How to Scale to 10k B2B Signups with Content Marketing and Low-cost AdsAdStage
1) The document discusses how AdStage scaled to 10k B2B signups using a combination of content marketing and low-cost paid ads.
2) It describes AdStage's content marketing strategy of creating newsletters, news articles, how-to guides and more to improve SEO, attract qualified leads and position the brand as a thought leader.
3) It also outlines AdStage's use of low-cost paid advertising like branded search ads, retargeting, and custom audiences on platforms like Google, Facebook, LinkedIn and Twitter.
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
Using Negative Keywords to Amplify Positive ResultsJana Fung
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
Grow Your Donations Without Spending a Dime - NextAfterBrady Josephson
One of the hardest fundraising challenges for any organization is acquiring more high quality traffic that will convert to new donors. And most solutions to this problem cost an arm and a leg.
What if there was a way to get more high quality traffic to your website without spending a dime?
Google AdWords and marketing for nonprofits and social enterprise.Jennifer Novak
This document provides information about Google AdWords for nonprofits and social entrepreneurs. It outlines the types of Google ads available, how to set up an AdWords campaign, optimize ads, and measure performance. Qualified nonprofits can receive $10,000-40,000 in Google Ad Grants per month to spend on AdWords if they meet eligibility requirements like having 501(c)(3) status. It also discusses whether to hire an agency to manage an AdWords campaign and what to look for.
The document discusses how to increase the effectiveness of a website for generating and nurturing ideal customer leads. It emphasizes the importance of design and content in building credibility and compelling visitors to take desired actions. It then covers strategies for increasing ideal customer visitors like search engine optimization, search engine marketing, email marketing, and lead nurturing. Specific tactics discussed include on-page and off-page SEO, pay-per-click advertising, email marketing, blogging, and social media marketing. It stresses taking a holistic approach tailored to the target market and measuring results.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
How to Scale to 10k B2B Signups with Content Marketing and Low-cost AdsAdStage
1) The document discusses how AdStage scaled to 10k B2B signups using a combination of content marketing and low-cost paid ads.
2) It describes AdStage's content marketing strategy of creating newsletters, news articles, how-to guides and more to improve SEO, attract qualified leads and position the brand as a thought leader.
3) It also outlines AdStage's use of low-cost paid advertising like branded search ads, retargeting, and custom audiences on platforms like Google, Facebook, LinkedIn and Twitter.
Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.
Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter
Moderator:
Ginny Marvin, Editor at Search Engine Land
Using Negative Keywords to Amplify Positive ResultsJana Fung
In a high volume world, actively managing negative keywords is a strategy that can have a huge impact on increasing conversions and lowering costs. Perhaps more importantly, the proper implementation of negative keywords, by eliminating dubious clicks, improves overall quality scores and traffic. Learn how to use Keyword Opportunities to find the best negative keywords, how to use match-type silos for high volume keywords and understand the negative match type differences between Bing and Google.
A great deep dive into Google AdWords with Ahmad Ragab at ArabAffiliateSummit, discussing the ins & outs, best practices and well kept secrets of a successful account structure
Grow Your Donations Without Spending a Dime - NextAfterBrady Josephson
One of the hardest fundraising challenges for any organization is acquiring more high quality traffic that will convert to new donors. And most solutions to this problem cost an arm and a leg.
What if there was a way to get more high quality traffic to your website without spending a dime?
Google AdWords and marketing for nonprofits and social enterprise.Jennifer Novak
This document provides information about Google AdWords for nonprofits and social entrepreneurs. It outlines the types of Google ads available, how to set up an AdWords campaign, optimize ads, and measure performance. Qualified nonprofits can receive $10,000-40,000 in Google Ad Grants per month to spend on AdWords if they meet eligibility requirements like having 501(c)(3) status. It also discusses whether to hire an agency to manage an AdWords campaign and what to look for.
The document discusses how to increase the effectiveness of a website for generating and nurturing ideal customer leads. It emphasizes the importance of design and content in building credibility and compelling visitors to take desired actions. It then covers strategies for increasing ideal customer visitors like search engine optimization, search engine marketing, email marketing, and lead nurturing. Specific tactics discussed include on-page and off-page SEO, pay-per-click advertising, email marketing, blogging, and social media marketing. It stresses taking a holistic approach tailored to the target market and measuring results.
Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
This presentation contains meaning and definition of PPC, process, benefits and factors affecting on PPC. Also I have added PPC management, seven ways to increase pay per click ROI and PPC copy writing in this presentation.
Please go through the presentations and if you came across any doubts feel free to reach me out from the contact list, so that I will try my level best to provide some solutions to your doubts at the earliest.
Equity Crowdfunding: Is It a Good Funding Option for Your Startup? David Ehrenberg
There's a lot of buzz about crowdfunding these days, but is seeking money from the crowd the right path for your company? Do you know how it really works? And how can you increase your odds of building a successful campaign?
Before you give up a percentage of ownership in your company through equity crowdfunding, check out this presentation from Ventureneer (www.ventureneer.com) presented by Early Growth Financial Services (www.earlygrowthfinancialservices.com) for an in-depth look at:
- Crowdfinancing misconceptions
- What you need to know about Reg A+
- Reward-based crowdfunding vs equity crowdfunding
- How to run a successful equity crowdfunding campaign
- Preparing your company for crowdfunding
- Finding the best crowdfunding platform for your company
- And more...!
Why the Bing/Yahoo Merger Matters & Holiday PPC Tipspointit
http://www.pointit.com - This presentation examines the Bing/Yahoo merger, and why it matters from a PPC perspective. It also covers Holiday PPC tips for search engine marketers.
Web Marketing's approach for Win MarketingWin Marketing
This presentation discusses developing an effective web marketing strategy. It recommends identifying target audiences and key words, developing structured site content around those keywords, and designing the site for search engines. Regular analysis of site usage and keywords is also advised to constantly improve content. Social media strategies are suggested to raise online visibility through regular posting on sites like Facebook and Twitter. The presentation promotes using a content management system like Joomla or Wordpress for an easily managed site and concludes by welcoming any questions.
The document is a presentation about pay-per-click (PPC) advertising on Bing. It discusses setting up and optimizing campaigns on Bing Ads, including selecting keywords, writing ads, targeting audiences, tracking metrics, and using extensions. Tips are provided for budgeting, improving quality score, and measuring return on investment from PPC campaigns. The goal is to help businesses use paid search advertising effectively to reach customers.
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
Find out about the benefits of using Google AdWords to increase your sales. This presentation will give you an introduction to AdWords and show you how it works.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
This document provides an overview of building successful Google Adwords campaigns. It discusses organizing accounts by campaigns and ad groups focused on specific business goals. Key aspects covered include choosing relevant keywords through brainstorming, grouping, and refining; using negative keywords; writing ads with headlines, descriptions and designated URLs; and testing multiple ad variations to improve performance. The document emphasizes organizing for focus, measuring success metrics like click-through rate, and getting help from training as needed.
This document provides an overview of best practices for pay-per-click (PPC) advertising campaigns. It begins with background on PPC and discusses some common mistakes made by inexperienced advertisers, such as not properly targeting ads, using broad match keywords without negative keywords, high bids without adequate budget, and lack of conversion tracking. It then outlines seven steps for effective PPC campaigns: start with business objectives and desired actions; define success metrics; understand the business and target audience; perform keyword and audience research; optimize ad copy and messaging; implement tracking of clicks and conversions; and continuously measure and optimize campaigns. Finally, it lists additional PPC tools and resources.
New! Guaranteed Google Adwords Campaignsmatthewunger
This document summarizes the benefits of advertising on Google AdWords. It discusses how AdWords allows advertisers to reach a vast targeted audience, connect with customers searching for products and services, and provides qualified leads. The primary benefits highlighted are the ability to reach over 80% of internet users worldwide, low costs and monthly flat fee pricing structure, timing ads to when customers are ready to purchase, and flexibility to start advertising quickly and target multiple locations and languages. Real examples are provided of companies that increased their clicks and sales after starting AdWords campaigns.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
Conversion Rate Optimization: Tools for 2016Kelly Gray
The document discusses various conversion rate optimization (CRO) tools for improving website performance and increasing conversions. It describes lead capture tools like Hello Bar and SumoMe that help grow email lists and social followings. Research tools mentioned include Buzzsumo for seeing popular content and LandingPage for landing page inspiration. SubjectLine.com tests email subject lines. Analytics tools covered are Google Analytics for website tracking and HubSpot Website Grader for performance metrics. The document ends by asking about favorite CRO tools.
Google AdSense allows companies to display ads on their website or app to earn revenue. There are 7 stages to managing pay-per-click (PPC) advertising through AdSense: researching the market, planning campaigns, writing ads, organizing bids, creating landing pages, reviewing performance, and testing. Benefits of PPC include targeting specific audiences, measuring effectiveness, and paying only when ads are clicked. Geographic targeting and optimization tips can help advertisers improve results.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Google Adwords Overview | napkin marketingAdina Zaiontz
This document provides an overview of Google Adwords and how businesses can use different Adwords advertising options to reach customers online. It discusses search ads, display ads, video ads, shopping ads, and remarketing to target people searching online or those who have visited a website previously. The document also reviews how to set goals, select keywords, write ads, optimize landing pages, and measure results for an effective Adwords campaign.
Paid search advertising allows businesses to get fast results by bidding on keywords and having their ads appear prominently in search engine results. The document discusses how paid search auctions work and the importance of quality scores in ad ranking. It then outlines best practices for setting up a paid search campaign, including researching keywords, creating multiple ad variations, implementing tracking of conversions, and optimizing ads and keywords over time based on performance data. The goal is to provide a customized experience for searchers to improve results.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
The Do's and Don'ts for Your Facebook Business PageInsideView
The document provides dos and don'ts for managing a Facebook business page. It recommends businesses use Facebook Pages rather than profiles to access analytics and customization options. It advises regularly updating fans on events and products, running contests, and creating Facebook ads. Businesses should set goals, track analytics, and post daily using their own voice. The document warns against only posting links, sales pitches, personal information, or being sloppy when managing the page.
Equity Crowdfunding: Is It a Good Funding Option for Your Startup? David Ehrenberg
There's a lot of buzz about crowdfunding these days, but is seeking money from the crowd the right path for your company? Do you know how it really works? And how can you increase your odds of building a successful campaign?
Before you give up a percentage of ownership in your company through equity crowdfunding, check out this presentation from Ventureneer (www.ventureneer.com) presented by Early Growth Financial Services (www.earlygrowthfinancialservices.com) for an in-depth look at:
- Crowdfinancing misconceptions
- What you need to know about Reg A+
- Reward-based crowdfunding vs equity crowdfunding
- How to run a successful equity crowdfunding campaign
- Preparing your company for crowdfunding
- Finding the best crowdfunding platform for your company
- And more...!
Why the Bing/Yahoo Merger Matters & Holiday PPC Tipspointit
http://www.pointit.com - This presentation examines the Bing/Yahoo merger, and why it matters from a PPC perspective. It also covers Holiday PPC tips for search engine marketers.
Web Marketing's approach for Win MarketingWin Marketing
This presentation discusses developing an effective web marketing strategy. It recommends identifying target audiences and key words, developing structured site content around those keywords, and designing the site for search engines. Regular analysis of site usage and keywords is also advised to constantly improve content. Social media strategies are suggested to raise online visibility through regular posting on sites like Facebook and Twitter. The presentation promotes using a content management system like Joomla or Wordpress for an easily managed site and concludes by welcoming any questions.
The document is a presentation about pay-per-click (PPC) advertising on Bing. It discusses setting up and optimizing campaigns on Bing Ads, including selecting keywords, writing ads, targeting audiences, tracking metrics, and using extensions. Tips are provided for budgeting, improving quality score, and measuring return on investment from PPC campaigns. The goal is to help businesses use paid search advertising effectively to reach customers.
Facebook Advertising: Launch a Campaign That Really WorksIntelligent_ly
Buying ads on Facebook is easy -- launching a Facebook ad campaign that that actually brings in more customers and generates good ROI get's a little more complicated. Enter Carly Rodgers. Carly's been rocking Facebook ad campaigns for years (see her article on how she generated 1 Million Dollars in Revenue from Facebook Ads) and can help answer any of your questions from how to find your target audience to knowing if CPC or CPM is a better tactic for your company.
Find out about the benefits of using Google AdWords to increase your sales. This presentation will give you an introduction to AdWords and show you how it works.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
This document provides an overview of building successful Google Adwords campaigns. It discusses organizing accounts by campaigns and ad groups focused on specific business goals. Key aspects covered include choosing relevant keywords through brainstorming, grouping, and refining; using negative keywords; writing ads with headlines, descriptions and designated URLs; and testing multiple ad variations to improve performance. The document emphasizes organizing for focus, measuring success metrics like click-through rate, and getting help from training as needed.
This document provides an overview of best practices for pay-per-click (PPC) advertising campaigns. It begins with background on PPC and discusses some common mistakes made by inexperienced advertisers, such as not properly targeting ads, using broad match keywords without negative keywords, high bids without adequate budget, and lack of conversion tracking. It then outlines seven steps for effective PPC campaigns: start with business objectives and desired actions; define success metrics; understand the business and target audience; perform keyword and audience research; optimize ad copy and messaging; implement tracking of clicks and conversions; and continuously measure and optimize campaigns. Finally, it lists additional PPC tools and resources.
New! Guaranteed Google Adwords Campaignsmatthewunger
This document summarizes the benefits of advertising on Google AdWords. It discusses how AdWords allows advertisers to reach a vast targeted audience, connect with customers searching for products and services, and provides qualified leads. The primary benefits highlighted are the ability to reach over 80% of internet users worldwide, low costs and monthly flat fee pricing structure, timing ads to when customers are ready to purchase, and flexibility to start advertising quickly and target multiple locations and languages. Real examples are provided of companies that increased their clicks and sales after starting AdWords campaigns.
5 Audiences You Need To Be Targeting With Facebook AdsAaron Zakowski
Facebook ads are the best ROI ad product ever. However, the key to success is targeting the right offer to the right audience. Here are 5 profitable audiences that your startup should be targeting.
This presentation was delivered at #BlueCon2016 at #HubEtzion February 2016.
Conversion Rate Optimization: Tools for 2016Kelly Gray
The document discusses various conversion rate optimization (CRO) tools for improving website performance and increasing conversions. It describes lead capture tools like Hello Bar and SumoMe that help grow email lists and social followings. Research tools mentioned include Buzzsumo for seeing popular content and LandingPage for landing page inspiration. SubjectLine.com tests email subject lines. Analytics tools covered are Google Analytics for website tracking and HubSpot Website Grader for performance metrics. The document ends by asking about favorite CRO tools.
Google AdSense allows companies to display ads on their website or app to earn revenue. There are 7 stages to managing pay-per-click (PPC) advertising through AdSense: researching the market, planning campaigns, writing ads, organizing bids, creating landing pages, reviewing performance, and testing. Benefits of PPC include targeting specific audiences, measuring effectiveness, and paying only when ads are clicked. Geographic targeting and optimization tips can help advertisers improve results.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
Google Adwords Overview | napkin marketingAdina Zaiontz
This document provides an overview of Google Adwords and how businesses can use different Adwords advertising options to reach customers online. It discusses search ads, display ads, video ads, shopping ads, and remarketing to target people searching online or those who have visited a website previously. The document also reviews how to set goals, select keywords, write ads, optimize landing pages, and measure results for an effective Adwords campaign.
Paid search advertising allows businesses to get fast results by bidding on keywords and having their ads appear prominently in search engine results. The document discusses how paid search auctions work and the importance of quality scores in ad ranking. It then outlines best practices for setting up a paid search campaign, including researching keywords, creating multiple ad variations, implementing tracking of conversions, and optimizing ads and keywords over time based on performance data. The goal is to provide a customized experience for searchers to improve results.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
The Do's and Don'ts for Your Facebook Business PageInsideView
The document provides dos and don'ts for managing a Facebook business page. It recommends businesses use Facebook Pages rather than profiles to access analytics and customization options. It advises regularly updating fans on events and products, running contests, and creating Facebook ads. Businesses should set goals, track analytics, and post daily using their own voice. The document warns against only posting links, sales pitches, personal information, or being sloppy when managing the page.
1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
https://www.werockyourweb.com/social-media-for-business/
When it comes to marketing your business, here are some tips on how to better take advantage of making the most of your social media posts on your Facebook Business Page. More web, tech and social media news, reviews and tips at https://www.werockyourweb.com/
The document provides guidance on using Facebook for business purposes. It discusses setting up a business Page rather than a personal profile, promoting the Page, and using Facebook ads. It also covers measuring success through Facebook Insights and the importance of the EdgeRank algorithm which determines what content users see in their News Feed. The goal is to engage customers, drive traffic, and generate leads for the business through its Facebook presence.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Planning of creating a facebook page? Here are few slides on how you can create and manage your own facebook page.
Visit www.easyimarketing.com for more internet tools and resources.
Workbook Summary:
Introduction
Understanding Facebook Statistics and How the Facts Can Benefit Your Business
Pros and Cons of Using Facebook
Improve Your Chances of Success with a Plan
Mastering the Holy Grail of Marketing – Customer Engagement
Setting Up Your Profile and Business Page
Profiles
Facebook Page for Business
What you Need to Know about SEO on Facebook
Getting more Likes!
Contests
Apps
Building Interaction
Shareable Content
Video
Photos
Selling on Facebook
Analytics
Return on Investment
Conclusion
This document provides guidance on using Facebook for business purposes. It discusses setting up a Facebook business page versus a personal profile, including tips for the cover photo, profile photo, "About" section, reviews, apps, calls to action, highlighting and pinning posts. It also provides strategies for growing a following organically through existing contacts and referrals. Suggestions are given for engaging post types and video content. Facebook advertising is covered, including choosing objectives, targeting audiences, budgets, and bidding options. Boosting existing posts is mentioned as a way to give more visibility to existing fans.
The document provides tips on how to increase online visibility through websites and social media. It discusses setting goals for a website and social media presence. It recommends focusing on key audiences and considering competitors. The document then provides detailed guidance on designing an effective website with good navigation, content, and search engine optimization. It also offers best practices for using major social media platforms like Facebook, Twitter, Pinterest, Google+, and LinkedIn to engage audiences and meet business goals. It stresses the importance of monitoring brands online and responding quickly to any negative posts.
Facebook is the most popular social network worldwide with 1.5 billion active users who spend on average 20 minutes per visit. It offers various advertising options for businesses including page post ads, like ads, and mobile app install ads. Facebook is improving its ad formats by streamlining options, including social context in all ads, and making designs more consistent. Key best practices are to use engaging creative with clear calls to action and benefit statements, and to focus on page post ads in the news feed.
This is about Facebook Ads. The slides include what is FB Ads, what is Facebook Local, what is the differences between Boost, promote, and regular ads. Briefly look at creating an ad and what makes a good ad.
This document provides an overview of digital marketing strategies for businesses, including creating content using Canva, setting up a Facebook business page, and using Facebook advertising. It discusses objectives for Facebook ads such as awareness, consideration, and conversion. Key points covered include how to optimize ad placement, factors that influence ad auction wins, and metrics for evaluating ad performance like cost per mille, cost per click, and cost per action.
This document provides an overview and agenda for using Facebook effectively for business purposes. It discusses the key changes to Facebook including the switch from "Fans" to "Likes" and new privacy settings. The document also outlines the differences between personal and business pages, recommends content for pages, and provides advanced strategies for building connections and promoting pages through tools like ads, polls, linking to Twitter and blogs.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
Kirsty Lawrence helps businesses leverage social media through her company Mann Social. In this document, she provides tips on securing social media accounts, defining objectives, creating engaging content, using Facebook ads, and measuring results. She emphasizes the importance of engagement, consistency, understanding your audience, and testing strategies. The document includes links, statistics, and questions to help businesses optimize their social media presence.
Facebook Marketing for Small BusinessesRachel Melia
Facebook Marketing For Small Businesses presentation. Topics include:
*Why Facebook
*Possible objectives
*Setting up a Facebook page
*Publishing content
*Promoting the page
*Applications
*Custom tabs
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.
Top Five Techniques to Promote your Business using Facebook - Next GenerationSocial Jack
This document discusses techniques for promoting a business using social media platforms like Facebook and LinkedIn. It provides statistics about Facebook user engagement and recommendations for setting up a business Facebook page, including preparing relevant content and photos. The document also discusses using Facebook ads and measuring their effectiveness. Finally, it advertises an upcoming webinar on setting up and promoting a Facebook business page.
This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). It discusses the importance of branding, creating targeted and relevant content, optimizing websites, using various social media platforms, analyzing web traffic, and continuously improving efforts to maintain high search rankings. The key recommendations include having a consistent logo and branding across all marketing materials, optimizing websites for targeted key phrases, using paid search advertising to enhance organic rankings, engaging customers on social media, and regularly analyzing metrics to guide ongoing optimization.
www.FanPageEvangelist.com | Using Facebook Fan Pages To Market Your Business Frank Myers Auto Maxx
This seminar educated, motivated and inspired its listners to the value of maketing their business on the biggest marketing platform with the platnet...FACEBOOK FAN PAGES. Get over to facebook search for fanpageevangelist.com
This document provides tips for using Facebook to promote a business. It recommends creating an attractive Facebook fan page for the business that completes all required information fields. It also suggests posting engaging content regularly to attract and maintain fans, such as snippets from the business blog. Finally, it advises responding to fan comments to encourage discussion and word-of-mouth promotion of the business. Following these steps can help businesses effectively use Facebook for marketing and connecting with customers.
Taming the Facebook Frontier: Facebook Business Page Development discusses the basics while providing advanced insight on how to develop results driven social media strategies that leverage Facebook for your brand.
Anthony William Tucker is available to speak to your company, chamber of commerce, main street association, economic development entity, or any organization that has members that could benefit from learning about social media strategy development. Email AWT, william@tuckerforoklahoma.com or call, 918-613-0411.
This presentation created by Anthony William Tucker of the Rogers State University Innovation Center discusses basic fundamentals and advanced tactics in Facebook business page development. For information on Facebook develop go to, http://www.GetMeFoundOnline.com
Facebook Pay Per Click Ads For Great AgentsStacey Alcorn
Facebook pay per click (PPC) ads can be effective for real estate success if certain conditions are met. PPC ads target highly specific audiences on Facebook based on demographics and interests. They are inexpensive starting at $1 and allow advanced targeting of potential home buyers. The ads appear on the sidebar of Facebook and can generate brand awareness and leads for listings, events, and business pages if advertisers regularly monitor performance and cultivate followers.
Similar to How to build a successful Facebook page for your business 101 (20)
The Death of Advertising Employment #WhatTheFreelanceBrent Spilkin
The 4 threats to advertising are consultants, Software, New business and The gig economy.
This is the slide deck presented to Vega in Durban 5 October 2017
For booking contact brent@whatthefreelance.com
How to build a perfect business plan with innovaticsBrent Spilkin
The document provides guidance on developing an effective business plan. It explains that a business plan focuses thinking, communicates vision, and provides evidence of financial viability. Developing a plan requires explaining the opportunity, products/services, marketing, customers, and competition. Writing a plan can expose flaws in thinking and allow changes before launch. The plan should showcase goals and the strategy to achieve them. A sample business plan table of contents and sections are then provided as a template to develop the key elements of a successful plan.
10 steps to build the perfect business planBrent Spilkin
Need a simple business plan? Here is a simple 10 step infographic that if followed will give you the perfect plan to start your business or raise money.
The Netflix Culture document. A template for Culture in your company.Brent Spilkin
Sheryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. But when Reed Hastings and I (along with some colleagues) wrote a PowerPoint deck explaining how we shaped the culture and motivated performance at Netflix, where Hastings is CEO and I was chief talent officer from 1998 to 2012, we had no idea it would go viral. We realized that some of the talent management ideas we’d pioneered, such as the concept that workers should be allowed to take whatever vacation time they feel is appropriate, had been seen as a little crazy (at least until other companies started adopting them). But we were surprised that an unadorned set of 127 slides—no music, no animation—would become so influential.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
Peka Kucha presentation on Networking and the Value of your Network | April 2015Brent Spilkin
This document promotes the benefits of aligning with influencers to grow one's network and make money. It claims that influencers bring not only their audience but also their audience's network due to the viral nature of social media as described by Metcalfe's Law. A key message is that influencers can drive real action and influence through their connections if one spends time with the right people who will help you succeed financially and professionally.
AFDA presentation 13 feb 2015 (The South African School of Motion Picture Med...Brent Spilkin
The presentation to the 4th year students on basic business, motivation, social media and the future of broadcasting.
Thank you http://www.afda.co.za/
www.growingpains.biz
Everything you need to know about Exit InterviewsBrent Spilkin
The document discusses the value of exit interviews from an entrepreneur's perspective. It notes that exit interviews, when conducted respectfully and non-confrontationally, can provide valuable insights about what is going well and areas for improvement at a company by eliciting candid feedback from departing employees. The entrepreneur advocates that CEOs conduct exit interviews themselves with all exiting staff until the company grows too large, at which point senior leadership should take over the responsibility.
Porters 5 forces - a simple explanationBrent Spilkin
Porters Five forces - a simple explanation
Porter five forces analysis is a framework to analyse level of competition within an industry and business strategy development.
It draws upon industrial organisation (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market
The document discusses key concepts in marketing such as identifying customer needs, developing products to meet those needs, and promoting and distributing products effectively. It emphasizes that successful marketing requires understanding customers and focusing on their needs and satisfaction rather than the organization's own interests. The top five rules of marketing highlighted are that marketing should always be customer-centric rather than self-focused. Standard marketing strategies like the four P's of marketing and ways for organizations to grow their market share are also outlined.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
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For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
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This presentation covers: Lean business practises, Six Sigma and its principles, Kaizen, Value streaming and the 5S's.
Its a working document that at a very high level covers all these principles.
Growing Pains Business Coaching is available here www.spillly.com or via mail kim@spillly.com
Thank you.
There is nothing more important than hiring the right people into your business.
How are you finding these people?
How do you test them?
How can you be sure they are the best fit for your culture?
This is a presentation that will address your concerns.
Please feel free to ask me any questions at brent@spillly.com
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Be as you wish to be seen and be authentic
Be available and have an opinion
Your reputation is all you have.
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(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
2. Why use Facebook?
Biggest social media platform – be where your market is.
Market internally (on Facebook) or externally (online / traditional)
Ease of use and power of sharing.
Targeted advertising
Low cost to ROI
9,6 Million SA users
Facebook for Business
3. Setting up a Facebook page
Facebook for Business
You must start with a personal page.
Set one up that is not linked to your personal page.
It can be a dormant page that you can allow other people to be admin on.
Click
Pages
7. Facebook for Business
Complete all fields
Choose an address that is the same
As your www or other social site handles
10 x Pre-
loaded +
searchable
Info will
appear on
main page
as Bio
Other www
or social
sites
Can be
changed
ONCE
Setting up a Facebook page
17. Facebook for Business
Post Insights
Name of post
Type of post
Images / copy
/ links
Targeted
advert / post
Actual views
Pay to boost
post
Type of
engagement
35. Facebook for Business
Adverts
Adverts manager options
• Clicks to Website: Get people to visit your website.
• Website Conversions: Promote specific conversions
for your website. You'll need a conversion pixel for
your website before you can create this ad.
• Page Post Engagement: Promote your Page posts.
• Page Likes: Get Page likes to grow your audience
and build your brand.
• App Installs: Get people to install your mobile or
desktop app.
• App Engagement: Get people to use your desktop
app.
• Offer Claims: Create offers for people to redeem in
your store.
• Event Responses: Increase attendance at your
event.
What does
your client
want ?
40. Facebook for Business
Targeting Adverts
Potential audience for this advert: 80,000 people
Location: South Africa
Age: 21–45
Interests: Technology or Business and industry
Behaviours: Small business page owners
Education Level: University Graduate
Language: English (UK) or English (US)
Not connected to: Spillly
on News Feed on desktop computers
and mobile devices Appears on
campaign
information.
People who
have their
own
Facebook
pages
Deliberately
no existing
fans
41. Facebook for Business
Adverts This will appear
on your
homepage until
end of advert
You will be
prompted to
spend more
money
42. Facebook for Business
Adverts manager Likes
achieved
during
campaign
Cost per page
like
This
determines
what is really
working
Number of
times a
person saw
your advert
Active adverts
or not paid
for
43. Facebook for Business
Adverts manager Campaign
period
Number of
times the
advert was
viewed
Number of
people who
clicked to
page
How many
unique
people saw
this on the
platform
Where the
advert was
seen
45. Facebook for Business
Create an offer
Budget over
the campaign
period
Target the
offer as an
advert +
demographics
What’s on
offer?
Discount /
free goods ?
Image for the
offer
46. Facebook for Business
Content schedules
All scheduled
content will
appear here
and can be
edited
When
advertising a
post or an
offer
49. Facebook for Business
Content Calendar
Plan annually
Plan daily
according to
statistics
Post often –
at least once
a day
Your calendar must be flexible and fine tuned based on Facebook analytics.
54. Facebook for Business
Facebook Polls Authorize the
app for pages
Pick the page
you want to
post the poll
on
https://apps.facebook.com/opinionpolls/create
Understand the
Customers
experience
55. Facebook for Business
Facebook Polls
The page you
running the
poll on
The poll
question
Multiple
choice
answers
Add images if
relevant or
type of
question
(style)
The vote
button text
56. Facebook for Business
Facebook Polls
Pick the
package you
need. “Free”
only if you are
advertising
Post on pages
wall
Public poll or
private?
Add
comments if
relevant
For people
who have
liked the page
only / public?
57. Facebook for Business
Facebook Polls
This will
reflect on
users page
with their
picture
If public poll
then fan can
see all results
Allows voters
to share their
answer on
their personal
page
58. Facebook for Business
Reminders
What you post is public
Check spelling and grammar
Focus on being positive and engaging
Measure and improve analytics
What posts work best for you?
When are your fans online?
Content is not live – engagement is live
Convert fans to customers
Use Video, images, copy and links to enrich your page
Encourage user generated content and thank fans
Promote across all social platforms and cross reference
59. Facebook for Business
Reminders
Generate leads for your clients and Convert into sales where possible
Allow Fans comments and engage
Have a defined escalation plan for conversion and complaints
Create original content (that is engaging) and keep it consistent with the brand
Facebook pages appear on Google search
Ask questions and post often.
Become a help line / call centre
Don’t auto-post to Twitter – very low click through rate (CTR)
Target the right demographic for your clients
Leverage your brand ambassadors
Import Twitter as an app into Facebook – cross pollinate
60. Facebook for Business
Conclusion
Facebook traction and ROI conversion can be slow but will be worthwhile
If you start a page, commit to it as a dormant page is more damaging to a
brand than not being on Facebook at all
Have strategies:
Content, engagement, conversion and conversation
Its all about the 4 C’s
DON’T hard sell
Have fun.