The document discusses effective editing and graphic design principles, emphasizing the importance of viewing one's work as a reader. It outlines guidelines for creating a clear and scannable layout, including the use of headings, visual elements, and typography. Further, it presents examples and quotes from professionals to reinforce best practices in layout and composition.

1. PRESENTS

2. An editor and specialist
in language and literature
in the ad
by Tomasz Charnas

3. ‘The secret to editing your work is simple:
you need to become its reader instead of its writer.’
Zadie Smith
Changing My Mind: Occasional Essays

4. Good practises
in graphic design, typography
and editing
Fragments of presentation at Tischner European University
Krakow 2012

5. Clear layout
Basic rules

6. Clear layout
Layout should be scanable
categorized content
multiple heading levels
visible navigation
architecture of a text – hierarchy of meanings
visual elements and bulleted lists which break the flow
of uniform text blocks
all components should be designed so their meaning is
not ambiguous
practical additions: glossary, index

7. Layout should be scanable
Sample pages

8. Visible navigation, multiple heading levels
Sample pages

9. Categorized content
Sample pages

10. Visual elements to help understanding or illustrate
Sample pages

11. Bulleted lists, text blocks, hierarchy of meanings
Sample pages

12. Practical additions
Sample pages

13. Making a dummy
Criteria
– medium: printing
or/and website
– perception
• readability
• legibility

14. Making a dummy
Basic rules
– dynamic composition
• light background
– 3 main colours
• visual identity │ corporate identity
• CMYK colours
– up to 2–3 fonts per page
• typography = design for reading

15. Making a dummy
Sample pages

16. ‘Typography makes meaning.’
Ellen Lupton

17. Back cover and front cover
Frutiger Light Pro
Sample pages

18. Preliminaries: title page, editorial page
Calibri, Frutiger Light Pro 45, Humanist 777 EU
Sample pages

19. Content
Frutiger Light Pro 45, Humanist 777 EU, Humanist 777 Condensed EU
Sample pages

20. ‘Who knows the rules, can break them.’
Hans Willberg, Friedrich Forssman
Getting it Right with Type: The Dos and Don'ts of Typography

22. Thank you