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Online Presence, Social Media & LinkedIn for College Students

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Presentation given to American Marketing Association students at Florida State University on February 3rd, 2016 by Kyndal Soto.

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Online Presence, Social Media & LinkedIn for College Students

  1. 1. Digital & Social Media @FSUBiz Communications/Marketing/Sales
  2. 2. business.fsu.edu/socialmedia
  3. 3. Now your Google results are a part of your interview. Now your Google results are a part of your interview.
  4. 4. • Common sense • When in doubt, ask your Mom • SHRM: 1/3 of companies have disqualified • Check privacy settings (View as)
  5. 5. • Are all of your friends really your friends? • Referrals/recommendations • Put yourself in their shoes
  6. 6. • Millennial Generation • No presence = no existence • Not recommended; it’s required • If you can’t market yourself online, how can you market my product? • Why pay you to market my product if you can’t market yourself?
  7. 7. We are ALL… •Entrepreneurs •Experts at something •A MEDIA Company
  8. 8. • Which social media to include? • Google Analytics • Send PDFs/link • Link to Rachel Miller
  9. 9. (Ok, not really, you just won’t need it)
  10. 10. - Theodore Roosevelt “People don’t care how much you know until they know how much you care.”
  11. 11. • Download a list of connections • Update w/ intro/reminders • Congratulate, message, email (use LinkedIn as time trigger) • Personalize connection invitations • Connection w/o relationship is pointless
  12. 12. • Do your homework before the interview • 3 x 3 analysis • Company news
  13. 13. • Apps: LinkedIn Pulse & Job Search • Post updates + engage • Part of workflow
  14. 14. Limit of 50 Groups Industry, alumni, etc. Enable search + message
  15. 15. View wisely: turn-off setting SEO: Always share LI link! Activity broadcasts
  16. 16. • Skip the “How do you know?”. Click connect from search or people you may know. • Best times to post: 7-9 AM Tuesday/Thursday • Activity Broadcasting: Turn off/on • LinkedIn’s Alumni Tool • Message someone w/o LinkedIn Premium…
  17. 17. 1.) Join a group 2.) Find a post 3.) Click “reply privately”
  18. 18. What do you do now?
  19. 19. “Publish or Perish” – Bob Woods Publishing tools: Slideshare, Canva LinkedIn Publisher: Be an expert!
  20. 20. If you’re motivated, you can pretty much find out anything online. You just have to keep trying.
  21. 21. • Lynda.com • LinkedIn Groups • Webinars • Connect/Follow industry leaders • Hoovers • SeminoleLink • FSU Library’s Business Research Certificate

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