1. Post engaging, relevant content regularly to spark interactions. Share your brand story, products, local events, customer stories, and questions to get people commenting.
2. Go live to connect with fans in real-time. Live videos are a great way to share behind-the-scenes content and answer questions.
3. Respond to all comments and messages promptly to build trust and rapport with your audience. Thank fans for engaging and address any questions or concerns. Timely responses show you care.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
This document provides a 5-step workbook for creating and profiting from a Facebook fan page. It discusses defining goals and audience, planning page tabs and content, creating the page, and maintaining it long-term. Key steps include researching if the target audience is on Facebook, planning valuable page tabs and content to support goals, publishing the page, and consistently networking, adding content, and analyzing results to meet goals like increased traffic, sales, or leads.
This document provides guidance on using social media, specifically Facebook, to market a wine business. It discusses setting up a Facebook page for the business to communicate with fans, claiming the business's Facebook Places page to allow customers to check in, and creating Facebook deals and ads to promote the business. The document offers step-by-step instructions on setting up pages and places, encouraging customer check-ins, and launching targeted paid Facebook ads within a specified daily budget. The overall aim is to use free and paid Facebook marketing tools to build the business's online presence and fan base.
Kingdom Social Media Presentation Facebook WebinarDavid Simons
David Simons created an online course to teach business owners and ministries how to use Facebook effectively. The course covers setting up a Facebook page, developing a content strategy, and proven methods for growing a page rapidly. These growth methods include sharing interesting content from Pinterest, providing business or ministry tips, encouraging users to like and share posts, using video, incorporating humor, and being consistent with a posting schedule. The goal is to help organizations learn how to utilize Facebook's features to bring awareness to their brand or cause and engage with their audience.
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
This document provides a 10-day plan to master Facebook marketing. It begins with watching and learning from other successful Facebook pages on day 1. Day 2 focuses on understanding Facebook best practices such as posting regularly, engaging your audience, and having a call to action. Day 3 explains common Facebook terminology like "Like", "Fan", "News Feed", and "Page". The document continues providing tasks and strategies for the following days such as adding content to your page, creating a content calendar, running ads, and gaining insights. The overall goal is to boost engagement and interactions on your Facebook page through consistent and strategic posting over 10 days.
1. Promote your page on your website. Add a prominent "Like" button and encourage visitors to your site to like your Facebook page.
2. Post engaging content regularly. Post updates, photos, videos, and other content that will attract fans and encourage them to like and engage with your page.
3. Run targeted Facebook ads. Create ads that promote your page and target your ideal customers. Facebook ads allow you to reach new potential fans.
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
This document provides a 5-step workbook for creating and profiting from a Facebook fan page. It discusses defining goals and audience, planning page tabs and content, creating the page, and maintaining it long-term. Key steps include researching if the target audience is on Facebook, planning valuable page tabs and content to support goals, publishing the page, and consistently networking, adding content, and analyzing results to meet goals like increased traffic, sales, or leads.
This document provides guidance on using social media, specifically Facebook, to market a wine business. It discusses setting up a Facebook page for the business to communicate with fans, claiming the business's Facebook Places page to allow customers to check in, and creating Facebook deals and ads to promote the business. The document offers step-by-step instructions on setting up pages and places, encouraging customer check-ins, and launching targeted paid Facebook ads within a specified daily budget. The overall aim is to use free and paid Facebook marketing tools to build the business's online presence and fan base.
Kingdom Social Media Presentation Facebook WebinarDavid Simons
David Simons created an online course to teach business owners and ministries how to use Facebook effectively. The course covers setting up a Facebook page, developing a content strategy, and proven methods for growing a page rapidly. These growth methods include sharing interesting content from Pinterest, providing business or ministry tips, encouraging users to like and share posts, using video, incorporating humor, and being consistent with a posting schedule. The goal is to help organizations learn how to utilize Facebook's features to bring awareness to their brand or cause and engage with their audience.
Are you serious about building and promoting your brand online? Do you want to reach out to and more important engage with your target audience? Want to build a live and engaging community around your brand? Ultimately, scale up your revenues & profits and move ahead of your competition!
If yes then this guide on building a community on Social Media (especially Facebook) will be quite relevant to you.
This document provides a 10-day plan to master Facebook marketing. It begins with watching and learning from other successful Facebook pages on day 1. Day 2 focuses on understanding Facebook best practices such as posting regularly, engaging your audience, and having a call to action. Day 3 explains common Facebook terminology like "Like", "Fan", "News Feed", and "Page". The document continues providing tasks and strategies for the following days such as adding content to your page, creating a content calendar, running ads, and gaining insights. The overall goal is to boost engagement and interactions on your Facebook page through consistent and strategic posting over 10 days.
How to use facebook for business an introductory guideNuno Fraga Coelho
This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile or page for your business, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The goal is to help businesses get found by potential customers on Facebook and engage with current customers to achieve business goals like generating leads. It provides definitions of key Facebook terms and discusses reasons for businesses to have a Facebook presence like connecting with customers and promoting other content.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Facebook can help businesses connect with customers and promote their brand. Setting up a business page allows businesses to share content and engage with fans. Promoting the page by inviting contacts and using Facebook ads can help attract more fans. Advertising, contests and integrating social media can help engage fans. Measuring engagement through Facebook Insights helps analyze a page's performance.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Social Media Success in 2014 is a huge resource for many social media platforms in today's marketing world.
There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!
Basic Facebook marketing workshop held by the Arkansas State University Small Business and Technology Development Center for area businesses wanting to learn more about Facebook or who have just started using it. Topics included privacy, security and lists for profiles and basics of setting up a Facebook page for the business.
Facebook marketing social media marketing life time future because 1.4 M support and get result grow followers like Earn any any everybody so go and register now
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
This document provides information about an upcoming webinar on Facebook marketing. The webinar will take place on September 1, 2011 and feature special guest Mari Smith. Attendees will learn about the latest Facebook changes, how to create a stampede of local customers through Facebook, and have the opportunity to get their Facebook page reviewed live. Links to access the video and slides from the webinar will be posted on the TabSite Facebook page after the event.
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
The document provides guidance on using Facebook to generate leads and customers for a business. It discusses the importance of first building an engaged Facebook audience before attempting to turn fans into customers. It recommends prioritizing business objectives and focusing initial efforts on creating valuable content that can then be repackaged and shared on Facebook. Both direct and indirect lead generation content is suggested, including content that drives traffic to landing pages for collecting leads as well as more general content for building awareness and engagement.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
This document provides 16 success stories and lessons from Facebook's rise to success. Some of the key lessons include:
1) Move fast by building a minimum viable product quickly without overplanning.
2) Focus on execution over ideas, as execution is what determines success.
3) Maintain control of the company to avoid being pulled off course.
4) Prioritize the product over business metrics or shareholders to build long term success.
5) Cultivate advisors to continuously learn and improve leadership skills.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
5 Facebook things you need to know - full setAnyssa Jane
More than half of Canadians log onto Facebook at least monthly, with 19 million doing so. About 14 million Canadians check their News Feed daily, and 9.4 million use mobile devices to access Facebook. Facebook provides businesses opportunities to engage with customers, thank both new and existing customers, and respond to any customer complaints in a professional manner. It also allows businesses to share successes with their fan base, who can help grow the business in turn.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
How to use facebook for business an introductory guideNuno Fraga Coelho
This document provides an introductory guide on how to use Facebook for business. It covers setting up a Facebook profile or page for your business, promoting your page, using groups and ads, understanding Facebook's EdgeRank algorithm, best practices for Facebook marketing, and measuring your Facebook presence. The goal is to help businesses get found by potential customers on Facebook and engage with current customers to achieve business goals like generating leads. It provides definitions of key Facebook terms and discusses reasons for businesses to have a Facebook presence like connecting with customers and promoting other content.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Facebook can help businesses connect with customers and promote their brand. Setting up a business page allows businesses to share content and engage with fans. Promoting the page by inviting contacts and using Facebook ads can help attract more fans. Advertising, contests and integrating social media can help engage fans. Measuring engagement through Facebook Insights helps analyze a page's performance.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Now that your Facebook Business Page is set up, the next question is, who would you like to connect with, and how do you build an audience?
There is no point in having an amazing Facebook Page if no one knows about it. Without an audience, you have no one to share posts with or to have conversations with.
To start building your audience, look first to your current customers or clients and supporters of your business to Like your Page. Your existing clients and supporters are the people most likely to read your posts, most likely to Share your posts and most likely to engage with your Page.
Social Media Success in 2014 is a huge resource for many social media platforms in today's marketing world.
There are many hotlinks inside to tools that will help you manage your social media presence doing more with less effort and time!
Basic Facebook marketing workshop held by the Arkansas State University Small Business and Technology Development Center for area businesses wanting to learn more about Facebook or who have just started using it. Topics included privacy, security and lists for profiles and basics of setting up a Facebook page for the business.
Facebook marketing social media marketing life time future because 1.4 M support and get result grow followers like Earn any any everybody so go and register now
27 ways to increase engagement on your facebook pageJohn Haydon
The document provides 27 ways to increase engagement on a Facebook page. It discusses the importance of brand, audience and message as content pillars. It also outlines best practices like posting at optimal times of day, using questions and photos in posts, and understanding how the Edgerank algorithm works. The goal is to learn strategies for creating engaging content and interactions on Facebook.
TabSite Webinar with Mari Smith - Sept 1, 2011Mike Gingerich
This document provides information about an upcoming webinar on Facebook marketing. The webinar will take place on September 1, 2011 and feature special guest Mari Smith. Attendees will learn about the latest Facebook changes, how to create a stampede of local customers through Facebook, and have the opportunity to get their Facebook page reviewed live. Links to access the video and slides from the webinar will be posted on the TabSite Facebook page after the event.
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
The document provides guidance on using Facebook to generate leads and customers for a business. It discusses the importance of first building an engaged Facebook audience before attempting to turn fans into customers. It recommends prioritizing business objectives and focusing initial efforts on creating valuable content that can then be repackaged and shared on Facebook. Both direct and indirect lead generation content is suggested, including content that drives traffic to landing pages for collecting leads as well as more general content for building awareness and engagement.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
This document provides 16 success stories and lessons from Facebook's rise to success. Some of the key lessons include:
1) Move fast by building a minimum viable product quickly without overplanning.
2) Focus on execution over ideas, as execution is what determines success.
3) Maintain control of the company to avoid being pulled off course.
4) Prioritize the product over business metrics or shareholders to build long term success.
5) Cultivate advisors to continuously learn and improve leadership skills.
Managing FACEBOOK for a business organizationPepovski Darko
Key Points in this presentation:
Develop a Corporate Facebook Presence
Creating Facebook Page
Dimensions for Facebook Page
Corporate Facebook Page Privacy
Communicating and using timeline
How to create post
Facebook Event
Applications and Search
Tips and Tricks
How to Attract Customers with FacebookAdam Wiggins
The document provides guidance on using Facebook to attract customers. It recommends prioritizing business objectives and developing an engaged Facebook audience before trying to generate leads and sales. The key is posting a variety of content, including both direct lead generation content like downloadable offers as well as indirect content to build awareness, engagement, and interaction with audiences. This balanced approach of direct and indirect content is important for attracting eyeballs and driving clicks, traffic, leads and ultimately customers.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
5 Facebook things you need to know - full setAnyssa Jane
More than half of Canadians log onto Facebook at least monthly, with 19 million doing so. About 14 million Canadians check their News Feed daily, and 9.4 million use mobile devices to access Facebook. Facebook provides businesses opportunities to engage with customers, thank both new and existing customers, and respond to any customer complaints in a professional manner. It also allows businesses to share successes with their fan base, who can help grow the business in turn.
Doing Business Socially on Facebook | Wahine Media at Pacific New MediaWahine Media
Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic 'key to the city' but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time. This is a fast-paced class so bring your laptop and a basic understanding of Facebook.
Prerequisite: An open, active Facebook account.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.
Taught by Social Media Club Hawaii (SMCHI) professional member.
The Do's and Don'ts for Your Facebook Business PageInsideView
The document provides dos and don'ts for managing a Facebook business page. It recommends businesses use Facebook Pages rather than profiles to access analytics and customization options. It advises regularly updating fans on events and products, running contests, and creating Facebook ads. Businesses should set goals, track analytics, and post daily using their own voice. The document warns against only posting links, sales pitches, personal information, or being sloppy when managing the page.
Introduction to Facebook from Boulder City Librarytech_bclibrary
This presentations covers the basics of setting up and using a Facebook account.
Covered:
What is Facebook?
What can I do on Facebook?
Creating an account
Your Timeline (Profile)
Adding profile and cover pictures
Notifications
Friend Requests
Updating your Status
Adding Pictures
Reading the News Feed
Commenting, Sharing, and Liking
Privacy Settings
Selecting your audience
Ad privacy settings
Helpful Sites
This document does not contain any text to summarize. It only contains blank lines and formatting characters. In 3 sentences or less, there is no meaningful content that can be summarized from this document.
https://www.werockyourweb.com/social-media-for-business/
When it comes to marketing your business, here are some tips on how to better take advantage of making the most of your social media posts on your Facebook Business Page. More web, tech and social media news, reviews and tips at https://www.werockyourweb.com/
This document provides an overview of social media marketing basics. It discusses three key aspects: content, community, and brand. For content, it emphasizes having a process for analyzing, sharing, and curating quality content over quantity. It also warns against clickbaiting. For community, it stresses growing engagement by searching for relevant keywords, conversations, advocates, and regular communication. For brand, it recommends owning accounts, consistency across platforms, and link building. The overall goal is effective content and community management to establish influence and improve the brand.
How The Heck Do I Do Social Media Marketing - A Basic 101 LessonLiana "Li" Evans
Wondering how the heck to get started in Social Media Marketing? What are the basics you need to know before diving in with the sharks that swim in these social media waters? View this presentation!
This was a solo presentation given at Search Engine Strategies in New York in March 2010. This session covered the basics of social media, things too look out for, things to do and not to do, what goes into a strategy and how different types of social media communities relate to the types of people that are present in social media.
Check out http://www.socialconversations.com for more!
The document provides guidance on using Facebook for business purposes. It discusses setting up a business Page rather than a personal profile, promoting the Page, and using Facebook ads. It also covers measuring success through Facebook Insights and the importance of the EdgeRank algorithm which determines what content users see in their News Feed. The goal is to engage customers, drive traffic, and generate leads for the business through its Facebook presence.
This document provides an introduction to the social networking site Facebook, including instructions for creating an account, personalizing a profile, and using features like friend requests and messaging. It covers the basics of setting up an account, filling out profile information, adjusting privacy settings, and connecting with other users through friend requests and groups. The key points are that Facebook has over 400 million active users who spend over an hour per day on average on the site, and that personalizing a profile, understanding privacy settings, and managing connections with other users are important aspects of using the platform.
Facebook is a social networking website that connects people around the world who share common interests. It was founded by Mark Zuckerberg in 2004 while he was a student at Harvard University. Facebook allows users to share updates, photos, and messages with friends, family and connections. It has grown tremendously and is now one of the largest social networks in the world with billions of users and revenue in the billions of dollars.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Facebook is a free social networking website that allows users to connect with friends, family, and make new connections. It was founded in 2004 by Mark Zuckerberg and others. Users can create profiles to share photos, information, messages and videos. While it allows users to share and connect, it's important to keep personal information private and use privacy settings to control what is shared. Parents should also talk to children about being safe online.
This document provides guidance on using Facebook to generate customers. It recommends first building an engaged Facebook audience through discoverability, existing contacts, online/offline promotion, value creation, and paid advertising. It then suggests developing content and lead generation strategies, focusing on value creation through a variety of direct and indirect content. Photos are emphasized for higher engagement. While the goal is sales, interim goals like awareness and engagement are also important stepping stones.
Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
How to determine your Facebook marketing objective
Practical tips for building your Facebook audience
What content to create and share on Facebook to attract customers
How to optimize your Facebook posts to get the most interaction
How to maximize reach and lead generation using Facebook ads
Start reeling in new customers with Facebook!
To grow your Facebook fan
base, you need to make your Page and your posts as discoverable as possible both
online and off. No one can
connect with you on
Facebook if they don’t know
you exist, so let’s talk about 5 ways to get noticed.
HOW TO USE FACEBOOK & TWITTER FOR BUSINESS (MARKETING)ANKIT VERMA
The document provides an overview of how to use Facebook and Twitter for business marketing. It discusses the differences between inbound and outbound marketing and introduces social media platforms like Facebook and Twitter. The document then offers tips on setting up business pages on Facebook, promoting a business through Facebook, measuring results, and provides examples of successful Facebook marketing campaigns from brands like Nike, Heinz, Intel and Clairol.
The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
This document provides 23 tips for building a successful Facebook fan page for a business. Some key tips include dedicating time to regularly posting engaging content at least once per day to maintain users' interest; using the tab feature to link to other social networks and create a landing page; promoting the page through your website, emails and other networks; and addressing users' comments and questions to engage them. The goal is to post a variety of media like videos, photos and articles to keep users interested in your page and brand.
Building your Business with Facebook PagesFlutterbyBarb
Building your Business with Facebook Pages via Facebook, Inc.
Maximizing Your Facebook Page in 3 Easy Steps: 1 Start the conversation, 2 Expand your fan base, and 3 Analyze and optimize
Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach.
In this guide, you'll learn:
-How to determine your Facebook marketing objective
-Practical tips for building your Facebook audience
-What content to create and share on Facebook to attract customers
-How to optimize your Facebook posts to get the most interaction
-How to maximize reach and lead generation using Facebook ads
Ashley Northington is a public relations consultant and founder of DENOR Brands & Public Relations. She teaches a Facebook 101 class that covers an overview of Facebook and how to use it for business purposes. The class teaches students how to create personal and business Facebook accounts, share quality content, engage with groups, and leverage features like vanity URLs, calls to action, and boosting posts to grow their business on Facebook.
On-line marketing strategies consists of content like websites and blogs, search engine optimization (SEO), and social media. Businesses should use Facebook because it has over 800 million users who spend 55 minutes daily on average. Facebook benefits businesses through customer retention, lead generation, engagement, word-of-mouth marketing, increased website traffic, and SEO. Ensuring the correct Facebook page setup and optimal use through regular posting, engagement, and insights analysis helps businesses maximize their presence on the platform.
This document outlines 20 steps for growing a business online, beginning with establishing basic business elements like a name and mission. It then provides guidance on branding, creating a website and blog, using social media platforms like Facebook, Twitter, and LinkedIn, and setting up email marketing and shopping cart capabilities. Finally, it discusses hosting free and paid online events to promote products and services, creating products from events, and evaluating results to improve future efforts. The overall goal is to establish an online presence and community through content creation and engagement.
50 ways to make your first online sale from ShopifyYING LUI ALAN SIU
This document provides tips for using social media platforms like Facebook, LinkedIn, and YouTube to make a first sale for a new online business. It discusses leveraging a personal Facebook profile and creating a business Facebook page to promote products. It recommends connecting with friends and family on LinkedIn and joining active LinkedIn groups. The document also mentions the potential of YouTube for marketing by creating instructional videos or guides about products. The overall guidance is to engage strategically on social media through sharing content, starting conversations, and nurturing relationships as part of a marketing strategy for a new online business.
The document discusses using Facebook for business and provides tips on setting up a Facebook page and measuring its effectiveness. It begins with statistics on Facebook usage and demographics. It then outlines 5 steps to create and grow a Facebook page: 1) Create a page 2) Grow your audience 3) Create content 4) Continue building your following 5) Convert your following to customers. The document concludes with suggestions for measuring Facebook performance using Facebook Insights, third-party tools like Sprout Social, and Google Analytics.
This document provides information about social media managed services and technology training from Virtual Options. It discusses using social media profiles like Facebook, LinkedIn, and Google+ for personal and business branding. Key points include:
- Facebook, LinkedIn and other networks can be used to connect with potential customers and build relationships.
- It's important to strategically post engaging content on a regular basis to drive conversation and build an online community.
- Profiles should be used appropriately for each particular network - Facebook is more personal while LinkedIn focuses on professional networking.
- Multiple networks don't need to be used at once - it's best to start with one or two and build a presence deliberately over time.
The document provides tips on using Facebook pages effectively. It discusses setting up a Facebook page for a business or community and naming it concisely. It emphasizes adding engaging content like photos and videos, and encouraging interaction through questions and comments. The document also stresses connecting to others on Facebook to build fans organically at first before promoting the page more widely.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
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This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
This document provides tips for using Facebook effectively for business purposes. It discusses establishing a Facebook page for branding and marketing, creating valuable content through visuals and thought leadership, and tools for making infographics and images. It also covers how to increase reach as organic reach declines, such as being selective about posts, educating fans, using video and live video, and focusing on owned assets like a business website. The document aims to help businesses understand the benefits of Facebook and provide practical strategies for social media marketing.
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3. - Introduction
- Creating a Facebook Page for your Business
- Maximizing Your Facebook Page
- Creating a Facebook Group for your Business
- Marketing on Facebook
- Facebook Insights
4. Intersocial 4
Introduction
3 Ways Facebook Will Radically Change Your SME
1. Instant Recognition. Facebook announced the Open Graph API, which will
allow to integrate a variety of Facebook user data into their website – without
requiring users to be logged in to your site. This means that users will instantly
share their Facebook data with your website site simply by visiting. For
example, visitors could simply “like” a petition about an issue before congress
instead of having to fill out a lengthy form.
2. Personalized Recommendations. Facebook has released recommendations
Plugin, which allows you to automatically recommend content on your site
based on what a visitor’s Facebook friends liked.
3. Stronger Communities. Facebook release a Social Toolbar allowing visitors
to your website the ability to meet other people with similar interests, invite
them to be friends, view and comment on their walls and even chat live. This
will make it much easier for you to create a Facebook community space right
on your website. The new Facebook Social Graph open API also means that
developers all over the world will be creating new tools and plugins that you
can integrate in your website – for free.
6. Intersocial 6
Give people the power to share and make
the world more open and connected
7. Intersocial 7
Page or Group?
Facebook provides Pages and Groups. But which one you are going to
use to provide your business?
Page – If you are a business/organisation/community you can set up
a page and then be promoted through this. Pages are very versatile.
Information and posts are public and generally available to everyone
on Facebook. Anyone can like a Page to become connected with it
and get News Feed updates about it, so whenever you publish a
message on your page everyone connected with it are informed. You
can also install applications on a page, such as Competitions, to help
promote your events in an engaging and fun way.
Group – This is a way of communicating with a select group of
people in a private or open forum. Generally groups are set up to get
discussions going around particular topics or areas of interest. What
is different about groups is that you have more control over who can
see your posts and also who can join the group.
10. Intersocial 10
A Facebook page is an essential ingredient in your online marketing
strategy. It lets you interact with your customers in a two-way
conversation as well as allowing you to:
Track your Fans as they grow
Send official updates to your Fan base
View your Page Stats to analyze traffic
11. Intersocial 11
STEPS TO CREATING A FACEBOOK PAGE
Step 1: You must have a Facebook Account before
setting up a page.
Go to Facebook.com to set up your personal account if
you do not already have one.
Log in to your Facebook Account.
12. Intersocial 12
Step 2: Click the link below to ‘Create a New Page’:
http://www.facebook.com/pages/create.php
13. Intersocial 13
Select appropriate category, typically ‘Local Business
or Place’
Then fill in your information
14. Intersocial 14
Step 3:
This will bring you to ‘Set up’ page with step by step instructions:
15. Intersocial 15
Step 4: Edit your Page
Click the ‘Add Information About…’ link at left.
16. Intersocial 16
Use a your official Logo or a nice photo, for your Cover Picture to
help brand the page. Click to ‘Add a Cover’ button at right.
18. Intersocial 18
From ‘Admin Panel’ click to ‘Edit page’ button and select ‘Update
Info’ to finish adding important information about your business.
Be sure to ‘Like’ your own page!
19. Intersocial 19
Step 5: Add Interesting Content to Your Page
Timeline
Uploads Photos, Videos and Make your first ‘Welcome’ Post.
a) Photos: Click on the ‘Photo/Video’ link in your Timeline, then choose the way you want to
upload your photos. TIP: Organize photos into albums based on themes, e.g.
Music, Factory, etc. To do this, click on ‘Create photo album’ and upload photos.
b) Videos: Click on the ‘Photo/Video’ link in your Timeline, then add a video.
c) Posts: Click on the ‘Status’ link in your Timeline to enter your first welcome comment.
d) Events/Milestone/Questions: Add upcoming Events, Milestone and Questions
20. Intersocial 20
Creating an Event
As the Event gets closer, you can send out reminder updates.
22. Intersocial 22
Step 6: Invite Friends to Like Your Page
23. Intersocial 23
MANAGING YOUR FACEBOOK PAGE
Here are a few tips for managing your Facebook page:
Post to your Facebook page on a regular basis, typically at least once a week.
Make the posts interesting and relevant. Discuss current events, interesting news
items, recent awards, etc.
Add a link to your website to drive traffic there.
Upload new photos frequently, or as a weekly post.
Once your Page achieves 100 Likes, obtain a ‘username’
e.g., ww.facebook.com/MyCompanyName
Use your Page to promote Specials, Offers, Events, etc.
Use the ‘Send an Update to Fans’ feature to let your fans know about specials
events or deals, etc.
Link to your Twitter page
Encourage your guests to become Fans of your page – this is your target market!
The default Timeline Settings allow Fans to post Photos, Videos and Links. If you
want to prevent fans from doing so, change the settings in the ‘Manage
Permissions’ section under the Edit Page button.
There is much more you can do with your Facebook page, but this will get you started.
26. Intersocial 26
3 Easy Steps
1 Start the conversation
2 Expand your fan base
3 Analyze and optimize
27. Intersocial 27
1 Start the conversation
Set your strategy
Your Facebook business Page
really comes to life when you • Know your business
engage your fans, and it’s What is your unique voice? How can you
ABOUT US important to remember that
Berris is a small family business that produces bring your brand story to life in a
unique traditional cookies. many relationships begin compelling, authentic and personal way?
when your posts are
OUR BRAND published to your fans’ News
We offer the very best quality locally sourced • Know your customers
Feeds. Here are some tips for
products and we take great pride in our Who are they? How will they want to
personal relationships with both our getting started:
connect with your brand? What content
customers and our purveyors. We’re really
passionate about great food, and we LOVE to will be important to them and what will
share our discoveries. Our brand voice? engage them?
Warm, genuine and inclusive.
OUR CUSTOMERS • Know your goals
Living in in the north-west of Greece, in the What kind of relationship do you want
region of Epirus, at Ioannina city, men and to have with your customers? In addition
women 18-54, urban, social, love exploring
to building your brand, do you also want
their city and supporting small local
businesses. to use Facebook to drive immediate
sales or in-store traffic? Defining and
OUR GOALS prioritizing your goals will help you
We want to build connections and engage our
customers on our Facebook Page, and inspire
create your Page posting strategy.
them to shop our cookies at least two times
per week.
28. Intersocial 28
Follow best practices for posting We’re an urban grocery store that
serves lots of busy professionals
Find the right rhythm who shop very frequently for
Nobody knows your customers like you food, so it’s ok to post to our fans
do, so decide how often they’ll want to every day with interesting content
hear from you and what content will best about our specials and featured
engage them. menu items.
I check my Facebook Page for five
minutes right before I open each
morning and just after we close. Schedule time for Facebook
That way, I can respond to any Set aside 5-10 minutes each
urgent comments or questions very day to monitor your Page and
quickly. People really appreciate it! post updates.
Keep it human
Be conversational, personal and
authentic. Share video and photos of
your business, your community and
your customers.
29. Intersocial 29
Share news and exclusive
content
Fans love “sneak-peeks” about
new products and news. You
should also post
photos, videos, recipes and
anything else that gets people
talking.
Encourage fan participation
Create fun, engaging conversations with clear
calls-to-action. Ask questions and reward
responses. If someone posts something you
love, repost it and respond personally to them.
Allow your fans to post directly to your wall with
questions, feedback and compliments.
30. Intersocial 30
Reward your fans Handling negative feedback
Post special offers just for your Facebook fans, like When you engage your fans in a genuine dialogue,
discount codes and exclusives on new products. transparency is very important. Remember this is a
Offer a special code and/or create a Facebook conversation, so listen and respond, and address
Check-in Deal that can only be redeemed in your negative feedback honestly and openly.
store.
Tip
Get updates on your page’s activity
Stay connected to your Page with on-site notifications and emails of fan activity. To customize your settings,
visit your page, click the “Edit Page” button in the top right corner, and select “Your Settings” from the left
column menu.
Develop a conversational calendar Begin building your connections
Create a schedule and a regular rhythm - Start with who you know
for your postings and consider posting at Use your existing email lists, direct mail and personal
specific times when engagement is contacts to promote your Page and begin building
highest. You can also create weekly your fan base. Ask your contacts to like your Facebook
features that encourage participation. Page to stay connected to your business for updates.
(See the sample conversational - Leverage your existing marketing
calendars at the end of this guide.) Add a Facebook logo with a call to action on your in-
store signs, newsletters, emails, fliers, menus and
business cards. Install social plug-ins which are
buttons you can place on your website to encourage
interactions and Page likes
31. Intersocial 31
Tip
Keep your Facebook posts fresh too! Download the Facebook app for your smartphone, and update your
business page when you’re away from your computer.
32. Intersocial 32
2 Expand Your Fan Base
Encourage visitors to like your Page
Encourage visitors to like your Page by working with a
Partner with other brands or local
developer to create a special landing page tab.
organizations
Partner with other brands or local
organizations to create co-promotions and
encourage viral sharing with incentives.
Expand the reach of your posts
When you mention a person or organization you are connected
to in a post on Facebook, type the @ symbol, begin typing the
name, and then choose them from the dropdown menu. Your
post will automatically post to their Wall.
33. Intersocial 33
Use social plug-Ins on your website Encourage physical check-ins at your business
Install a Like box on your homepage and a When people check-in at your business, the
link on your newsletters and emails to drive post will appear in their friends’ News Feeds
people to your Facebook Page. and provide additional exposure for your
business.
Promote with ads and Sponsored Stories
Facebook Ads are the best way to build
awareness of your Page and drive new fans.
Sponsored Stories harness the power of
recommendations, and they’re a great way
to spread your content further. Stories are
served to friends of those who have liked
your Page or your content.
34. Intersocial 34
3 Analyze and Optimize
Facebook offers tools to help you analyze what’s happening on your Facebook Page so you can monitor key
metrics, get insights about who visits your Page and what they do on it, and develop a plan to get more fans and
increase interactions. Download the Facebook Insights Guide for an in-depth look at how to use the free tools
available to you on Facebook.
36. Intersocial 36
When you set up a Facebook Page for your business, you might
want to start your own Group to support that business. Creating
a Group is actually quite simple, and a group contains elements
that are similar to those on a Facebook Page.
37. Intersocial 37
STEPS TO CREATING A FACEBOOK PAGE
Step 1: (Optional) Search for the name of the group
you want to start by entering it in the Search text box
at the top of the page.
You may want to know whether any existing groups or Pages have that same
name. Having a name that’s never been used on Facebook isn’t required, but a
unique name helps you distinguish yourself.
38. Intersocial 38
Step 2: Click the Create Group tab in the navigation
bar on the left.
The Create Group dialog box appears
39. Intersocial 39
Step 3: Select a Group Icon from the drop-down list.
This list appears to the right of Group Name and can help specify the type of
group you have. For example, if you had an animal-related group, you may
want to select the paw print or the dog bone icon.
Step 4: In the Group Name text box, plug in the name
you want to use.
If you did the search for your name and didn’t find any already-existing
groups, enter that name.
Step 5: In the Members text box, start typing a name.
Facebook brings up your friends’ names that match what you enter.
40. Intersocial 40
Step 6: Select the name of the friend you want to invite.
You want the people you enter in this text box to become members of your group.
Step 7: Repeat Steps 5 and 6 for each person you want to
invite.
Your group can have as many members as you want.
Step 8: Select an option from the Privacy drop-down list.
Your group can be Open, Closed, or Hidden.
Open groups can be found by anyone on Facebook when doing a search. Anyone
can join the group and anyone can see the Wall, discussion board, videos, and
photos in it.
Closed groups require approval by the group admin to join them. Anyone can see
the basic group description information, but only members can see the
Wall, discussion board, videos, and photos in it.
Hidden groups can’t be found by using a search or even in member profiles; they
truly are secret. Membership is by invitation only; therefore, only members can
see the Wall, discussion board, videos, and photos in it.
41. Intersocial 41
Step 9: Click the Create button.
Congratulations! You’ve created your first group!
Step 10: Click the Edit Group button on the right side of
the page under View Photos.
The basic information you provided appears on the Edit Group page, but this
time, you can set up a group e-mail address.
42. Intersocial 42
Step 11: Click the Set Up Group Email button.
On the Set Up Group Email dialog box that appears, you can choose a
personalized e-mail address. All group e-mail address end
in@groups.facebook.com. You have only 50 characters to work with, so choose
wisely!
43. Intersocial 43
Step 12: Enter an e-mail address and then click the
Create Email button.
The Basic Information page reappears.
Step 13: Click the Save Changes button to finish.
You’ve created your group, as well as an e-mail address associated with it.
44. Intersocial 44
USEFUL TIPS
Facebook Friends
To attract an initial targeted base of users associated your
group, invite any existing friends that you might have that you
think may find the group interesting. This presents an
opportunity for the group to go viral as these initial friends can
become your champions and start sharing with their friends.
Interesting Content
If you want users to be continually engaged with the group and
share it, you need to be updating it with fresh and exciting
content all the time. Photos of employees at recent conference
or comments about industry news are always a winner.
46. Intersocial 46
Five guiding principles
Build a strategy that is
social by design
• Social should be baked into
everything you do, not added at
• Facebook should be integrated
with your broader marketing
the end of a campaign or done efforts and part of how you reach
on the side your business objectives
Create an authentic
brand voice
• People on Facebook are clear and
open about who they are - be the
• Facebook is an ideal place to bring
your brand personality to life
same by providing straightforward through an authentic and
information about your business consistent voice
Make it interactive • People spend time on Facebook
communicating and sharing with
• Think about the aspects of your
brand that are inherently social
others, so always engage in two- and create content that people will
way conversations be excited to pass along
Nurture your
relationships
• Just like in the real world, building
relationships with people on
• Keep content fresh and easy to
consume, use ads to stay in
Facebook takes time and requires touch, and reward people for their
a long-term investment loyalty through Deals and
promotions
Keep learning • Facebook allows you to get
feedback from people in real time,
• Use reporting tools to learn about
your fans and the content and
giving you the ability to iterate on products they find most interesting
the fly
47. Intersocial 47
Facebook by Objective
Foster product development and innovation
Generate awareness
Drive preference and differentiation
Increase traffic and sales
Build loyalty and deepen relationships
Amplify recommendation and word of mouth
Gain insights
48. Intersocial 48
Foster product development and innovation
Facebook allows you to learn about your target audience and to understand their interests and friends. For
this reason, Facebook can be used to generate new product ideas and innovations. Our platform tools allow
you to build entirely new social product experiences like an online store that displays only your friends’
favorite products, or a car in which you can access your News Feed. You can also enlist your Facebook
community to help crowd-source your next product idea.
5 steps to foster product development and innovation
1 2 3 4 5
Run a creative campaign Drive awareness of and Identify and refine your Build a social product Be present and active
to solicit input for your participation in the target audience with experience by using the on your Facebook
new product campaign by promoting it Campaign Reporting and Graph API and Social Page throughout the
a. Run a contest or event across your marketing Page Insights Plugins product development
to gather input on channels a. Optimize your Facebook a. Enable people to like cycle
Facebook by building an a. Run a Facebook Ads campaigns by testing which individual products and a. Use publishing and
application to gather campaign that includes audiences are more content across the web Facebook Questions to
submissions Sponsored Stories for App responsive to different with the Graph API get feedback, iterate
b. Have the community Used creative b. Use Social Plugins like the and generate future
vote and provide b. Promote the campaign b. Use this information to Activity product and marketing
incentives for in your other marketing direct future marketing Feed, Recommendations, C ideas
participation channels such as efforts omments and Live Stream
TV, email, print or on your to make experiences off of
website Facebook social
49. Intersocial 49
Generate awareness
Once you have created a Facebook Page that allows your unique brand to shine, it is time to generate
awareness of your Page, latest product, or current marketing effort. To do this, you can leverage Facebook’s
tremendous reach and targeting capabilities with Facebook Ads and Sponsored Stories. These products offer
the benefits of earned at the scale and predictability of paid. That’s because they are shown with stories
about friends who have already engaged with your business on Facebook. This is the new word of mouth and
it’s twice as effective at driving awareness.
5 steps to generate awareness
1 2 3 4 5
Create a Facebook Ads Integrate Social Plugins Post interesting content Run Sponsored Stories to Use Facebook’s unique
campaign that encourages and the Graph with clear calls to action promote people’s actions reach and targeting
people to take an action API, such as the Like that encourage interaction from the News Feed to capabilities to optimize
that will be seen by their Button, into your and sharing the right column of their and iterate on your
friends website and mobile a. Applications on Facebook friends’ screen campaigns
a. Keep ad destinations on experiences can be used to build viral a. Sponsored Stories for a. Try different targeting
Facebook a. This allows the awareness campaigns App Used allow you to techniques: Likes and
b. Encourage liking to build actions people take off b. Promote launches or amplify every time Interests, Friends of
connections and make of Facebook to show up promotions with Deals or someone interacts with Connections and
future campaigns more in the News Feed and Events on Facebook your app standard demographic
effective be amplified through b. Sponsored Stories for b. To maximize message
c. Keep text Sponsored Stories Page Posts can be used to recall, test different
simple, highlight special ensure your fans see your creative for each target
offers, tell users what to posts group
expect, have a strong call to
50. Intersocial 50
Drive preference and differentiation
Facebook is a great place to build preference and differentiation for your brand over competitors. On
Facebook, people discover your brand through trusted referrals from their friends. Then drive preference by
interacting with and rewarding your fans. Think of your Facebook Page as a key touch point that you can
leverage to bring your brand to life for your customers in real time.
5 steps to drive preference and differentiation
1
Understand what people
2
Define the gap
3
Launch an integrated brand-
4
Think about how to
5
Check in with your customers
currently think of your between your building campaign to drive integrate Facebook into to understand what is
business and why they current perception preference and your products, website or resonating and whether you
think it is unique and and your brand’s differentiation mobile apps to make them have been successful
relevant desired perception a. Create a campaign that more personal and unique a. Monitor your Wall and use
a. Listen to what people or point of supports your desired a. Use the Graph API to Page Insights to see what’s
are saying about your differentiation perception across your typical enable people to shop based working
business on your Page channels on what their friends like b. Run a Nielsen Brand Effects
and use Questions to (TV, print, radio, Facebook, etc b. Use Social Plugins to study (where available) to ask
survey them .) create a social experience for questions or run polls to
b. Use Page Insights to b. Create Facebook Ads and people engaging with your understand how perceptions
understand what they Sponsored Stories with brand changed post-campaign
are interested in Friends of Connections c. Use Apps on Facebook to c. Use your own brand
targeting to show people how bring your brand to life on tracking measurement tools
their friends have already your Page
51. Intersocial 51
Increase traffic and sales
Facebook turns purchasing into a social decision by enabling people to show what they like and have purchased,
both online and in the physical world. On Facebook, you can create viral promotional events, publicize offers or
run Deals. Every time someone RSVPs, clicks, or checks-in, that action gets shared with all of their friends. This
combination of word of mouth and your ability to deepen engagement with your customers at the point of
purchase (either on your website or in store) is incredibly powerful at driving traffic and sales.
5 steps to increase traffic and sales
1
Decide on a sales goal
2
Run a creative campaign
3
Create a social experience at
4
Drive people to point of
5
Drive people to point of
and the promotional to share that promotion the point of purchase purchase online purchase off-line
activities that will help through Facebook Ads a. Use the Graph API to allow a. Use Facebook Ads with a. Make sure your Page is
you get there and Page publishing people to like specific offers that take people to the connected to a geographic
a. Consider using an products point of purchase – be Place
application or exclusive b. Integrate post purchase transparent that clicking the b. Use Deals and Premium
tab to create a sharing so that once a user has ad will take you off Facebook Event Ads to drive people in
promotion that requires checked out, they have the b. Every time someone likes store
people to like your Page option to publish to their Wall a product on your c. Run Sponsored Stories for
or share the content c. Create Deals to drive people website, boost the story with Place Check-ins to amplify
b. Use Sponsored Stories in store and have them check Sponsored Stories for word of mouth
to ensure the friends of in so the action gets published Domains
someone who interacts back to their friends
with your campaign, see
that action
52. Intersocial 52
Build loyalty and deepen relationships
Facebook is fundamentally about relationships. The people who like your Page are saying that they want a
relationship with you. This connection allows you to build and deepen relationships with your most loyal
customers and allows them to spread the word about your brand to their friends. Because of the information
people share about themselves on Facebook, you can create highly custom and personalized experiences to drive
engagement and loyalty over time.
5 steps to build loyalty and deepen relationships
1 2 3 4 5
Develop an authentic Ask questions, listen and Use the Graph API and Let your fans know they are
Remind people that you
personality and voice be responsive, take part in Social Plugins to create special and reward them for
are on Facebook and there
a. Create a publishing a two-way conversation more personalized and their relationship
to communicate with them
calendar a. Use Facebook Questions relevant online a. Thank them for their
a. Promote your Facebook
b. Post stories that to drive engagement and experiences to build engagement
Page in offline marketing
people care about, ask learn loyalty b. Run Deals and special
collateral
questions and b. Appoint someone on promotions to your Facebook
b. Integrate Facebook into
encourage participation your team to monitor your community
your website with Graph
c. Publish in the early Page daily and interact with c. Provide them with exclusive
API to make sure your
morning or late evening people in an authentic way information, updates, and
customers are part of your
events
Facebook community
c. Use Facebook Ads and
Sponsored Stories to stay
top of mind
53. Intersocial 53
Amplify recommendation and word of mouth
Everything you do on Facebook is viral because all actions are published into the News Feed and are lasting.
People expect to discover things on Facebook through their friends. Rather than thinking of driving
recommendation as an independent objective, sharing should be built into all of your Facebook activities and
campaigns. Here are some of the Facebook tools that help amplify word of mouth and recommendation.
5 steps to amplify recommendation and word of mouth
1 2 3 4 5
Create great content Integrate Social Plugins Use Facebook Ads and Learn and iterate
Encourage people to like
that encourages and the Graph API with Sponsored Stories to a. Use Page Insights to
your Page
sharing and keep it the Like Button on all of create word of mouth determine the content people
a. This opens the
fresh your online properties at scale are most excited about
communication channels
a. Post video content to and at any point of a. These products allow engaging with and sharing
between you and your
stimulate sharing purchase you to show your b. Use Campaign Reporting to
customers
b. Use a publishing a. This creates more brand’s message to your determine what type of
b. It also creates an
calendar that includes opportunities for actions target audience with creative and targeting gives
association between your
exciting product that will be published stories about their you the best results
brand and that individual
announcements and into the News Feed and friends who have
promotions content that can be used already engaged with
c. Be active in two-way in Sponsored Stories your business
conversations
54. Intersocial 54
Gain insights
Facebook allows you to learn about your customers both by observing their actions and by engaging with them
directly. It is a great place to learn who your customers are and what they think about you. Facebook makes it
easy to incorporate your customers into your product development cycle and marketing campaigns and iterate
quickly. You can do all of this in real-time, globally. When used actively, these insights can help improve your
business by helping you stay aligned with the people you serve.
5 steps to gain insights
1 2 3 4 5
Learn from Page Learn from the two-way Learn by integrating Use advanced campaign
Use Campaign Reports for
Insights conversations that occur Facebook login and API metrics
your advertising campaigns
a. See the demographic on your Page with your online a. When you run large
and Sponsored Stories
breakdown of who is a. Watch, listen and measurement tools advertising campaigns, use
a. By testing different
interacting with your respond when you use a. Track individual Nielsen Brand Effects studies
targeting options, you can
Page and what they are Facebook behavior, engagement (where available) to track the
learn more about your
interested in Questions, Apps on and purchasing effectiveness of your
audience
Facebook or publish campaign on brand building
objectives
56. Intersocial 56
Getting Started
To see metrics on your Facebook Page, go to the Insights dashboard
(http://www.facebook.com/insights) or through Admin Panel click Insights.
Only Page admins, application owners, and domain admins can view Insights
data for the properties they own or administer.
On this dashboard, you’ll be able to see basic metrics for all of your Pages:
Likes Interactions
Monthly Active Users: The number Daily Post Views: The number of
of people who have interacted with or times people (fans and non-fans) have
viewed your Page or its posts in the last viewed a story posted by your Page
30 days. This includes interactions from during the last complete day for which
fans and nonfans. the data was gathered.
Daily New Likes: The number of new Daily Post Feedback: The number of
Likes that your Page received during the likes and comments made on stories
last complete day for which the data posted by your Page during the last
was gathered. complete day for which the data was
gathered.
57. Intersocial 57
Once 30
people like
your
Page, you'll
get access
to insights
about your
activity (!)
59. Intersocial 59
You can review your Insights data through the dashboard, or export it using the ‘Export’ button in the
top right corner.
If you decide to export it, a dialog box will allow you to specify:
The date range for which you want to see data about your Page;
Whether you would like to get the data as as an Excel file or as a CSV (comma separated values)
file;
The type of data you want to see: select “Page level data” for aggregated data about your
Page, and “Post level data” for data on each of your Page posts.
The “Key metrics” tab of the Excel file contains all the high level metrics across time. All other individual
tabs show you a breakdown of these high level metrics. Please note that while the number of
impressions that your Page or posts got is not available in the Page insights dashboard, it is available in
the “Export” file.
60. Intersocial 60
Understand the overall performance of your Page
The four metrics at the top of your Insights tab allow you to quickly understand the size and engagement of
your audience.
Because friends of fans represent a much larger set of consumers than fans alone and are much more likely
than the average consumer to visit a store, website, and even purchase a product or service, you can see not
only how many fans you have (Total Likes) but also how many friends your fans have (Friends of Fans).
Friends of fans represent the total number of people you could potentially reach if all of your fans were
talking about your business to their friends.
The next metric, “People Talking About This”, indicates how many people are actually talking about your
business to their friends. This metric includes everyone who:
Liked your Page
Liked, commented on, or shared your Page post
Answered a Question you’ve asked
Responded to your event
Mentioned your Page
Tagged your Page in a photo
Checked in or recommended your Place
Getting more people to talk about your business allows you to reach more people. You can see how
many people your Page is reaching by looking at the “Total Reach” metric.
Total Likes and People Talking About This are visible to anyone visiting any Page. As a result, people
who visit your Page can look at these two metrics to understand how popular, active and engaging your
Page is.
61. Intersocial 61
People talking about this:
Friends of fans:
The number of unique
The number of unique
people who have created
people who are friends
a story about your Page in
with your fans, including
the last seven days.
your current fans.
Total reach: The number of unique people
who have seen any content associated
with your Page (including any adverts or
sponsored stories pointing to your Page)
Total likes:
in the last seven days.
The number of
unique people
Total Reach: The number of unique people who have seen any content
who like your
associated with your Page (including any Ads or Sponsored Stories pointing
Page.
to your Page) in the 7 days leading up to each date shown on the chart.
People Talking About This: The
Number of posts: The number of unique people who
size of the bubbles have created a story about your
represents the number Page in the 7 days leading up to
of posts your Page each date shown on the chart.
published each day.
62. Intersocial 62
Optimize how you publish to your audience
Your ultimate goal as a Page owner is to publish content that will reach a large audience, and that your audience will
engage and share your content with friends. Now you can use Page Insights to better understand what your audience
wants to hear about. This section of Insights gives you deep analytics on every single one of your Page posts, so that
you can understand at a granular level how many people your post reached, how many people engaged with it, and
how many people talked about it with their friends. The “virility” column will also allow you to compare your different
posts by showing the % of people who talked about your post to their friends after seeing it.
Date: The day this Post: An extract from your Reach: The number of Engaged Users: The number of
post was published, in post. Click on the text to unique people who unique people who have clicked
Pacific Standard Time. see the full version. have seen your post. anywhere on your post.
Talking About This: The number of unique Virility: The number of unique people who have
people who have created a story from your Post. created a story from your Page Post as a
Stories include: percentage of the number of unique people
• Liking, commenting on or sharing your post who’ve seen it.
• Answering a Question
• Responding to an event
Based on this data, you should try to identify which types of posts are most effective at helping you reach your
objectives. Do your fans respond better to videos than pictures? Do they always seem to engage more when you talk
about a specific theme? Do they tend to “like” more when you post a picture and “comment” more when you ask
them a question? And we’ve made it easy for you to see the posts to see which ones generate the most
reach, engaged users or people talking about this. You can sort all posts by clicking on the title of each column.
63. Intersocial 63
Each of the columns of the list of posts gives you a different perspective on the success of your
publishing strategy, depending on your objectives. For example, if you are a movie studio and want to
drive awareness of a new movie, you will mostly focus on “reach” and “engaged users” to understand
how many people your trailer reached and how many watched it. However, if you are an automotive
company asking people about their favorite feature in your latest car, you will likely look at the “People
Talking About This” column to assess success.
By clicking on any data point in this list of posts, you can see more details such as the full text of the post, or the
different types of engagement and stories this post generated.
The Reach graph allows you to understand by which channel (organic, paid or viral) your post reached its audience.
Please note that, since people might have seen your post through several channels, the sum of organic, paid and viral
reach might be larger than your total post reach.
Organic: The number of unique people, fans or nonfans, who
saw this post in their News Feed, Ticker or on your Page.
Paid: The number of unique people who saw this post from a
sponsored product, such as a Page Post Ad or Sponsored Stories.
Viral: The number of unique people who saw this post from a
story published by a friend. These stories can include
liking, commenting or sharing your post, answering a Question
or RSVP-ing to an event.
64. Intersocial 64
The Engaged Users graph allows you to understand the different types of engagements your post generated.
Anyone clicking anywhere on your post is considered an “Engaged User.” The types of engagement you can find
in the pie chart include all the different ways people can consume your post (clicking on a link, viewing a
picture, watching a video...), spread it to friends (by liking it, commenting on it, answering a Question, RSVP-ing
to an event, etc...) or simply click on some other area of your post (“Other Clicks”).
Video plays: The number of times the play button of your video was clicked on.
Photo views: The number of times your photo was viewed in its full size.
Link clicks: The number of time the link included in your post was clicked on.
Other clicks: The number of clicks on your post that are not counted in other
metrics. These clicks can include clicks on people’s names in comments, clicks
on the like count, clicks on the time stamp, etc.
Stories generated: The number of stories that were created from your post.
Stories include liking, commenting on or sharing your post, answering a
Question or RSVP-ing to an event.
The Talking About This graph shows all the different types of stories that your post generated. Please note
that, since People Talking About This are a subset of Engaged Users, this graph offers a more granular
breakdown of the “stories generated” section of the “Engaged Users” pie chart.
Likes: The number of likes on your post.
Shares: The number of times your post was shared.
Comments: The number of comments on your post.
Event RSVPs: The number of times people responded to your event.
Questions answered: The number of times your question was answered.
65. Intersocial 65
Learn more about your audience
Understanding who your audience is and how you’re reaching it is key to optimizing
your Page strategy. This information helps you publish content that people will want to
see, engage with and talk about to their friends. For example, if you discover that the
majority of people who like your Page are men 18 to 24, you might decide to adapt
the content you publish to fit with the interests of these young men.
By clicking on the Fans, Reach, and Talking About This tabs on the left-hand side of
your Page, you can learn more about:
• Who your fans, the people you reached with your messages, and the people who
talk about your Page are
• How you acquired, reached or engaged them
You can specify the date range for which you want to see data by selecting dates from
the date selector at the top of each tab.
66. Intersocial 66
Fans Tab
The Fans tab helps you understand who your fans are and how you acquired them.
Gender and
Age: The
percentage of
people who
liked your
Page for each
age and
gender
bracket as of
the last day of
your selected
date range.
This is based
Countries: The
on the data
number of
people enter
people who liked
in their
your Page as of
profile.
the last day of
your selected
date Languages: The number of people
range, broken who liked your Page as of the last
down by country. day of your selected date range,
This is based on Cities: The number of people who broken down by language. This
the user’s IP liked your Page as of the last day of is based on the user’s default
address. your selected date range, broken language setting.
down by city. This is based on the
user’s IP address.
67. Intersocial 67
New Likes: The total number of unique people who have
liked your Page each day during your selected date
range.
Unlikes: The total number of unique people who have
unliked your Page each day during your selected date
range.
Like Sources: The number of times your Page was liked, broken down by
where the Like happened (on your Page, from News Feed, on your
website, etc.), during your selected date range.
New User Wizzard: People who liked your Page in the New User Facebook Recommendations: People who liked your page from
Wizard when registering for Facebook. Facebook “Recommended Pages”.
Admin Registration: People you added to your Page as admins. Mobile: People who liked your Page from a mobile device.
Admin Registration: People you added to your Page as admins. Third party applications: People who liked your Page via an
Admin invite: People who liked your Page through an invite from application developed by a third party.
an admin. Page Likes Another Page: Pages that have liked your Page.
On Page, News Feed, or Ticker: People who liked your Page on Timeline Edit: People who added your page to their Likes on
the Page itself or in a News Feed or Ticker story. their Timeline.
Ads and Sponsored Stories: People who clicked “Like” in an ad or Page Browser: People who liked your Page using Facebook’s
Sponsored Story pointing to your Page. This does not include Page Browser.
view-through or click-through Likes that occurred after people Like box or Like button: People who liked your Page
viewed your ad. from an external site using a Facebook social plugin.
68. Intersocial 68
Reach tab
The Reach tab helps you understand who the people you are reaching are and how you managed
to reach them.
Gender and Age:
The percentage of
people who saw any
content about your
Page in the last
seven days for each
age and gender
bracket, as of the
last day of your
selected date range.
This is based on the
data people enter in
their profile.
Languages: The number of
people who saw any content
about your Page, in the last
seven days, broken down by
language, as of the last day of
your selected date range. This
Countries: The number of people Cities: The number of people who
is based on the user’s default
who saw any content about your saw any content about your
language setting.
Page in the last seven days, broken Page, in the last seven
down by country, as of the last day days, broken down by city, as of
of your selected date range. This is the last day of your selected date
based on the user’s IP address. range. This is based on the user’s
69. Intersocial 69
Reach graph: This graph shows how many people have seen any content about your Page and whether these
people were reached through an organic, paid or viral channel. People might see your content through more than
one of these channels, so the sum of your organic, paid and viral reach might be larger than your total Page reach.
Organic: The number of unique people, fans or nonfans, who
saw any content about your Page in their News Feed, Ticker or
on your Page.
Paid: The number of unique people who saw an ad or
Sponsored Story that pointed to your Page.
Viral: The number of unique people who saw this post from a
story published by a friend.
Frequency graph: This graph shows the number of people who
have seen content about your Page in the last 7 days, broken down
by the number of times they saw it during that time.
For example, you can see on this graph
that about 5,000,000 people were
exposed to any content about your Page
once, and about 2,000,000 people were
exposed to it twice.
70. Intersocial 70
Page Views: The number of times your
Page was viewed on each day during
your selected date range.
Unique Visitors: The number of unique
people who visited your Page on each
day during your selected date range.
Total Tab Views: The number of times each of your Page tabs were
viewed during your selected date range.
External Referrers: The number of times people arrived on your
Page from a URL that is not part of facebook.com, during your
selected date range.
How to interpret the demographic data across several tabs
While you might see in the Fans tab that your fan base is mostly comprised of women between 35 and 44, you
might realize by looking at the “Talking about this” tab that the people who are talking about your business to
their friends are actually mostly women between 18 and 24.
If your current content is geared towards an older audience, you might consider posting more content that
resonates with a younger audience since these younger women seem more likely to spread the word to friends.
Or if your current content is geared towards younger women, then you might consider posting content that
resonates better with a 35 to 44 years old women audience to get these older women to start talking about you.
71. Intersocial 71
Talking About This tab
The Talking About This tab helps you understand who the people talking about your Page are, and
the types of stories they’re telling friends about your business.
Gender and Age: The percentage of
people who talked about your Page in
the last 7 days for each age and gender
bracket as of the last day of your
selected date range. This is based on
the data people enter in their profile.
Countries: The number of people Languages: The number of people Demographic data for People Talking
who talked about your Page in the who talked about your Page in the last About This is only available when more
last 7 days as of the last day of your 7 days as of the last day of your than 30 people were talking about this
selected date range, broken down selected date range, broken down by Page in the 7 days preceding the last day of
by country. This is based on the language. This is based on the user’s your selected date range.
user’s IP address. default language setting.
72. Intersocial 72
Talking About This: The number of Viral Reach: The number of unique people who
unique people who have created a story saw a story published by a friend about your
about your Page in the last 7 days, for Page in the last 7 days, for each day during your
each day during your selected date range. selected date range.
You can further refine the data shown in both of these graphs by selecting a specific type of
content from the drop-down menu.
73. Intersocial 73
Focus on engaging your audience
The best way to get your audience to engage with your content and share it
with friends is to understand deeply what the people you’re reaching care
about. Page Insights gives you the data you need to gather these consumer
insights.
You should visit Page Insights on a regular basis to track which of your posts
resonated with your audience and generated the most engagement so you
can post more of this type of content.
74. Building Your Business with Facebook Pages
Best Practice Guide Marketing on Facebook
Facebook Page Insights
HubSpot, How to Use Facebook for Business: An Introductory Guide
John Haydon, The Complete Facebook Guide For Small Non- Profits
DMOD Laboratory
Αρχοντικό Βογιάρου
Μπερρής Α.Ε. – Berris S.A.