Concept After reading the questionnaire and browsing the competitor’s website, it is understood that we are not talking about ordinary computers. These are custom-made powerful machines built depending on the client’s specific needs. The esthetic aspect is important but what makes these computers unique are the internal components, processor, memory, motherboard, etc. in other words, “THE FIRE IS INSIDE” Shape An illustration of a flame of fire could result in an overused idea with a cheap appearance. We found the right solution to communicate this idea by using the initials of the brand’s name. We placed the letter C under de letter W turned 90 grades. The final result is a simple shape where the negative space represents a flame. This concept supports the tagline “THE FIRE IS INSIDE” Typography We are using a sans serif font on the name and the icon. This is the perfect style to communicate the client’s values: Bold, exciting modern pure energy, and fun Color The colors selected were orange and black. Orange to represent the fire and the black to achieve a better definition of the shape

1. Designed by JAVIER™ in Los Angeles

2. Brand conceptualization
Concept
After reading the questionnaire and
browsing the competitor’s website, it is
understood that we are not talking about
ordinary computers. These are custom-made
powerful machines built depending on the
client’s specific needs. The esthetic aspect is
important but what makes these computers
unique are the internal components,
processor, memory, motherboard, etc. in
other words, “THE FIRE IS INSIDE”
Shape
An illustration of a flame of fire could
result in an overused idea with a cheap
appearance. We found the right solution to
communicate this idea by using the initials
of the brand’s name. We placed the letter C
under de letter W turned 90 grades. The final
result is a simple shape where the negative
space represents a flame. This concept
supports the tagline “THE FIRE IS INSIDE”
Typography
We are using a sans serif font on the name
and the icon. This is the perfect style to
communicate the client’s values: Bold,
exciting modern pure energy, and fun
Color
The colors selected were orange and black.
Orange to represent the fire and the black to
achieve a better definition of the shape
Icon for applications and
social media profiles

3. Proportions test using
color
The logo should be easy to recognize in different sizes
when used in color

4. Proportions test using
black
The logo must maintain its identity and clarity when used
in black

5. CYBERWORX
Incorrect usage
To achieve brand positioning, the logo must remain intact. It is recommended to avoid
these basic mistakes:
Never change proportions Never change original colors Never change typography Never add or delete elements

6. Social media profiles and icons

7. Color spaces of #000000 Black
RGB 0 0 0
HSL 0.00 0.00 0.00
HSV 0° 0° 0°
CMYK 0.00 0.00 0.00 1.00
XYZ 0.0000 0.0000 0.0000
Yxy 0.0000 0.0000 0.0000
Hunter Lab 0.0000 0.0000 0.0000
CIE-Lab 0.0000 0.0000 0.0000
Color spaces of #f26622
RGB 242 102 34
HSL 0.05 0.89 0.54
HSV 20° 86° 95°
CMYK 0.00 0.58 0.86 0.05
XYZ 41.6581 28.4955 4.8179
Yxy 28.4955 0.5557 0.3801
Hunter Lab 53.3812 45.8824 32.0156
CIE-Lab 60.3338 50.7769 60.8704
Color values
These color values must be used to maintain the
consistency of color when applying the brand identity.
RGB values should be used in digital formats.
CMYK values should be used in printed material.
The additional values may be required for other uses.
Primary color Secundary color

8. Typography
Paragraphs style
Font Open Sans
Left alignment
Letter size 1 em
Letter case: Normal
Leading or space between lines: 1.5
Tracking or space between letters: 0
Subtitles style
Font Futura
Alineación izquierda
Tamaño de letra es 1.5 em
Letter case: All capitals
Leading or space between lines: 1.0
Tracking or space between letters: 100
Titles style
Font: Futura
Alignment: Left
Letter size: 2 em
Letter case: All capitals
Leading or space between lines: 1.0
Tracking or space between letters: 100
A B C D E F G H I
J K L M N O P Q R
S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J
K L M N O P Q R S
T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
Regular font style
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Italic font regular style
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0
Bold font style
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0

9. Paragraphs style
TITLES WILL
HAVE THIS
FORMAT
Paragraphs will have this format
Typography is the art and technique
of arranging type to make written
language legible, readable, and
appealing when displayed. The
arrangement of type involves selecting
typefaces, point size, line length,
line-spacing (leading), letter-spacing
(tracking), and adjusting the space
within letter pairs (kerning)
SUBTITLES WILL
HAVE THIS
FORMAT
Typography is the art and technique
of arranging type to make written
language legible.
TITLES WILL
HAVE THIS
FORMAT
Paragraphs will have this format
Typography is the art and technique
of arranging type to make written
language legible, readable, and
appealing when displayed. The
arrangement of type involves selecting
typefaces, point size, line length,
line-spacing (leading), letter-spacing
(tracking), and adjusting the space
within letter pairs (kerning)
SUBTITLES WILL
HAVE THIS
FORMAT
Typography is the art and technique
of arranging type to make written
language legible.
TITLES WILL
HAVE THIS
FORMAT
Paragraphs will have this format
Typography is the art and technique
of arranging type to make written
language legible, readable, and
appealing when displayed. The
arrangement of type involves selecting
typefaces, point size, line length,
line-spacing (leading), letter-spacing
(tracking), and adjusting the space
within letter pairs (kerning)
SUBTITLES WILL
HAVE THIS
FORMAT
Typography is the art and technique
of arranging type to make written
language legible.
TITLES WILL
HAVE THIS
FORMAT
Paragraphs will have this format
Typography is the art and technique
of arranging type to make written
language legible, readable, and
appealing when displayed. The
arrangement of type involves selecting
typefaces, point size, line length,
line-spacing (leading), letter-spacing
(tracking), and adjusting the space
within letter pairs (kerning)
SUBTITLES WILL
HAVE THIS
FORMAT
Typography is the art and technique
of arranging type to make written
language legible.
Use black text on white background Use white text over the primary color Use white text over secondary color Never use a different color combination

10. Usage samples

11. App icon
App icon

12. Cyberworkx
Facebook business page

13. This is a sample showing the bran’s
appearance on Facebook. This is a
sample showing the bran’s appearance on
Facebook.
Contact
12 comments 22 shares
4.4K
Like Comment Share
News Feed Friends Watch Notifications Menu
Cyberworkx
Cyberworkx
Leave your thoughts here... Post
@
This is a sample showing the bran’s
appearance on LInkedIn.
2 Likes 1 Comment
34 Following 93 Followers
Tweets Tweets & replies Media Likes
This is a sample showing the brand’s
appearance on Twitter.
444 276 3,0987
Cyberworkx
Cyberworkx
Cyberworkx
Social media post style
This is a sample showing the bran’s appearance
on Facebook. This is a sample showing the bran’s
appearance on Facebook. This is a sample showing the
bran’s appearance on Facebook.
Search
What’s on your mind?
11,234 Likes
This is a sample showing the bran’s appearance
on Instagram. This is a sample showing the bran’s
appearance on Instagram.
This is a sample showing the brand’s
appearance on Twitter. This is a sample
showing the brand’s appearance on Twitter.
This is a sample showing the bran’s appearance
on LInkedIn. This is a sample showing the bran’s
appearance on LInkedIn.

14. Tshirts

16. Interiors
Interiors

17. Interiors
Interiors

18. Exteriors

19. Designed by
in Los Angeles