A place to start:<br />Who really likes us on our email supporter list? (who opens, clicks, forwards?)<br />Are they in our social networks? Which ones?<br />Will they post for us? Tweet for us?<br />Can they get the message and drive more traffic?<br />Who are these young people?<br />Make friends with your “influencers”<br />
4) learn the etiquette… and earn their trust<br />Sue Fidler<br />
Check MideastYouth and their projects (http://www.mideastyouth.com/projects). Also, AYM (http://www.movements.org/) might have some useful pointers.<br />
1. Clearly say who you are. <br />2. Choose a good picture to suit the audience.<br />3. Don’t setup a profile on every network. <br />4. Own your subject. <br />5. Don’t be fake.<br />6. Be Available. <br />7. Be Transparent.<br />8. Write for the web. <br />http://mashable.com<br />Sue Fidler<br />
5) use your website a base.. to sign up, volunteer etc<br />Sue Fidler<br />
<ul><li>Monitor what people are talking aboutuse the group as a forum to express your organization’s stance on certain issues. They will usually respect and appreciate your authority.
Respond to everyoneno matter what the question or issue. Young people love having an actual person to connect to from an organization, and two-way communication is what makes social networks so successful.
Search Networks for people that are interested in you,then personally message them. The viral aspect of getting one young person involved who has hundreds of friends can be a huge payoff.</li></ul>Sue Fidler<br />
10) Monitor and evaluate are you meeting your objectives?<br />Sue Fidler<br />
The four I’s:<br />Return on Insight: What you are getting back is learning about how young people feel about your organization and the issues you work on. Sometimes nonprofits don’t value this enough. <br />Return on Interaction: How well you are engaging with people.<br />Return on Investment: Are you converting young people into supporters? Examining conversions will help you learn how to do social media better and where to invest your time.<br />Return on Impact: Track all the results online and on land.<br />Beth Kanter Care2<br />
Ask yourselves –What do we want to use social networking for?<br />Who is your online community?<br />What are they looking for?<br />What tools suit the audience and purpose?<br />How will you manage and monitor ongoing communications?<br />Sue Fidler<br />
Key Activities–<br />Listen – find out what they are talking about<br />Share – useful information they want<br />Engage – in the conversations already going on<br />Drive – traffic to your site to recruit<br />Sue Fidler<br />Respond – when they talk to or about you<br />