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Hiring in theSocial Media AgeCreated by Amy Zhu
The traditional methods of hiring areevolving with the rise of social media.Photo: mkhmarketing, Flickr
Resumes and interviewsare not the only thingsemployers are looking for now.Photo: Google Images
Some employers arenow looking atapplicants’ socialpresence as wellPhoto: Google Images
Companies areincreasingly relyingon social networkssuch as LinkedIn,video profiles andonline quizzes togauge candidates’su...
“A recent employer study reveals that 91%of employers use social networking sites toscreen employees.”Photo: marcomagrini,...
“The paper resume is dead.The Web is your resume.Social networks are yourmass references.”- Vala AfsharPhoto: MDGovPics, F...
Aaron Biebert, a commercial director fromMilwaukee, hired a social media coordinatorbased on 40 public tweets –with noin-p...
Still, there are some jobs wheretweets will never replace resumesand eye-to-eye interviews,such as a CEO position.Photo: G...
So how can applicantsacclimate to changinghiring methods?Photo: Daniel Horacio Agostini, Flickr
That depends on how you want to presentyourself to employers –Photo: Rodrigo Baptista, Flickr
“[...] if you want to be found by recruitersand have recruiters know who you are,you should be on LinkedIn.”- Michelle Ked...
“If we are staffing for a recruiting orsales/marketing/business development role,then it is a big red flag if a candidate ...
Of the 91% of employers whodo use social networkingsites to screen employees,76% use Facebook, 53% useTwitter, and 48% use...
Jobseekers now have to focus on theirsocial media profiles, on top of how topresent themselves in person.Photo: Life Dream...
Most of the recent jobseekers suggestedadvocating defensive strategies:-tightening privacy settings-deleting potentially d...
However, 68% ofemployers have hiredcandidates based onfavourable online profiles.Photo: Peter Gerdes, Flickr Source: Danie...
This suggests that a completely new set ofstrategies, such as established transparency,personal brand, and authenticity, a...
There are five steps toclimb the Ladder of SocialIdentity- clean up- curate- interact- promote- createget rid of anything ...
Social media is here to stay so seizethe opportunity to create anauthentic identity online and putforth your virtual best....
All images are under the CreativeCommons license and sourced fromFlickr. Other images, as stated, aresourced from Google I...
Facts are sourced from:No More Résumés, Say Some Firms – Wall Street Journalhttp://online.wsj.com/article/SB10001424052970...
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Hiring in the Social Media Age (FILM260-AmyZhu)

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Hiring in the Social Media Age (FILM260-AmyZhu)

  1. 1. Hiring in theSocial Media AgeCreated by Amy Zhu
  2. 2. The traditional methods of hiring areevolving with the rise of social media.Photo: mkhmarketing, Flickr
  3. 3. Resumes and interviewsare not the only thingsemployers are looking for now.Photo: Google Images
  4. 4. Some employers arenow looking atapplicants’ socialpresence as wellPhoto: Google Images
  5. 5. Companies areincreasingly relyingon social networkssuch as LinkedIn,video profiles andonline quizzes togauge candidates’suitability for a job.Photo: Eric Flexyourhead, FlickrSource: Rachel EmmaSilverman, WSJ
  6. 6. “A recent employer study reveals that 91%of employers use social networking sites toscreen employees.”Photo: marcomagrini, Flickr Source: The Reppler
  7. 7. “The paper resume is dead.The Web is your resume.Social networks are yourmass references.”- Vala AfsharPhoto: MDGovPics, Flickr Source: Bruce Horovitz, USA Today
  8. 8. Aaron Biebert, a commercial director fromMilwaukee, hired a social media coordinatorbased on 40 public tweets –with noin-personinterviewat all.Photo: Maya Zankoul Source: Bruce Horovitz, USA Today
  9. 9. Still, there are some jobs wheretweets will never replace resumesand eye-to-eye interviews,such as a CEO position.Photo: GoogleImages
  10. 10. So how can applicantsacclimate to changinghiring methods?Photo: Daniel Horacio Agostini, Flickr
  11. 11. That depends on how you want to presentyourself to employers –Photo: Rodrigo Baptista, Flickr
  12. 12. “[...] if you want to be found by recruitersand have recruiters know who you are,you should be on LinkedIn.”- Michelle KedemPhoto: Google Images Source: Allison Cheston, Forbes
  13. 13. “If we are staffing for a recruiting orsales/marketing/business development role,then it is a big red flag if a candidate haseither no profile or a limited profile with alow number of connections.”- Lashbrook ColbyPhoto: Google Images Source: Allison Cheston, Forbes
  14. 14. Of the 91% of employers whodo use social networkingsites to screen employees,76% use Facebook, 53% useTwitter, and 48% useLinkedIn.Photo: Google Images Source: The Reppler
  15. 15. Jobseekers now have to focus on theirsocial media profiles, on top of how topresent themselves in person.Photo: Life Dreams Solutions, Google Images
  16. 16. Most of the recent jobseekers suggestedadvocating defensive strategies:-tightening privacy settings-deleting potentially distasteful content-and heavily screening status updatesPhoto: baboon™, Flickr Source: Daniel Gulati, Huffington Post
  17. 17. However, 68% ofemployers have hiredcandidates based onfavourable online profiles.Photo: Peter Gerdes, Flickr Source: Daniel Gulati, Huffington Post
  18. 18. This suggests that a completely new set ofstrategies, such as established transparency,personal brand, and authenticity, are fastbecoming the keys to success in today’scompetitive job search.Photo: pshutterbug, Flickr Source: Daniel Gulati, Huffington Post
  19. 19. There are five steps toclimb the Ladder of SocialIdentity- clean up- curate- interact- promote- createget rid of anything that willadversely affectemployment chances!carefully decidewho you’ll let init’s a two way street –talk to others!by promoting other people’scontent, you are expandingyour audience.make blog posts, tweets, andother content in your targetindustryPhoto: Esther Gibbons, FlickrSource: Daniel Gulati, Huffington Post
  20. 20. Social media is here to stay so seizethe opportunity to create anauthentic identity online and putforth your virtual best.Photo: Google Images
  21. 21. All images are under the CreativeCommons license and sourced fromFlickr. Other images, as stated, aresourced from Google Images.Photo: Diego Sevilla Ruiz, Flickr
  22. 22. Facts are sourced from:No More Résumés, Say Some Firms – Wall Street Journalhttp://online.wsj.com/article/SB10001424052970203750404577173031991814896.htmlTweets, not résumés, are trending #icymi – USA Todayhttp://www.usatoday.com/story/money/business/2013/02/15/twitterviews-resumes/1919305/Put Forth Your Virtual Best – Huffington Posthttp://www.huffingtonpost.com/daniel-gulati/put-forth-your-virtual-be_b_1508067.htmlRecruiters Say: Avoid LinkedIn At Your Peril – Forbeshttp://www.forbes.com/sites/work-in-progress/2012/05/11/recruiters-say-avoid-linkedin-at-your-peril/Job Screening With Social Networks – The Repplerhttp://reppler.files.wordpress.com/2011/09/reppler-infographic-job-screening-with-social-networks2.jpgPhoto: Melanie Cook, Flickr

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