How To Be A Social Media Butterfly

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+ Jonathon Colman 2 years ago
Really nice work, Danielle -- there are a lot of great takeaways here for nonprofits and individuals! :)
+ guestadb463e 2 years ago
Great advice, Danielle, and well presented. I particularly like what you said in the first couple of slides that social media is a new way to do old business. It’s sometimes difficult to convince people that it’s not just, well, social, but also good business. Thank you for all the good rationale that it really is smart business.

Diana Scimone

President, PawPaw’s Pals, Inc.

www.dianascimone.com (blog)

www.pawpawspals.org

Twitter: @BornToFly

Notes on slide 1

15 Favorites & 10 Groups

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Tags social
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Tags socialmedia nonprofit
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Tags nonprofit marketing networks brigida danielle media social
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How To Be A Social Media Butterfly - Presentation Transcript

How to be a Social Media Butterfly Danielle Brigida National Wildlife Federation
Nonprofits Use Social Networks...
- To Reach
- To Engage
- To Increase Revenue
Beyond the Buzzwords
- It’s a new way to do old business.
- There’s no one way to do it.
Twitter Facebook Mixx MySpace Change.org Be Present
Strategically Choose Your Involvement
Personal or Organizational?
Branding Your Profiles If joining more than one network, attempt to have a consistent user name and basic profile .
- NWF inspires Americans to:
- Confront Global Warming
- Protect and Restore Wildlife Habitat
- Connect with Nature
Observe and Listen Originally Uploaded to Flickr by Mike Bailey-Gates
Find The Active Users
- Super Influencers are great friends
- Ask them for advice
- Help them and you can learn from it
Originally uploaded to Flickr by Yeonsang
Learn and Apply Study...then test! Originally uploaded to Flickr by Steven S.
Maintenance Originally uploaded to Flickr by THOR
- Update your profile
- Answer questions
- Ask questions
- Interact and participate
- Search for the easy way
Enjoy the Building Effect
- Over time your
- profile will grow
- organically
Freedigitalphotos.net NWF Facebook Fans
Use What You Learn Try to create content based off trends and community interest.
- Why Did This Work?
- Trendy and Relevant
- A Bit Goofy
- Informational
- What We Measured
- - Inbound links
- - Repostings
- - “Eyeballs”
Social Media Tracking Google Alerts Blog Searches -technorati -ice rocket -boardreader
- RSS Readers
- Bloglines
- Google Reader
- Feedreader
- Detail Searches
- Summize.com
- Wordpress
- Del.icio.us
Find Solace in the Filtering Sites
- Ping.fm
- Friendfeed
- Facebook
- Iminta
- Hellotxt
- Onlywire
- Reach a desired audience
- Engage people
- Offer a way to revenue
Set Goals to Measure If Your Profiles Successfully...
A Few Takeaways
- If you’re doing traditional communication you should be doing this.
- Make information easy to distribute online.
- Try new things.
- Remember your relationships.
- Be authentic (it’s more important than being cool).