How To Be A Social Media Butterfly

7,138
-1

Published on

A bit of advice when it comes to creating and maintaining a social media presence.

Published in: Technology, Economy & Finance
1 Comment
16 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,138
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
188
Comments
1
Likes
16
Embeds 0
No embeds

No notes for slide
  • How To Be A Social Media Butterfly

    1. How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
    2. Nonprofits Use Social Networks... <ul><li>To Reach </li></ul><ul><li>To Engage </li></ul><ul><li>To Increase Revenue </li></ul>
    3. Beyond the Buzzwords <ul><li>It’s a new way to do old business. </li></ul><ul><li>There’s no one way to do it. </li></ul>
    4. Twitter Facebook Mixx MySpace Change.org Be Present
    5. Strategically Choose Your Involvement
    6. Personal or Organizational?
    7. Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile . <ul><li>NWF inspires Americans to: </li></ul><ul><li>Confront Global Warming </li></ul><ul><li>Protect and Restore Wildlife Habitat </li></ul><ul><li>Connect with Nature </li></ul>
    8. Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
    9. Find The Active Users <ul><li>Super Influencers are great friends </li></ul><ul><li>Ask them for advice </li></ul><ul><li>Help them and you can learn from it </li></ul>Originally uploaded to Flickr by Yeonsang
    10. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
    11. Maintenance Originally uploaded to Flickr by THOR <ul><li>Update your profile </li></ul><ul><li>Answer questions </li></ul><ul><li>Ask questions </li></ul><ul><li>Interact and participate </li></ul><ul><li>Search for the easy way </li></ul>
    12. Enjoy the Building Effect <ul><li>Over time your </li></ul><ul><li>profile will grow </li></ul><ul><li>organically </li></ul>Freedigitalphotos.net NWF Facebook Fans
    13. Use What You Learn Try to create content based off trends and community interest. <ul><li>Why Did This Work? </li></ul><ul><li>Trendy and Relevant </li></ul><ul><li>A Bit Goofy </li></ul><ul><li>Informational </li></ul><ul><li>What We Measured </li></ul><ul><li>- Inbound links </li></ul><ul><li>- Repostings </li></ul><ul><li>- “Eyeballs” </li></ul>
    14. Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader <ul><li>RSS Readers </li></ul><ul><li>Bloglines </li></ul><ul><li>Google Reader </li></ul><ul><li>Feedreader </li></ul><ul><li>Detail Searches </li></ul><ul><li>Summize.com </li></ul><ul><li>Wordpress </li></ul><ul><li>Del.icio.us </li></ul>
    15. Find Solace in the Filtering Sites <ul><li>Ping.fm </li></ul><ul><li>Friendfeed </li></ul><ul><li>Facebook </li></ul><ul><li>Iminta </li></ul><ul><li>Hellotxt </li></ul><ul><li>Onlywire </li></ul>
    16. <ul><li>Reach a desired audience </li></ul><ul><li>Engage people </li></ul><ul><li>Offer a way to revenue </li></ul>Set Goals to Measure If Your Profiles Successfully...
    17. A Few Takeaways <ul><li>If you’re doing traditional communication you should be doing this. </li></ul><ul><li>Make information easy to distribute online. </li></ul><ul><li>Try new things. </li></ul><ul><li>Remember your relationships. </li></ul><ul><li>Be authentic (it’s more important than being cool). </li></ul>

    ×