What We've Learned So Far About Social Media - 2011

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Larry Anderson and I developed this workshop for an intro and action steps for the use of business social media. See www.triggerstrategies.ca for more.

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What We've Learned So Far About Social Media - 2011

  1. 1. What we’ve learned so far about social media for business
  2. 2. Agenda <ul><li>Our 5 rules of social media for business </li></ul><ul><li>Content is King </li></ul><ul><li>Facebook </li></ul><ul><li>Linkedin </li></ul><ul><li>Twitter </li></ul><ul><li>YouTube </li></ul><ul><li>Resources </li></ul>
  3. 3. <ul><li>Our 5 Rules of Social Media for business </li></ul><ul><li>Social media is a collection of communication tools. It’s what you do with those tools that matters </li></ul><ul><li>Social media is about people – not technology or your products and services </li></ul><ul><li>Develop a give first mentality – don’t sell – connect </li></ul><ul><li>If you’re going to do it, do it on a consistent basis </li></ul><ul><li>Create, find and share content that people will want to consume and spread </li></ul>
  4. 4. Content is KING!
  5. 8. Audience Webinars Podcasts Videos Articles Blogs White Papers eBooks Photos
  6. 10. Facebook <ul><li>What is it… </li></ul><ul><li>Primarily for connecting with family and friends </li></ul><ul><li>You can share photos, videos, links and have online conversations </li></ul><ul><li>The worlds biggest social network </li></ul><ul><li>Over 750 million users and counting (16 million in Canada) </li></ul>
  7. 12. Facebook <ul><li>5 Action steps for your business… </li></ul><ul><li>Create a separate page for your business </li></ul><ul><li>Identify the FB friends you have that have a business connection </li></ul><ul><li>Direct message these individuals and invite them to join </li></ul><ul><li>Share content your friends will find interesting </li></ul><ul><li>Join in conversations </li></ul>
  8. 14. Linkedin <ul><li>What is it… </li></ul><ul><li>Primarily for connecting and sharing with business colleagues </li></ul><ul><li>The worlds biggest business-to-business social network </li></ul><ul><li>Over 120 million users (3 million in Canada) </li></ul>
  9. 16. Linkedin <ul><li>5 Action steps for your business </li></ul><ul><li>Create your profile – what do you want to be known for? </li></ul><ul><li>Build your network – who do you know – who do you want to know? </li></ul><ul><li>Join or create groups – listen first and ask great questions </li></ul><ul><li>Connect directly with at least 2 people a day and start a conversation </li></ul><ul><li>Share content daily </li></ul>
  10. 18. Twitter <ul><li>What is it… </li></ul><ul><li>Primarily for connecting with people/topics you find interesting </li></ul><ul><li>Must use 140 characters or less to communicate </li></ul><ul><li>Over 200 million users </li></ul>
  11. 20. Twitter <ul><li>5 Action steps for your business </li></ul><ul><li>Create a profile that describes the real you </li></ul><ul><li>Follow people that you want to connect with or learn from </li></ul><ul><li>Start conversations </li></ul><ul><li>Share what you’ve learned, ideas you have and great content </li></ul><ul><li>Tweet at least 5 times a day </li></ul>
  12. 22. YouTube <ul><li>What is it… </li></ul><ul><li>Primarily for uploading and sharing videos </li></ul><ul><li>The worlds largest video sharing site – 3 billion videos viewed per day </li></ul><ul><li>490 million unique visitors per day </li></ul>
  13. 24. YouTube <ul><li>5 Action steps for your business </li></ul><ul><li>Create videos that people will want to watch </li></ul><ul><li>Start your own YouTube channel </li></ul><ul><li>Embed your videos in your website – don’t send people to YouTube </li></ul><ul><li>Spread the word about your videos via other social tools </li></ul><ul><li>Create a calendar so you produce new content regularly </li></ul>
  14. 25. What would happen if I Googled YOU?
  15. 26. Resources <ul><li>Books </li></ul><ul><li>Unmarketing </li></ul><ul><li>Content Rules </li></ul><ul><li>Websites </li></ul><ul><li>Triggerstrategies.ca </li></ul><ul><li>Hubspot.com </li></ul><ul><li>Mashable.com </li></ul><ul><li>Marketingprofs.com </li></ul><ul><li>Help from the horses mouth </li></ul><ul><li>Business.twitter.com </li></ul><ul><li>Help.linkedin.com/app/home </li></ul><ul><li>Youtube.com/t/about_youtube </li></ul><ul><li>Facebook.com/help/?ref=drop </li></ul>
  16. 27. Thank You triggerstrategies.ca

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