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Power of Social Networks


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Presentation for 2011 DoD/USDA Family Resilience Conference
Chicago IL
April 2011

Published in: Education, Technology, Sports
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Power of Social Networks

  1. 1. The Power of Social Networking To Reach, Engage and Influence Julie Swanson Wisconsin Clearinghouse, University of Wisconsin- Madison
  2. 2. How you communicate matters Julie Swanson Senior Outreach Specialist
  3. 3. Meet Harriet
  4. 4. Flickr: jonathangaskin
  5. 5. Flickr: Ario
  6. 7. Flickr: bensheldon
  7. 8. Flickr: pablobastidas
  8. 11. Imagine!
  9. 12. Social Networks Reach, Engage, Influence
  10. 13. 3 Powerful Reasons <ul><li>1 . Content </li></ul><ul><li>2. Connections </li></ul><ul><li>3. Credibility </li></ul>Flickr: Choconancy1
  11. 14. Content <ul><li>Information = power </li></ul>
  12. 15. <ul><li>How content is shared </li></ul>
  13. 16. Traditional Media Few Social Media Anyone Who o Radio, TV Blog Podcast Youtube
  14. 17. Peer reviewed journal Blog/RSS Long time Immediate When
  15. 18. Where flickr : yourdon flickr : dippy_duck Limited d anywhere
  16. 19. How content is created
  17. 20. Who Crowd Sourcing Wisdom of Crowds User Generated Content Experts
  18. 21. “ The People Formerly Known as the Audience”
  19. 22. Involve audience in creating content
  20. 23. Why Use Examples How it Works Video Sharing
  21. 24. Content <ul><li>Anyone can create </li></ul><ul><li>Anyone can publish </li></ul>
  22. 25. Blogs Blogs
  23. 26. How many of you? <ul><li>Read </li></ul><ul><li>Comment </li></ul><ul><li>Author </li></ul>
  24. 27. Why Use Examples How it Works Blogs As a Newsletter
  25. 28. As a support group Why Use Examples How it Works Blogs Marathon County Blog
  26. 29. Influence Policy Change
  27. 34. Three great reasons to blog
  28. 35. Short, one topic posts
  29. 36. Search by month … or topic! Online Archive Why Use Examples How it Works Blogs
  30. 37. Comments = conversation Why Use Examples How it Works Blogs
  31. 38. Why? <ul><li>Publish </li></ul><ul><li>Read </li></ul>
  32. 39. Adding Value <ul><li>New information </li></ul><ul><li>Tailored information </li></ul><ul><li>Application ideas and examples </li></ul><ul><li>Collect/Summarize </li></ul><ul><li>Lessons learned </li></ul>
  33. 40. RSS m
  34. 41. Why Use Examples How it Works RSS
  35. 42. Why Use Examples How it Works RSS
  36. 43. Why Use Examples How it Works RSS Your RSS Reader
  37. 44. Why Use Examples How it Works RSS
  38. 45. Tips for getting started <ul><li>Find blogs to read </li></ul><ul><li>Comment on other blogs </li></ul><ul><li>Pilot a blog </li></ul><ul><li>Be a guest blogger </li></ul>
  39. 46. Discussion <ul><li>What are your top take aways? </li></ul><ul><li>How are you or could you use a blog to add value? </li></ul><ul><li>Do you know of other examples of how blogs are being used? </li></ul><ul><li>What questions do you still have? </li></ul>
  40. 47. Blog Questions and Sharing
  41. 48. 3 Powerful Reasons <ul><li>Content </li></ul><ul><li>Connections </li></ul><ul><li>Credibility </li></ul>Flickr: Choconancy1
  42. 49. The Spread of Obesity in a Large Social Network over 32 Years New England Journal of Medicine July 2007 Why Use Examples How it Works Facebook
  43. 50.
  44. 51. Social Capital = Power
  45. 52. We can organize in new ways
  46. 53. Power to the Edges <ul><li>“ Large numbers of people can be mobilized within hours—even minutes—… at little or no cost.” </li></ul>
  47. 54. … barriers to group action have collapsed.. ..without those barriers, we are free to explore new ways of gathering together and getting things done.
  48. 56. In 11 weeks <ul><li>480 bone marrow drives </li></ul><ul><li>24,611 new people registered </li></ul><ul><li>3,500 volunteers recruited </li></ul><ul><li>150,000 visitors to websites </li></ul>
  49. 57. Connections <ul><li>Relationships = Power </li></ul>
  50. 58. Facebook
  51. 59. My Facebook confession
  52. 60. That all changed
  53. 63. Feedback <ul><li>Julie- You've become my go to source for information on the protests in Madison and the news interpretations about them. It's been really valuable. Thanks. </li></ul>
  54. 64. How is Facebook being used?
  55. 65. Share information
  56. 66. Why Use Examples How it Works Facebook
  57. 68. Why Use Examples How it Works Facebook
  58. 84. Build Relationships <ul><li>“ At their core, social networks are about relationships and are built on trust.” </li></ul><ul><li>From Working Wikily </li></ul>
  59. 85. Discussion <ul><li>What are your top takeaways? </li></ul><ul><li>What are you doing now or what could you do to build connections on Facebook ( or other social network?) </li></ul><ul><li>If you are on Facebook, what are your top tips or lessons learned? </li></ul><ul><li>If you are not on Facebook, what questions do you have? </li></ul>
  60. 86. Facebook Questions
  61. 87. 3 Powerful Reasons <ul><li>Content </li></ul><ul><li>Connections </li></ul><ul><li>Credibility </li></ul>Flickr: Choconancy1
  62. 88. Working wikily <ul><li>“ expanding our ability to access </li></ul><ul><li>new perspectives by tapping into the ideas and expertise of many individuals, rather than relying only on an elite few” </li></ul>
  63. 90. <ul><li>The Power of Authenticity </li></ul>
  64. 91. Examples
  65. 97. The Power of Authentic Voices <ul><li>Share Stories </li></ul><ul><li>Build Bridges </li></ul>
  66. 100. Build Bridges
  67. 101. Social network On Facebook, powered by Touchgraph Flickr: yhancik
  68. 104. Discussion <ul><li>What are your take aways? </li></ul><ul><li>How are you or could you: build bridges and share stories? </li></ul><ul><li>Are there other ways you are ( or could) give voice to the “unheard voices.” </li></ul>
  69. 105. 3 Powerful Reasons <ul><li>Content </li></ul><ul><li>Connections </li></ul><ul><li>Credibility </li></ul>Flickr: Choconancy1
  70. 106. Getting Stared <ul><li>Listen </li></ul><ul><li>Try at home </li></ul><ul><li>Pilot </li></ul>
  71. 107. Resources
  72. 109. Summary and Resources at:
  73. 110. The Power of Social Networks <ul><li>link with any number of people, </li></ul><ul><li>access greater diversity of perspectives, </li></ul><ul><li>accelerate the sharing of information, </li></ul><ul><li>reduce the cost of participation and coordination. </li></ul>