How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
Nonprofits Use Social Networks... <ul><li>To Reach </li></ul><ul><li>To Engage </li></ul><ul><li>To Increase Revenue </li>...
Beyond the Buzzwords <ul><li>It’s a new way to do old business. </li></ul><ul><li>There’s no one way to do it. </li></ul>
Twitter Facebook Mixx MySpace Change.org Be Present
Strategically Choose Your Involvement
Personal or Organizational?
Branding Your Profiles If joining more than one network, attempt to have a consistent  user name  and  basic profile . <ul...
Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
Find The Active Users <ul><li>Super Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>...
Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile   </li></ul><ul><li>Answer questions </li></...
Enjoy the Building Effect  <ul><li>Over time your </li></ul><ul><li>profile will grow </li></ul><ul><li>organically </li><...
Use What You Learn Try to create content based off trends and community interest. <ul><li>Why Did This Work? </li></ul><ul...
Social Media Tracking  Google Alerts Blog Searches -technorati -ice rocket -boardreader <ul><li>RSS Readers </li></ul><ul>...
Find Solace in the Filtering Sites <ul><li>Ping.fm </li></ul><ul><li>Friendfeed </li></ul><ul><li>Facebook </li></ul><ul><...
<ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer a way to revenue </li></ul>Set Go...
A Few Takeaways <ul><li>If you’re doing traditional communication you should be doing this. </li></ul><ul><li>Make informa...
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How To Be A Social Media Butterfly

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A bit of advice when it comes to creating and maintaining a social media presence.

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  • How To Be A Social Media Butterfly

    1. 1. How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
    2. 2. Nonprofits Use Social Networks... <ul><li>To Reach </li></ul><ul><li>To Engage </li></ul><ul><li>To Increase Revenue </li></ul>
    3. 3. Beyond the Buzzwords <ul><li>It’s a new way to do old business. </li></ul><ul><li>There’s no one way to do it. </li></ul>
    4. 4. Twitter Facebook Mixx MySpace Change.org Be Present
    5. 5. Strategically Choose Your Involvement
    6. 6. Personal or Organizational?
    7. 7. Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile . <ul><li>NWF inspires Americans to: </li></ul><ul><li>Confront Global Warming </li></ul><ul><li>Protect and Restore Wildlife Habitat </li></ul><ul><li>Connect with Nature </li></ul>
    8. 8. Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
    9. 9. Find The Active Users <ul><li>Super Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help them and you can learn from it </li></ul>Originally uploaded to Flickr by Yeonsang
    10. 10. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
    11. 11. Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul><ul><li>Interact and participate </li></ul><ul><li>Search for the easy way </li></ul>
    12. 12. Enjoy the Building Effect <ul><li>Over time your </li></ul><ul><li>profile will grow </li></ul><ul><li>organically </li></ul>Freedigitalphotos.net NWF Facebook Fans
    13. 13. Use What You Learn Try to create content based off trends and community interest. <ul><li>Why Did This Work? </li></ul><ul><li>Trendy and Relevant </li></ul><ul><li>A Bit Goofy </li></ul><ul><li>Informational </li></ul><ul><li>What We Measured </li></ul><ul><li>- Inbound links </li></ul><ul><li>- Repostings </li></ul><ul><li>- “Eyeballs” </li></ul>
    14. 14. Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader <ul><li>RSS Readers </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedreader </li></ul><ul><li>Detail Searches </li></ul><ul><li>Summize.com </li></ul><ul><li>Wordpress </li></ul><ul><li>Del.icio.us </li></ul>
    15. 15. Find Solace in the Filtering Sites <ul><li>Ping.fm </li></ul><ul><li>Friendfeed </li></ul><ul><li>Facebook </li></ul><ul><li>Iminta </li></ul><ul><li>Hellotxt </li></ul><ul><li>Onlywire </li></ul>
    16. 16. <ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer a way to revenue </li></ul>Set Goals to Measure If Your Profiles Successfully...
    17. 17. A Few Takeaways <ul><li>If you’re doing traditional communication you should be doing this. </li></ul><ul><li>Make information easy to distribute online. </li></ul><ul><li>Try new things. </li></ul><ul><li>Remember your relationships. </li></ul><ul><li>Be authentic (it’s more important than being cool). </li></ul>
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