This document provides tips and strategies for search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM) and overall online branding and marketing. It discusses the importance of logos, print media, online branding, corporate branding and maintaining top search engine rankings. Specific recommendations include using targeted keywords, relevant and recent content, social media platforms like Facebook, Twitter and YouTube, link building and directory submissions to improve search visibility.

1. SEO, SEM, and SMMCorporate SolutionsFrancisco Cervantes, Graphic DesignerWeb Designer Search Engine OptimizationSearch Engine MarketingSocial Media Marketing

2. Logo designA logo is the brand of the companyRectangle/square like twitterHaving the right type and size logo in your home pageHaving the right type and size logo in all web pages

3. Print MediaThe design of all marketing materials is an extension of the logoThe website/facebook/twitter in all print media

4. On-line brandingA company logo, marketing and website should always have a familiar lookA company facebook page similar lookA company twitter page similar lookA company blog page similar look

5. Corporate BrandingDue to the over exposure to marketing, it takes more that 12 times for people to acknowledge advertizingHaving logos, brochures, websites, business cards, billboards, advertisings, vehicle graphics, and other marketing and informational match makes branding more effective

6. How to have/maintain top rankingThis does not happen by chanceSetting a target to outperform the current top 2 websitesMonopolize top positions by having multiple websites, blog, YouTube, twitter, facebook, directories

7. Is not about youA website is not about your company’s structure but on how your company can solve the problems, needs, or wants of your visitorKnowing by reverse search what the needs or your visitors are and addressing them clearly in your landing pages

8. Where is our nicheFind out how are potential clients looking for your company using this Google link http://adwords.google.com/select/KeywordToolExternal

9. Domain namesPurchase .comdomain names for all the search phrases

10. Strategic MarketingFeature yourmost popular product/service clearlyCapture the attention of your customers fastLimit too many choices, allow client to dig deeper if the client is overwhelmed with choices they might not purchase any.

11. Clear/easy Sale Process Your client has to be able to buy the product in the fewest clicks possibleYour client has to be able to see the “Call to Action” in every page

12. Follow-up/Trade ProcessBefore driving more traffic to the site we should make sure we maximize the current traffic and sales processEstablish a downloadable “FREE” product/service/information with no cost to you that should have value to your clientClient trades valid e-mail for trade (verified instantly)Establish a non-sales related follow-up e-mail campaign with sales tracking features

13. Content that is relevantBe the company that gives the most useful information regarding the target phrasesGive relevant and up-to-date information regarding the targeted phrases in a continual basisUse recent content for your landing pagesUse recent content for your SEO, SMM, and BlogsTraining videosTweet Tips

14. Content that is recentBe the company that gives the most recent and frequent information regarding the target phrasesUse recent content for your landing pagesUse recent content for your SEO, SMM, and Blogs

15. Content that is targetedKnowing what your client is looking for allows you to market yourself accordinglyUse targeted content for your landing pagesUse targeted content for your SEO, SMM, and Blogs

16. Link ExchangeHave a system to systematically link exchange with websites already in high ranking What a system to check links automaticallyUse inner links to cross reference your own website, blogs, content (list key phrase link to the main landing page for that term)If we link to our top competitors we both rank higherGet posted in .gov websites

17. Purchase Links by PRKnowing your own PageRank PR will help you determine the value of purchasing linksBuy only from higher or Equal PR than yoursBuy only from relevant websites

18. Dynamic sitemapCreate a dynamic sitemapInclude all social media linksInclude list of purchase domain names

19. Quality and concise HeadlinesCreate catchy headlines to send clear message on how product and service addresses visitor’s needsKeep page titles under 70 charactersGive each page on your website a unique title

20. Home pageKeep content cleanFocus on the main thingClear call to actionLinks to Social MediaFast download

21. Landing pagesA landing page foe each key phraseKeep content clean focus on key phraseFocus on main product or service that addresses client’s needsClear call to actionIncorporation of Social Media ImagesIncorporation of Social Media VideosIncorporation linking to and from relevant Blogs

22. SEOSearch Engine Optimization, The strategic padding of the targeted phrases in the websites titles, text, images, creates high rankingsProcess takes months to achieve and requires constant monitoring and editing to maintain

23. SEM – Search Engine MarketingPPC – Pay-per-click Paid ListingActively pay to be artificially found on targeted phase searches within daysSystem is only 20% effective and requires constant monitoring and budgeting relevant to the value of the target phrasesGoogle/Yahoo/Bing PPCB2B Linkedin.com PPCB2B Business.com PPC

24. SEO vs. Social MediaWhile SEO in under the client’s control Social Media is under the customer’s controlSocial media is now more relevant on Search engine ranking than SEOIf you don’t manage and guide what your clients say about you company your unsatisfied clients will

25. facebookEvery company should have a facebook page and post updates weeklyEvery employee should friend and follow itEvery client should be invited to friend and follow itFacebook is one of the top visited websites today

26. Enforcing home page to employeesEvery office computer should use the company website as their home pageCompany staff can increase web traffic improving relevance ranking to search engines

27. Company newsletter/home pageTo keep the home page fresh designing the company e-newsletter be the home page keeps it fresh monthlyA small Table of Content of the articles on the newsletter is a good alternativeOffer free e-newsletter to every visitor of your websiteProgram so company e-newsletter generates actual traffic to website

28. twitterEvery company should have a twitter account and post a tweet dailyEvery employee should follow itEvery client should be invited to followTwitter is the only “same-time” Search Engine

29. Blogger/WordPress/JoomlaEvery company should post weeklyEvery employee should like and follow itEvery client should be invited to read subscribe and follow

30. YouTubeEvery company should have a channel Every employee should subscribe and view videosEvery client should be invited to subscribe and view videosThe internet has grown despite the fact that people have to read it, Video is the future of internetPost YouTube videos on related landing pages

31. Flicker – Image searchesName all website images with relevant image names. Example: Industry_Location.jpg vs. untitled.jpgUse Image Tag Associability Attributes to create extra padding of key phrasesPost Weekly images to Flickr.com using Key Phrases on names, title, to create top image rakings in Yahoo

32. “neutral” directoryCreate a directory as a second website to do the things the main website brand won’t or shouldn’t doEach page gets a fixed html, very important not to have database driven content so it can be indexed by search engines Custom develop php directory to create industry hub if information

33. SynergizeFacebook, twitter, blog, YouTube, and website content can be updated simultaneouslyThe buffalo theory “use all internet marketing efforts your efforts simultaneously” YouTube video produces a tweet, updates a facebook, etc.

34. linkedinAll companies should create their own identity on Linkedin.comAll employees should post their profile in LinkedInCreate LinkedIn groups based on search phrases and industry

35. AnalyzeActively monitoring the web traffic is the only way maintain continual high rankingsUsing Google Analytics

36. Summit siteSubmit site toGoogle paid reviewDmoz.orgYahoo.comMerchant CircleEZLocal.comYellowpages.comMore…

37. How to keep top rankingAnalyze what the websites currently on the top position are doingAnalyze key word density and strategy of top competitorsAnalyze competitors’ matatagsOut perform themOut smart them (Spend less than them but more intelligently)Target to outperform top two ranking websites