The Social Media Phenomenon


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A brief introduction into the world of Social Media. Contact me for a downloadable file.

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  • The Social Media Phenomenon

    1. 1. The Social Media Phenomenon Power Up Sales Convention March, 2009 Joan Murphy
    2. 2. Why the Change? <ul><li>According to NAR 2008 Profile of Buyers & Sellers: </li></ul><ul><li>The typical first-time home buyer was 30 years old, while the typical repeat buyer was 47 years old. </li></ul><ul><li>20% of recent home buyers were single females, and 10% were single males. </li></ul><ul><li>87% of all home buyers and 94% of buyers aged 25 to 44 years used the Internet to search for homes. </li></ul><ul><li>Real estate agents were viewed as a very useful information source by 81% of buyers who used an agent while searching for a home. </li></ul><ul><li>38% of sellers who used a real estate agent found their agents through a referral from friends or family, and 26% used the agent they worked with previously to buy or sell a home. </li></ul>
    3. 3. Our Role is Changing <ul><li>People want to work with some one they know, like, trust, and connect with </li></ul><ul><li>It’s about relationships more than sales </li></ul>
    4. 4. We could do it the old way… Or we could take advantage of the new tools available …
    5. 6. <ul><li>File Sharing </li></ul><ul><li> </li></ul><ul><li>Video Sharing </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Bookmark/Aggregator </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Types of Social Media
    6. 7. Types of Social Media <ul><li>Blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Social Networks </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    7. 8. Use the POST Method <ul><li>People: Assess your customers’ social activities and understand if they even participate in social media. </li></ul><ul><li>Objectives: Decide what you want to accomplish. </li></ul><ul><li>Strategy: Plan for how your relationship with customers can change. </li></ul><ul><li>Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc) </li></ul>
    8. 9. A Call to Action <ul><li>The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years -- from 8% in 2005 to 45% now. </li></ul><ul><li>Pew Internet & American Life Project's December 2008 tracking survey. </li></ul>
    9. 10. Benefits <ul><li>Connect with prospects </li></ul><ul><li>Build relationships </li></ul><ul><li>Build a sense of community </li></ul><ul><li>Gain leads through connections </li></ul><ul><li>Extend the Reach of your Business </li></ul><ul><li>Build Credibility and Trust </li></ul><ul><li>A Recognized Expert/Source of Knowledge </li></ul><ul><li>Free PR that can save you thousands </li></ul><ul><li>Generate sales </li></ul>
    10. 11. Facebook <ul><li>175 million people around the world are now actively using Facebook and almost half of them are using Facebook every day. </li></ul><ul><li>Facebook has 54.5 million monthly unique visitors, says Comscore, with a growth rate in the U.S. averaged 3.8% per month over the last year. </li></ul><ul><li>600 thousand daily growth of users, with the fastest growing segment-- “45% of Facebook’s US audience is now 26 years old or older.” </li></ul>
    11. 12. Facebook <ul><li>Truly Social Networking </li></ul>
    12. 13. Using Facebook <ul><li>Keep in touch with the lives of people you know </li></ul><ul><li>Provide articles and updates </li></ul><ul><li>Use your page as a resource for information </li></ul><ul><ul><li>Links, videos </li></ul></ul><ul><li>Put your listings on your page </li></ul><ul><li>Add appropriate humor/warm fuzzies </li></ul>
    13. 14. A Facebook Group is a place to draw like-minded people together. Share news and start discussions Host Events
    14. 15. A Facebook Cause is for raising awareness and funds.
    15. 16. A Facebook Organization Page is like a Group, but allows broadcast messaging to “fans”.
    16. 17. Events alert and organize people for specific actions.
    17. 18. Postlets to Add Listings
    18. 19. Setting it Up Use Discretion (this is business) <ul><li>Remember, this is a business site </li></ul><ul><li>Create an appropriate profile for business </li></ul><ul><ul><li>This becomes part of your reputation and personal brand </li></ul></ul><ul><li>Be selective on what shows on your wall </li></ul><ul><ul><li>Full disclosure is not best </li></ul></ul><ul><li>Add photos to enhance your page </li></ul><ul><ul><li>Successful move photos </li></ul></ul><ul><li>Join relevant groups and networks </li></ul><ul><li>Use privacy controls </li></ul><ul><li>Use E-mail notification controls </li></ul>
    19. 20. twitter You can either answer the Q [ What are you doing? ] or just state whatever it is you want everyone to know. 70-20-10 70: provide resources & value for others 20: chit chat, friendly comment 10: promote yourself
    20. 21. Getting Started . . . <ul><li>1) Conduct social media searches of blogs, forums and social networks relevant to your company and expertise. </li></ul><ul><li>2) Monitor news, trends, blogs and forums through RSS feeds & Google Alerts . </li></ul><ul><ul><li>Use social bookmarking sites such as Digg, Delicious & StumbleUpon </li></ul></ul><ul><li>3) Become a part of the community . </li></ul><ul><ul><li>Join one or a variety of social networks. </li></ul></ul><ul><ul><li>Read and comment on blogs and forums. </li></ul></ul><ul><li>4) Create a content marketing strategy and start publishing great multi-media content that’s highly relevant to your audiences. </li></ul>
    21. 22. What do you need? <ul><li>Content that is: </li></ul>Interesting and helpful Information you want to share Something that might engage the reader
    22. 23. Power Up Your Relationships with Social Media Joan Murphy 847-372-5356 E-Mail: Thank you for your participation!