How To Be A Social Media Butterfly

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  • + jcolman Jonathon Colman 2 years ago
    Really nice work, Danielle -- there are a lot of great takeaways here for nonprofits and individuals! :)
  • + guestadb463e guestadb463e 2 years ago
    Great advice, Danielle, and well presented. I particularly like what you said in the first couple of slides that social media is a new way to do old business. It’s sometimes difficult to convince people that it’s not just, well, social, but also good business. Thank you for all the good rationale that it really is smart business.



    Diana Scimone

    President, PawPaw’s Pals, Inc.

    www.dianascimone.com (blog)

    www.pawpawspals.org

    Twitter: @BornToFly
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How To Be A Social Media Butterfly - Presentation Transcript

  1. How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
  2. Nonprofits Use Social Networks...
    • To Reach
    • To Engage
    • To Increase Revenue
  3. Beyond the Buzzwords
    • It’s a new way to do old business.
    • There’s no one way to do it.
  4. Twitter Facebook Mixx MySpace Change.org Be Present
  5. Strategically Choose Your Involvement
  6. Personal or Organizational?
  7. Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile .
    • NWF inspires Americans to:
    • Confront Global Warming
    • Protect and Restore Wildlife Habitat
    • Connect with Nature
  8. Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
  9. Find The Active Users
    • Super Influencers are great friends
    • Ask them for advice
    • Help them and you can learn from it
    Originally uploaded to Flickr by Yeonsang
  10. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
  11. Maintenance Originally uploaded to Flickr by THOR
    • Update your profile
    • Answer questions
    • Ask questions
    • Interact and participate
    • Search for the easy way
  12. Enjoy the Building Effect
    • Over time your
    • profile will grow
    • organically
    Freedigitalphotos.net NWF Facebook Fans
  13. Use What You Learn Try to create content based off trends and community interest.
    • Why Did This Work?
    • Trendy and Relevant
    • A Bit Goofy
    • Informational
    • What We Measured
    • - Inbound links
    • - Repostings
    • - “Eyeballs”
  14. Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader
    • RSS Readers
    • Bloglines
    • Google Reader
    • Feedreader
    • Detail Searches
    • Summize.com
    • Wordpress
    • Del.icio.us
  15. Find Solace in the Filtering Sites
    • Ping.fm
    • Friendfeed
    • Facebook
    • Iminta
    • Hellotxt
    • Onlywire
    • Reach a desired audience
    • Engage people
    • Offer a way to revenue
    Set Goals to Measure If Your Profiles Successfully...
  16. A Few Takeaways
    • If you’re doing traditional communication you should be doing this.
    • Make information easy to distribute online.
    • Try new things.
    • Remember your relationships.
    • Be authentic (it’s more important than being cool).

+ Danielle  BrigidaDanielle Brigida, 2 years ago

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