FeverBee Sprint 2015

1. November 11 - 12
San Francisco, USA
#fbsprint
Feverbee SPRINT

8. Psychology is the
power drill of
community building

9. TACTICAL PSYCHOLOGY
feverbee sprint

10. TACTICAL PSYCHOLOGY
feverbee sprint

11. TACTICAL PSYCHOLOGY
feverbee sprint

12. get the app!
feverbee sprint
feverbee.minsh.com/launch.html

13. BY RICHARD MILLINGTON
FOUNDER, WWW.FEVERBEE.COM
crack the social code:
Turn NEWCOMERS Into regulars

14. # Members Conversion rate
0 - 100 30%
100 - 1k 1% - 10%
1k - 10k 0.5% - 1%
10k - 100k 0.25%
100k+ 0.1%

15. 1%of visitors will
register to join

16. 15%who register
will contribute
to the community

17. 20%WHO participate
will still be
active in 6 months

18. we need 3,333 new visitors to get
1 actively participating member
(0.01 * 0.15 * 0.2) = 0.0003
1000/0.0003 = 3,333,333

19. 0"
500"
1000"
1500"
2000"
2500"
3000"
3500"
1" 2" 3" 4" 5" 6"
Sector"Growth"Rate"
Community"Burn"Rate"

20. We’re in a life and death
struggle For retention

22. fix the pipes first

23. + Technology
+ Data
+ Psychology
= Retention

24. Level 1:
turn visitors into registered members

27. Gate it

28. create
multiple
entrances
pages

30. bigger and brighter
registration box

32. ‘nyt-it’ (3 clicks)

33. INSERT a CTA INTO
Places Members visit

35. Add CTAs to
the areas people
regularly visit

36. Level 2:
asking members to do the right things

44. I can’t wait to connect,
share, and be welcomed
today!!!

45. What is a good CTA?

46. Invite people to do
something specific
within the community

47. must interest
new and old members

48. doing
thinking
feeling
fearing

49. doing
thinking
feeling
fearing
Working on?
Upcoming events?
Spend time on?

50. doing
thinking
feeling
fearing
Books read?
Recently learned?
Future predictions?

51. doing
thinking
feeling
fearing
What do you think
about {topic}?
What do you like/
dislike about {topic}?

52. doing
thinking
feeling
fearing
Worried about?
Struggling with?
Biggest challenges?

53. Level 3:
Keeping members active for life

54. Level 3:
Keeping members active for life
2 - 3 years

56. “No clear evidence”
“No support”
(Wahba & Bridwell, 1979)

57. competence
autonomy
relatedness
SELF-
DETERMINATION
THEORY

58. everyone is too busy
to participate

59. Your
community
Priorities
e-mailBlogs
SlackFB/Twitter
Relevant
news sites
Game of Thrones
Spoiler Sites

60. INFORMATION
SEEKERS
THE PROBLEM is

62. People look for information far
less frequently than they look
to satisfy social needs

63. competence

64. members will participate in a
group if they can keep making
unique, useful, contributions

65. ASK MEMBERS
ABOUT THEIR
EXPERIENCE &
EXPERTISE

66. label their
experience
and Expertise

68. Find and reference
their expertise

69. be specific
where they
contribute
expertise

70. HIGHLIGHT gREAT
CONTRIBUTIONS

72. …AND DOCUMENT THEM!

73. turn members
into experts

76. autonomy

77. autonomy
perceived
support

78. how do we design an
autonomy-supportive
Community ?

79. how do we design an
autonomy-supportive
Community ?
Measure
Recruit volunteers
train volunteers
automated messages
feel understood
design options
follow-up

80. www.selfdeterminationtheory.org/
perceived-autonomy-support/
Measure your
group’s PAS

81. recruit greeters

82. train
greeters
IN ‘ALCO’

83. e-mails appear
from you.
Replies go to you

84. ask questions
to create
understanding

85. Design options
to pursue this
unique beliefs
and passions Tackle questions
on key topic
Run column/
group/category
Find
experts
Give
feedback
How would you like
to be involved?

86. follow up
and sustain
interest
Use
inbox.google.com
Use
inbox.google.com

87. Social
relatedness

88. what to
look for
References to the past
Mentions by name
Inside jokes
High self-disclosure
Off-site connections
Sub-groups forming

89. more references
to the past

90. content about members,
mention by name

91. Increase the level
of disclosure
More specific
More detailed
More researched
More emotive
More self-disclosure
More funny
More ……….?

92. Ask clarifying questions,
push for more information,
and for more disclosure

93. List both your online/offline
events AND other events in your
sector (linked to discussions!)

94. Let members create and promote
their own events for other members

95. Introduce
RITUALS

96. First
ritual
Engagement
Experience
Introduce to
similar member
etc…
Identify
wants
Create
opportunities
Recruit
volunteers
Follow
up
Identify
expertise
Explain where
to use expertise
Highlight
expertise
Give
ownership

97. SUMMARY!
1) Use doing, thinking, feeling, fearing CTAs in places
people actually visit
2) Use every communication tool more effectively
(especially autoresponders)
3) Solicit a member’s unique experience/expertise
4) Give more autonomy
5) Build stronger social connections between members