This document summarizes the benefits of advertising on Google AdWords. It discusses how AdWords allows advertisers to reach a vast targeted audience, connect with customers searching for products and services, and provides qualified leads. The primary benefits highlighted are the ability to reach over 80% of internet users worldwide, low costs and monthly flat fee pricing structure, timing ads to when customers are ready to purchase, and flexibility to start advertising quickly and target multiple locations and languages. Real examples are provided of companies that increased their clicks and sales after starting AdWords campaigns.
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
An overview of Google AdWords, plus step-by-step instructions to set up your AdWords account and first campaign to avoid problems and start off on the right foot.
PPC advertising, a cross-platform ads hold slightly extra potential for attracting traffic on your website for business. It is the perfect way for any advertiser to reach local and global audience through paid advertisement.
Google Ads Updates Guide 2020: The best GuidePPCexpo
Google Ads Updates Guide 2020 The best Guide:
As we move into 2020, the leading search engine in the world continues to evolve to provide a better service for consumers, marketers, and search engine optimization (SEO) professionals. In this article, we’ll explore the top Google Ads updates, looking at the significant changes on the platform over the past year.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
DIGNC offers the two approaches for Google PPC ads, one is Search ads and others are display ads.
Google Search Ads: Google search ads show in Google search results. It shows on Google first-page header or footer part or other pages too according to the search query as well as bids.Google Display Ads: Google display ads are a combination of text, image, flash images, animation, and videos. It always looks attractive and emphasizes the audiences to be customers. It always helps to increase brand awareness and products popularity. For an instant you have the business of tourism, you can show this display on the websites that are related to tourism, and apps that are related to the same niche.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
This presentation is for the Steamboat Chamber Tutorials Social Media 101.
YouTube allows businesses to access millions of viewers and gives small businesses a chance to educate, entertain and have fun with their customers. YouTube also becomes a platform for online customers to establish a relationship with the business through video.
PPC Introduction (Jigsaw Internet Solutions)jigsawinternet
A brief introduction to PPC advertising, specifically Google Adwords. Detailing different types of keywords and then focusing on how to achieve high quality scores.
Google AdWords Introduction PPT - Swikrit MalikSwikrit Malik
Google AdWords is an advertising service by Google for companies wanting to show ads on Google and its own marketing system.
The AdWords program empowers businesses to specify a budget for advertisements and just pay when folks click the ads. The advertising service is mainly focused on "keywords".
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
DIGNC offers the two approaches for Google PPC ads, one is Search ads and others are display ads.
Google Search Ads: Google search ads show in Google search results. It shows on Google first-page header or footer part or other pages too according to the search query as well as bids.Google Display Ads: Google display ads are a combination of text, image, flash images, animation, and videos. It always looks attractive and emphasizes the audiences to be customers. It always helps to increase brand awareness and products popularity. For an instant you have the business of tourism, you can show this display on the websites that are related to tourism, and apps that are related to the same niche.
Pay Per Click Advertising Presentation will be discuss PPC is one of the most effective feature of internet marketing. PPC is considered as effective tool of advertising as it helps in turning traffic towards online portal.
In order to make display of advertisement search engine is utilised.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
This presentation is for the Steamboat Chamber Tutorials Social Media 101.
YouTube allows businesses to access millions of viewers and gives small businesses a chance to educate, entertain and have fun with their customers. YouTube also becomes a platform for online customers to establish a relationship with the business through video.
PPC Introduction (Jigsaw Internet Solutions)jigsawinternet
A brief introduction to PPC advertising, specifically Google Adwords. Detailing different types of keywords and then focusing on how to achieve high quality scores.
A bird's eye view to digital marketing and advertising. An introduction to the world of digital media spends, basic terminology used, platforms, pros and cons of the platforms, etc.
The YouTube ecosystem is incredibly deep and full of opportunities for any advertiser with imagination, understanding, and some gumption. This deck is a brief overview of some of the basic opportunities on YouTube (aside from straight content!).
Google Ads Tutorial for Beginners video by Simplilearn aims to educate one on How to Use Google Ads 2023 to boost your marketing campaigns and brand traffic. We will go in-depth about what google ads are. This Video on Google Ads Explains the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads tutorial for Beginners
This segment of the Google ads tutorial for Beginners will brief us on the fundamentals of Google Ads.
👉 01:40 What is Google Adwords?
This segment of the Google ads tutorial for Beginners will give us a brief origin and technical definition of google ads.
👉 07:26 Why are Google Ads important?
This segment of the Google ads tutorial for Beginners will give us an idea about the importance of google ads.
👉 15:36 Google Ads Formats
This segment of the Google ads tutorial for Beginners will briefly explain the different formats of google ads campaigns.
👉 24:14 How to create a Google Ad?
This segment of the Google ads tutorial for Beginners will give us a practical demonstration of how to create a google ads campaign.
👉 42:56 Important metric to track Google ads
This segment of the Google ads tutorial for Beginners will give us a brief idea of how to track our google ads performance.
👉 49:32 Google Ads Optimization
This segment of the Google ads tutorial for Beginners will give us tips to increase the quality score of your Google ads.
❓ What is Google Ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads were launched on October 23rd, 2000, and have grown rapidly and become one of Google's main sources of revenue. Google Ads provides services that fall under PPC (Pay-Per-Click).
❓ Why are Google Ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more.
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #HowToUseGoogleAds #GoogleAds #AdsCampaign #GoogleAdsCampaign
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
Google ads tutorial 2023 video by simplilearn aims to educate one on how to use Google ads to boost your marketing campaigns and brand traffic. In this Google ads course we will go in-depth about what google ads are. This video on Google Ads Explained the different types of google ads google offers, like image ads, text ads, video ads, Product shopping ads, shop showcase ads, responsive display ads, app promotion ads, and call-only ads. Then we will wrap up this tutorial with how to create a google ads campaign on google ads.
During the course of this Video, we will Cover the Following:
👉 00:00 Introduction to Google ads Tutorial 2023
This segment of the Google Ads Tutorial 2023 tutorial will brief us on the fundamentals of Google Ads.
👉 00:19 What are Google ads?
This segment of the Google Ads Tutorial 2023 tutorial will give us a brief origin and technical definition of google ads.
👉 04:33 Why are Google ads important?
This segment of the Google Ads Tutorial 2023 tutorial will give us an idea about the importance of google ads.
👉 12:08 Google ads Formats -
This segment of the Google Ads Tutorial 2023 tutorial will explain the different formats of the google ads campaign.
👉 13:14 How to create a Google ad?
This segment of the Google Ads Tutorial 2023 tutorial will give us a practical demonstration of how to create a google ads campaign."
❓ What is Google ads?
Google's online advertising platform, through which advertisers can pay to display advertisements, service offerings, video content, and generate mobile app installs. Google ads was launched on October 23rd, 2000, and has grown at a rapid pace and has become one of Google’s main sources of revenue. Google Ads provides services that fall under the category of PPC (Pay-Per-Click).
❓ Why are Google ads important?
Google Ads promotes your product or service to the appropriate audience, ensuring that users complete the required action. Google Ads is an efficient way to spread the word about your company. According to Google research, there is an increase in top-of-mind awareness. You can target website visitors rather than people who have already converted by using display network ads and RLSA. You can use Google Ads to see who clicked on your ads, how much traffic came to your website, how many leads were generated, and much more. Google Ads provides several options for customizing your ads and campaigns to reach the audience you want to reach. It can help your website rank higher in Google's SERPs because the initial traffic will give you a boost and help you rank organically.
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#GoogleAdsTutorial #GoogleAdsCampaign #CompleteGoogleAdsCourse #GoogleAdWords #Adwords #whatAreGoogleAds #howT
Looking for Digital Marketing services? Look no where coz we are here to help you with all your requirements. iBraine is a one stop shop for all online services like Search Engine Optimization, Pay Per Click, Social Media Optimization, Google Analytics, Affiliate Marketing, Website Designing and Development, Online Reputation Management etc.
12. Benefits of AdWords: Reach Content Publishers Search Partners Google Properties 80% The Google Network reaches over 80% of Internet users* AOL Amazon Earthlink New York Times About.com * Source: comScore Media Metrix (September, 2004) Yahoo™ Bing ™ Ask ™ Other 20% Network
13. Google Reaches Global Markets “ Google is arguably the most global commercial Web site ever built.” – John Yunker, Chief Analyst, Byte Level Research Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004) Your customers search Google in over 100 languages Reach customers around the world on one platform #1 search engine in 17 out of 20 countries measured Ranked #1 in 2005 Web Globalization Report Card
14.
15.
16. Real Snap-shot of some accounts: Prior to BMW: 50 Clicks/Month After BMW: - 250 Click in 1 st Month - 226 Clicks in 2 nd Month, projected to hit 250+
17. Real Snap-shot of some accounts: Prior to BMW: 35 Clicks/Month After BMW: 159+ Clicks in 1 st Month
18. Real Snap-shot of some accounts: Carranza Lawyers: Before BMW 25 Clicks/Month After BMW 110 Clicks/ Month
19. Real Snap-shot of some accounts: Key Storage: Before BMW 70 Clicks/Month After BMW 210 Clicks/ Month
20. Real Snap-shot of some accounts: City Centre Storage: Before BMW 65 Clicks/Month After BMW 189 Clicks/ Month
21. Real Snap-shot of some accounts: Appliance Doctor: Before BMW 15 Clicks/Month After BMW 655 Clicks/ Month
27. Search Engine Advertising is Far More Cost Effective 40% Search Search Advertising is cheap and effective vs. other ad methods * U.S. Bancorp Piper Jaffray, New Methods in Search Marketing: Contextual Advertising and Other Evolutions (Safa Rashtchy), June 2004 $0.29 $0.50 $1.18 $2.00 $9.94
Google is a search engine. A search engine is a website that gathers, sorts and reports information form the internet on a topic you specify. Google searches billions of documents, files, and websites in seconds. Google then provides a list of results with the most relevant information at the top. This list of files, documents, and websites is called the Google Search Results. Google can be accessed on internet by typing the following web address into the address bar a the top of your internet browser: www.google.com. The Google homepage looks like this, with a search field prominently displayed in the center. NEXT ANIMATION Above the search field are a list of links for different types of specialized searches you can perform, such as images, news, and others. NEXT ANIMATION Below the search field are links to different Google programs, including the link on the left which leads you to the AdWords advertising program. NEXT ANIMATION In the center of the page is the search field, where you would type your topic of interest. NEXT ANIMATION After typing your topic of interest, you can select either the Google Search or I’m Feeling Lucky button. The Google Search button will take you to the Google Search Results. The I’m Feeling Lucky button will take you to the first website or document from the Google Search Results.
Next to the search results, ads can appear both on the right hand side of the page and occasionally above the search results. These are put there by Google’s online advertising product, called Google AdWords. Ads are triggered by the user query - this is called keyword advertising. On a following slide you’ll learn more about keyword advertising.
Keywords are terms that advertisers chose that trigger their ads on Google. As in the case you just saw, the advertisers chose the keyword ‘flowers’. When a user of Google.com types a search query into the search field, as shown here, NEXT ANIMATION the appropriate ads are triggered along with the search results. These ads are relevant to the keyword ‘flowers’, and could appear on the Google search results page. These advertisers are hoping that users will click on their ads, and be taken to the advertiser’s website to conduct business. NEXT ANIMATION Keyword advertising has many distinct benefits. It allows you to target your ads specifically to users who are looking for your product or service, and avoid those users who are not likely to become your customers. As a result, you can get a better return on investment, also known as ROI, for your advertising budget. Targeted advertising also helps Google users find what they’re looking for, ensuring that they will continue using Google and providing a valuable source of potential customers for our advertisers. Next you’ll take a closer look at a typical AdWords ad.
A typical AdWords ad has four lines of text that is clear and user friendly. Here you see a sample ad for the AdWords product. NEXT ANIMATION The first line of text is usually referred to as the ‘ad title’, and is limited to 25 characters including spaces. This is the first portion of your ads that users will see, and it is often used to attract users who might be interested in your product or service. NEXT ANIMATION The next two lines of ad text are each limited to 35 characters including spaces. These lines are for you to describe your product or service briefly, and entice a user to click on your ad. NEXT ANIMATION The last line of ad text indicates the web address to which the ad links. This lets the user know where they will be taken when they click on the ad, which increases trust with customer and helps increase the success of your advertising. This concludes the lecture portion of this topic.
The Google Network allows advertisers to reach millions of qualified users by distributing ads on search results and relevant Web content on a wide variety of sites and products. Advertisers can choose to show their ads on Google’s search network, content network, or both. Note that all ads are opted-in to appear on the Google Network unless advertisers edit their distribution preferences. ANIMATION And by default, AdWords ads appear on the search results pages of Google.com.
Advertising on Google can help an advertiser meet many objectives. When selling AdWords, determining your customers’ metrics in advance can help you sell a Google advertising program that will meet their objectives and ensure success. For example, if advertiser’s marketing objectives are branding, building awareness or educating prospects… AdWords can target that message to an audience that is likely to be receptive. If the advertiser’s objective is generating leads, or identifying sales prospects, AdWords will track ads that lead to these results, for example, driving event registrations or newsletter sign-ups. Lastly, if the advertiser wants to generate sales and acquire new customers, talk with them and find out how they measure this, is it thru sales conversions, site registrations, or thru requests for catalogs or store locations. Marketers use the AdWords platform to meet many objectives. Probe in detail, to discover the advertiser’s marketing objectives and how they plan to measure their advertising program’s success.
To summarize, Google AdWords offers unparalleled results for advertisers. ANIMATION Your ads are distributed continuously and on a massive scale. With AdWords you can reach approximately 80% of the users on the internet. ANIMATION AdWords also offers a high return on your investment with minimal risk. It costs nothing to start, and you pay only when users click on your ads. ANIMATION Timing is everything, and with AdWords your ad appear when users are searching for your product or a related word, and will be there through all stages of the buying cycle. ANIMATION Finally, Google AdWords offers you complete flexibility and control, so that you have the power to make your advertising campaigns as successful as possible. Start advertising in 15 minutes, and enjoy the ability to make unlimited changes to your account. This concludes the lecture portion of this topic.
As mentioned earlier, when you sell Google, you’re selling relevant, real-time distribution on a massive scale. Ads are distributed across Google properties, as well as on partner sites, newsletters and email, reaching over 80% of Internet users. NEXT ANIMATION Google properties include Google.com, and Froogle: the Google shopping search engine. NEXT ANIMATION In addition, there are thousands of websites in Google’s partner network where your ads could appear. These include large search engines, as well as small specialty websites. By appearing throughout this network, you increase your chances of appearing to those users who have an interest in your product or service. These are sites from which users search the Internet, including AOL, Ask Jeeves and Amazon.com, just to name a few. NEXT ANIMATION Google also serves ads on our content partners’ sites. These sites display ads next to relevant content, like product reveiws or news articles. These include The New York Times, About.com, CNET, and many others. NEXT ANIMATION As a result, your advertiser’s one ad buy on Google, is matched to over 200 million searches per day and the exact content of hundreds of millions of web pages. The interplay between search and content distribution enables users to see relevant messaging at every stage of the buying cycle. AdWords has a strong global presence, which can be very useful for you if you have a global business and wish to reach users across the world. Please see the training module on Ad Distribution to learn about this subject in detail.
The minimal cost of AdWords is a real benefit to advertisers. ANIMATION First, there is no minimum spending limit. You can spend a small amount at first…to test new keywords and ads…and then increase spending when you become comfortable with the success of your advertising. Google welcomes all advertisers, regardless of budget constraints. ANIMATION Secondly, you can choose your daily spending limit. Google display your ads so that the number of clicks you receive does not exceed your daily budget. ANIMATION You choose the maximum amount you are willing to spend for each click on your ads. Google never charges you more than this maximum amount. In fact, Google’s automated auction system often charges you less than the maximum you are willing to pay. For more details on this, please see the module on Pricing and Ranking. ANIMATION You pay for clicks on your ads. You are charged only when users are interested enough in your product or service to go to your website, and possibly become your customer. Google charges for advertising on a cost-per-click basis. Advertisers pay when a consumer clicks on their ad. This is called a pay-for-performance, or pay-per-click model. Contrast this with the majority of online advertising, where pricing is based ad impressions; this is usually a fee per thousand impressions. There are no guarantees that a consumer will actually click through to the advertiser’s website with that model. NEXT ANIMATION With AdWords free conversion tracking and online reporting, advertisers get customizable reports that continuously track their sales conversions and return on investemnt. These reports can also be emailed automatically on a regular basis. These capabilities give the advertiser full control over their campaign spend and clear insight into performance. See the training modules on Reports and ‘ROI & Conversions’ for more information on this subject.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Look at this example of how AdWords ads can pay for themselves, and lead to a “profit spiral” of increasing returns. ANIMATION Your client sets a budget of one thousand dollars as an initial investment in AdWords. ANIMATION You set their maximum cost per click at one dollar. Because an advertiser pays only when a click is received, your client is assured of receiving at least one thousand clicks. He may receive substantially more than one thousand clicks, since AdWords discounts the price of each click, But for this example, we’ll assume they get exactly one thousand clicks for their budget. ANIMATION If 10% of these clicks convert into sales, this would produce 100 sales. ANIMATION If the average sale amount is one hundred dollars, your client’s initial one thousand dollar investment will have returned ten thousand dollars in sales. ANIMATION With positive results such as this, you should encourage your advertiser to deploy his ads on a larger scale. Re-investing profits in his AdWords budget may further increase his success with no risk. ANIMATION This is just one example of how Google AdWords can pay for itself. You must work with your client to design a program that will lead to his success.
Another benefit to advertisers is the timing of AdWords. ANIMATION In internet advertising, timing is very important. Google AdWords ads connect you with new customers by being in the right place, and, more importantly, by engaging them at precisely the right moment. Ads are continuously matched to internet users’ interests. ANIMATION The fact that they're on the Web, actively reading pages and searching terms related to your product, means they're likely to be interested in what you have to offer. It also means they're likely to act by clicking on your ad to visit your site for more information or, even better, to convert into a customer of yours.
Flexibility is one of the key benefits of the AdWords system. ANIMATION Whether creating a new account or editing an existing ad, you can see your new ads on Google quickly. ANIMATION You also have the flexibility to change your ads whenever you like. The AdWords system is available 24 hours a day, seven days a week, and the number of changes you can make is unlimited. ANIMATION You also have the flexibility of targeting different populations by location and language, which allows you to create targeted ads that will appeal to your audience.
To summarize, Google AdWords offers unparalleled results for advertisers. ANIMATION Your ads are distributed continuously and on a massive scale. With AdWords you can reach approximately 80% of the users on the internet. ANIMATION AdWords also offers a high return on your investment with minimal risk. It costs nothing to start, and you pay only when users click on your ads. ANIMATION Timing is everything, and with AdWords your ad appear when users are searching for your product or a related word, and will be there through all stages of the buying cycle. ANIMATION Finally, Google AdWords offers you complete flexibility and control, so that you have the power to make your advertising campaigns as successful as possible. Start advertising in 15 minutes, and enjoy the ability to make unlimited changes to your account. Plus, you can target ads to the specific location & language of your users.
To summarize, Google AdWords offers unparalleled results for advertisers. ANIMATION Your ads are distributed continuously and on a massive scale. With AdWords you can reach approximately 80% of the users on the internet. ANIMATION AdWords also offers a high return on your investment with minimal risk. It costs nothing to start, and you pay only when users click on your ads. ANIMATION Timing is everything, and with AdWords your ad appear when users are searching for your product or a related word, and will be there through all stages of the buying cycle. ANIMATION Finally, Google AdWords offers you complete flexibility and control, so that you have the power to make your advertising campaigns as successful as possible. Start advertising in 15 minutes, and enjoy the ability to make unlimited changes to your account. Plus, you can target ads to the specific location & language of your users.