />Word-of-mouth<br />Traditional and social media<br />
  22. 22. Getting Started with LinkedIN<br />
  23. 23. Current position<br />Two past positions<br />Education<br />Profile summary<br />Profile photo<br />Specialties<br />At least three recommendations<br />Completing your personal profile<br />
  24. 24. You need a registered, company-owned email domain to create a business profile. <br />Click on "Companies“ under "More" in the top navigation.<br />Click on "Add a Company" link in the upper right area.<br />Type in your company's official name and your email address.<br />If your email address is confirmed, you will be taken to the "Create a Company" page.<br />If your company email address is not a confirmed email address on your LinkedIn account, a confirmation email will be sent to the company email address. <br />If you do not have a registered company owned email address to create a Company Profile you may still create a group to promote your business. <br />Developing a business page<br />
  25. 25. Posting an update is optional and can be done at any time. <br />Content is text and/or a URL to share ideas and other websites with others. <br />Posting an update can automatically generate Network Updates (based on your settings). <br />Updates remain at the top of your Profile until a new one is added. <br />Update your network activity<br />
  26. 26. Search for people you know<br />Import your desktop contacts (contacts | add connections | import your desktop email contacts)<br />Add email addresses<br />Expand your connections<br />
  27. 27. SlideShare for presentations, customer testimonials, etc.<br />WordPress or BlogLink to connect blogs<br />CompanyBuzz to follow specific topics in Twitter conversations<br />Tweets for Twitter following and tweeting from LinkedIn<br />Huddle is a private workspace to collaborate with your team<br />Useful applications<br />
  28. 28. Review questions/answers that are relevant to your business<br />Answer questions that establish you as an expert<br />Understand problems facing your industry<br />Questions/Answers<br />
  29. 29. Develop new groups<br />Participate in existing groups<br />Don’t lead with a sales pitch<br />Give more than you take<br />Groups<br />
  30. 30. Getting Started with Twitter<br />
  31. 31. Note-taking, jotting down ideas or bookmarking websites<br />Blog posts and other interesting information with your audience of followers.<br />Receiving answers to questions posed to your followers – but remember, the conversation is two way. <br />Establishing business connections<br />Publishing updates of news, product releases and other information<br />Uses of Twitter<br />
  32. 32. Go to<br />Click “Get Started – Join!”<br />Enter your details (Remember your personal or business branding for consistent naming)<br />Click “Create my Account”.<br />Establish your account<br />
  33. 33. Choose settings and complete your account information<br />Choose profile to upload your picture and complete your bio<br />Customize Notices and Mobile for your needs <br />Setting up Twitter<br />
  34. 34. Search for industry magazines<br />Search for your gmail, AOL, etc. contacts<br />Invite via email<br />Browse suggestions<br />Search names on Twitter<br />Find Followees/Followers<br />
  35. 35. A hashtag (#) is a way to unite global Tweets around a topic. These are tags that that help those who seek similar content discover your Tweets (#iphone)<br />Find relevant hashtags at<br />RT @username is used to reply to or reference another Twitter user, put the @ symbol in front of their username shows that you are retweeting a message to your followers<br />Leave messages you retweet intact as much as possible<br />Use a URL shortener such as or tinyurl<br />Twitter basics<br />
  36. 36. On your home page, search for tags<br />Search for tweets<br />
  37. 37. LinkedIn is exclusively for business to build contacts – a place to reach out to experts in your industry<br />Twitter is a place to make quick contact with your sources and to ask general questions of those in your network. Short tips, specials and links to articles<br />Facebook business page is used to relay a business message, tips of the industry, establish expertise and credibility <br />Should we choose?<br />
  38. 38. Social media works differently for each business. There are no silver bullets.<br />You choose social media engagement based on:<br />Target audience<br />Message content<br />Time commitment<br />No silver bullets<br />
  39. 39. The one sure thing is that social media will continue to grow<br />
  40. 40. Make sure you establish the right social media balance<br />
  41. 41. Find MarketingBizTalk on Facebook to access this presentation<br />