Social Media and Museums Part 1


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A general discussion of Social Media including how it can benefit museums, agruments against and for access, and an examination of two popular platforms - Twitter and Facebook. Presented at the Arkansas Museums Association annual meeting in 2010.

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Social Media and Museums Part 1

  1. 1. What are you thinking - right now?
  2. 2. Social Media andMuseums I Presented by Heather Marie Wells Collections Assistant/Technology Coordinator Shiloh Museum of Ozark History Springdale, Arkansas
  3. 3. Social Media What is it? What can museums gain from it? What are the pitfalls? Arguments against access Arguments for access 2 popular platforms
  4. 4. What it’s not Non-interactive Authoritarian Press release Traditional marketing Non-personal 1 way
  5. 5. What is it? Social Sharing Following Collaborative Communication Conversational Community building Personal 2 way FUN
  6. 6. What’s in it for Us?! Free & easy Potential global audience New audience (demographics) Live news Reviews & testimonials Connect to experts, colleagues, vendors Monitoring your reputation Allows for engagement in community  Making patrons more informed  Making you more accessible
  7. 7. Where does it go wrong? When you try to force it Over-engagement  Posting too much  One on one involvement Spammers Phishing Hackers Trolls
  8. 8. Arguments Against Access Privacy - what if the employees talk about us? Productivity - A 2009 Nucleus Research Inc. showed that companies who allow full access to Facebook suffer a 1.5% loss in productivity. Network Security - We’ll get more bugs, viruses, and hackers.
  9. 9. Arguments For Access You can create a social networking policy to address concerns. University of Melborne study shows 9% increase in productivity for those allowed to use social media for personal use; imagine increase if they were allowed to use it to gather information for their work responsibilities. Security risks are no greater than when email was first developed. Policies, education, and following platform guidelines curtail most attacks.
  10. 10. Choosing Platforms What are your goals? Who are you trying to engage?  Demographics  How big a group Who is going to maintain the project? What do you want to say? How much time do you have? Policies regarding third party services
  11. 11. 2 Popular Platforms Twitter  Networking & mini-blogging service  140 characters; 2 sentences  Twitter is to blogging what instant messaging it to email. Facebook  Social networking  Share photos, videos, posts, blogs and play games; friends can comments  A website all about you; you control who sees it
  12. 12. Create an account Tweetbeep Tweetlater
  13. 13. Twitter Tips Create an account  Try to use a short user name  Include a photo so you don’t look like a newbie or spammer  Customize background  Lock or not Use your manners  Thank people for following  Thank people for retweeting  Talk directly to users  It’s ok to just follow for a while
  14. 14. Twitter Tips Terms  Tweet – a post on Twitter  @username – used when you want to send a user a public message or refer to a fellow user  Retweet (RT) – reposting someone else’s tweet  DM – private message to a user, but to send that user a message they have to be following you  Tweetup – when users meet in-person for a gathering  Fail Whale – when Twitter is down  #topic – a way to categorize and label messages, it also aids in searching
  15. 15. Twitter Tips Writing for Twitter  Use abbreviations  Use numbers instead of the words  Omit common words (I, we, to be) & punctuation  Use + b/c & adds extra hidden characters  Remember classic shorthand Add yourself to Twitter directories Participant in routine Twitter conversations  Music Monday  Follow Friday
  16. 16. Twitter Tips Who to Follow  Follow 40-100 for a few weeks to see what works for you  Smart people you may not know  Peers + thought leaders in areas you are interested in  Local entertainment reporters  Chamber of Commerce  Other non-profits + entertainment groups  Tourism organizations
  17. 17. Twitter Tips What to Search For  Your name, user name, museum name  Your city  Your topic (house museum, history, science, etc)  Your annual events (your brand or product) Common Hastags  #FollowFriday, #FF  #479 [search for your specific zip code]  #conference [where you type initials for conference #AMA2010]
  18. 18. Twitter Tips What to Post  Behind-the-scenes info  Things visitors say  Ask questions  What staff or volunteers are doing right then  Something from the viewpoint of an artifact  Historical anniversary  Diary entries  The good and the bad  Responses to others & Retweets  Contests  Announcements & Updates
  19. 19. Twitter Tips Identify Spammers (then block them)  They follow excessive amounts of people  Few people are following them  Few posts  Little bio + no photo  Lots of links in their posts  Content of posts (ads or worse)  Nature of photo  Check your followers list don’t just go by email notices
  20. 20. Twitter Services Tweetbeep Tweetlater
  21. 21. Catch Your Breath
  22. 22. Facebook Learn the difference between profiles, groups, and pages Create a profile (if you don’t have one) Create a group Create a page
  23. 23. Facebook: Profiles For people; not organizations, businesses, bands, or pets Facebook does monitor and will delete profiles that are not a person Someone in your organization must have a profile in order to create a page or group for your organization
  24. 24. FacebookFeatures Pages GroupsAuthorized Yes NoIndexed by search engines Yes (more options) Yes (Optional)Nice URLs Yes NoHosting a discussion Yes YesDiscussion wall & forum Yes YesAdd Apps Yes NoMessaging to all members Yes (News Feed) Yes (Messages)Visitor statistics Yes (Insights) NoVideo/photo sharing Yes YesEvent invitation News Feed MessagesPromotion with social ads Yes No
  25. 25. Facebook Create a profile Create a group Create a page
  26. 26. Facebook Tips Profile  Never post anything you don’t want the world to know about you  You don’t have to maintain the profile associated with the group or page  Associated profile can be a “dummy” profile  Associated profile can be locked
  27. 27. Facebook Tips Groups  Can have officers (no more privileges than members)  Can have more than 1 admin  Can’t remove creator or older admins  Customize settings (who can do/post what)  Decide if group is open, closed, or secret  Can promote with ads - check for pricing
  28. 28. Facebook Tips Pages  Can have more than 1 admin  Can’t remove creator or older admins  Customize settings (who can do/post what)  Republish blog in notes  Use free badges to promote  Can promote with ads - check for pricing  Add apps
  29. 29. Catch Your Breath
  30. 30. Thank You for Coming! Heather Marie WellsCollections Assistant and Technology Coordinator 479-750-8165 Shiloh Museum of Ozark History Springdale, Arkansas