Social Media 102 CNA 09


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Social Media 102 CNA 09

  1. 1. Social Media 102: You’ve got Friends, Followers and Subscribers…Now What? <ul><li>Presented by </li></ul><ul><li>Dawn Crawford </li></ul><ul><li>Communications Director at Colorado Children’s Immunization Coalition & </li></ul><ul><li>Social Media Strategist at BC/DC </li></ul><ul><li>+ </li></ul><ul><li>Dana Rinderknecht </li></ul><ul><li>Giving Manager at the Community First Foundation </li></ul>
  2. 2. Listen
  3. 3. <ul><li>What Do YOU Want to Get </li></ul><ul><li>Out of This Class? </li></ul>
  4. 4. Make Sure It’s Working
  5. 5. Fundraising
  6. 6. Best Practice <ul><li>Target </li></ul><ul><li>Strategy </li></ul><ul><li>Make the ASK </li></ul>
  7. 7. Share
  8. 8. Need More to Say?
  9. 9. Chatty Cathy <ul><li>Use content already created </li></ul><ul><li>Be a real person </li></ul><ul><li>Interact, interact, interact </li></ul><ul><li>Schedule your updates - Take a few hours a week to pre-write blog posts and updates </li></ul><ul><ul><li>Facebook Updates – Social Tomorrow – </li></ul></ul><ul><ul><li>Twitter Updates - HootSuite – </li></ul></ul><ul><ul><ul><li>URL shortener </li></ul></ul></ul><ul><ul><ul><li>Track click-thru </li></ul></ul></ul><ul><ul><ul><li>Schedule tweets </li></ul></ul></ul><ul><ul><ul><li>Tweet from multiple accounts individually or aggregate </li></ul></ul></ul><ul><ul><ul><li>Live search to engage in conversations and find new accounts to follow </li></ul></ul></ul>
  10. 10. Keep talking… <ul><li>Share news articles </li></ul><ul><ul><li>Set up a Google Alert about your cause and tweet daily headlines </li></ul></ul><ul><ul><li>Tweet your organization's press releases and media coverage </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>Link to teasers to pages on your website to entice people to read more about you </li></ul></ul><ul><li>Newsletter articles </li></ul><ul><ul><li>Create separate updates for newsletter articles </li></ul></ul><ul><li>Encourage supporters </li></ul><ul><ul><li>Reply users who are talking about your cause </li></ul></ul>
  11. 11. Yap, yap, yap… <ul><li>Correct misinformation </li></ul><ul><ul><li>Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information </li></ul></ul><ul><li>Customer Service </li></ul><ul><ul><li>Ask followers to let you know when they have great or bad customer service </li></ul></ul><ul><ul><li>Make sure you RESPOND to these quickly </li></ul></ul><ul><li>Event Ideas </li></ul><ul><ul><li>Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event </li></ul></ul><ul><ul><li>Meet-Up – Have your online community meet offline at a restaurant or small venue </li></ul></ul><ul><ul><li>Offer social media friend only offers or fundraisers </li></ul></ul>
  12. 12. <ul><li>@ Reply </li></ul><ul><ul><li>Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list. </li></ul></ul><ul><li>Fan Page - </li></ul><ul><ul><li>Add all your information from your website, brochures, videos and photos </li></ul></ul><ul><li>Cause Page for donations - </li></ul><ul><li>Flair </li></ul><ul><li>Mascot profiles </li></ul>
  13. 13. <ul><li>Photo sharing </li></ul><ul><ul><li>Twit Pic – </li></ul></ul><ul><ul><li>5 Ways to Share Photos on Twitter - / </li></ul></ul><ul><li>Video sharing </li></ul><ul><ul><li>Twit Vid – </li></ul></ul><ul><ul><li>5 Ways to Share Videos on Twitter - / </li></ul></ul>
  14. 14. Share
  15. 15. ROI & Measurement
  16. 16. Not Your Typical Tool <ul><li>Social media should be measured on real interactions </li></ul><ul><li>Set realistic goals </li></ul><ul><li>Social media should NOT be evaluated in the same way as traditional advertising or communications </li></ul><ul><li>It’s okay to FAIL </li></ul>
  17. 18. <ul><li>HootSuite – </li></ul><ul><ul><li>URL shortener </li></ul></ul><ul><ul><li>Track click-thru </li></ul></ul><ul><ul><li>Schedule tweets </li></ul></ul><ul><ul><li>Tweet from multiple accounts individually or aggregate </li></ul></ul><ul><ul><li>Live search to engage in conversations and find new accounts to follow </li></ul></ul><ul><li>TweetDeck – </li></ul><ul><ul><li>Desktop application </li></ul></ul><ul><ul><li>Live search to engage Live search to engage in conversations and find new accounts to follow </li></ul></ul><ul><li>TwitterCounter – </li></ul><ul><ul><li>Track the number of tweets you do a day </li></ul></ul><ul><ul><li>Compare update, friend and following stats to other accounts </li></ul></ul><ul><li>Social Oomph – </li></ul><ul><ul><li>Auto-follow </li></ul></ul><ul><ul><li>Automatic DMs </li></ul></ul><ul><ul><li>Find followers </li></ul></ul>
  18. 19. Share
  19. 20. Save Time
  20. 21. Engage in 20-Minutes a Day <ul><li>If you are short on time, you can schedule your updates to go out when you are not at your desk </li></ul><ul><li>Use your Google Alerts for headline updates </li></ul><ul><li>Respond to @ replies from the previous day </li></ul><ul><li>Check your monitoring application and respond to users with more information or encouragement </li></ul><ul><ul><li>HootSuite and allows you to schedule your updates </li></ul></ul>
  21. 22. Team Updates <ul><li>Share the opportunity of maintaining your Twitter community with your staff and volunteers </li></ul><ul><li>Train different members of your staff & volunteers to update your accounts </li></ul><ul><li>Have them add updates throughout the day to your organization's accounts </li></ul><ul><li>Monitor their work and correct as needed </li></ul><ul><li>“ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - </li></ul>
  22. 23. Spread It Out <ul><li>Use social media as a transitional tool between projects </li></ul><ul><li>Release creative energy </li></ul><ul><li>Enjoy engaging with your followers </li></ul>
  23. 24. Share
  24. 25. Dealing with Meanies
  25. 26. Be Calm <ul><li>Take a deep breath </li></ul><ul><li>DO reply – very important to reply </li></ul><ul><li>Don’t take it personally </li></ul><ul><li>Take the high road </li></ul><ul><li>Stay on mission </li></ul><ul><li>Acknowledge their fear, anger, pain, etc. </li></ul><ul><li>Run your response by a co-worker/boss </li></ul>
  26. 27. What’s Next?
  27. 28. Experiment
  28. 29. Fail Epically
  29. 30. Have FUN!
  30. 31. Thank YOU! <ul><li>Dawn Crawford </li></ul><ul><li>CCIC Communications Director </li></ul><ul><li> 720-777-8917 </li></ul><ul><li> & </li></ul><ul><li>Dana Rinderknecht </li></ul><ul><li>Community First Foundation GivingFirst Manager 720-898-5911 </li></ul>