4. Texture
ο Texture is the use of certain design
techniques to create the illusion of depth
or three dimensions on a flat surface
ο Can be achieved through the use of:
ο Lines
ο Shadows
ο Color to highlight
5. Using Lines for Texture
ο Lines
can be used to create texture by
showing details in objects.
ο Examples:
ο Detail lines in hand-drawn images
ο Veins on leaves
ο Grain lines on a piece of wood
ο Hair or fur on an animal
ο Illusion that object is not flat
6. Using Shadows to Create
Texture
ο Make an object appear to be raised off
the surface
ο By adding a shadow to text or other
object, the designer is trying to create an
illusion.
ο Can be added to:
ο Text
ο Buttons
ο Image outlines
7. Using Texture as a Background
ο Texture
can also be added to the
background of a Web site
ο Can add visual appeal
ο Can be distracting if used incorrectly
ο When using a textured background,
designers should place elements, such as
text and objects, inside a solid colored
shape
8. Typography
ο Refers to the design of the fonts used on a
page
ο Involves choices of:
ο Style
ο Emphasis
ο Size
ο Color
9. Style
ο Font style is a description of how the
letters in the font are shaped
ο The commonly used styles are:
ο Serif, and
ο Sans-Serif
10. Style
ο Serif font
ο Small strokes at the end of letters
ο Useful in printed material
ο Example: Times New Roman
ο Sans-serif font
ο Drops the strokes at the end of letters
ο Useful in electronic material
ο Example: Arial
11. Style
ο Decorative
ο Script Font: Apple Chancery
ο Historic or elegant look
ο Difficult to read in longer portions of text
ο Symbol Font: Webdings (Webdings)
ο Symbols for letters or words
ο Secret codes
ο Mr. Hahn is cool!
12. Emphasis
οA way to call attention to a word or a
portion of your text is by using emphasis
ο You need to be consistent in your use
within the site.
ο Examples:
ο Bold
ο Italics
ο Color
13. Size
Measured by points
8 pt
ο 12 pt
ο Point = 1/72 inch 20 pt
Sizes for Web design
ο
ο 12 points or 14 points
36 pt
10 points or lower:
48 pt
ο
hard to read
ο 16 points or higher:
60pt
used for headings
14. Typography Sends a Message
ο Some styles communicate an emotion or
a feeling
ο Decorative β historic or elegant
ο Capital Letters β ANGER OR SHOUTING
Typography refers to the design of the fonts. Typography involves choices concerning font style, emphasis, size, and color.
Size is another dimension of typography. In typography, size is measured by a method called a point. A point is 1/72 of an inch. In Web design, it is customary to use font sizes of 12 pt or 14 pt. Font sizes below 10 pt are difficult to read and font sizes above 14 pt should be reserved for headings. The use of larger font sizes for headings is another way a Web designer can organize the site. When looking at a Web site, the viewer is sometimes looking for a specific piece of information. By using headings to organize a site, the designer makes this method of quickly finding information much easier.