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SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & Sales In Real-Time


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Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.

Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter

Ginny Marvin, Editor at Search Engine Land

Published in: Marketing
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SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & Sales In Real-Time

  1. 1. #SocialPro #14B @sahilio Sahil Jain, CEO & Co-founder of AdStage ADVANCED TWITTER ADS: DOING MORE WITH TWITTER TAILORED AUDIENCES
  2. 2. #SocialPro #14B @sahilio Sahil Jain, CEO of AdStage Former Co-founder & CMO of @ 20, AOL @ 19, Yahoo! @ 17, High School & College dropout. ABOUT AdStage All-In-One Platform Allows advertisers to create, optimize, and report across Google, Bing, Facebook, Twitter, & LinkedIn Ads.
  3. 3. #SocialPro #14B @sahilio WHY TWITTER 316M monthly active users 17.1 minutes per day on average Source: eMarketer November 2014Source: Twitter October 2015
  4. 4. #SocialPro #14B @sahilio Better Targeting for Advertisers TWITTER TAILORED AUDIENCES
  5. 5. #SocialPro #14B @sahilio ADVANCED STRATEGIES FOR TAILORED AUDIENCES Acquire New Users Easier Limit Wasted Ad Spend Increase Conversions
  6. 6. #SocialPro #14B @sahilio Exclusion Targeting LIMIT WASTED AD SPEND
  7. 7. #SocialPro #14B @sahilio “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” -- John Wanamaker
  8. 8. #SocialPro #14B @sahilio  Device  Carrier  Platform  Age  Gender  Location  Television  Keyword Core Targeting on Twitter Ads  Language  Interest  Behavior  Event  Previously engaged  Handle followers
  9. 9. #SocialPro #14B @sahilio Types of Tailored Audiences
  10. 10. #SocialPro #14B @sahilio Exclusion Targeting Cross-device retargeting Previously Converted Existing Customers Competitors
  11. 11. #SocialPro #14B @sahilio Similar User Targeting ACQUIRE NEW USERS EASIER
  12. 12. #SocialPro #14B @sahilio Targeting users that are similar to your existing users requires market research - a $21 Billion industry. Source: Market Research Market Research Report | NAICS 54191 Sept 2015
  13. 13. #SocialPro #14B @sahilio Twitter Ads Includes This Data For You
  14. 14. #SocialPro #14B @sahilio When to Use Similar User Targeting Brand Awareness Product Announcements Lead Generation
  15. 15. #SocialPro #14B @sahilio Product Announcement
  16. 16. #SocialPro #14B @sahilio Brand Awareness
  17. 17. #SocialPro #14B @sahilio Lead Generation
  18. 18. #SocialPro #14B @sahilio Nurture with Dynamic Retargeting INCREASE CONVERSIONS
  19. 19. #SocialPro #14B @sahilio In a cross-device world, retargeting is becoming more and more difficult
  20. 20. #SocialPro #14B @sahilio 67% start shopping on one device and continue on another Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, Oct 2013
  21. 21. #SocialPro #14B @sahilio Twitter is one of the few channels that can accurately retarget your database
  22. 22. #SocialPro #14B @sahilio Tailored Audiences for Retargeting Direct Response Lead Nurturing Loyalty Programs
  23. 23. #SocialPro #14B @sahilio Lead Nurturing Example of Content Drip Blog Post / Infographic Guide / Whitepaper Case Study Webinar
  24. 24. #SocialPro #14B @sahilio Adding in Twitter Ads at Each Stage of the Drip Blog Post / Infographic Guide / Whitepaper Case Study Webinar
  25. 25. #SocialPro #14B @sahilio Create a Website Tag for Each Conversion
  26. 26. #SocialPro #14B @sahilio Nurture Leads on Twitter with Exclusion Targeting Blog post subscribers Whitepaper downloads Case study downloads Whitepaper downloads Case study downloads Webinar registrants Targeted Audience Excluded Audience Core Target Audience by Keyword, Interest, etc. Existing Customers, Competitors, Previously Converted Blog Post / Infographic Guide / Whitepaper Case Study Webinar
  27. 27. #SocialPro #14B @sahilio Lead Nurturing Example for End User Visits Website and subscribes to blog Receives nurture campaigns via email and Twitter
  28. 28. #SocialPro #14B @sahilio Direct Response
  29. 29. #SocialPro #14B @sahilio Loyalty Programs
  30. 30. #SocialPro #14B @sahilio THANK YOU! MORE INSIGHTS: JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016