Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Web2.0 & Social Work


Published on

A look at social networking and social work from an ethical and marketing perspective.

  • Be the first to comment

Web2.0 & Social Work

  1. 1. Web 2.0 & Social Work<br />Nick Cross, MSW<br />2009 NACSW Conference<br />
  2. 2. Objectives<br />To share the importance of being on web 2.0 platforms<br />To help navigate the most important ones<br />To provide helpful background and context about web 2.0<br />To address concerns (ethics/privacy/etc) about using web 2.0 professionally<br />
  3. 3. Web 2.0 A Short List<br />Facebook<br />Myspace<br />LinkedIn<br />Delicious<br />Twitter<br />SlideShare<br />Ning Groups<br /><ul><li>Blogs
  4. 4. Flickr
  5. 5. Google Wave
  6. 6. Google Docs
  7. 7. And on and on… </li></li></ul><li>Web 2.0<br />Facebook<br />Myspace<br />LinkedIn<br />Delicious<br />Twitter<br />SlideShare<br />Ning Groups<br /><ul><li>Blogs
  8. 8. Flickr
  9. 9. Google Wave
  10. 10. Google Docs
  11. 11. And on and on… </li></li></ul><li>So What?<br />Marketing<br />Personal<br />Organization<br />Networking<br />Job Hunting<br />Connecting Resources<br />
  12. 12. Be Strategic<br />Overwhelmed?<br />Plan, Prioritize, Act<br />Purpose<br />Niche<br />Audience<br />Test out a few (personally)<br />
  13. 13. Privacy & Ethics<br />Be careful! <br />But, not a Luddite!<br />
  14. 14. Ethics<br />4.03 Private Conduct<br />Profile can be viewed by everyone<br />Google yourself<br />Manage your image <br />Privacy settings<br />Friends tagging you<br />Clients<br />1.07 (a) Privacy & Confidentiality<br />Don’t friend clients<br />Don’t search for clients<br />Ask – use it as a therapeutic tool<br />
  15. 15. Ethics<br />1.06 (c) Conflicts of Interest<br />Boundaries<br />Clients<br />Former Clients<br />Co-Workers/Boss<br />Client Considerations<br />Find Support<br />Painful Memories<br />Rejection<br />Unhealthy Comparisons<br />
  16. 16. “Social Work is a profession based on relationships. I believe that functional and healthy relationships occur best face-to-face and in real time. And yet, a technological world is the world in which we live. As social workers we should be aware of all of its obstacles and embrace all that it has to offer.”<br />- Traci Bartley Young, LCSW Facebook: Ethical and Clinical Considerations.<br />
  17. 17. Sample Policy<br />Minneapolis Public School District staff refrain from using social networks sites such as Facebook or MySpace to communicate, collaborate or contact students and parents.<br />That staff use their district email account to correspond with students and parents regarding school assignments and activities.<br />That staff use school owned web sites for posting assignments instead of Facebook or MySpace.<br />That staff carefully consider what personal information they display in their public social network profile and what comments they make in online public forums.<br />
  18. 18. For Everyone<br />LinkedIn<br />Facebook<br />Blog<br />Twitter (?)<br />NOT Myspace<br />
  19. 19. Facebook<br />Very Personal<br />Professional Tool<br />Privacy<br />Ethics<br />
  20. 20. Facebook for Orgs<br />Groups<br />Pages<br />Causes<br />Apps<br />
  21. 21. LinkedIn<br />Strictly Professional tool<br />With your personal flair<br />Network - Connect<br />
  22. 22. Dynamic Newsletter<br />Community Resource<br />Build a Voice<br />Let yourself come out<br />Reflective practice<br />Highlight social work<br />Ethics & Privacy<br />Blogging<br />
  23. 23. Twitter<br />What is it?<br />Great tool<br />Resources<br />Connections<br />Collaboration<br />Personal vs. Professional<br />Action<br />Iran Election<br />Tsunami<br />Privacy & Ethics<br />
  24. 24. Twitter for Orgs<br />Great tool<br />Resources<br />Connections<br />Collaboration<br />Conferences/Hashtags<br />Listen<br />Engage<br />Human (real) voice<br />Privacy & Ethics<br />
  25. 25.
  26. 26. FriendFeed<br />Aggregate other Feeds<br />Have discussion by topic<br />Lots of chatter<br />
  27. 27. Others I Use<br />Delicious<br />Digg<br />YouTube<br />Flickr<br />SlideShare<br />Google Groups<br />Ning<br />Running Ahead<br />Yelp<br />
  28. 28. Always Something New<br />Google Wave<br />Who knows… <br />
  29. 29. Resources<br />My Delicious Library<br />NTEN Community<br />Beth Kanter<br />TechSoup<br />The New Social Worker Online<br />Nonprofit Tech 2.0 Blog<br />Common Craft Videos<br />i.e. “Twitter in Plain English” <br />
  30. 30. Contact<br />Almost any site I am “crossn81”<br /><br /><br />