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How To Be A Social Media Butterfly
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How To Be A Social Media Butterfly

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A bit of advice when it comes to creating and maintaining a social media presence.

A bit of advice when it comes to creating and maintaining a social media presence.

Published in: Technology, Economy & Finance

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  • Transcript

    • 1. How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
    • 2. Nonprofits Use Social Networks...
      • To Reach
      • To Engage
      • To Increase Revenue
    • 3. Beyond the Buzzwords
      • It’s a new way to do old business.
      • There’s no one way to do it.
    • 4. Twitter Facebook Mixx MySpace Change.org Be Present
    • 5. Strategically Choose Your Involvement
    • 6. Personal or Organizational?
    • 7. Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile .
      • NWF inspires Americans to:
      • Confront Global Warming
      • Protect and Restore Wildlife Habitat
      • Connect with Nature
    • 8. Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
    • 9. Find The Active Users
      • Super Influencers are great friends
      • Ask them for advice
      • Help them and you can learn from it
      Originally uploaded to Flickr by Yeonsang
    • 10. Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
    • 11. Maintenance Originally uploaded to Flickr by THOR
      • Update your profile
      • Answer questions
      • Ask questions
      • Interact and participate
      • Search for the easy way
    • 12. Enjoy the Building Effect
      • Over time your
      • profile will grow
      • organically
      Freedigitalphotos.net NWF Facebook Fans
    • 13. Use What You Learn Try to create content based off trends and community interest.
      • Why Did This Work?
      • Trendy and Relevant
      • A Bit Goofy
      • Informational
      • What We Measured
      • - Inbound links
      • - Repostings
      • - “Eyeballs”
    • 14. Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader
      • RSS Readers
      • Bloglines
      • Google Reader
      • Feedreader
      • Detail Searches
      • Summize.com
      • Wordpress
      • Del.icio.us
    • 15. Find Solace in the Filtering Sites
      • Ping.fm
      • Friendfeed
      • Facebook
      • Iminta
      • Hellotxt
      • Onlywire
    • 16.
      • Reach a desired audience
      • Engage people
      • Offer a way to revenue
      Set Goals to Measure If Your Profiles Successfully...
    • 17. A Few Takeaways
      • If you’re doing traditional communication you should be doing this.
      • Make information easy to distribute online.
      • Try new things.
      • Remember your relationships.
      • Be authentic (it’s more important than being cool).