The 4 threats to advertising are consultants, Software, New business and The gig economy.
This is the slide deck presented to Vega in Durban 5 October 2017
For booking contact brent@whatthefreelance.com
JCC - Space Commerce in the Isle of ManOwen Cutajar
The document summarizes the development of the space industry in the Isle of Man, including how it started in 2000 through government agreements, the establishment of tax benefits and grants to attract companies, current companies located there, the estimated economic benefits, and plans for future growth of establishing a space register and teleport facilities.
World Rail Festival 2017 - Preparing for today, tomorrow and the day after by...Amadeus Rail
Is the rail industry prepared for the future? In this presentation, Antoine de Kerviler discusses the today, being 2017 the year of the API economy. Tomorrow, that will bring artificial intelligence bringing automatization to the next level and helping railways to fight against cybersecurity and fraud. And the day after tomorrow will bring blockchain and can be a big game changer in the rail industry.
Argus Media has worked with Igor Afonin as an independent contractor since 2008. He delivered a well-received presentation in 2008 on fuel oil trading between China and Russia. In 2009, he provided consulting services on freight markets in the Far East that contributed to Argus' successful launch of freight assessments from the Russian Far East in 2010. Argus has been satisfied with its past cooperation with Mr. Afonin and would collaborate with him again in the future on areas of mutual interest.
The Macquarie Park Innovation District (MPID) brand identity represents a collaborative hub where businesses connect and catalyze future-shaping ideas. This is visualized through a series of arrows converging to form a star, symbolizing the district's focus on collaborative innovation. The MPID brings together partners like Johnson & Johnson, Konica Minolta, Optus, AMP Capital, NAB, and Abbott to foster collaboration and innovation.
Inland port industrial development risingAndrew Batson
Over 78% of large warehouses near inland ports in the US were built from 1990 onward, as inland port industrial development has risen substantially in recent decades. Intermodal rail transportation, a key driver of inland ports, grew at a 9.5% annual rate from 1980 to 2013. The number of inland ports has increased along with warehouse development concentrated near existing ports over the last few decades.
JCC - Space Commerce in the Isle of ManOwen Cutajar
The document summarizes the development of the space industry in the Isle of Man, including how it started in 2000 through government agreements, the establishment of tax benefits and grants to attract companies, current companies located there, the estimated economic benefits, and plans for future growth of establishing a space register and teleport facilities.
World Rail Festival 2017 - Preparing for today, tomorrow and the day after by...Amadeus Rail
Is the rail industry prepared for the future? In this presentation, Antoine de Kerviler discusses the today, being 2017 the year of the API economy. Tomorrow, that will bring artificial intelligence bringing automatization to the next level and helping railways to fight against cybersecurity and fraud. And the day after tomorrow will bring blockchain and can be a big game changer in the rail industry.
Argus Media has worked with Igor Afonin as an independent contractor since 2008. He delivered a well-received presentation in 2008 on fuel oil trading between China and Russia. In 2009, he provided consulting services on freight markets in the Far East that contributed to Argus' successful launch of freight assessments from the Russian Far East in 2010. Argus has been satisfied with its past cooperation with Mr. Afonin and would collaborate with him again in the future on areas of mutual interest.
The Macquarie Park Innovation District (MPID) brand identity represents a collaborative hub where businesses connect and catalyze future-shaping ideas. This is visualized through a series of arrows converging to form a star, symbolizing the district's focus on collaborative innovation. The MPID brings together partners like Johnson & Johnson, Konica Minolta, Optus, AMP Capital, NAB, and Abbott to foster collaboration and innovation.
Inland port industrial development risingAndrew Batson
Over 78% of large warehouses near inland ports in the US were built from 1990 onward, as inland port industrial development has risen substantially in recent decades. Intermodal rail transportation, a key driver of inland ports, grew at a 9.5% annual rate from 1980 to 2013. The number of inland ports has increased along with warehouse development concentrated near existing ports over the last few decades.
Nr idea workshop oxford april 2016 version1Idea Project
This document summarizes a workshop on improving damage assessment to enhance cost-benefit analyses of infrastructure damage. It discusses Network Rail, which owns and operates Britain's railway infrastructure. Network Rail aims to improve safety, reliability, efficiency and punctuality on the network. The document identifies priority environmental hazards to railway infrastructure like flooding, wind damage, landslips, and coastal erosion. It provides examples of flooding that has damaged infrastructure at Cowley Bridge Junction and the coastal railway at Dawlish. Finally, it lists high priority research topics related to adapting infrastructure to be more resilient to flooding and other environmental hazards.
The document provides an overview of the construction sector in Europe and priorities of FIEC (European Construction Industry Federation). It discusses key figures about the construction market in Europe in 2015, including total construction output, employment levels, and number of enterprises. It analyzes trends over time and across different countries and market segments. The main trends highlighted include a slowing new housing market, stable renovation and maintenance work, and declining non-residential construction. It also identifies opportunities presented by the European Investment Plan to boost infrastructure and energy efficiency projects. Finally, it outlines some of FIEC's priorities, such as addressing the investment gap, improving sector competitiveness, promoting BIM adoption, and issues around workforce training and posting of workers.
Fiec presentation bcc conference - sofia -tonningEmil Hristov
This document discusses the construction industry in Europe, providing the following key points:
1. It provides an overview of FIEC, the European Construction Industry Federation, including its membership.
2. It presents some key figures on the state of the construction industry in Europe in 2016, such as total construction output and employment levels.
3. It identifies several challenges facing the industry, including an uncertain global economic environment, lack of public and private investment, and difficulties accessing financing and skilled workers. It also mentions opportunities from the Juncker Investment Plan and European Investment Projects Portal.
4. It discusses priorities for the future of EU Cohesion Policy post-2020, calling for an ambitious budget, improved technical assistance,
This document discusses the Open Source Vehicle Aquitaine (O.S.V.Aquitaine) project. The project aims to create a viable ecosystem centered around open source and connected vehicles, with a focus on industrialization. Four main use cases are identified for these vehicles: urban mobility, tourism, agriculture, and last mile logistics. Some impediments to the project include European regulations, vehicle design limitations, autonomy limitations, and price competitiveness. The goal is to present a prototype of the open source vehicle at the 22nd ITS World Congress in October 2015.
Air France was created in 1933 through the combination of four French airline companies and later came under government control after World War II. It inaugurated its first commercial flight in 1936 between Paris, Toulouse, and Dakar. Over the decades, Air France grew to become the largest airline in Europe through strategic moves like developing the Concorde supersonic jet in 1976, creating a business class in 1978, and merging with KLM Royal Dutch Airlines in 2004.
HRL2015 - Marian Bezak - Zijeme informacnu revoluciuHRLeaders
The document discusses the technological revolutions that have occurred throughout history from the Industrial Revolution to the current Age of Information and Telecommunications. It notes that we are now beyond the inflection point of an installation phase and entering a transformation phase where industries will be transformed. It suggests that many jobs will be automated in the coming years and that the internet of things will grow exponentially to 50 billion connected devices by 2020, up from 5 billion connected people after 100 years and 1 billion connected places after 20 years. The document argues we are entering a new era of a Networked Society.
The document discusses feasibility studies conducted in August 2017 and January 2018 for installing interactive media walls at Hong Kong International Airport. It proposes two interactive scenarios: (1) allowing users to customize and send virtual creatures to the media walls to interact with and share, and (2) using augmented reality to reveal hidden virtual content around the media walls that users can interact with and explore. Examples provided include customizing fish or butterflies to swim or fly on the walls. The goal is to create engaging experiences for users at the airport's meeting and greeting areas.
The document outlines a launch campaign for the Peugeot 508 that includes pre-launch newsletter ads, a PR article, a microsite, floating display units, billboard ads, video ads, mobile app ads, and print ads. The print campaign involves airport and office building ads, including 165 posters in business towers and elevator ads. The document tracks metrics from the digital display launch campaign.
Can e bike sales reach 30 million units per year - adam bodor - european cycl...Kevin Mayne
This document summarizes a presentation given at an event on cycling industries in 2030. The presentation discusses factors that could influence e-bike sales in Europe to reach 30 million units per year by 2030. It is argued that e-bike sales are growing at an average of 22% per year currently. However, sales could be higher if cycling is prioritized and made accessible to more people. The presentation identifies four influencers - money, regulation, knowledge, and infrastructure development - and provides examples of policies and investments that could encourage more cycling and higher e-bike sales under each category. Scenarios are presented suggesting potential e-bike sale levels depending on whether policies prioritize cycling or maintain the status quo.
A case study describes how an integrated promotional campaign was used to generate excitement for Fiat 500 parties celebrating the car's successful first year. The campaign delivered editorial coverage on urban lifestyle websites and ran a competition for young designers to create posters themed "Everyday Masterpieces" to promote the London party through only integrated promotions as requested.
shareNL symposium autodelen 2016, Christian Lambert, Drive nowshareNL
This document provides a summary of a presentation given by Christian Lambert, CEO of DriveNow Belgium, at a symposium on car sharing in 2016. The presentation outlines how car sharing services like DriveNow help address mobility challenges in large cities experiencing population growth and congestion by providing an on-demand alternative to private car ownership that reduces traffic, parking demand, and emissions. DriveNow allows users to rent BMW and Mini vehicles by the minute using a smartphone app, and has over 630,000 members across 10 European cities.
Defining your Future Success Ann Swain, Global CEO, APSCoTALiNT Partners
This document discusses how recruitment firms can define their future success in an uncertain market. It recommends that firms understand the market trends, client base, and their own business to find opportunities. The recruitment market is growing, especially in Asia and Europe. To attract talent, employers must focus on culture, career growth, and diversity. Understanding candidates' experiences is also key. The document concludes that having a clear vision, strategy, and business plan will give firms a competitive advantage for weathering chaos and future-proofing their business.
Through UK Trade & Investment's (UKTI) Overseas Market Introduction Service (OMIS) and participation in a trade mission to South Africa, Yorkshire-based management consultancy Equas Ltd found partners and clients in South Africa. UKTI helped Equas find suitable partners in South Africa, provided an OMIS report to research the local market, and introduced Equas to government and business contacts. As a result, Equas established three partners in major South African cities and has since expanded its reach to other southern African countries through these partners. Equas credits UKTI's support with making the process of expanding into overseas markets simple and successful.
The document provides an overview of the UK advertising agency industry. It discusses several key points:
- The top agencies in the UK by billings in 2014 were Abbot Mead Vickers BBDO, McCann Erickson, and Adam & Eve/DDB.
- Digital advertising has surpassed traditional media and now accounts for over 50% of UK ad spending, with continued growth projected.
- Agencies have moved away from full-service models and now offer more specialized services, charging directly for work rather than through commissions.
- Technological trends like the Internet of Things, augmented reality, mobile, and data-driven personalized advertising are influencing agency practices and campaigns.
Tracxn Research Ad Tech Landscape, October 2016Tracxn
Investments in the adtech industry are driven by mobile, digital video, cross-screen advertising and programmatic buying targeting specific sectors or audience groups.
The document discusses the latest issue of the Onrec magazine, including a preface from the CEO commenting on a remarkable year of change in the online recruitment industry with job boards and aggregators adjusting their business models; it then lists contents such as features, partnerships, launches, and news items covered in the issue; and provides contact details for the magazine's team.
The document discusses the transition to smart manufacturing, also called Industry 4.0, in the UK. It notes that the UK lags behind countries like Germany in adoption of industrial robots. Embracing smart manufacturing technologies could boost UK competitiveness and productivity. However, there is a skills gap as many UK companies lack experience with robotics that prevents greater adoption. Bridging this skills gap through training programs and making robots easier to use are seen as key to driving increased adoption of smart manufacturing in the UK.
Using the Downturn to Prepare for the Upturn - Webinar ISTThink London
This document summarizes a presentation given in London about opportunities for foreign investment. It discusses how London offers a talented workforce, lower property prices due to the downturn, and a weaker pound improving value for international investors. Several speakers from organizations promoting London as a business destination provide details on sectors such as technology that are growing despite the economic challenges.
This document presents a fantasy budget proposal from a student team at Galway-Mayo Institute of Technology. It proposes several reforms to encourage growth and stability, including regulating rent increases through a rent index, offering tax credits to encourage foreign direct investment outside Dublin, reforming commercial tax rates based on businesses' ability to pay, and introducing a food hygiene rating scheme. The proposals aim to provide stability for tenants, encourage regional development, support small and medium enterprises, and ensure food safety standards.
Nr idea workshop oxford april 2016 version1Idea Project
This document summarizes a workshop on improving damage assessment to enhance cost-benefit analyses of infrastructure damage. It discusses Network Rail, which owns and operates Britain's railway infrastructure. Network Rail aims to improve safety, reliability, efficiency and punctuality on the network. The document identifies priority environmental hazards to railway infrastructure like flooding, wind damage, landslips, and coastal erosion. It provides examples of flooding that has damaged infrastructure at Cowley Bridge Junction and the coastal railway at Dawlish. Finally, it lists high priority research topics related to adapting infrastructure to be more resilient to flooding and other environmental hazards.
The document provides an overview of the construction sector in Europe and priorities of FIEC (European Construction Industry Federation). It discusses key figures about the construction market in Europe in 2015, including total construction output, employment levels, and number of enterprises. It analyzes trends over time and across different countries and market segments. The main trends highlighted include a slowing new housing market, stable renovation and maintenance work, and declining non-residential construction. It also identifies opportunities presented by the European Investment Plan to boost infrastructure and energy efficiency projects. Finally, it outlines some of FIEC's priorities, such as addressing the investment gap, improving sector competitiveness, promoting BIM adoption, and issues around workforce training and posting of workers.
Fiec presentation bcc conference - sofia -tonningEmil Hristov
This document discusses the construction industry in Europe, providing the following key points:
1. It provides an overview of FIEC, the European Construction Industry Federation, including its membership.
2. It presents some key figures on the state of the construction industry in Europe in 2016, such as total construction output and employment levels.
3. It identifies several challenges facing the industry, including an uncertain global economic environment, lack of public and private investment, and difficulties accessing financing and skilled workers. It also mentions opportunities from the Juncker Investment Plan and European Investment Projects Portal.
4. It discusses priorities for the future of EU Cohesion Policy post-2020, calling for an ambitious budget, improved technical assistance,
This document discusses the Open Source Vehicle Aquitaine (O.S.V.Aquitaine) project. The project aims to create a viable ecosystem centered around open source and connected vehicles, with a focus on industrialization. Four main use cases are identified for these vehicles: urban mobility, tourism, agriculture, and last mile logistics. Some impediments to the project include European regulations, vehicle design limitations, autonomy limitations, and price competitiveness. The goal is to present a prototype of the open source vehicle at the 22nd ITS World Congress in October 2015.
Air France was created in 1933 through the combination of four French airline companies and later came under government control after World War II. It inaugurated its first commercial flight in 1936 between Paris, Toulouse, and Dakar. Over the decades, Air France grew to become the largest airline in Europe through strategic moves like developing the Concorde supersonic jet in 1976, creating a business class in 1978, and merging with KLM Royal Dutch Airlines in 2004.
HRL2015 - Marian Bezak - Zijeme informacnu revoluciuHRLeaders
The document discusses the technological revolutions that have occurred throughout history from the Industrial Revolution to the current Age of Information and Telecommunications. It notes that we are now beyond the inflection point of an installation phase and entering a transformation phase where industries will be transformed. It suggests that many jobs will be automated in the coming years and that the internet of things will grow exponentially to 50 billion connected devices by 2020, up from 5 billion connected people after 100 years and 1 billion connected places after 20 years. The document argues we are entering a new era of a Networked Society.
The document discusses feasibility studies conducted in August 2017 and January 2018 for installing interactive media walls at Hong Kong International Airport. It proposes two interactive scenarios: (1) allowing users to customize and send virtual creatures to the media walls to interact with and share, and (2) using augmented reality to reveal hidden virtual content around the media walls that users can interact with and explore. Examples provided include customizing fish or butterflies to swim or fly on the walls. The goal is to create engaging experiences for users at the airport's meeting and greeting areas.
The document outlines a launch campaign for the Peugeot 508 that includes pre-launch newsletter ads, a PR article, a microsite, floating display units, billboard ads, video ads, mobile app ads, and print ads. The print campaign involves airport and office building ads, including 165 posters in business towers and elevator ads. The document tracks metrics from the digital display launch campaign.
Can e bike sales reach 30 million units per year - adam bodor - european cycl...Kevin Mayne
This document summarizes a presentation given at an event on cycling industries in 2030. The presentation discusses factors that could influence e-bike sales in Europe to reach 30 million units per year by 2030. It is argued that e-bike sales are growing at an average of 22% per year currently. However, sales could be higher if cycling is prioritized and made accessible to more people. The presentation identifies four influencers - money, regulation, knowledge, and infrastructure development - and provides examples of policies and investments that could encourage more cycling and higher e-bike sales under each category. Scenarios are presented suggesting potential e-bike sale levels depending on whether policies prioritize cycling or maintain the status quo.
A case study describes how an integrated promotional campaign was used to generate excitement for Fiat 500 parties celebrating the car's successful first year. The campaign delivered editorial coverage on urban lifestyle websites and ran a competition for young designers to create posters themed "Everyday Masterpieces" to promote the London party through only integrated promotions as requested.
shareNL symposium autodelen 2016, Christian Lambert, Drive nowshareNL
This document provides a summary of a presentation given by Christian Lambert, CEO of DriveNow Belgium, at a symposium on car sharing in 2016. The presentation outlines how car sharing services like DriveNow help address mobility challenges in large cities experiencing population growth and congestion by providing an on-demand alternative to private car ownership that reduces traffic, parking demand, and emissions. DriveNow allows users to rent BMW and Mini vehicles by the minute using a smartphone app, and has over 630,000 members across 10 European cities.
Defining your Future Success Ann Swain, Global CEO, APSCoTALiNT Partners
This document discusses how recruitment firms can define their future success in an uncertain market. It recommends that firms understand the market trends, client base, and their own business to find opportunities. The recruitment market is growing, especially in Asia and Europe. To attract talent, employers must focus on culture, career growth, and diversity. Understanding candidates' experiences is also key. The document concludes that having a clear vision, strategy, and business plan will give firms a competitive advantage for weathering chaos and future-proofing their business.
Through UK Trade & Investment's (UKTI) Overseas Market Introduction Service (OMIS) and participation in a trade mission to South Africa, Yorkshire-based management consultancy Equas Ltd found partners and clients in South Africa. UKTI helped Equas find suitable partners in South Africa, provided an OMIS report to research the local market, and introduced Equas to government and business contacts. As a result, Equas established three partners in major South African cities and has since expanded its reach to other southern African countries through these partners. Equas credits UKTI's support with making the process of expanding into overseas markets simple and successful.
The document provides an overview of the UK advertising agency industry. It discusses several key points:
- The top agencies in the UK by billings in 2014 were Abbot Mead Vickers BBDO, McCann Erickson, and Adam & Eve/DDB.
- Digital advertising has surpassed traditional media and now accounts for over 50% of UK ad spending, with continued growth projected.
- Agencies have moved away from full-service models and now offer more specialized services, charging directly for work rather than through commissions.
- Technological trends like the Internet of Things, augmented reality, mobile, and data-driven personalized advertising are influencing agency practices and campaigns.
Tracxn Research Ad Tech Landscape, October 2016Tracxn
Investments in the adtech industry are driven by mobile, digital video, cross-screen advertising and programmatic buying targeting specific sectors or audience groups.
The document discusses the latest issue of the Onrec magazine, including a preface from the CEO commenting on a remarkable year of change in the online recruitment industry with job boards and aggregators adjusting their business models; it then lists contents such as features, partnerships, launches, and news items covered in the issue; and provides contact details for the magazine's team.
The document discusses the transition to smart manufacturing, also called Industry 4.0, in the UK. It notes that the UK lags behind countries like Germany in adoption of industrial robots. Embracing smart manufacturing technologies could boost UK competitiveness and productivity. However, there is a skills gap as many UK companies lack experience with robotics that prevents greater adoption. Bridging this skills gap through training programs and making robots easier to use are seen as key to driving increased adoption of smart manufacturing in the UK.
Using the Downturn to Prepare for the Upturn - Webinar ISTThink London
This document summarizes a presentation given in London about opportunities for foreign investment. It discusses how London offers a talented workforce, lower property prices due to the downturn, and a weaker pound improving value for international investors. Several speakers from organizations promoting London as a business destination provide details on sectors such as technology that are growing despite the economic challenges.
This document presents a fantasy budget proposal from a student team at Galway-Mayo Institute of Technology. It proposes several reforms to encourage growth and stability, including regulating rent increases through a rent index, offering tax credits to encourage foreign direct investment outside Dublin, reforming commercial tax rates based on businesses' ability to pay, and introducing a food hygiene rating scheme. The proposals aim to provide stability for tenants, encourage regional development, support small and medium enterprises, and ensure food safety standards.
The 'Uber-Economy': how marketplaces empowering casual workers disrupt incumb...FrenchWeb.fr
Qu'est-ce qui distingue l'évolution progressive d'un secteur, amené à intégrer le digital à son coeur de métier d'une véritable «ubérisation»? C'est à cette question qu'a souhaité répondre la banque d'affaires Clipperton avec son rapport.
The document provides an overview of the graduate labour market and marketing industry in three parts:
1. It discusses trends in the graduate labour market such as rising employment rates and salaries between 2008-2015 due to improved university support and awareness of work experience.
2. It introduces the growing marketing industry in areas like digital/social media and the declining print advertising sector. Top graduate roles and required skills are also outlined.
3. Key points of comparison between the public and private sectors note similarities in required skills but differences in opportunities and salaries depending on experience levels. The digital skills gap is also highlighted as an industry-wide issue.
Crowd Mobile is a profitable mobile-first company operating in 54 countries with a world-leading question and answer platform and a mobile content subscription service. It has over 176 million shares on issue and is listed on the Australian and German stock exchanges. In fiscal year 2016, Crowd Mobile achieved record revenue of $37.9 million, EBITDA of $6.31 million, and net profit of $877,000, representing strong growth over the previous year. The company is focused on continued global expansion, new product launches, and cost efficiency to further grow its business.
CONTENT:
HANMIX in Tyrexpo Africa 2016;
HANMIX in China International Tyre & Rubber Expo;
The role of automotive industry in Europe;
Leading automobile manufacturers worldwide;
Chinese tyre in Europe;
Tips for driver: reading tyre wear patterns;
HANMIX three steps to control tyre safty...
This document provides statistics and facts about UK manufacturing in 2018/19. Some key points:
- UK manufacturing accounts for 10% of UK output and employs 2.7 million people earning an average of £32,467.
- The top manufacturing regions by output are South East, West Midlands, and North West.
- The UK is the 9th largest manufacturer globally and the top sectors are transport, food/drink, and chemicals.
- Exports go primarily to the US, Germany, France, Netherlands, and China totaling £275 billion or 45% of UK exports.
SEMPL 19: ANDREAS SCHWABE, CEO, Blackwood Seven GermanySempl 21
The future media agency is not an agency
20 years ago, an average media plan took around 50 decisions to make. Today, it is more like 5.000. Without an artificial intelligence, you cannot longer keep up. Let's face the truth, the game is changing, transparency counts more than trust and media agencies must re-think their business. Andreas will show you how A.I. can already be successfully integrated into the strategic media planning and how it can allow as to make smarter, data driven decisions in order to maximize ROI across our marketing mix.
Similar to The Death of Advertising Employment #WhatTheFreelance (16)
How to build a perfect business plan with innovaticsBrent Spilkin
The document provides guidance on developing an effective business plan. It explains that a business plan focuses thinking, communicates vision, and provides evidence of financial viability. Developing a plan requires explaining the opportunity, products/services, marketing, customers, and competition. Writing a plan can expose flaws in thinking and allow changes before launch. The plan should showcase goals and the strategy to achieve them. A sample business plan table of contents and sections are then provided as a template to develop the key elements of a successful plan.
10 steps to build the perfect business planBrent Spilkin
Need a simple business plan? Here is a simple 10 step infographic that if followed will give you the perfect plan to start your business or raise money.
The Netflix Culture document. A template for Culture in your company.Brent Spilkin
Sheryl Sandberg has called it one of the most important documents ever to come out of Silicon Valley. It’s been viewed more than 5 million times on the web. But when Reed Hastings and I (along with some colleagues) wrote a PowerPoint deck explaining how we shaped the culture and motivated performance at Netflix, where Hastings is CEO and I was chief talent officer from 1998 to 2012, we had no idea it would go viral. We realized that some of the talent management ideas we’d pioneered, such as the concept that workers should be allowed to take whatever vacation time they feel is appropriate, had been seen as a little crazy (at least until other companies started adopting them). But we were surprised that an unadorned set of 127 slides—no music, no animation—would become so influential.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
Peka Kucha presentation on Networking and the Value of your Network | April 2015Brent Spilkin
This document promotes the benefits of aligning with influencers to grow one's network and make money. It claims that influencers bring not only their audience but also their audience's network due to the viral nature of social media as described by Metcalfe's Law. A key message is that influencers can drive real action and influence through their connections if one spends time with the right people who will help you succeed financially and professionally.
AFDA presentation 13 feb 2015 (The South African School of Motion Picture Med...Brent Spilkin
The presentation to the 4th year students on basic business, motivation, social media and the future of broadcasting.
Thank you http://www.afda.co.za/
www.growingpains.biz
Everything you need to know about Exit InterviewsBrent Spilkin
The document discusses the value of exit interviews from an entrepreneur's perspective. It notes that exit interviews, when conducted respectfully and non-confrontationally, can provide valuable insights about what is going well and areas for improvement at a company by eliciting candid feedback from departing employees. The entrepreneur advocates that CEOs conduct exit interviews themselves with all exiting staff until the company grows too large, at which point senior leadership should take over the responsibility.
Porters 5 forces - a simple explanationBrent Spilkin
Porters Five forces - a simple explanation
Porter five forces analysis is a framework to analyse level of competition within an industry and business strategy development.
It draws upon industrial organisation (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market
The document discusses key concepts in marketing such as identifying customer needs, developing products to meet those needs, and promoting and distributing products effectively. It emphasizes that successful marketing requires understanding customers and focusing on their needs and satisfaction rather than the organization's own interests. The top five rules of marketing highlighted are that marketing should always be customer-centric rather than self-focused. Standard marketing strategies like the four P's of marketing and ways for organizations to grow their market share are also outlined.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
Lean Six Sigma and the principles of Kaizen for your business Brent Spilkin
Lean Six Sigma and the principles of Kaizen for your business
This presentation covers: Lean business practises, Six Sigma and its principles, Kaizen, Value streaming and the 5S's.
Its a working document that at a very high level covers all these principles.
Growing Pains Business Coaching is available here www.spillly.com or via mail kim@spillly.com
Thank you.
There is nothing more important than hiring the right people into your business.
How are you finding these people?
How do you test them?
How can you be sure they are the best fit for your culture?
This is a presentation that will address your concerns.
Please feel free to ask me any questions at brent@spillly.com
The importance of storytelling and authentic leadership by Kevin WelmanBrent Spilkin
Kevin’s presentation was entitled ‘Importance of storytelling and authentic leadership’ and covered the importance of good storytelling in your business and the duties that MD’s and business owners have to become authentic story tellers.
The overriding theme that Kevin shared was as follows:
Be as you wish to be seen and be authentic
Be available and have an opinion
Your reputation is all you have.
Lifecycle of a business - Business CoachingBrent Spilkin
Understanding where your business is and where it could go.
Lifecycle of a business is a tool that helps businesses identify issues and growth hurdles.
Swot analysis template | Growing Pains Business CoachingBrent Spilkin
This document provides examples of criteria to consider when conducting a SWOT analysis for a new business opportunity. It lists potential strengths, weaknesses, opportunities, and threats. Strengths include capabilities, competitive advantages, resources, experience, and financial reserves. Weaknesses involve disadvantages, gaps in capabilities, vulnerabilities, and financial issues. Opportunities consist of market developments, trends, technologies, partnerships, and new markets. Threats comprise political, legislative, environmental, economic, competitor, and seasonal factors. The document serves as a template to systematically analyze an organization's internal and external factors.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
I thought i would just tell you a story and let you decide what the main topic was.
No presentation is complete without a slide showing these companies logos right?
People talk about disruption
Whats left?
Banking?
Insurance
Education?
EMPLOYMENT?
30 years in one job with the gold watch at 65 and the slow deterioration
of this into 18 months per job and the desire to work where you want how you want.
To gigs and daily work over months of employment
WPP represents the advertising industrial complex [omnicom, Publicis, interpublic, Dentsu]
Wire and plastic products.
Martin Sorrel
One of the big 4
£14B revenue
205k employees
I spend my life in the local advert, media and marketing space.
Threat one. Consultants.
Mckinsey represents the consultants
Bain, KPMG, deloitte, accenture, price waterhouse etc.
Higher prices
Accenture 400k employees
Higher level C suite.
They set strat and marketing makes it a noise.
Consulatants can buy creative, but creative cant buy consultants
Sept 2017
Threat 2: tech and ERP systems [Enterprise resource planning]
Shoprite checkers story
Local makro
Know their clients and can target live info to limited people. Expiring chocolates.
When this happens your digital agency is dead!
S-A-P, a German corporation, stands for Systems, Applications andProducts (Systeme, Anwendungen und Produkte in German Language). Calling it SAP as acronym and not S-A-P causes a huge misunderstanding because SAP is a German Slang meaning Pigs. So, during international conference calls with clients in Germany, special care was taken that nobody calls it SAP because that would just offend the Germans.
Advertising is less invasive and we see less of it everyday
Amazon teaches the world how to buy online and have devastated retail where they play
They bought whole foods for $14b and never even burped. The market paid for that purchase and their share value went up in one day more than the purchase price.
The first 1 trillion dollar market cap biz?
#3: new business
Alexa
We buy category, we dont buy brand in FMCG
Toilet paper, green soap, batteries.
House brand.
When they approach P&G for prices and they decline they will insert housebrand / other.
Amazon Prime – 2nd box
Amazon is killing BRAND. [especially in FMCG space]
Eat them alive.
Threat 4: ipros and freelancers
Who are freelancers / ipros?
Frelance are self employed and more often than not highly skilled.
NOT kids out of school but qualified and more often than not with traditional employment history.
The growth in iPros in the EU since 2004 has been remarkable.
Numbers have increased by 45% from just under 6.2 million to 8.9 million
.
2008 economic crisis – EU loses 7m jobs. 1 in 10 unemployed with skills.
Through the collaborative economy we let strangers sleep in our beds and drive our cars or babysit our kids –
all activities we would in the past only have entrusted to people we know as neighbors or friends or perhaps strangers which were recommended to us through people we know.
It has grown by 25% since 2009 to turnover an estimated £109 billion a year, more than the entire automotive sector,
SIDE hustle
9-5
For my 5-9
Public service co is a new LLC structure to identify and manage ipros.
Different tax laws
The Freelance Isn't Free Act also aims to protect freelancers from employer retaliation, and can increase monetary consequences for employers who refuse to pay
To recap, the law mandates that freelancers be paid in full for work worth $800 or more, either by a date set forward in writing or within 30 days of completing an assigned task.
"Starting today, New York City will be the first city in the nation to protect freelancers and independent contractors from getting stiffed," Councilman Lander stated Monday.
iPros are highly skilled self-employed individuals who work for themselves but do not employ others.
They range from journalists and designers to ICT specialists and consultants.
iPros represent a significant segment of professional working generally,
Mothers:
25% of all those working in professional, scientific and technical work
22% of all those in arts and entertainment.
Expert estimations foresee that by 2020 in the US, contingent workers will make up nearly half of all US workers,
And 11% of these will be working for on-demand platforms
In February 2017, about 123.61 million people were employed on a full-time basis
50% = 60 Million in US.
Freelancers are not vega students.
They are 40+ qualified, experienced and not only creative.
Not just creatives
Biz consultants, Bankers, traders, lawyers, accountants , developers, actuaries
Information workers selling time and IP.
Knowledge workers
A survey of 7000 employers found that
76% of employers hired freelancers less expensive,
46% because they could get work done faster and
31% because it was difficult to find talent locally.
ALSO allows quick scale
The WTF audit came up with similar results
opportunity (55%) far more than a necessity (28%).
Importantly, becoming self-employed was a positive choice:
clear signs that the collaborative economy is creating a structural shift in the labour market towards more temporary freelance employment.
WTF positive statements:
‘I look forward to Mondays’ or
‘At work I feel bursting with energy’.
This contrasts with findings from research on workplace engagement
Our research literature typically emphasises the importance of
autonomy,
choice,
personal Flexibility and wider issues of
lifestyle and wellbeing,
which correlate with high reported levels of satisfaction with working in this way.
sharing economy
platform economy
crowd work
We are moving out of an economy where it was the master of infrastructures who created value and into an economy where it is the master of data who creates value.
service based freelancers are horizontal in scope and don’t rely on major assets to deliver the service [unlike airbnb] + UBER
collaborative economy
A gig economy is an environment in which temporary positions are common
and organizations contract with independent workers for short-term engagements.
Pricing is now global.
Large platforms set mean average prices and are leveling out the McDonalds bigmac index.
CLIENTS AND SUPPLIERS ARE GLOBAL
TOP INDUSTRIES for people with freelance in title
A combined role of economic change and culture are both important factors shaping choices over becoming an iPro.
the reasons for self- employment being a preference are much as we would expect –
independence and fulfillment (68%),
followed by flexibility over work (35%),
with income prospects (20%)
and business opportunities (9%)
a key driver for becoming independent was dissatisfaction with previous work (56%) along with having a business idea (85%).
Had a single client to start
Thought shift:
Having a job vs working for clients
Legitimise being employed and be seen with less of “unemployed and more self employed”
Freelancers are looking for less suspicion and less marginalization and see that
The greater the professional sector in the economy, the greater the opportunity to practice independently.
What stops people becoming freelancers?
This fear of failure is most stark in relation to young people (UNDER THE AGE OF 25),
with a paltry 17% wanting to be entrepreneurs, compared with 60% in South Africa and
30% in Middle East states. Source
The state of global youth entrepreneurship’ Global Entrepreneurship Monitor
Entrepreneur = risk taker in Latin
Co-working spaces:
The 1st co-working space opened in San Francisco in 2006;
March 2013 there were almost 2,500 such shared working locations worldwide.
2016 – 8700 .
2017 estimated @ 12700.
1,3m FREELANCERS in the spaces in 2017 [40% growth]
46% increase 2016 – 2017 worldwide
each space has now grown an average of 46% in terms of new members.
510k subscribed members worldwide in 2015,
735k in 2016 and
65% independent workers.
61% of all coworking spaces are planning to expand their workspaces in the coming year.
[source Coworking Europe Conference Global Coworking Survey]
One of the top 3 requirements raised in new employee interviews are “remote working” and flexytime.
A study from 2016 found that 66% of employers allowed their staff to work
remotely at least occasionally, up from 34% in 2005.
In June, Automattic – the company behind Wordpress, a blog platform –
announced that it was closing its office in San Francisco and encouraging
all employees to work remotely.
A local example of ABSA bank moving to flexi and remote working in sept 2017
Flexi time and flexi space POLICY
We Roam is one of several young companies targeting millennials with “workations” ranging from two weeks to a year.
They are tapping into the rise in self-employment and the increasing popularity of remote working.
There is a distinctive shift to a more collaborative way of working.
iPros value autonomy and freedom, yet to be effective they need the appropriate support.
Unsettled.
One month at a time
As their specific needs are not recognized, iPros have developed their own supportive environments in the form of co-working spaces and professional hubs.
Annette just spent a month in Bali and met people in multiple tech start ups and investors while working and doing yoga.
Japans Softbank fund $4,4 Billion
WeWork has a current valuation of roughly USD $20 billion.
WeWork designs and builds physical and virtual communities in which entrepreneurs share space and office services and have the opportunity to work together.
The company’s 100,000+ members have access to health insurance, an internal social network, social events and workshops,
WeWork has more than 2000 employees and has locations in 23 United States cities and 16 countries
IBM rent space for 2nd office for staff at wework
Station F, a 34,000-square-metre space that, since the end of June,
has played host to 1,000 small technology companies from around the world.
3000 freelancers
Backed by a €250 million investment from French telecoms billionaire Xavier Niel,
Station F - which takes its name from engineer Eugène Freyssinet, who built the original freight station in 1929 - aims to turn Paris into a global startup centre
THIS ISNT FROZEN YOGHURT FAD.
% of core vs freelance
85% VS 15%
AGENCIES THAT ARE PM, AM, SALES AND ACCOUNTS – ALL CREATIVE OUTSOURCED.
the actual costs of employing staff:
R100 an hour
+ leave + bonus + recruitment + desk, chair, office, laptop, software,
coffee and toilet paper + HR + payroll costs + mentoring time + HEADACHE.
Productivity @ 130 hours vs 195
Freelancer at 3 times the hourly cost SEEMS expensive.
BUT costs a third less over the lifecycle of a business.
The “BOX” that supports old school employments 6 p’s.
product
people [HR, culture]
Process
Policy [that guides process]
POP [promise of payment] – huge – no stress,
Protection.
GET EDUCATED AS A FREELANCER.
NOT JUST ON YOUR SKILL BUT ALL THE OTHER SOFT SKILLS YOU WILL REQUIRE TO SURVIVE WORKING ALONE AND REMOTELY
Add the agency questionnaire
Single biggest issue was How the freelancers DONT run a business and dont know business works
Clean books and SARS clearance's.
SARS to be lenient on IPros.
VAT REGISTER
USE FREELANCER IN JOB TITLE
Aqua Haylee story
FREELANCE BANK – RICH
Bank do know how to deal with you... Are you Unemployed??
Govt Regulation and frameworks need adjustment
Freelancers are invisible on govt literature
Deemed self employed, unemployed or SME according to stats
Yet they provide a responsive, competitive supply of expertise to cater for constantly changing client needs and contribute to economic growth. At a time of rapid change and increased competition, it is critical that policy makers and the business community understand freelancers, the skills and innovation they provide, and ways in which their contribution to the economy can be nurtured
GOVT AND law is slow, the Internet and freelancers are fast
Government’s are desperate to classify freelancers into categories that can be tracked and taxed.
IN SA YOU ARE Employment brackets are being tabled and separation of
platform workers from labour broking
self employed from is consuming committees.
Act like a business for policy but retain your independence and required balance
Be identified as a working professional that contributes to the economy
[especially in tough economic times]
Get business training – you are a business FFS.
Dont let Business and corporate to take advantage of the workforce
don’t hate, collaborate [with big business]
You are at war
You are a business
You have a 10 month model.
use 2 months studying and improving and get some business skills under your belt
Have a sales plan.
Product , USP differentiator is, who your preferred clients WILL be, how you will reach out to them and sell?
Have rock solid contracts in place to protect yourself against the corporates until such time that local policy steps in and protects you.
Recognise the cost of late payments implications and impact on freelancers.
“Its never been easier to start a business, its never been easier to fail” Gary Veynerchuck
Use tools
CRM
Accounting
Email
Calendar
Chat
Social media
Newsletters
Project management
Website
Marketing your own brand.
Owning your media channels.
Paid media
Social media.
Create content
1 9 90
You have all seen an organogram right?
What does yours look like?
What if you had a few freelancers who worked well together and then hired a
freelnace Client service person? Project management? What about a freelance MD?
In the EU, in 2015 gross revenue from collaborative platforms was estimated
at € 28 billion, almost doubling compared to 2014 * 2016
1.platforms provide an algorithm that allows for an effective matching of labour providers and users.
2. tech brings down transaction costs to the extent that platforms can also facilitate micro- transactions. THINK FIVERR
3. platforms provide services to reduce or manage risks involved in market transactions, hence addressing such market failures as incomplete information about the labour provider or the risks of cheating.”
Platform economy
LITERALLY 100’s OF PLATFORMS Apps, job boards and freelance sites and co-working spaces.
Add to this the dissatisfaction with agencies and professional consultancies.
12M registered freelancers and
5M registered clients.
3M jobs are posted annually, worth a total of $1 billion USD, making it the world’s largest freelancer marketplace
What is the app that you belong to? How many do you belong to?
There is no correlation between earnings and skills/experience, but that, instead, reputational mechanisms (such as customer ratings on previous jobs) do have an effect.
Join platforms that pool virtual workers.
Three main drawbacks were identified by people why they DONT use freelancer platforms: 1. lack of awareness of who is responsible if a problem arises (41 %); 2. lack of trust for internet transactions (28 %); 3. lack of trust for the provider/seller (27 %).
You Must build digital trust.
NO SAFETY NET
Savings,
PROVIDENT,
PENSION
medical aid.
You have removed the safety net and must provide your own.
Risks: freelancers are exposed to known risks of online work
(in case of virtual services),
notably stress,
visual fatigue and musculoskeletal problems;
other issues mentioned are technology addiction, information overload
[but really no difference from some agencies I know}
precariousness of work, INSTABLE WORK LOADS
where it is sometimes unsure even from one hour to the next whether there will be
work to do, what it will entail and how much it will pay;
this insecurity of employment and income is associated with psychological morbidity .
KNOWLEDGE WORKERS
Remember that there are some big sharks out there eating the small guys... But if you arrange yourself like a business and act like one.... NEXT SLIDE
You can eat those sharks
So now you can decide what you want to title my talk.
Thanks