This document provides an overview and agenda for using Facebook effectively for business purposes. It discusses the key changes to Facebook including the switch from "Fans" to "Likes" and new privacy settings. The document also outlines the differences between personal and business pages, recommends content for pages, and provides advanced strategies for building connections and promoting pages through tools like ads, polls, linking to Twitter and blogs.

1. Facebook- Next Steps By ReShon Anderson

2. Agenda Facebook Changes/Updates- Overview Fan vs. Like Privacy Events Business vs. Personal Page Questions to ask yourself What should be on your Page Must Have, Nice to Have, Great to Have Advanced Strategies How to build friends Advanced Strategies Summary Q&A

3. Facebook 101 – Recap Facebook is a popular platform (400 million users) and a great way to get exposure for your business Three ways to market- Pages, Groups, Events What Facebook is/is not How to set up a Page and how to start using it Case Studies

4. Facebook Changes– Overview Fan Pages now require users to “Like” a page instead of “Become a Fan” Privacy Settings Controversy Easier to create “Events” One-page, streamlined interface

5. Business Pages vs. Personal Page Personal Page may be for you if you answer “yes” to one of these Are you your brand? Do you have a services business? Will you be the only person posting on Facebook for your business? Business Page may be for you if you answer “yes” to one or more of these Do you use Facebook often for personal interaction (with friends, family, etc.)? Do you eventually want someone else doing your Facebook posts Do you have a product business?

6. What should be on your Page? Must Have- Profile Information Business Name Website address Picture (of yourself, business) Good to Have- Multimedia Pictures of you in action and/or products Video (commercials, customer testimonials) Audio Great to Have- HTML Call to Action Links to your website

7. How to Build Friends Suggest your Page to friends: Click the link at the bottom of your business Page Join Industry Groups on Facebook Reach out to individuals via email and ask to become mutual “friends” Create 3 variations of emails (sending the same email many times will be viewed as “spam” by Facebook Create a Facebook “Group” Additional opportunities to expose your business, advertise products/services

8. Advanced Strategies Link Facebook to Twitter Go to Facebook.com/twitter (posts Facebook status updates to Twitter) Go to apps.facebook.com/twitter (posts Twitter updates to Facebook status) Link Blog to Facebook “ My Notes” section on personal Page or “Edit my Page”  “My Notes” on a business Page Click on “Import a Blog” Follow set up instructions Conduct a Poll or Survey Many apps available Search Google for “facebook polls and surveys”

9. Advanced Strategies- Continued Facebook Ads Only recommended for business Pages Click “Promote with an Ad” from your Facebook Page Target by location, gender, age, group membership, etc. Choose CPC or CPM CPC- cost per click CPM- cost per mil (cost per thousand impressions) Choose at least two ad variations to test Adjust bids/budget as necessary

10. Summary- Your Action Plan Create a Page (business or personal) Add content Reference Must Have, Nice to Have, Great to Have Tell your friends Reach out to new potential friends Post regularly (at least once a week) Plan your weekly posts in advance After you get the hang of it, pursue advanced strategies Twitter linkage Blog linkage Polls/Surveys Ads

11. Thanks and Q&A What else would you like to know?