Enhancing your volunteer
program through social media
Goals and outcomes
Why are you using social media for your volunteer program?
What do you hope to gain?
How will you know if you’re successful?
Social media is a means
to an end. It’s not the
Are your goals smart?
We want to have 3,000 Facebook post shares total
We’ll use Facebook insights to track on a monthly basis
Last year, we had 2,500 and this year and 2,000 the year before, so this year: the goal should be
This will help us achieve the overall communications goal (outlined in our strategic plan) of having
more individuals talking about our organization
We want to reach our goal by the end o the year
Understanding social audience
Demographics of social media networks (source: PEW Research Center study
Demographics of organization’s social networks
Facebook: insights & graph search
Twitter: free reports www.simplymeasured.com
4 easy guidelines
Stick to the plan – make changes when necessary (and when in alignment with
Approach/voice (friend, informer, reference)
Where to post volunteer opportunities?
What type of content?/How to post?
Social media is meant to be social
Include volunteer recognition on organization’s social platforms = perfect outlet!
Tap into volunteer’s motives: why do they volunteer? Are they happy with their
Tell volunteers what to expect (job descriptions): transparency
Make volunteering convenient
Make volunteering fun
Get to know them
Contact non-recurring volunteers
Tell how you’ve used social media to either recruit, recognize, or retain volunteers
How do you know if it’s been successful?
How will today change how you use social media for your volunteer program?