Design Intro


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Powerpoint for students to be introduced to design concepts for a particular project.

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Design Intro

  1. 1. Graphic Design for a Purpose Poster to Highlight WHS Strengths
  2. 2. Graphic Design for a Purpose <ul><li>Meeting the client’s needs </li></ul><ul><li>Clarity of communication </li></ul><ul><li>Text: how it reads, as well as how it feels to the reader </li></ul><ul><li>Unifying vision </li></ul>
  3. 3. Meeting the Client’s Needs <ul><li>What needs to be included </li></ul><ul><li>What is important to the client </li></ul><ul><li>Final use and audience for the product </li></ul><ul><li>Nonfiction vs Fiction : how much can you alter the images? </li></ul><ul><li>Size and resolution constraints </li></ul><ul><li>Color vs Grayscale </li></ul>
  4. 4. Relevant Information <ul><li>You need to include: </li></ul><ul><li>Activity or Course or Department </li></ul><ul><li>Highlight the aspects you think are strong </li></ul><ul><li>Public Relations - convince others that this is a great strength of WHS </li></ul><ul><li>Pictures of people, objects, places that are involved in the activity, etc. </li></ul><ul><li>Other points </li></ul><ul><li>Reality is important </li></ul><ul><li>Audience: Visitors, all age ranges </li></ul><ul><li>Size: 8x10 </li></ul><ul><li>Resolution: 300ppi </li></ul><ul><li>Color: RGB mode </li></ul>
  5. 5. Clarity of Communication <ul><li>What needs to be communicated? </li></ul><ul><li>How do you say it? Style must be appropriate for content. </li></ul><ul><li>How much detail is enough? Too much? </li></ul><ul><li>Sometimes less is more - smaller words, fewer words, etc. </li></ul><ul><li>Using negative space for clarity </li></ul>
  6. 6. Layout Variations Use your judgment with layout . . . Try different options
  7. 7. Don’t think you have to be BORING
  8. 8. Text <ul><li>Which font is readable at what size? </li></ul><ul><li>Which font has the appropriate feel for the information you are communicating? </li></ul><ul><li>Justification: full? Centered? Left? </li></ul><ul><li>KEEP IT SIMPLE: One or Two fonts maximum in a project </li></ul><ul><li>Color . . .vocabulary accented? </li></ul><ul><li>Style: What to bold , underline , italicize </li></ul>
  9. 9. Size Matters Size Matters Size Matters Size Matters Readable Fonts Readable Fonts Readable Fonts Readable Fonts How annoying is this? Can you read this ok? What about this combo? Perhaps some colors work Better than others . . . . What kind of font says “SCIENCE”? What kind of font says “Sports”? What kind of font says “DRAMA”? What kind of font says “FBLA”?
  10. 10. Unifying Vision <ul><li>Layout should be uniform </li></ul><ul><li>Balance : symmetry vs asymmetry </li></ul><ul><li>Flow of information and images within the piece </li></ul><ul><li>Color choices for background, images and text should be uniform. </li></ul><ul><li>Complimentary colors for impact, similar colors and tones for ease of reading. </li></ul>
  11. 11. Checklist <ul><li>Photos of people, places and objects involved </li></ul><ul><li>Info on the activity, who participates, etc </li></ul><ul><li>Why is it a strength here at WHS? </li></ul><ul><li>Why is it something students would want to participate in? </li></ul><ul><li>How might the department/activity/sport lead to a greater quality of life for the student? </li></ul><ul><li>Font choices - limited variety </li></ul><ul><li>Color choices - for emphasis and readability </li></ul><ul><li>Background - colors, gradients, textures - make it interesting and coordinate with pics and text. </li></ul>