Do you have a documented Social Media Recruiting Strategy/Plan?<br />
Social Technology<br />There are great technologies to help you develop and run successful social programs for your end users (candidates in our case). <br />But, the right technology won’t do much for you unless based on: <br />sound strategy aligned to your business goals <br />effectively enabled across your organization<br />by have engaging and relevant stories to tell<br />
3 Keys to Social Media<br />Key Question: What does the business want or need?<br />Strategy: plan that marries your business objectives and your business insights to your user (candidates)<br />Enablement: active commitment to becoming a social business, make the social component a part of the company DNA<br />Content: Storytelling! What your saying must pass the “Who gives a crap” test!<br />
How Are You Currently Using Social Media?<br /><ul><li>Blast jobs out via Twitter
Tracking</li></li></ul><li>“Big 3” Basics<br /> Professional networking site, primary focus is building a network of business contacts. Most people mix personal relationships with personal.<br />Users are more “power users” of social media and tool provides quick response to evangelist. <br /> Users see it as more personal and not a place to mix “biz & personal”. Will be the standard social platform<br />
Mission Statement<br />“Begin with the end in mind” - Stephen Covey<br /><ul><li>How does our ____ platform tie into the overall social media goals?
Doing it because all the cool kids are?</li></li></ul><li>Share Your Mission Statement<br />
“Big 3” Mission Statements<br /> Drive professional human resources conversation, engage business minded users and answer questions by human resources professionals.<br />Engage and share information via links from other corporate platforms.<br />Engage members of our communities on a personal level.<br />
Goals<br /><ul><li>What do you want to achieve?
Conversation on HR related topics and business questions.
Promote membership opportunities and reasons to be member of overall organization (4,400 members on LI only 2,500 paid memberships)</li></li></ul><li>Goals<br /><ul><li>Drive corporate sponsored events
SHRM National / Regional SHRM Groups</li></li></ul><li>Goals<br /><ul><li>Promote all events other calendar events
Encourage personal interaction/connections with corporation visually.
Provide pictures and video of meetings, charity, community work and other events.
Provide a calendar of key events to drive attendance to functions.
Highlight blog content, key questions and conversations from other platforms.</li></li></ul><li>Plan: Business Statement<br />You should be able to summarize your complete plan (not mission) in one statement.<br /><ul><li>What does everything you do on this platform feed back to?
Mission and goals should be condensed into this statement.
Your social media content should reflect this statement.</li></li></ul><li>Share Your Plan’s “Business Statement”<br />
“Big 3” Business Statement<br /> The LinkedIn community is a platform of business minded HR professionals providing peer to peer questions and answers. <br /> Drive engagement to other corporate platforms<br /> Our Facebook page is designed to showcase our company and provide a visual of the group and their interactions<br />
Target Audience<br />Who are you trying to reach?<br />Jobseekers<br />People with certain skills<br />People who know people with certain skills<br />Communities of people with B&C<br />Influencers/mouthpiece for your organization<br />
“Big 3” Target Audience<br /> HR professionals with a business mindset vs. a more “social” platform. <br /> Users may not be as apt to utilize personal networks such as Facebook or Twitter.<br /> HR Professionals / potential corporation members<br />Highly active users of social media (power users)<br /> Evangelist <br />Engaged users of company<br /> HR Professionals seeking a personal connection with company<br />
Benchmark <br /><ul><li>How do you currently measure platform adoption?
Are people engaged? Not just about the “likes”
Brand spokespeople</li></li></ul><li>“Big 3” Benchmarks<br /> As of 9/6/2011 the LinkedIn page has 4,277 members. <br /> Currently adding 5-10 new user per week. <br />16 active subgroups, largest has 59 members. <br /> 2-3 active tweets per day from corporate account<br /> 3-4 retweetsfrom power user members.<br /> As of 9/6/2011 we have 1,482 followers.<br /> Convert users into spokespeople and members.<br />9/6/2011 we have 467 “likes”<br /> Average approximately 2-3 post per week.<br />Receive 2-4 “likes” per post. <br />
Tracking<br />What works and what does not work.<br /><ul><li>Measure against current stats
Quick Survey<br />How many Twitter users in the room?<br />
Twitter Stats<br /><ul><li>42.3% of the entire American population was using Facebook in Feb 2011
Twitter‘s penetration rate was much lower, sitting at around 7% of the total population and 9% of the Internet-using population
Twitter, on the other hand, is driven largely by so-called power users, and only 21% of registered users are actually active on the site.
Another interesting and related Twitter usage stat: 22.5% of users are responsible for 90% of all tweets.
Twitter’s penetration rate was around 7%, and by the end of this year it’s expected to be at 11% for American Internet users, or 16.5% of the population that also uses other social networks</li></li></ul><li>Twitter Recruiting Strategy<br /><ul><li>Compliment to other platforms
YouTube Stats<br /><ul><li>More video content is uploaded to YouTube in a 60 day period than the three major U.S. television ever!
As of February 2011, YouTube has 490 million unique users worldwide per month.
Who rack up an estimated 92 billion page views each month.
We spend around 2.9 billion hours on YouTube in a month — over 325,000 years.
And those stats are just for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices. n networks created in 60 years.</li></li></ul><li>YouTube as a Recruiting Tool? <br />Before anyone joins a company they want know what the culture is like….show them!<br /><ul><li>Create visual content around your company
Don’t tell someone “you want to work for us” show them the realness.
Incorporate video with other platforms</li></ul>NOT A TALENT IDENTIFICATION TOOL<br />
Strategy: Community Engagement<br /><ul><li>Advertise: drive ads via other platforms or cool tools (QR codes are great hear)
Vlog: video interview tips from the recruiting team (“How to” video #1 viewed)
Engage: testimonials from your employees & customers
When I see “message from our CEO”, I already know what she/he has to say!</li></li></ul><li>
Blog Recruiting Strategy<br /><ul><li>Engage readers via writing and vlogging
Try replacing blogspot.com with any of these popular blog hosts: </li></ul>blogs.msdn.com, livejournal.com, myspace.com, spaces.live.com, 360.yahoo.com, typepad.com, wordpress.com, technorati.com, xanga.com, weblogs.com and weblogger.com. <br /><ul><li>Note that you can only do one site: at a time! </li></li></ul><li>Contact<br />.<br />Alex.firstname.lastname@example.org || email@example.com<br />Twitter.com/synergisIT || Twitter.com/alexputman<br />LinkedIn Groups: Synergis || Linkedin.com/in/alexputman<br />www.socialTrex.com<br />www.synergishr.com<br />