Content Automation and Integration

Content automation andintegration @bmcd67

Why Automate?Save timeDevelop onlinepersonaBuild trust andauthorityDrive trafficEngage visitorsConvert

Sounds good but how?Establish digital dietCuration toolsUse email and RSSto funnel contentMix original contentwith curated linksStay abreast oftoolsTwitter API changes

Think Daisy ChainUse RSS, email andlists to segmentdataHashtags and othermetadata to filterand funnel content

Search to syndicate

Curate, curate, curateWrite great contentand curate greatcontentCurate contentfrom Zite, Flipboard,Pinterest, Twitter,RSS feeds,

BufferSchedule poststo Twitter,LinkedIn andFacebook pagesAnalytics andtrackingSubmit via email,dashboard orweb widget

Reach likes, and shares tracked

Trigger based tools

IFTTT Recipes

Automate profiles, photos, etc.Archive contentArchive content

NetworkedBlogs

Facebook Syndication

Facebook to Twitter

VideoTwitter,Facebookand OrkutintegrationUse playliststo selectspecificvideos toshare

YouTube Facebook AppCreateYouTube videogallery pageon FacebookShare favoritevideos

Sidebar Widgets YouTube SlideShare Twitter

Search RSSTwitter and Googlesearch results haveRSS feeds that canbe displayed onwebsiteSearch onkeywords,hashtags,usernames, etc.

Repurpose ContentTweet Old PostWP pluginFeed tweetsinto curationstream anddraw visitors

Old posts

In Post RSSAuto update3rd-partyposts in yourblog postAdd page tobookmarkRSS

Tag it!Tag once,publish manyCreate pages,posts andother stacksof links that

HootsuiteManage Facebook Pages Twitter LinkedIn YouTube Instagram Google+

Hootsuite PublisherAuto scheduleSave draftsPlan andschedulemessagesRepeatedpromotions:events,webinars,contests, etc.

Roadmap

Google+Rememberthe daisychain!Google+ hasnotintegratedwith manytools

Case Study

Push to TwitterPhotosshared arefromsearchResponseandengagement with bot

See who’s monitoringLarge amountof responses forhelpCustomerservicechannels

Employee tweets Post selective employee tweets to homepage

Be CarefulAuto postingemployee tweets tohomepageProvides a view intocompany culture,personality andthought leadership

Worth it?

Don’tJust rely onautomation andstay on cruisecontrolBecome TwitterLitter or annoyingStray off topic whenbuilding authority

Thank You!Slideshare:http://www.slideshare.net/bmcd67Find me as“bmcd67” cross theinterwebs

http://www.squarejawmedia.com	345
http://www.conseilsmarketing.com	56
http://www.linkedin.com	1

Content Automation and Integration

by Brian McDonald on Oct 12, 2012

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 402

Statistics

Content Automation and Integration Presentation Transcript