SOI 11 Handout


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Lisa Colton's handout for #SOI11

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SOI 11 Handout

  1. 1. RESOURCES FROM #SOI11 Presented by: Lisa Colton, Darim Online 434.977.1170 Presentation can be found at (note: no www in the above address, and period before “re”)The Networked Nonprofit, by Beth Kanter and Allison Fine: Technographics Ladder: the conversation about working in networks:Darim’s Networked Nonprofit Book Club on Facebook: FACEBOOKGet a username for your Page or Profile: and resources: Inside Facebook: BLOGGINGHttp://www.wordpress.com (Google Product)Good Educational Blogs: – – – TWITTERTwitter lists to find good people to follow:Rabbi’s list:!#/list/synagogue/rabbisSynagogues list:!#/list/synagogue/synagoguesJewish Educators list:!/DarimOnline/jewisheducators
  2. 2. OTHER TOOLSGoogle Docs, Spreadsheets and Forms: Http:// appointments, like Parent-Teacher Conferences: and Committees, signing up for volunteering, meals, etc.: http://www.lotsahelpinghands.comSocial Media policies and strategies:American Red Cross example: (from Beth Kanter’s Blog, includes handbook link): of sample policies: Media glossary: Comes Everybody, and Cognitive Surplus, by Clay ShirkyGroundswell, by Charlene Li and Josh BernoffOpen Leadership by Charlene LiEmpowered, by Josh BernoffTwitterville, by Shel IsraelThe Networked Nonprofit, by Allison Fine and Beth KanterBlogs and Articles:Beth Kanter’s Blog: http://beth.typepad.comNew York Times article re: Ambient Awareness and Digital Intimacy: http://www.mashable.comOnline video strategy: and and (discounted hardware andsoftware)Nonprofit Technology Network http://www.NTEN.orgVideos:Clay Shirky: How Social Media Can Make History: Anderson: How Web Video Powers Global Innovation: Education in 21st Century:EJewishPhilanthropy:Reinventing Jewish Education, Woocher: to Woocher article, Hyman Bryfman on Facebook and Jewish Education:
  3. 3. FINDING YOUR VOICE Having an authentic voice with personality is key to gaining people’s trust and attention. Write a status update (Facebook or Twitter) that demonstrates your “voice”:1. Personal profile update – personal2. Personal profile update – professional3. Facebook Page update -- organizational Share with a chevruta! Critique each other’s work!
  4. 4. ADDING VALUE Adding value is critical for gaining attention and building trust. Knowing your audience and what’s important and valuable to them is critical for being able to add value through your social media channels. Use this exercise to identify and practice how you can add value.Identify an audience that you want to reach. Be specific.What’s important to this audience? What are their personal goals?Where do those goals overlap with your goals?Now craft a status update that adds value for that audience, and is mission centric for you: Share with a chevruta! Critique each other’s work!
  5. 5. P.O.S.T. PLANNING EXERCISEAdapted from the book Groundswell, the P.O.S.T. planning method is a useful structure for thinkingstrategically about using social media, and allocating your time and resources for maximum impact.The four-step planning process focuses on using technology as a tool to help accomplish articulatedgoals. You can use these 4 steps to do a 6 month plan, or to sketch your approach on a napkin.P IS FOR PEOPLE: Who is your audience, constituents, customers? Be specific. Name anddescribe 3 high priority audiences you’d like to engage with more. Age, demographics, what socialmedia they use (if you know), etc. 1. 2. 3.O IS FOR OBJECTIVES: What are your goals and objectives for each audience segment you’venamed above? This might include increasing attendance or donations, educating them about yourphilosophy, or getting them to pass on information about your organization to their friends. Second,what are their personal goals and objectives? Assume they are entirely selfish. What do they want?Segment 1: Your goals for them: Their goals for themselves:Segment 2: Your goals for them: Their goals for themselves:Segment 3: Your goals for them: Their goals for themselves:
  6. 6. S IS FOR STRATEGY: How will you work to achieve these objectives? This can be both on and off-line. It may be building on work you’re already doing, or you may need to think totally fresh aboutyour approach. In your OBJECTIVES above, take note of where your goals and theirs overlap.Imagine the Venn Diagram. How can you target your strategy for the overlapping win-win area?Segment 1:Segment 2:Segment 3:T IS FOR TECHNOLOGY: What technologies, used in which ways, will help you implement yourstrategy to achieve the objectives with each audience? What do you need to do to use the right toolsin the right way? What else do you need to learn about the tools to help you be effective? Who is theright person (or people) to design and lead this stage of development and implementation?Segment 1:Segment 2:Segment 3:Finally, reflect on how you will know if you’re being successful. What evidence will you have thatyou’re meeting your objectives? What new data will you have to collect, share or analyze? (e.g. Bit.lylinks, a new field “how did you hear about us” in your membership or donation forms, looking at depthof conversation or commitment not only attendance at events, etc.) Note new practices or processesyou might need to revisit: