Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Femina, is India’s largest selling women’s magazine. It’s primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society.
Femina, is India’s largest selling women’s magazine. It’s primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society.
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Are you struggling to get more facebook fan likes to your business page? That's a common problem for affiliate marketing beginner. Let's see how this post can help. Also, there is a quick tip to show you to leverage on Alexa to get more Facebook fan
Slides from the Facebook Masterclass presented at RTD house on Thursday 30 July 2015 by Mike James, authored by Cat Crawford.
You already know that there are over 1.44 billion monthly active users on Facebook, and you definitely already know that your business can't afford to miss out on them. So here's the question you really need an answer to, how does your business reach them?
Slides form the facebook masterclass presented on 30 July 2015 by Mike James, authored by Cat Crawford.
You already know that there are over 1.44 billion monthly active users on Facebook, and you definitely already know that your business can't afford to miss out on them. So here's the question you really need an answer to, how does your business reach them?
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
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Is your small business or startup fully utilizing Web 2.0 and social media resources like PlanHQ or PulseApp? Is your online marketing and branding effectively attracting new customers to your business?
Go from Ordinary to Extraordinary with FacebookLara Solomon
Getting you r page looking good is half the battle, once it looks enticing you now need to post some great content on the page to get people talking, here's ideas on how to do that.
Forward Progress How To Build The Optimal Fan Page CompSocial Jack
How to Promote your Business using Facebook – 2010 Edition
Free Live Webinar - Feb 23rd at 2:30PM PST\4:30PM CST\5:30PM EST *
NEXT CLASS REGISTRATION:
http://facebook4biz0399.eventbrite.com
In working with hundreds of companies to find new business, Dean DeLisle has assembled the top items that their clients are using to find new business in Facebook. Dean will take you step-by-step to show you how companies are using Facebook to reach new customers and retain the ones they have.
He will also cover ways to leverage Facebook to help enhance your Search Engine Optimization!
You will Learn How to:
-Pick the Right Type of Page
-Use a Fan Page to get New Leads
-Leverage Facebook for Customer Service
-Connect Your Fan Page Outside Facebook
-Use Facebook Events to Promote
-Setup Facebook Advertising
*If you cannot make the specified time, by registering, you will receive access to the recording.
We look forward to seeing you in class!
“Thanks to Dean DeLisle and his guidance on Social Networks, we are seeing consistent growth and a wider reach than we could ever afford with traditional advertising. The classes and coaching have saved us thousands!” – Mark F. – CenterCars.com
ALL CLASSES ARE TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
My wish is to exercise my passion for digital marketing and technology as well as use my creativity every day in my professional life and to share my knowledge with forward thinking companies and entrepreneurs
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Top 10 Must Read Tips to Run a Successful Facebook Business Page
1. F A C E B O O K M A R K E T I N G
Top 10 Tips to run a successful
Facebook Business Page
2. Genevieve Lachance VA Simple Services
VASIMPLESERVICES.COM
Digital & Social Media
Marketing
For your business Success
Presented by…
vasimpleservices.com
6. WHO ARE YOU TRYING TO
REACH?
WHO?
VASIMPLESERVICES.COM
7. HOW ARE YOU GOING TO
ACHIEVE YOUR GOALS?
HOW?
VASIMPLESERVICES.COM
8. TIP #2: Use the space given wisely
Facebook gives you space which can leave a lasting
impression on your Page visitors.
Make sure to pay close attention to your:
Cover image
Profile image
About Section
VASIMPLESERVICES.COM
9. TIP #3: Your Cover should talk
Your Cover image is prime real estate on your
Facebook Page and it's the first thing your Page
visitors will notice.
Your Cover image should express who you are as a
business and your Page visitors should understand
what your business is about at a glance.
VASIMPLESERVICES.COM
10. TIP #4: Post regularly
VASIMPLESERVICES.COM
Posting at random or not regularly enough can leave a
negative impression on your page visitors and affect your
reach.
also
Posting too frequently can have an adverse effect on your
Page engagement.
Find your rhythm by testing your frequency and watching
your numbers to optimize engagement.
11. TIP #5: Understand the platform
Terms of Service (TOS)
Pages vs Profiles vs Groups
EdgeRank
Insights
Help section
VASIMPLESERVICES.COM
12. BREAKING FACEBOOK RULES
MAY RESULT IN HAVING YOUR
PAGE SHUTDOWN WITHOUT
NOTICE.
BE FAMILIAR WITH THE TOS
(covers~promotions~ads, etc.)
Terms of Service (TOS)
VASIMPLESERVICES.COM
13. PAGES ARE FOR BUSINESSES
PROFILES ARE FOR YOUR PERSONAL
USE
GROUPS ARE FOR PEOPLE WHO SHARE
A COMMON INTEREST
Pages vs Profiles vs Groups
VASIMPLESERVICES.COM
14. DID YOU KNOW THAT NOT ALL YOUR FANS
SEE YOUR POSTS?
UNDER 16% OF YOUR FANS SEE YOUR PAGE POSTS!
EDGERANK DETERMINES WHAT POSTS
APPEAR ON A FACEBOOK USER’S
NEWSFEED.
EdgeRank
VASIMPLESERVICES.COM
15. FACEBOOK INSIGHTS CAN PROVIDE
VALUABLE DATA TO HELP YOU
MEASURE YOUR PAGE SUCCESS.
KEEP TRACK OF YOUR NUMBERS AND
ADJUST ACCORDINGLY!
Insights
VASIMPLESERVICES.COM
16. FACEBOOK HELP SECTION CAN
PROVIDE VALUABLE
INFORMATION.
IF YOU’RE STUCK, VISIT THE
HELP SECTION FIRST!
Help Section
VASIMPLESERVICES.COM
17. TIP #6: Use Facebook features
VASIMPLESERVICES.COM
18. SOME PAGE FEATURES:Vanity URL
Post Targeting
Pinned Posts
Highlighted Posts
Featured Likes
Custom Tabs
Events
Post scheduler
Offers
Promoted Posts
Milestone
Questions
VASIMPLESERVICES.COM
19. TIP #7: Respond to ALL Comments
VASIMPLESERVICES.COM
Yikes…
Only around 30% of
brands respond to
comments!
(Source: Socialbakers.com)
20. TIP #8: Spread the word
VASIMPLESERVICES.COM
To increase your Page visibility, you need to tell people
about it. Promote your Page on:
Other social networks
Your website
Business Cards
Marketing material
Events
Newsletters
21. TIP #9: Invest in your Page
VASIMPLESERVICES.COM
Include Facebook ads to your marketing budget to
help increase your Likes, engagement, visibility,
promote events, market your products or services, etc.
Promoted Posts
Sponsored stories
Facebook ads
Offers
22. TIP #10: Provide Value
VASIMPLESERVICES.COM
80/20 Rule
Relevant Content
What’s in it for me?
23. TRY PUBLISHING AROUND:
80% ORIGINAL AND CURATED CONTENT
THAT WILL PROVIDE VALUE
20% PROMOTIONAL CONTENT
VASIMPLESERVICES.COM
80/20 Rule
24. PROVIDE A MIX OF CONTENT
RELATED TO YOUR PRODUCTS
OR SERVICES.
VASIMPLESERVICES.COM
Relevant Content
25. MOST FACEBOOK USERS LIKE PAGES TO:
RECEIVE DISCOUNTS OR PROMOTIONS
STAY INFORMED
GET ENTERTAINED
INTERACT AND CONNECT
GET EDUCATED
SHOW SUPPORT
VASIMPLESERVICES.COM
What’s in it for them?
26. Bonus TIP
VASIMPLESERVICES.COM
Don’t put all your eggs in Facebook’s basket!
Facebook can be a great marketing tool, but
it still needs to be supported by other
channels.
Editor's Notes
Not every business should be on Facebook! Figure out where your target market is and focus on the platform(s) that will have the highest pay off for your business.
Some of your Goals may be: to create brand and/or product awareness, Build a community, Show your expertise, Educate, Stay top of mind, Increase your reach, Generate traffic to your website, Build new partnerships, Provide Customer Service, Increase sales, Etc.
Have a clear idea of who you want to reach on Facebook. . The more you know about them, the better you can target your message.
Figure out which best strategy will help you achieve each goal. Strategies are never set in stone, you need to review and revise as needed.
1.Cover image size: 851 pixels by 315 pixels and may not include more than 20% text.2.Profile image size: Upload images 180 pixels by 180 pixels (shows at 160 pixels by 160 pixels)3.The types of information that appear in the summary box are specific to your Page's category. The About section under your profile image may allow for your to write around 155 characters which will be visible on your profile. Make sure to include your website address if you can.
Page Cover images have certain rules you must follow. According to Facebook terms your Cover image: can't be deceptive, misleading, or infringe on anyone else's copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text. (March 6, 2013)
Creating aContent calendar can help you stay on track and makes the process easier to manage.
Keep in mind that TOS may change without noticed as we recently saw with the Cover image rules.Visit Facebook to learn more https://www.facebook.com/policies
Pages: are entirely open to the public and search engines. Pages can also have applications and custom tabs to help engage with your audiences. You can have as many Pages as you want and there are no limits on the numbers of fans (likes) you can have.Profiles:are for your individual personal use and represent you as a person. On your profile you have “friends”. You can have up to 5000 friends and you’re allowed to “like” up to 500 pages. You’re only allowed to have one personal profile. You can control your visibility with the privacy settings. Groups: Group members can participate in chats, upload photos to shared albums, collaborate on group docs and invite members who are friends to group events. In Groups, there are 3 Privacy Options: Open, Closed or Secret.
Facebook EdgeRank formula includes:Affinity:Measures the relationship between the viewing user and the creator of the story. The closer the relationship the higher the score.Weight:Different types of posts carry different weights (photos, videos, status updates, links, etc.). The higher the weight, the higher the score.Time Decay:As a post ages it continually loses value.
By using the Page and Post Export option in your Facebook Page insights, you will have valuable data to help you understand how people use your Page and what works best for your business. Check out Social Media Examiner 6 Facebook Metrics Marketers Should Be Measuring. Tool ALERT: I discovered a really great Facebook Page analytic tool you may want to try, take a look at Shoork (review to come shortly).
Visit Facebook for more https://www.facebook.com/help/pages
Respond to ALL comments and make sure your settings ( under Manage Permissions) allows for people to post on your Page and your Page has turned on ”messages”, so that people can send you private messages. Read: 70% of Fans Are Being Ignored By Companies – Now what? Socialbakers.com (www.socialbakers.com/blog/655-70-of-fans-are-being-ignored-by-companies-now-what)
Don’t forget to link your personal Profile to your Page. Take a look at Get More Facebook Likes by Linking Your Personal Profile
It’s becoming clear that Facebook ads are no longer an option for businesses. If you want to have your content seen by your fans or increase your business visibility, make sure to include Facebook ads in your marketing budget.
Promotional content includes selling your products or services, posting about how great your customer find your business (unless your clients post it directly on your wall), showing your work or portfolio, promotion of your accomplishments, etc.
All too often we see Pages that post about random topics that are totally unrelated to their business. Don’t stray too far off your topic!
Whenever you post to your page, remember that your page visitors want to know “what’s in it for them”. Be mindful of the content your post on your page to make sure you provide value to your visitors and fans.