Sue Fidler - May 2011 - Youth empowerment online

803 views

Published on

Social Networking and Youth Empowerment: Putting it all into practice

Presented during @UNICEFdigital's 1st webinar on May 24, 2011

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
803
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Sue Fidler - May 2011 - Youth empowerment online

  1. 1. Sue Fidler Ltde-consultancy for charities<br />sue@suefidler.com<br />07889 350285<br />www.suefidler.com<br />www.charityemail.com<br />www.facebook.com/suefidler<br />twitter.com/SueFidler<br />twitter.com/CharityeMail<br />
  2. 2. Getting started:putting it all into practice<br />Sue Fidler<br />
  3. 3. 1) think about your audience - where are they?<br />Sue Fidler<br />
  4. 4. Sue Fidler<br />
  5. 5. http://www.andersonanalytics.com/<br />Sue Fidler<br />
  6. 6.
  7. 7. Royal Pingdom<br />
  8. 8. www.checkfacebook.com<br />55%<br />Sue Fidler<br />
  9. 9. A place to start:<br />Who really likes us on our email supporter list? (who opens, clicks, forwards?)<br />Are they in our social networks? Which ones?<br />Will they post for us? Tweet for us?<br />Can they get the message and drive more traffic?<br />Who are these young people?<br />Make friends with your “influencers”<br />
  10. 10. a surprising example:<br />Sue Fidler<br />
  11. 11.
  12. 12. Stardoll generated more signups than Facebook, Twitter and YouTube combined <br />Duane Raymond - Fairsay<br />
  13. 13.
  14. 14. Alexa's website audience profile for 1GOAL shows that it was disproportionally (vs. the Internet norm) young and female.<br />Duane Raymond - Fairsay<br />
  15. 15. 2) be there - and get found<br />Sue Fidler<br />
  16. 16. Sue Fidler<br />
  17. 17. Sue Fidler<br />
  18. 18. 3) Be appropriate<br />Sue Fidler<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. 4) learn the etiquette… and earn their trust<br />Sue Fidler<br />
  24. 24. Check MideastYouth and their projects (http://www.mideastyouth.com/projects). Also, AYM (http://www.movements.org/) might have some useful pointers.<br />
  25. 25. 1. Clearly say who you are. <br />2. Choose a good picture to suit the audience.<br />3. Don’t setup a profile on every network. <br />4. Own your subject. <br />5. Don’t be fake.<br />6. Be Available. <br />7. Be Transparent.<br />8. Write for the web. <br />http://mashable.com<br />Sue Fidler<br />
  26. 26. 5) use your website a base.. to sign up, volunteer etc<br />Sue Fidler<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30. 6) use social media as a tool to spread the word<br />Sue Fidler<br />
  31. 31.
  32. 32. Sue Fidler<br />DONT FORGET:<br />Ask people to join<br />Ask people to tell their friends<br />Give them feedback<br />
  33. 33. 7) Be friendly<br />Sue Fidler<br />
  34. 34.
  35. 35. > Write as a person not an organisation> Talk to them as friends> Less formal > Build a relationship > Personalise where possible <br />Sue Fidler<br />
  36. 36. 8) Keep it fresh<br />Sue Fidler<br />
  37. 37. Sue Fidler<br />
  38. 38. Sue Fidler<br />
  39. 39. Sue Fidler<br />
  40. 40. Sue Fidler<br />
  41. 41. Sue Fidler<br />
  42. 42. Sue Fidler<br />
  43. 43. 9) always respond – to messages, tweets, comments, mentions<br />Sue Fidler<br />
  44. 44. <ul><li>Monitor what people are talking aboutuse the group as a forum to express your organization’s stance on certain issues. They will usually respect and appreciate your authority.
  45. 45. Respond to everyoneno matter what the question or issue. Young people love having an actual person to connect to from an organization, and two-way communication is what makes social networks so successful.
  46. 46. Search Networks for people that are interested in you,then personally message them. The viral aspect of getting one young person involved who has hundreds of friends can be a huge payoff.</li></ul>Sue Fidler<br />
  47. 47. 10) Monitor and evaluate are you meeting your objectives?<br />Sue Fidler<br />
  48. 48. The four I’s:<br />Return on Insight: What you are getting back is learning about how young people feel about your organization and the issues you work on. Sometimes nonprofits don’t value this enough. <br />Return on Interaction: How well you are engaging with people.<br />Return on Investment: Are you converting young people into supporters? Examining conversions will help you learn how to do social media better and where to invest your time.<br />Return on Impact: Track all the results online and on land.<br />Beth Kanter Care2<br />
  49. 49. Ask yourselves –What do we want to use social networking for?<br />Who is your online community?<br />What are they looking for?<br />What tools suit the audience and purpose?<br />How will you manage and monitor ongoing communications?<br />Sue Fidler<br />
  50. 50. Key Activities–<br />Listen – find out what they are talking about<br />Share – useful information they want<br />Engage – in the conversations already going on<br />Drive – traffic to your site to recruit<br />Sue Fidler<br />Respond – when they talk to or about you<br />
  51. 51. Resources<br />Sue Fidler<br />
  52. 52. Safety<br /><ul><li>Childnet
  53. 53. * kids - http://www.childnet-int.org/safety/youngpeople.aspx* parents - http://www.childnet-int.org/safety/parents.aspx* teachers - http://www.childnet-int.org/safety/teachers.aspxhttp://www.childnet.com/downloads/taleaflet.pdf
  54. 54. CEOP http://www.thinkuknow.co.uk/Parents/InternetSafety/</li></ul>Sue Fidler<br />
  55. 55. Social Networking - monitoring<br /><ul><li>www.checkfacebook.com
  56. 56. RetweetRank.com
  57. 57. SocialMention.com
  58. 58. smallact.com
  59. 59. socialsniffer.com
  60. 60. socializemedia.com
  61. 61. Klout.com
  62. 62. Twitalyzer.com
  63. 63. www.Act.ly
  64. 64. www.Bit.ly
  65. 65. scoopler.com
  66. 66. socialtoo.com
  67. 67. twopular.com
  68. 68. twitteranalyzer.com
  69. 69. xinureturns.com</li></ul>Sue Fidler<br />
  70. 70. Sue Fidler Ltde-consultancy for charities<br />sue@suefidler.com<br />07889 350285<br />www.suefidler.com<br />www.charityemail.com<br />www.facebook.com/suefidler<br />twitter.com/SueFidler<br />twitter.com/CharityeMail<br />

×