How To Be A Social Media Butterfly

How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation

Nonprofits Use Social Networks...
To Reach
To Engage
To Increase Revenue

Beyond the Buzzwords
It’s a new way to do old business.
There’s no one way to do it.

Twitter Facebook Mixx MySpace Change.org Be Present

Strategically Choose Your Involvement

Personal or Organizational?

Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile .
NWF inspires Americans to:
Confront Global Warming
Protect and Restore Wildlife Habitat
Connect with Nature

Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates

Find The Active Users
Super Influencers are great friends
Ask them for advice
Help them and you can learn from it
Originally uploaded to Flickr by Yeonsang

Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.

Maintenance Originally uploaded to Flickr by THOR
Update your profile
Answer questions
Ask questions
Interact and participate
Search for the easy way

Enjoy the Building Effect
Over time your
profile will grow
organically
Freedigitalphotos.net NWF Facebook Fans

Use What You Learn Try to create content based off trends and community interest.
Why Did This Work?
Trendy and Relevant
A Bit Goofy
Informational
What We Measured
- Inbound links
- Repostings
- “Eyeballs”

Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader
RSS Readers
Bloglines
Google Reader
Feedreader
Detail Searches
Summize.com
Wordpress
Del.icio.us

Find Solace in the Filtering Sites
Ping.fm
Friendfeed
Facebook
Iminta
Hellotxt
Onlywire

Reach a desired audience
Engage people
Offer a way to revenue
Set Goals to Measure If Your Profiles Successfully...

A Few Takeaways
If you’re doing traditional communication you should be doing this.
Make information easy to distribute online.
Try new things.
Remember your relationships.
Be authentic (it’s more important than being cool).

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How To Be A Social Media Butterfly

by Danielle Brigida on Oct 01, 2008

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