Google AdSense allows companies to display ads on their website or app to earn revenue. There are 7 stages to managing pay-per-click (PPC) advertising through AdSense: researching the market, planning campaigns, writing ads, organizing bids, creating landing pages, reviewing performance, and testing. Benefits of PPC include targeting specific audiences, measuring effectiveness, and paying only when ads are clicked. Geographic targeting and optimization tips can help advertisers improve results.

1. GOOGLE
ADSENSE

2. What Is Google AdSense?
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3. Pay Per Click Advertising
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4. Pay Per Click (PPC) Listings
Pay Per Click or Sponsored Search Results

5. 7 Stages of PPC Management

6. 1. Research Your Market Category
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7. 2. Plan & Structure Your Campaign
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Research Phase
Keywords: Awnings
Too Broad!
Shopping Phase
Keywords: Retractable Awning
Getting better!
Buying Phase
Key words: Retractable Awning near Dayton NJ
BEST!

8. 3. Write Your Advertising Copy
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9. 4. Organize Bids
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10. 5. Landing Pages
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11. 6. Review Performance
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12. 7. Experiment & Test
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13. Benefits of PPC Advertising
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14. GEO Target Your Ads
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15. Defining Profitability
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HINT : Geographic Qualifiers

16. Google AdSense Optimization Tips
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17. Google AdSense Optimization Tips
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