Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Recruitment Likes Social MediaPresented by Andy HeadworthRecruitment International 25th October 2011
Andy Headworth• Established in 2003• Consult about recruitment    • Strategy    • Process    • Online Recruitment    • Soc...
Remember.........#RTSM11
Myth 1Social media is not evil
Myth 2You CAN find people using social media
Myth 3For all of you that think social media is free............
Candidate expectations have changes“If you wish topersuade me, youmust think mythoughts, feel myfeelings, and speakmy word...
The World Has Gone Social
Find and Be Found63% of job seekers use a search engine to find a new job                                              sou...
The Social UK2.5m   7m                  15m                                    30m                  58% of UK white collar...
Professional Networks Versus Social Networks -UK
Why YOU have to changeClients have learned how to pick them
They don’t have to send you a CV to be a candidate!
Internal recruiters are getting there first98% of respondents use or intend to use social media
The Starting PointObjectives        Audience         Keywords
Social Sourcing and Social EngagementSourcing                 Engagement
Initially.....
LinkedIn          Keywords       100%        Do what it says on the tinProfile           People     Companies      Skills ...
Twitter             Researching             Sourcing             Tracking             Engaging             Communicat...
Twitter
Finding people on Twitter      Fastest growing group on      Twitter is 18-34 year-olds      =45%       2nd Fastest is the...
Facebook• Forget the concept of a social network• It is a content management platform and you are the publishers• Give the...
Facebook IS Mainstream – TV Adverts
Facebook don’t make sourcing easy!
But they make it easier to engage                                     Like                                     Comment  ...
Facebook Changes       “The News Feed algorithm (edgerank) is based a few factors: how       many friends are commenting o...
Google Plus    “The fastest growing social network in history”Stream   Sparks   Hangouts   Circles   Photos   Huddles
findpeopleonplus.com                       Search Criteria                         Relationship                         ...
Google Plus Circles – think candidates                                         Happy.Hour.com
Social referrals are getting interesting
Mobile - UK Smartphone penetration is 47% (MMA) 40% of social media users access social media content fromtheir mobile p...
How do you communicate with your candidates?             Remember Cicero ?                                      Tweet    ...
Questions?www.sironaconsulting.comandy.headworth@sironaconsulting.com01903 206249 / 07788 726019blog: www.sironasays.comli...
Upcoming SlideShare
Loading in …5
×

Recruitment Likes Social Media (Social Recruiting)

3,764 views

Published on

The presentation deck I delivered for Recruitment International on the 25th October 2011, in London.

Published in: Business, Technology

Recruitment Likes Social Media (Social Recruiting)

  1. 1. Recruitment Likes Social MediaPresented by Andy HeadworthRecruitment International 25th October 2011
  2. 2. Andy Headworth• Established in 2003• Consult about recruitment • Strategy • Process • Online Recruitment • Social Recruiting• Corporates and Recruiters• Published author of “Smart SocialMedia Recruitment Strategies” Blogs
  3. 3. Remember.........#RTSM11
  4. 4. Myth 1Social media is not evil
  5. 5. Myth 2You CAN find people using social media
  6. 6. Myth 3For all of you that think social media is free............
  7. 7. Candidate expectations have changes“If you wish topersuade me, youmust think mythoughts, feel myfeelings, and speakmy words” Cicero 80BC
  8. 8. The World Has Gone Social
  9. 9. Find and Be Found63% of job seekers use a search engine to find a new job source Enhance Media March 2011
  10. 10. The Social UK2.5m 7m 15m 30m 58% of UK white collar workers are on LinkedIn =7m September 2011
  11. 11. Professional Networks Versus Social Networks -UK
  12. 12. Why YOU have to changeClients have learned how to pick them
  13. 13. They don’t have to send you a CV to be a candidate!
  14. 14. Internal recruiters are getting there first98% of respondents use or intend to use social media
  15. 15. The Starting PointObjectives Audience Keywords
  16. 16. Social Sourcing and Social EngagementSourcing Engagement
  17. 17. Initially.....
  18. 18. LinkedIn Keywords 100% Do what it says on the tinProfile People Companies Skills Updates Boolean FlipSearch People Companies Updates GroupsFollow Personal Company Groups JobsUpdates Community Network Jobs Engagement X-RayGroups
  19. 19. Twitter  Researching  Sourcing  Tracking  Engaging  Communicating  Informing  Learning  Recruiting
  20. 20. Twitter
  21. 21. Finding people on Twitter Fastest growing group on Twitter is 18-34 year-olds =45% 2nd Fastest is the 35-49 year-olds =24% #hashtags
  22. 22. Facebook• Forget the concept of a social network• It is a content management platform and you are the publishers• Give them something to ‘like’ ........ not a page full of jobs!!
  23. 23. Facebook IS Mainstream – TV Adverts
  24. 24. Facebook don’t make sourcing easy!
  25. 25. But they make it easier to engage  Like  Comment  Share
  26. 26. Facebook Changes “The News Feed algorithm (edgerank) is based a few factors: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).” Open graph : no longer a ‘like’ but an action; ‘I recommend’or ‘I am working for’ Engagement as a brand The new timeline is your ‘about us’ page Quality of content ; Sharing Facebook advertising
  27. 27. Google Plus “The fastest growing social network in history”Stream Sparks Hangouts Circles Photos Huddles
  28. 28. findpeopleonplus.com Search Criteria  Relationship  Looking For  Gender  Activity  Education  Employer  Occupation  Following  Followers  Country  State  City
  29. 29. Google Plus Circles – think candidates Happy.Hour.com
  30. 30. Social referrals are getting interesting
  31. 31. Mobile - UK Smartphone penetration is 47% (MMA) 40% of social media users access social media content fromtheir mobile phone (Nielsen) 11% now have some form of tablet device (IAB)Have you got a mobile recruiting website for your business?
  32. 32. How do you communicate with your candidates? Remember Cicero ?  Tweet  Direct Message  Message  Facetime  Chat  Message; Circles  Huddle; Hangout  Message  Company updates  Inmail “If you wish to persuade  Message me, you must think my  Audio Skype thoughts, feel my  Video Skype feelings, and speak my  RSS Feeds words”
  33. 33. Questions?www.sironaconsulting.comandy.headworth@sironaconsulting.com01903 206249 / 07788 726019blog: www.sironasays.comlinkedin.com/in/andyheadworthtwitter.com/andyheadworthfacebook.com/sironaconsulting

×