Social Media’s Role in the World of Public Relations


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College students know social media is important - but this presentation addresses how it impacts public relations and their upcoming careers, citing real case studies and examples of how the journalist/PR pro relationship is changing from my own experience.

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Social Media’s Role in the World of Public Relations

  1. 1. Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
  2. 2. About me <ul><li>Graduate of Slippery Rock University (B.S., Public Relations) </li></ul><ul><li>Board member of PRSA Pittsburgh </li></ul><ul><li>Former Assistant Account Executive at MARC USA </li></ul><ul><li>Account Executive at WordWrite Communications </li></ul><ul><li>Award-winning social media specialist - NOT an expert </li></ul>
  3. 3. <ul><li>I get paid to tweet. </li></ul><ul><li>How do YOU use social media? </li></ul><ul><li>Let’s back up… </li></ul>That’s me! That’s Twitter!
  4. 4. How social media has changed PR
  5. 5. Video: Social Media Revolution
  6. 6. Miracle on the Hudson
  7. 7. Michael Jackson’s death Haiti Earthquake
  8. 8. Fun with trending topics Image:
  9. 9. Print is changing…
  10. 10. Journalists are on these networks
  11. 11. Journalists ask YOU for story ideas
  12. 12. A real social media pitch!
  13. 13. Who I’ve Worked With In The Social Space <ul><li>WordWrite Communications </li></ul><ul><li>Pittsburgh Business Group on Health </li></ul><ul><li>Public Relations Society of America, Pittsburgh chapter </li></ul><ul><li>Regency Global Transportation Group </li></ul><ul><li>Culver’s restaurants </li></ul><ul><li>Prestogeorge Coffee </li></ul><ul><li>Redstone Highlands Senior Living Communities </li></ul><ul><li>QuickLift </li></ul><ul><li>The Skin Center </li></ul><ul><li>KIT Solutions </li></ul><ul><li>Giant Eagle Market District </li></ul>Best. Burgers. Ever. (And I don’t eat meat)
  14. 14. <ul><li>My first experience with social media at work </li></ul>
  15. 15. Award Winner
  16. 16. <ul><li>Taking over social at WordWrite </li></ul>
  17. 18. Become a fan!
  18. 21. <ul><li>Client examples: </li></ul><ul><li>Redstone Highlands Senior Living Communities Regency Transportation </li></ul>
  19. 23. Award Winner
  20. 24. Social Media FAIL Image:
  21. 25. Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via and
  22. 26. Don’t forget the PR fundamentals <ul><li>Engage </li></ul><ul><li>Be a great communicator -- on and offline </li></ul><ul><li>Grammar, punctuation, spelling </li></ul><ul><li>Develop relationships with journalists </li></ul><ul><li>Social media is simply a tool to facilitate communication </li></ul><ul><li>PR pros wear many hats </li></ul><ul><li>Social media only comes full circle when it “comes to life” </li></ul>
  23. 27. Tips <ul><li> = all you ever need to know </li></ul><ul><li>Be a pro at Facebook fan pages and Twitter, BUT… </li></ul><ul><li>Learn other social networks - it’s not just Facebook and Twitter </li></ul><ul><li>Know apps like Foursquare - it’s all about location and mobile </li></ul><ul><li>Think about social from a business standpoint - not just how awesome your Friday night was </li></ul>You are here Images: and
  24. 28. Once you have the tools and the skills, you will have great success Image:
  25. 29. Questions? Additional Comments? <ul><li>Twitter: </li></ul><ul><li>@dferrari / @wordwritepr </li></ul><ul><li>Online: </li></ul><ul><li> / </li></ul><ul><li>Thank You! </li></ul>