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#SocialPro #14B @sahilio
Sahil Jain, CEO & Co-founder of AdStage
ADVANCED TWITTER ADS:
DOING MORE WITH TWITTER
TAILORED AU...
#SocialPro #14B @sahilio
Sahil Jain, CEO of AdStage
Former Co-founder & CMO of Trigger.io @ 20, AOL @ 19,
Yahoo! @ 17, Hig...
#SocialPro #14B @sahilio
WHY TWITTER
316M
monthly active users
17.1
minutes per day
on average
Source: eMarketer November ...
#SocialPro #14B @sahilio
Better Targeting for Advertisers
TWITTER TAILORED AUDIENCES
#SocialPro #14B @sahilio
ADVANCED STRATEGIES FOR TAILORED AUDIENCES
Acquire New
Users Easier
Limit Wasted
Ad Spend
Increas...
#SocialPro #14B @sahilio
Exclusion Targeting
LIMIT WASTED AD SPEND
#SocialPro #14B @sahilio
“Half the money I spend on
advertising is wasted; the trouble is
I don't know which half.”
-- Joh...
#SocialPro #14B @sahilio
 Device
 Carrier
 Platform
 Age
 Gender
 Location
 Television
 Keyword
Core Targeting on ...
#SocialPro #14B @sahilio
Types of Tailored Audiences
#SocialPro #14B @sahilio
Exclusion Targeting
Cross-device
retargeting
Previously
Converted
Existing
Customers
Competitors
#SocialPro #14B @sahilio
Similar User Targeting
ACQUIRE NEW USERS EASIER
#SocialPro #14B @sahilio
Targeting users that are similar to
your existing users requires market
research - a $21 Billion ...
#SocialPro #14B @sahilio
Twitter Ads Includes This Data For You
#SocialPro #14B @sahilio
When to Use Similar User Targeting
Brand
Awareness
Product
Announcements
Lead
Generation
#SocialPro #14B @sahilio
Product Announcement
#SocialPro #14B @sahilio
Brand Awareness
#SocialPro #14B @sahilio
Lead Generation
#SocialPro #14B @sahilio
Nurture with Dynamic Retargeting
INCREASE CONVERSIONS
#SocialPro #14B @sahilio
In a cross-device world,
retargeting is becoming more
and more difficult
#SocialPro #14B @sahilio
67%
start shopping on
one device and
continue on
another
Source: comScore/PayPal “Reaching the Co...
#SocialPro #14B @sahilio
Twitter is one of the few
channels that can accurately
retarget your database
#SocialPro #14B @sahilio
Tailored Audiences for Retargeting
Direct
Response
Lead
Nurturing
Loyalty
Programs
#SocialPro #14B @sahilio
Lead Nurturing Example of Content Drip
Blog Post / Infographic
Guide / Whitepaper
Case Study
Webi...
#SocialPro #14B @sahilio
Adding in Twitter Ads at Each Stage of the Drip
Blog Post / Infographic
Guide / Whitepaper
Case S...
#SocialPro #14B @sahilio
Create a Website Tag for Each Conversion
#SocialPro #14B @sahilio
Nurture Leads on Twitter with Exclusion Targeting
Blog post subscribers
Whitepaper downloads
Case...
#SocialPro #14B @sahilio
Lead Nurturing Example for End User
Visits Website and
subscribes to blog
Receives nurture campai...
#SocialPro #14B @sahilio
Direct Response
#SocialPro #14B @sahilio
Loyalty Programs
#SocialPro #14B @sahilio
THANK YOU!
MORE INSIGHTS: blog.adstage.io
JOIN US @SMX WEST
SAN JOSE, CA
MARCH 1-3, 2016
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SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & Sales In Real-Time

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Power-charge your Twitter ad campaigns with expert insights on the latest ad formats and targeting strategies. Learn about innovative ways to tap into retargeting, video, live events and more to drive actionable results from real-time engagement on Twitter.

Speakers:
Sahil Jain, CEO at AdStage
Bryan Sise, Senior Manager, Product at Twitter

Moderator:
Ginny Marvin, Editor at Search Engine Land

Published in: Marketing
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SocialPro 2015: Advanced Twitter Ads: Next-Level Tactics For Driving Leads & Sales In Real-Time

  1. 1. #SocialPro #14B @sahilio Sahil Jain, CEO & Co-founder of AdStage ADVANCED TWITTER ADS: DOING MORE WITH TWITTER TAILORED AUDIENCES
  2. 2. #SocialPro #14B @sahilio Sahil Jain, CEO of AdStage Former Co-founder & CMO of Trigger.io @ 20, AOL @ 19, Yahoo! @ 17, High School & College dropout. ABOUT AdStage All-In-One Platform Allows advertisers to create, optimize, and report across Google, Bing, Facebook, Twitter, & LinkedIn Ads.
  3. 3. #SocialPro #14B @sahilio WHY TWITTER 316M monthly active users 17.1 minutes per day on average Source: eMarketer November 2014Source: Twitter October 2015
  4. 4. #SocialPro #14B @sahilio Better Targeting for Advertisers TWITTER TAILORED AUDIENCES
  5. 5. #SocialPro #14B @sahilio ADVANCED STRATEGIES FOR TAILORED AUDIENCES Acquire New Users Easier Limit Wasted Ad Spend Increase Conversions
  6. 6. #SocialPro #14B @sahilio Exclusion Targeting LIMIT WASTED AD SPEND
  7. 7. #SocialPro #14B @sahilio “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” -- John Wanamaker
  8. 8. #SocialPro #14B @sahilio  Device  Carrier  Platform  Age  Gender  Location  Television  Keyword Core Targeting on Twitter Ads  Language  Interest  Behavior  Event  Previously engaged  Handle followers
  9. 9. #SocialPro #14B @sahilio Types of Tailored Audiences
  10. 10. #SocialPro #14B @sahilio Exclusion Targeting Cross-device retargeting Previously Converted Existing Customers Competitors
  11. 11. #SocialPro #14B @sahilio Similar User Targeting ACQUIRE NEW USERS EASIER
  12. 12. #SocialPro #14B @sahilio Targeting users that are similar to your existing users requires market research - a $21 Billion industry. Source: Market Research Market Research Report | NAICS 54191 Sept 2015
  13. 13. #SocialPro #14B @sahilio Twitter Ads Includes This Data For You
  14. 14. #SocialPro #14B @sahilio When to Use Similar User Targeting Brand Awareness Product Announcements Lead Generation
  15. 15. #SocialPro #14B @sahilio Product Announcement
  16. 16. #SocialPro #14B @sahilio Brand Awareness
  17. 17. #SocialPro #14B @sahilio Lead Generation
  18. 18. #SocialPro #14B @sahilio Nurture with Dynamic Retargeting INCREASE CONVERSIONS
  19. 19. #SocialPro #14B @sahilio In a cross-device world, retargeting is becoming more and more difficult
  20. 20. #SocialPro #14B @sahilio 67% start shopping on one device and continue on another Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, Oct 2013
  21. 21. #SocialPro #14B @sahilio Twitter is one of the few channels that can accurately retarget your database
  22. 22. #SocialPro #14B @sahilio Tailored Audiences for Retargeting Direct Response Lead Nurturing Loyalty Programs
  23. 23. #SocialPro #14B @sahilio Lead Nurturing Example of Content Drip Blog Post / Infographic Guide / Whitepaper Case Study Webinar
  24. 24. #SocialPro #14B @sahilio Adding in Twitter Ads at Each Stage of the Drip Blog Post / Infographic Guide / Whitepaper Case Study Webinar
  25. 25. #SocialPro #14B @sahilio Create a Website Tag for Each Conversion
  26. 26. #SocialPro #14B @sahilio Nurture Leads on Twitter with Exclusion Targeting Blog post subscribers Whitepaper downloads Case study downloads Whitepaper downloads Case study downloads Webinar registrants Targeted Audience Excluded Audience Core Target Audience by Keyword, Interest, etc. Existing Customers, Competitors, Previously Converted Blog Post / Infographic Guide / Whitepaper Case Study Webinar
  27. 27. #SocialPro #14B @sahilio Lead Nurturing Example for End User Visits Website and subscribes to blog Receives nurture campaigns via email and Twitter
  28. 28. #SocialPro #14B @sahilio Direct Response
  29. 29. #SocialPro #14B @sahilio Loyalty Programs
  30. 30. #SocialPro #14B @sahilio THANK YOU! MORE INSIGHTS: blog.adstage.io JOIN US @SMX WEST SAN JOSE, CA MARCH 1-3, 2016

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