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Getting Started in Social Media

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How to Get Started in Social Media
presented by
Fran Stephenson
Rackspace

Published in: Technology
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Getting Started in Social Media

  1. 1. Social Media: Getting Started<br />Fran Stephenson<br />Rackspace Hosting<br />
  2. 2. The Stats are Amazing!<br />Socialnomics Video<br />Find it at: http://www.youtube.com/watch?v=HONGJLiK9g8<br />
  3. 3. <ul><li>Facebook/Twitter
  4. 4. Flickr ~ Picasa ~ Snapfish
  5. 5. YouTube
  6. 6. Podcasting
  7. 7. Foursquare/Gowalla
  8. 8. LinkedIN ~ SlideShare
  9. 9. ITunes
  10. 10. Groupon
  11. 11. Digg ~ Delicious </li></ul>Where are you using Social Media?<br />
  12. 12. Facebook is #2 most visited site on the Internet….after Google. <br />44% of social sharing on Web is driven by Facebook<br />Twitter just reached its 100,000,000th user<br />Who is using Social Media?<br />
  13. 13. Why Should Your Organization Get Started In Social Media?<br />
  14. 14. Why…..<br />Leverage goodwill <br />Share knowledge base <br />Thought leadership<br />De-mystify processes<br />Showcase a culture <br />Engagement with new stakeholders<br />Create relationships with existing stakeholders<br />
  15. 15. Why…..<br /><ul><li>Resolve service issues
  16. 16. Create awareness of new products/services
  17. 17. Updated information on an issue
  18. 18. Explain stuff
  19. 19. Engage a community
  20. 20. Share common interests
  21. 21. Manage a crisis </li></li></ul><li>The Issues…..<br />Privacy vs. Public Information<br />Loss of Message Control<br />Crisis Communications<br />Staffing<br />Training<br />Acceptance by stakeholders<br />…..are there others?<br />
  22. 22. Some Examples<br />
  23. 23.
  24. 24.
  25. 25. http://blamedrewscancer.com/#<br />
  26. 26.
  27. 27. What’s Next? <br />Set objectives for your plan <br />Establish listening posts/monitoring <br />Become an educated advocate<br />Look for resources in unusual places<br />Build your profile<br />Create sustainable targets <br />Create two-way conversations<br />Measure and Analyze<br />
  28. 28. The Conversation Prism<br />Observe<br />Listen<br />Participate<br />Engage<br />Give/Get<br />Evaluate<br />Lather, Rinse, Repeat<br />Source: http://www.briansolis.com/2009/03/conversation-prism-v20/<br />
  29. 29. <ul><li>Don’t be afraid of negativity
  30. 30. Start with the goal, not the tool
  31. 31. Embrace niche communities
  32. 32. Empower people to speak for school or organization
  33. 33. Give to get.
  34. 34. Listen</li></ul>Some Tips<br />
  35. 35. <ul><li>Share your expertise. Focused communities can get in-depth
  36. 36. Share your opinion
  37. 37. Communicate regularly
  38. 38. Be brief
  39. 39. Link to resources and other experts
  40. 40. Respond to questions and comments
  41. 41. Find a balance bet. Seeding conversations and letting the community lead. </li></ul>Some Tips<br />
  42. 42. More Resources<br />Share great ideas with each other<br />Check out my delicious page: <br />http://delicious.com/franstep<br />Search for “nonprofit” tags<br />Start learning from other’s success<br />
  43. 43. Things to Read<br />Cluetrain Manifesto<br />www.cluetrain.com<br />Naked Conversations<br />Robert Scoble and Shel Israel<br />New Rules of Marketing and PR<br />David Meerman Scott<br /><ul><li>Twitter Power
  44. 44. Joel Comm</li></li></ul><li>Things to Read<br />Now is Gone<br />Geoff Livingston<br />Groundswell<br />Charlene Li and Josh Bernoff<br />Personality Not Included<br />RohitBagarva<br /><ul><li>The Secrets of Social Media Marketing
  45. 45. Paul Gillen</li></li></ul><li>Connect with Me!<br />E-Mail:<br />franstep09@gmail.com<br />Twitter: fransteps<br />Find me on <br />Facebook<br />LinkedIn<br />Foursquare<br />
  46. 46. Questions? <br />
  47. 47. Thank you!<br />

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