Social Media Basics


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This presentations explains the basics of social media. It covers getting started, tips and tricks, and what not to do when beginning a social media program.

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Social Media Basics

  1. 1. SOCIAL MEDIA BASICS By Anna Harper-Hess Twitter- @aharperhess Facebook- LinkedIn-
  2. 2. A LITTLE BIT ABOUT ME… <ul><li>Social Media & Marketing Specialist with Crimson Cup Coffee & Tea </li></ul><ul><li>BA in Sociology </li></ul><ul><li>Graduate student – thesis on Social Media </li></ul><ul><li>In the process of building my own website </li></ul>
  3. 3. A LITTLE BIT ABOUT CRIMSON CUP… <ul><li>Founded in 1991 by Columbus native Greg Ubert </li></ul><ul><li>We roast coffee and teach others how to be successful in the specialty coffee industry </li></ul><ul><li>We have one company owned coffee house on High Street in Clintonville </li></ul><ul><li>Social Media has been an integral part of our marketing plan since November of 2008. </li></ul>
  4. 4. WHY SOCIAL MEDIA? <ul><li>According to Erik Qualman, author of Socialnomics, </li></ul><ul><li>“ In less then three years, [social media] has become the most popular activity on the Web.” </li></ul>
  5. 5. WHY SOCIAL MEDIA? <ul><li>Social Media technology has allowed us to connect quickly and stay connected to our various networks, which means: </li></ul><ul><ul><li>Closer relationships </li></ul></ul><ul><ul><li>Quicker access to new opportunities </li></ul></ul><ul><li>It’s also allows users to meet new people. </li></ul><ul><ul><li>Similar to a networking event, social media applications like Twitter allow users to find and meet new people, which means new opportunities for you and your business. </li></ul></ul>
  6. 6. GETTING STARTED <ul><li>Start Out Slow </li></ul><ul><li>It’s easy to get started in social media, but often people feel overwhelmed by the options. </li></ul><ul><li>You don’t need to be on every social media site ever invented. Pick and choose which you plan to check out and eventually want to be a part of. </li></ul>
  7. 7. GETTING STARTED <ul><li>Research, Reasearch, Research </li></ul><ul><li>To determine which sites are the best for you do some research: </li></ul><ul><ul><li>What are your competitors doing? </li></ul></ul><ul><ul><li>What are the sites you hear about the most? </li></ul></ul><ul><ul><li>What are your friends and family using? </li></ul></ul>
  8. 8. GETTING STARTED <ul><li>Creating a Username </li></ul><ul><li>After you have determined which sites you are interested in using, you will create a username. </li></ul><ul><li>Use your real name when possible </li></ul><ul><li>Make your username simple to remember </li></ul><ul><li>Try to keep your username consistent across multiple sites </li></ul>
  9. 9. GETTING STARTED <ul><li>Creating a Profile </li></ul><ul><li>After you have determined your username, create a profile </li></ul><ul><li>Use a real picture of you or your company logo so people know you are not SPAM </li></ul><ul><li>Include a short bio with a link to your website or blog </li></ul>
  10. 10. GETTING STARTED… <ul><li>After You Sign Up, Be a Voyeur. </li></ul><ul><li>To learn the social norms on any social media site it’s helpful to observe how people interact. </li></ul><ul><ul><li>Watch the conversations taking place </li></ul></ul><ul><ul><li>Check out profiles of influential people </li></ul></ul><ul><ul><li>See how people communicate and learn what the signs mean </li></ul></ul><ul><ul><ul><li>Example: Crimson Cup </li></ul></ul></ul>
  11. 11. FORMULATING A PLAN <ul><ul><li>It’s important to have defined business goals so you aren’t wasting your time (or anyone else's). </li></ul></ul><ul><li>What do you hope to achieve? </li></ul><ul><li>How will this program impact your overall goals? </li></ul><ul><li>How much time do you have to devote to this plan? </li></ul>
  12. 12. BUILD YOUR NETWORK <ul><ul><li>You have a plan, now it’s time to start building a network around your plan. </li></ul></ul><ul><ul><li>A few tips: </li></ul></ul><ul><ul><li>Be authentic </li></ul></ul><ul><ul><li>Listen, listen, listen </li></ul></ul><ul><ul><li>Participate – have conversations </li></ul></ul><ul><ul><li>When possible, meet your followers/fans/friends in real life </li></ul></ul><ul><ul><ul><li>Go to tweet ups and networking event </li></ul></ul></ul><ul><ul><li>*Remember: social media takes time and effort and you will need to be consistent and have organizational support* </li></ul></ul>
  13. 13. MEASURING SUCCESS <ul><li>Now your social media program is up and running it’s important to know how to measure your success </li></ul><ul><li>This is dependent on your program, but some common ways to track are: </li></ul><ul><ul><li>Analytics – url tracking, Google Analytics, etc. </li></ul></ul><ul><ul><li>Coupon codes </li></ul></ul><ul><ul><li>Sites like will give you a wealth of info, which you can track </li></ul></ul>
  14. 14. KEEP GROWING YOUR PROGRAM <ul><li>Be Curious & Try New Things! </li></ul><ul><li>Watch for trends to ensure you are maximizing your social media program. </li></ul><ul><li>Check out new social media services </li></ul><ul><li>Read articles and attend seminars </li></ul><ul><ul><li>Set up saved searches to see what people are saying about you or your organization </li></ul></ul><ul><li>Send messages at different times of day and see what’s most successful </li></ul><ul><li>Try unique promotions and track their results </li></ul><ul><ul><li>Example: Romeothecat </li></ul></ul>
  15. 15. IN SUMMARY <ul><li>Developing a social media program is easy and useful, but it does take time, research, and dedication </li></ul><ul><li>Make sure you: </li></ul><ul><ul><li>Do the research to determine which sites will work best for you. </li></ul></ul><ul><ul><li>Establish an easy to remember username for each site and build a profile with picture </li></ul></ul><ul><ul><li>Watch what others are doing to learn social norms </li></ul></ul><ul><ul><li>Develop a plan and build a network </li></ul></ul><ul><ul><li>Measure your success </li></ul></ul><ul><ul><li>Try new things </li></ul></ul>
  16. 16. THINGS TO AVOID <ul><li>Here are some things you definitely shouldn’t do on your social media site. </li></ul><ul><li>Constant self promotion </li></ul><ul><li>Profanity or acting in a way which will turn off a portion of your followers </li></ul><ul><li>Attacking your company, co-workers, etc. </li></ul><ul><li>Ignoring your friends/followers/fans </li></ul><ul><li>Putting your program on auto-pilot all the time </li></ul><ul><li>Avoiding those who have had a negative experience with your organization </li></ul><ul><li>Excessively talking about the minor things in your life </li></ul><ul><li>On Twitter, try to keep more followers then you are following </li></ul>
  17. 17. REFERENCES <ul><li>Here are some excellent resources to help you get started: </li></ul><ul><li>Books: </li></ul><ul><li>Inbound Marketing by Brian Halligan and Dharmesh Shah </li></ul><ul><li>Socialnomics by Erik Qualman </li></ul><ul><li>Websites: </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  18. 18. SOCIAL MEDIA TOOLS <ul><li>Hootsuite or Tweetdeck are great Twitter clients with built in url shortners ( and </li></ul><ul><li>TheTwitcleaner will help you clean out the spam from your followers </li></ul><ul><li>Google Alerts – this service will send you various links to information which lists your company </li></ul><ul><li>Google Analytics </li></ul><ul><li>Facebook, LinkedIn both have ways to install blog and twitter applications on your page </li></ul><ul><li>Mobile applications for Facebook, twitter, blogs, etc. </li></ul>
  19. 19. CONTACT ME! ANNA HARPER-HESS <ul><li>@aharperhess </li></ul><ul><li> </li></ul><ul><li> </li></ul>