Planning of creating a facebook page? Here are few slides on how you can create and manage your own facebook page. Visit www.easyimarketing.com for more internet tools and resources.

1. Creating a Facebook Page

2. Personal Facebook vs Facebook Page
Personal Account
Only for personal use
Use to interact with
family, friends and
acquaintances.
Limited number of
friends to interact
with
Page
Can be use for
business purposes
Interact with people
with the same
interests
Unlimited number of
people can like the
page
V
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3. Why Create a Page?
Creates Business Opportunity
Connect to large number of potential costumers
Helps in promoting a business
Increase exposure and popularity

4. How to create a Facebook Page ?
Go to Facebook page http://www.facebook.com/pages/create
Choose page type
Local business or Place
Ideal for promoting a
business with a physical
location where customers
can visit you.
Company, Organization or Institution
For businesses that has
multiple locations. And it
also allows people to use
the “check-in” feature.
Brand or Product
Entertainment
For businesses that sell
products through multiple
retailers or resellers.
Ideal for businesses that
belongs to the
entertainment field.

5. Artist, Band or Public Figure Cause or Community
Choose page type
Used in promoting a
person like artists,political
figures,famous
personalities.
Used in promoting a cause
in a community such as
environmental activities
or health related ideas.
Fill-up Information
Category
Info
Page Name
Description
Website
Custom web address
Add Profile and
Cover Photo

6. How to Manage a Facebook Page
Admin Assigned Page Roles :
Editor
Edit page and add
apps
Create and delete
posts
Moderator
Send message
Respond to and delete
comments and posts
Remove and ban
people
Advertiser
Create Ads
Analyst
View Insights
See who
published posts
Admin Panel
• Can be accessed in the Page Settings (top right side of the page.
• Feature to be used to manage and maintain the page.
• Can assign other facebook friends to manage page by assigning Page Roles

7. Admin Panel Overview
 Notifications – shows who ‘Likes’
and interact in your page or
content.
 Insights – gives information
about the activities in your page
since it was launched
 Messages – shows private
messages from people who
follows your page
 Page Tips – gives link to
Facebook’s internal marketing
suite.
Posting Tips
 Be consistent – consistency in
your facebook presence and
posting is vital to the growth of
your page.
 Post little but often – excessive
posting in facebook will not give
positive feedback from your
followers. And facebook may
mark your content as spam.
 Consider timing – In order to
reach large number of people,
you need to post your contents
when the most users are online.

8. Benefits of creating a Facebook Page
• Absolutely FREE!
• Effective medium in advertising a business
• Instantly reach a large number of targeted
audience
• Provides marketing and administration tools
• Increased exposure to potential customers
• Cost-effective marketing
• Provides Facebook Insights which is useful for
businesses
• Boost SEO

9. Thank you for watching!
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