AFDA presentation 13 feb 2015 (The South African School of Motion Picture Medium and Live Performance)
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The presentation to the 4th year students on basic business, motivation, social media and the future of broadcasting. Thank you http://www.afda.co.za/ www.growingpains.biz
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AFDA presentation 13 feb 2015 (The South African School of Motion Picture Medium and Live Performance)
- 1. Creative thinking is work.
- 3. Creative [kree-ey-tiv] adjective 1. Having the quality or power of creating.
- 4. Creative thinking is work.
- 11. Expect the experts to be negative.
- 14. MINE !
- 33. P. E.
- 35. The GSD Factor
- 40. Many companies have nice sounding value statements displayed in the lobby, such as: Integrity Communication Respect Excellence
- 41. Many companies have nice sounding value statements displayed in the lobby, such as: Integrity Communication Respect Excellence
- 50. C. R. M.
- 54. Not changing = Pain
- 56. SOUTH AFRICAN’S SEND 1 BILLION PLEASE CALL ME’S A MONTH
- 65. Metcalfe's law states that the value of a telecommunications Network is proportional to the square of the number of connected users of the system (n2).
- 66. A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter— and getting smarter faster than most companies. These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.
- 68. I don't fully understand why I'm growing so fast but it definitely has something to do with the group of YouTubers I have associated myself with. We are always interacting and collaborating with one another, this means that if someone finds one of us they will probably find all of us. If you want to do well on YouTube you have to make friends with other YouTubers on your level and support one another. You must work as a team and appear in one another's videos. Even if you do this over the internet, just make it happen. No matter how good your content is, unless you are extremely lucky, nobody will see it without a lot of hard work promoting yourself, so why not promote others and get them to promote you.
- 77. 2 MILLION
- 82. “You must have passion and the determination to immerse yourself in the process of creating new and different ideas. Then you must have patience to persevere against all adversity.”
Editor's Notes
- WHO AM I MATRIC ARCHITECTURE LONDON AMBULANCE PHONE CALL FATHER SMALL BUSINESS GREW TO R80M A YEAR 340+ STAFF 30 TRUCKS 40 SALES TEAM 19 PROPERTIES 60 clients – ad agencies
- It is NOT a noun. You cant be A creative. You can be an artist. You CAN be creative. You can produce creative work. The only difference between people who are creative and people who are not is a simple belief. Creative people believe they are creative
- Thomas Edison created 3000 different ideas for lighting systems before he evaluated them for practicality and profitability. Wolfgang Mozart produced more than 600 pieces of music, including 41 symphonies and some 40-odd operas and masses, during his short creative life. Rembrandt produced around 650 paintings and 2,000 drawings and Picasso executed more than 20,000 works. Shakespeare wrote 154 sonnets. Some were masterpieces, while others were no better than his contemporaries could have written, and some were simply bad
- Execution of ideas is everything. Ideas are dreams without execution and funding. Smart entrepreneurs dont just pitch an idea, they pitch a great business plan, a great team, a great market opportunity, AND a great idea. YOU ARE IDEAS ARE WORTHLESS UNLESS THEY ARE SHARED AND IMPLEMNTED DONT BE AFRAID OF SHARING IP (INTELECTUAL PROPERTY) – NO ONE CARES.
- Instagram was sold for $1B It had 11 staff at the time of the sale. (whatsapp was sold for $19B) Whatsapp had 55 STAFF IG was originally a check-in app (Burbn) that evolved to become a photo app because it filled a need in that category more effectively than existing applications BUILDING A BUSINESS AND SELLING IT LIKE THIS This is not realistic. Neither is facebook, or Google or Apple. These businesses were founded on a creative idea that was not executed correctly the 1st or even 10th time but was an iterative business that evolved and grew. Very few businesses end up creating billions of dollars of value based on the initial idea – superstars such as Starbucks, Apple, and Microsoft changed their business models many times before settling on a scalable solution.
- Bill gates and Paul Allen Who? $17b dollars Net worth = R272 B He is the business brain behind Bill gate’s vision. He was the one who signed the DOS agreement Apple – steve jobs + steve wozniak Google – larry and sergey Nike – Phil knight and bill bowerman Each team had a creative thinker and a business man/ accountant/salesman.
- A business is like a baby. Its hard no matter what I tell you. Its hard It will keep you up at night, It will shit on you and vomit on you and wont give you any joy It will cost you money. You will spend money on things you never knew you needed. but as it grows up and becomes a child you love it more and more And it starts giving you pleasure and a return on your investment – time.
- Lifecycle Business are born and they will die They go from romance and courtship – the idea To an infancy – go go – adolescence – prime To stable – aristocracy - early and late bureaucracy and then death.
- ACNE. Example The important question is: Are we dealing with the right problems at the right times?
- The more expert and specialized a person becomes, the more their mindset becomes narrowed and the more fixated they become on confirming what they believe to be absolute. Consequently, when confronted with new and different ideas, their focus will be on conformity. Does it conform with what I know is right? If not, experts will spend all their time showing and explaining why it can't be done and why it can't work. They will not look for ways to make it work or get it done because this might demonstrate that what they regarded as absolute is not absolute at all. INNOVATE and disrupt
- Don't allow yourself to get discouraged. Albert Einstein was expelled from school because his attitude had a negative effect on serious students; he failed his university entrance exam and had to attend a trade school for one year before finally being admitted; and was the only one in his graduating class who did not get a teaching position because no professor would recommend him. One professor said Einstein was "the laziest dog" the university ever had. Beethoven's parents were told he was too stupid to be a music composer. Charles Darwin's colleagues called him a fool and what he was doing "fool's experiments" when he worked on his theory of evolution. Walt Disney was fired from his first job on a newspaper because "he lacked imagination." Thomas Edison had only two years of formal schooling, was totally deaf in one ear and was hard of hearing in the other, was fired from his first job as a newsboy and later fired from his job as a telegrapher; and still he became the most famous inventor in the history of the U.S
- There is no such thing as failure. Failure is not an option. Whenever you try to do something and do not succeed, you do not fail. You have learned something that does not work. Always ask "What have I learned about what doesn't work?", "Can this explain something that I didn't set out to explain?", and "What have I discovered that I didn't set out to discover?" Whenever someone tells you that they have never made a mistake, you are talking to someone who has never tried anything new
- Ownership is everything The first thing you should know about business is “skills can be hired” Never give away or sell shares in the early stages of your business when you can hire someone to hold your hand through the parts of the business you aren’t sure about. Find people that are better than you at everything you do in the business besides being the best owner. When Partnerships work, which is very rarely, they are a thing of beauty. There is someone who believes what you believe, feels your pain and is there to open and close the front door with you daily, BUT ask any partner if they could have done without the other partner knowing what they know now and having the beauty of hindsight and the majority would be happy to have gone it alone.
- Separate ownership / shareholding from employment You get paid for what you do. If you start a business and expect to earn “market related salaries” then you will fail. Both roles in your business – look at them from different angles and perspective.
- HOPE IS NOT A SALES STRATEGY The single biggest problem your business has is a sales problem. No matter how shitty or amazing your product or service is you could be selling more and at a higher price. Sales don’t just happen. Don’t fool your self. The best businesses out there had a sales plan and then executed on it. If you think that having the worlds best solution to something will just bring in business, then give up now.
- DOOR TO DOOR SALESMAN Knock knock – who is there? SALES. Eye to eye contact and smiles beat emails and facebook pages 1000 to 1. Nothing sells your product, especially if it’s a service or its an expensive purchase better than old school meetings. Well nothing except: authentic brand Ambassadors @nicsocks picks up the phone for ecomm store
- THE THREE F’S FRIENDS FAMILY FOOLS Borrowing money or selling goods.
- Nicholas Christakis Obesity and social networks in the US Who you hang out with will influence who you become Sicial media usage and FB is not your contact list The triangle of my clients.
- Derek sivers Ted talk
- Growth in steps. Make money , spend money marketing and advertisng : spiral up Pain, pain relief with staff, repeat.
- Organogram Hr strat build from within.
- TAPE MEASURE – WHAT GETS MEASURED…gets improved, what gets improved gets repeated. Where you are –where you are going GPS B-Y business. Love excel The spreadsheet of fun
- Love excel The spreadsheet of fun Talk about Clickmavens interview idea.
- LOVE ratios RATIOS : 1:9:90 RULE OF MARKETING , content , influencer , primary 1:6 (AVERAGE PE) 80:20 RULE 70/20/10 sales meeting rule : 70% client problem / 20% solutions / 10% actions Staff production ratios of cost to gross margins. Service based is 1:4 – give examples Other ratios: The acid test or liquidity ratio Debt ratios Profitabilty ratios ROI ratios Sales per employee ratios Efficiency ratios Leverage ratios Debtors ratios
- MOTIVATION sits between your thoughts feelings and actions. The three kinds and the two types- good and bad Money, greed and ego Self worth, ownership pride, growth etc and 3: – A BIG FUCK YOU
- Pricing triangle Pick 2 and Ill pick one
- Pricing – know your price & value. Starting low is the wrong. Pricing Factors Pricing should take into account the following factors into account: Fixed and variable costs. Competition Company objectives Proposed positioning strategies. Target group and willingness to pay
- PRICE VS VALUE : THE PRICE PAID FOR A PRODUCT OR SERVICE IS LESS THAN THE PERCIEVED BENEFIT OF BUYING THAT PRODUCT / SERVICE – VALUE PROPOSITION DONT SHOOT YOURSELF IN THE FACE
- PURPLE COW AND THE MOST BEAUTIFUL LEAF THEORY.
- Steve jobs quote Appetite for growth. People say thay want 100 men, R100m People say they only want 5 people -
- WHY START A BUSINESS – NEW OR IMPROVE Its ok to be a ME TOO business (explain) I would rather back a me too business with a great busines person than a great idea with a poor leader.
- NOT THE WINDY CITY with nelson mandela bay Value of business is based on a PE Posted Earnings
- INTERVIEW FOR SUCCESS Your interview skills are the most important skill you should learn when starting a business People will make or break your business and being the smartest person in the room is the stupidest idea Mike renzon – 130 IQ test – who is the smartest man in the room now? Cant stress it enough. Be interviewed to solve a business problem Honest, Hungry, Humble, Happy – for interviewing.
- Di at red and yellow. GRIT Aptitude and attiude over skills.
- Exit interviews
- Culture: 2012 Netflix HR + Work where you feel comfortable. Thrive where you feel at home. Grow where you feel welcome. Internal starts when you hire.
- SWOT
- THE 4 PS price, product, promotion, and place
- ENRON
- ENRON Enron's $63.4 billion BANKRUPCY IN 2001. RETIREMENT MONEY leaders went to jail, and which went bankrupt from fraud, had these values displayed in their lobby:
- THE 5 QUESTIONS / BANTER Budget Authority Need Time External ref Internal ref
- Pay fast Get paid faster Cash flow is king. Understand that profit is not always money in the bank. Sales in vanity Profit is sanity Money in the bank is reality.
- Read books Read online Skim read Up skill on your own time. STEFAN sagmeister – every 7 years design company Sagmeister & Walsh.
- Jet broadsheets – unsexy Bread and butter.
- Policies and procedures Ray Croc Started McDonalds What was the success of McDonalds? Not the burgers The ease at which they are franchiseable. Policies and procedures keep them growing a replication Ease of which they can train staff on all tasks. Ps – who is the worlds biggest distributor of toys? Who is one of the biggest property owners in the world?
- Wolf of wall street – sales is your problem. Sell me this pen.... Create the need.
- Pipeline and client segmentation + sales cycles Conversations convert into meetings – quotes – work and money!
- Client relationship management
- Management and meetings. Understand what is happening in you business. Reporting and the dashboard.
- Acconting an reporting Numbers and knowing your P&L is everything
- Goals S - specific M measurable A - acheivable R - realistic T – time based
- Tony robbins believes you have to re-invent yourself and your business as often as possible You have to innovate to stay alive. Change is hard Change is scary Its easy to stay where you are. Sometimes you MUST change. Find your MUST Not should. Not could . MUST. Find your must Rent example.
- From the dawn of civilisation we have been using social media Potato example ATMARKETS / PICK N PAY / SOCIAL Mass media – pnp Social media net 2.0
- We can laugh but the world is changing The digital lanscape in SA is growing as such a pace The SA internet advertising will generate R3,7B in 2017 up from 1,4 in 2014 – PWC Growing at 25%. Per year which in any industry is massive growth – the SA GDP is only at about 2% average growth rate.
- Search is still 44% of all online advertising
- Speeds, access and price will drop and 33M users in SA will have access via mobile or ADSL by 2017.
- The internet has over takne TV in the UK for the first time in advertsining spend US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. PWC shows same in UK and
- TV is Dead What does this mean to you? The cost of broadcasting has been reduced The required quality of broadcasting has been reduced The amount of content required has gone through the roof 2 TVC / 20 peices of content per month?
- Mobile also include tablets
- 15 million smartphones in SA The R600 smartphone 21% of subscriptions were smartphone in 2011 25% in 2013 Over 30% in 2014 CONTENT MUST BE CREATED FOR THIS TECHNOLOGY.
- 7 billion people on the planet 4,8 B own a mobile device 4,2 B own a toothbrush There are more mobile devices then there are toothbrushes
- George gilder. Mike stopforth the burger story. THE FIRST CELL PHONE / FAX MACHINE The power of story telling
- cluetrain manifesto 1999 MADE UP OF 95 THESIS’ BEFORE NET 2.0 – THE SOCIAL WEB
- Casper lee on collaboration 3,8 M SUBSCRIBERS VIDEOS GET 3,5 M VIEWS
- Reid hoffman from linkedin – its better to be the best connected rather than the most connected SETH GODIN IN IDEA VIRUS (DISCUSS THE BOOK) SNEEZERS OF THE IDEA VIRUS
- Influencers VS Ambassadors VS BRAND ADVOCATES
- NOTHING
- Nespresso
- American beauty 1,6M Opportunities to view
- Where the hell is matt?
- Hero hub hygiene
- Muradosman
- Nike instagram
- 4 CS CONTENT CONVERSATIONS COMMUNITY CONVERSION
- Why 3 L’s Less is more – mies van der rohe Listen and learn Leverage.
- Justin nieber No mass markets on mass niches
- This is an excerpt from an article written by Michael Michalko, author of Thinkertoys: A Handbook of Creative Thinking Techniques and Creative thinking: Putting your Imagination to Work. All creative geniuses work passionately hard and produce incredible numbers of ideas, most of which are bad.
- Quality of quantity