ENGL 2950: Peer Review for Brochure/Flyer Assignment Brochure/Flyer Creator: _________________________ Brochure/Flyer Reviewer: _______________________ Note: The Brochure/Flyer Assignment is worth a total of 50 points. Brochure/Flyer: (questions 1-4 address 25 pts. of actual assignment total) 1.) Does this Brochure/Flyer appear as though it is intended for college students? If not, how can it be improved to reach this target audience? 2.) Is the purpose of this Brochure/Flyer obvious? Does it fulfill its purpose? 3.) Does the Brochure/Flyer have multiple visuals and are they appropriate for the intended audience? 4.) Is the Brochure/Flyer visually pleasing? Does it have the appropriate amount of white space? Does it appear uncluttered and easy to disseminate? Is it in color? (if the hard copy in front of you is in black and white, make sure that the author’s electronic copy is in color) 5.) Is the Brochure/Flyer free of GSP (Grammar, Spelling, and Proofreading) errors? Memo: (questions 1-4 address 25 pts. of actual assignment total) 1) Does the Memo have the proper identifying information? (To:, From:, Subject:, Date:) 2) Does the Memo explain why the particular campus organization of the Brochure/Flyer was chosen? 3) Does the memo explain how the author found the information presented in the Brochure/Flyer 4) Does the Memo explain what the Brochure/Flyer’s purpose is? What does the author hope to accomplish with the Brochure/Flyer? 5) Is the Memo free of GSP errors? Chapter 11: Designing Successful Documents Get to the Point! A well designed document will: Visually catch the readers eye Be Easily Disseminated Be Memorable It should not be: Filled with paragraphs of text Lacking visual clues Too complex Use Typographical Aids to Assist Understanding What to look for…. What are some of types of Typographical Aids? Bullets Boldface Type Lists Headings/Subheadings “Chunking” Creating smaller paragraphs for chunks of info that is easier to digest Info. must be Visually Organized Effective Design Good Qualities: Visually appealing Logically organized Clear Accessible Varied Relevant Bad Qualities: Crowded Disorganized Hard to follow Difficult to read Boring, repetitious Inconsistent Desktop Publishing…. What are the benefits? Check bullets p. 523 Type-many different styles of typefaces Examples Templates Office Templates Must have Microsoft Office 2010 or newer to use these templates Is it Ethical to use a Template in the Business World? Desktop Publishing (cont.) Graphics Add excitement to report Have to be used relative to purpose of report…what does this mean? Examples: Drawing tools Icons Clip art Stock photos and art The Basics of Designing Print Documents Page Layout Typography Heads and Subheads Graphics Color Table 7.3 Departmental Percentage Increase Dry Goods 1980 1990 2000 2010 4.3 2.5 3.5 4.5 House-wares 1980 1990 2000 2010 2.4 4.4000000000000004 1.8 2.8 Electronic 1980 1990 2000 2010 2 2 3 5 Page Layout T ...

1. ENGL 2950: Peer Review for Brochure/Flyer Assignment
Brochure/Flyer Creator: _________________________
Brochure/Flyer Reviewer: _______________________
Note: The Brochure/Flyer Assignment is worth a total of 50
points.
Brochure/Flyer: (questions 1-4 address 25 pts. of actual
assignment total)
1.) Does this Brochure/Flyer appear as though it is intended for
college students? If not, how can it be improved to reach this
target audience?
2.) Is the purpose of this Brochure/Flyer obvious? Does it fulfill
its purpose?
3.) Does the Brochure/Flyer have multiple visuals and are they
appropriate for the intended audience?
4.) Is the Brochure/Flyer visually pleasing? Does it have the
appropriate amount of white space? Does it appear uncluttered
and easy to disseminate? Is it in color? (if the hard copy in front
of you is in black and white, make sure that the author’s
electronic copy is in color)
5.) Is the Brochure/Flyer free of GSP (Grammar, Spelling, and
Proofreading) errors?
Memo: (questions 1-4 address 25 pts. of actual assignment
total)
1) Does the Memo have the proper identifying information?
(To:, From:, Subject:, Date:)
2) Does the Memo explain why the particular campus
organization of the Brochure/Flyer was chosen?
3) Does the memo explain how the author found the information
presented in the Brochure/Flyer
4) Does the Memo explain what the Brochure/Flyer’s purpose
is? What does the author hope to accomplish with the
Brochure/Flyer?

2. 5) Is the Memo free of GSP errors?
Chapter 11:
Designing Successful Documents
Get to the Point!
A well designed document will:
Visually catch the readers eye
Be Easily Disseminated
Be Memorable
It should not be:
Filled with paragraphs of text
Lacking visual clues
Too complex
Use Typographical Aids to Assist Understanding
What to look for….
What are some of types of Typographical Aids?
Bullets
Boldface Type
Lists
Headings/Subheadings
“Chunking”
Creating smaller paragraphs for chunks of info that is easier to
digest
Info. must be Visually Organized
Effective Design
Good Qualities:
Visually appealing

3. Logically organized
Clear
Accessible
Varied
Relevant
Bad Qualities:
Crowded
Disorganized
Hard to follow
Difficult to read
Boring, repetitious
Inconsistent
Desktop Publishing….
What are the benefits?
Check bullets p. 523
Type-many different styles of typefaces
Examples
Templates
Office Templates
Must have Microsoft Office 2010 or newer to use these
templates
Is it Ethical to use a Template in the Business World?
Desktop Publishing (cont.)
Graphics
Add excitement to report
Have to be used relative to purpose of report…what does this
mean?
Examples:
Drawing tools

4. Icons
Clip art
Stock photos and art
The Basics of Designing Print Documents
Page Layout
Typography
Heads and Subheads
Graphics
Color
Table 7.3 Departmental Percentage Increase
Dry Goods 1980 1990 2000 2010 4.3 2.5 3.5 4.5 House-
wares 1980 1990 2000 2010 2.4 4.4000000000000004
1.8 2.8 Electronic1980 1990 2000 2010 2 2 3 5
Page Layout
Text and White Space must work together on a page
White Space: open areas on the page—free of text and visuals
Not enough White Space-confusing, distracting
Too much White Space-simplistic, or lacking info.
Margins: Used to “frame” the document
Usually 1 to 1.5 inches
Prevent the document from looking cluttered
Page Layout (cont.)
Line Length: Limit the line to 10-14 words
Long lines are difficult to read and tax the eye
Short lines signal incomplete ideas or superficial work
Columns: Can be multi column or single column
Multi column: Newsletters, magazines

5. No column: Memos, letters
Typography
What is Typography?
Fonts , font size, font styles, justification, lists and captions
Font:
Legible
Attractive
Functional
Appropriate for your message
Complementary with accompanying graphics
Serif: cross lines at ends of some letters
Sans serif: without the cross lines at ends
Typography (cont.)
Font Size: Unlimited and measured by points
72 points to the inch, bigger the number larger the type.
Use specific size for specific purpose:
letter= never in 6 or 8 pt.—too small, or no larger than 12 pt.
Look at p. 531 for examples of what size and style font to use
for different applications.
Font Styles: include-Roman, Boldface, italics, underlining, and
Small Caps
Typography (cont.)
Justification: Also called alignment—see examples on p. 532 of
text.
Is one easier to read than the others?
When would you use each style?
Lists and Captions: help to organize and identify important
points in the text

6. Heads and Subheads
They are brief descriptive phrases that signal starting points or
major divisions in your document.
They are a type of road sign that helps readers navigate through
the document
Heads: divide or chunk the document into major parts
Heads and subheads attract attention and quickly inform
They help to prioritize information
Heads and Subheads (cont.)
How to write Heads and Subheads:
Can’t be done quickly—they must be mapped out
Best to work from an Outline of what the document will cover
Every major section will require a Head
And each subdivision of that Head will require a Subhead.
By looking at the Table of Contents of your document the
reader will know at a glance how you have divided your work
(pp. 703):
This example is what your Formal Report/White Paper will look
like for this class!!!
How to Format Heads and Subheads
Refer to Figure 11.2 (pps. 519-521) for an example of proper
use of Heads and Subheads…
To signal divisions of information, you need to use White Space
effectively
Use 2 additional spaces above and below a Head to set it off
from the previous section
Be consistent in how you print each Head
Center each head or align it flush with the left margin
Use larger type size for Heads and Subheads—see example on p.
533

7. How to Format Headings and Subheadings (cont.)
Make sure to differentiate between Heads and Subheads:
USE ALL CAPTIAL LETTERS
Initial Capital Letters
Boldface
Italics
If using color printer—consider a different color for the major
Heads
Never end a page with a Head
Always have at least 2 lines of text on the bottom of the page
after a Head.
Heads and Subheads MUST be Grammatically Parallel
What does Grammatically Parallel mean?
Look at poorly written example on pp. 533-534 compare to
revised on p. 534
Notice parallelism of figure 11.2 (p. 520)
Poor:
Identifying your Purpose
Audience Analysis
The Importance of Outlines
Prepare a Draft
How to Revise your Work
Improved:
Identify your Purpose
Analyze your Audience
Write an Outline
Prepare a Draft
Revise your Work
How to Make Heads Functional
Be concise:

8. Don’t use vague, one word titles
Don’t overuse Heads:
There is a fine line of how many Heads to use
Look at Figure 11.2 (pp. 519-521) again…helps put info into
chunks about watching cholesterol levels.
Make sure the Heads and Subheads match your table of contents
Graphics
Include the following:
Boxes: isolate or highlight text or visuals
Rules: either vertical or horizontal
Used for separating columns of text or separating sections
introduced by subheads
Letterhead and Logo: usually is a combination of graphic and
text to represent the company
Color
Most effective attention grabbing technique
Can also help you organize information and enhance readability
Need to estimate how the color will look on a page
Must be contrasted from background color
Use no more than 2-3 colors on a page unless there are photos,
illustrations, or graphics.
Use bright colors sparingly—can overwhelm the eye
Watch your choices –avoid lt. blue for text, or yellow text on
light background
For your next assignment…
You must consider these facts before creating your document.
For our purposes this applies to our next major Assignment:
Flyer/Brochure
Before you begin the assignment you will need to :
Know what you are designing

9. Know for whom you are designing
Know how you will design
Here is what you need to consider for the next assignment
Who is your target audience?
What is the purpose of your document?
How will your document be reproduced?
How will it be distributed?
How much will it cost?
Brochure/Flyer Assignment
Overview of Instructions
Site for list of Campus Student Organizations:
Campus Organizations
I will post examples to our General Files Drop Box of what I
would consider: ‘A’ Quality
Work Day next class—do not formally meet
Due for Peer Review 1 week from today:
Bring in 2 hard copies of Memo and Brochure/Flyer