Lisa Colton's handout for #SOI11

1. RESOURCES FROM #SOI11
Presented by: Lisa Colton, Darim Online 434.977.1170 lisa@darimonline.org
Presentation can be found at http://slidesha.re/soi11
(note: no www in the above address, and period before “re”)
The Networked Nonprofit, by Beth Kanter and Allison Fine: http://bit.ly/nnbook
Social Technographics Ladder: http://bit.ly/stladder
Continue the conversation about working in networks:
Darim’s Networked Nonprofit Book Club on Facebook:
http://on.fb.me/netnonbookclub
FACEBOOK
Get a username for your Page or Profile: http://www.facebook.com/username
Tips and resources: Inside Facebook: http://www.insidefacebook.com
BLOGGING
Http://www.wordpress.com
http://www.blogger.com (Google Product)
Good Educational Blogs:
– http://www.ghachildhood.com/
– http://teachertomsblog.blogspot.com/
– http://thelivingclassroom.wordpress.com
TWITTER
Twitter lists to find good people to follow:
Rabbi’s list: http://twitter.com/!#/list/synagogue/rabbis
Synagogues list: http://twitter.com/!#/list/synagogue/synagogues
Jewish Educators list: http://twitter.com/#!/DarimOnline/jewisheducators

2. OTHER TOOLS
Google Docs, Spreadsheets and Forms: Http://docs.google.com
Booking appointments, like Parent-Teacher Conferences: http://www.genbook.com and
http://signupgenius.com/
Caring Committees, signing up for volunteering, meals, etc.: http://www.lotsahelpinghands.com
Social Media policies and strategies:
American Red Cross example: (from Beth Kanter’s Blog, includes handbook link):
http://beth.typepad.com/beths_blog/2009/07/red-cross-social-media-strategypolicy-handbook-an-
excellent-model.html
Database of sample policies: http://socialmediagovernance.com/policies.php
Social Media glossary: http://www.socialbrite.org/sharing-center/glossary/
Books:
Here Comes Everybody, and Cognitive Surplus, by Clay Shirky
Groundswell, by Charlene Li and Josh Bernoff
Open Leadership by Charlene Li
Empowered, by Josh Bernoff
Twitterville, by Shel Israel
The Networked Nonprofit, by Allison Fine and Beth Kanter
Blogs and Articles:
Beth Kanter’s Blog: http://beth.typepad.com
New York Times article re: Ambient Awareness and Digital Intimacy: http://bit.ly/gg5z9V
Mashable: http://www.mashable.com
Online video strategy: http://www.see3.net and http://www.see3.net/guide
Organizations:
TechSoup http://www.techsoup.com and http://www.techsoup.com/stock (discounted hardware and
software)
Nonprofit Technology Network http://www.NTEN.org
Videos:
Clay Shirky: How Social Media Can Make History: http://bit.ly/bmdoi2
Chris Anderson: How Web Video Powers Global Innovation: http://bit.ly/brSmri
Jewish Education in 21st Century:
EJewishPhilanthropy:
Reinventing Jewish Education, Woocher: http://ejewishphilanthropy.com/reinventing-jewish-education/
Response to Woocher article, Hyman http://bit.ly/ejp-response
David Bryfman on Facebook and Jewish Education: http://bit.ly/bryfman-facebook

3. FINDING YOUR VOICE
Having an authentic voice with personality is key to gaining people’s trust and attention. Write a
status update (Facebook or Twitter) that demonstrates your “voice”:
1. Personal profile update – personal
2. Personal profile update – professional
3. Facebook Page update -- organizational
Share with a chevruta! Critique each other’s work!

4. ADDING VALUE
Adding value is critical for gaining attention and building trust. Knowing your audience and what’s
important and valuable to them is critical for being able to add value through your social media
channels. Use this exercise to identify and practice how you can add value.
Identify an audience that you want to reach. Be specific.
What’s important to this audience? What are their personal goals?
Where do those goals overlap with your goals?
Now craft a status update that adds value for that audience, and is mission centric for you:
Share with a chevruta! Critique each other’s work!

5. P.O.S.T. PLANNING EXERCISE
Adapted from the book Groundswell, the P.O.S.T. planning method is a useful structure for thinking
strategically about using social media, and allocating your time and resources for maximum impact.
The four-step planning process focuses on using technology as a tool to help accomplish articulated
goals. You can use these 4 steps to do a 6 month plan, or to sketch your approach on a napkin.
P IS FOR PEOPLE: Who is your audience, constituents, customers? Be specific. Name and
describe 3 high priority audiences you’d like to engage with more. Age, demographics, what social
media they use (if you know), etc.
1.
2.
3.
O IS FOR OBJECTIVES: What are your goals and objectives for each audience segment you’ve
named above? This might include increasing attendance or donations, educating them about your
philosophy, or getting them to pass on information about your organization to their friends. Second,
what are their personal goals and objectives? Assume they are entirely selfish. What do they want?
Segment 1:
Your goals for them:
Their goals for themselves:
Segment 2:
Your goals for them:
Their goals for themselves:
Segment 3:
Your goals for them:
Their goals for themselves:

6. S IS FOR STRATEGY: How will you work to achieve these objectives? This can be both on and off-
line. It may be building on work you’re already doing, or you may need to think totally fresh about
your approach. In your OBJECTIVES above, take note of where your goals and theirs overlap.
Imagine the Venn Diagram. How can you target your strategy for the overlapping win-win area?
Segment 1:
Segment 2:
Segment 3:
T IS FOR TECHNOLOGY: What technologies, used in which ways, will help you implement your
strategy to achieve the objectives with each audience? What do you need to do to use the right tools
in the right way? What else do you need to learn about the tools to help you be effective? Who is the
right person (or people) to design and lead this stage of development and implementation?
Segment 1:
Segment 2:
Segment 3:
Finally, reflect on how you will know if you’re being successful. What evidence will you have that
you’re meeting your objectives? What new data will you have to collect, share or analyze? (e.g. Bit.ly
links, a new field “how did you hear about us” in your membership or donation forms, looking at depth
of conversation or commitment not only attendance at events, etc.) Note new practices or processes
you might need to revisit: