Content automation andintegration                         @bmcd67
Why Automate?Save timeDevelop onlinepersonaBuild trust andauthorityDrive trafficEngage visitorsConvert
Sounds good but how?Establish digital dietCuration toolsUse email and RSSto funnel contentMix original contentwith curated...
Think Daisy ChainUse RSS, email andlists to segmentdataHashtags and othermetadata to filterand funnel content
Search to syndicate
Curate, curate, curateWrite great contentand curate greatcontentCurate contentfrom Zite, Flipboard,Pinterest, Twitter,RSS ...
BufferSchedule poststo Twitter,LinkedIn andFacebook pagesAnalytics andtrackingSubmit via email,dashboard orweb widget
Reach likes, and shares tracked
Trigger based tools
IFTTT Recipes
Automate profiles, photos, etc.Archive contentArchive content
NetworkedBlogs
Facebook Syndication
Facebook to Twitter
VideoTwitter,Facebookand OrkutintegrationUse playliststo selectspecificvideos toshare
YouTube Facebook AppCreateYouTube videogallery pageon FacebookShare favoritevideos
Sidebar Widgets                  YouTube                  SlideShare                  Twitter
Search RSSTwitter and Googlesearch results haveRSS feeds that canbe displayed onwebsiteSearch onkeywords,hashtags,username...
Repurpose ContentTweet Old PostWP pluginFeed tweetsinto curationstream anddraw visitors
Old posts
In Post RSSAuto update3rd-partyposts in yourblog postAdd page tobookmarkRSS
Tag it!Tag once,publish manyCreate pages,posts andother stacksof links that
HootsuiteManage Facebook Pages Twitter LinkedIn YouTube Instagram Google+
Hootsuite PublisherAuto scheduleSave draftsPlan andschedulemessagesRepeatedpromotions:events,webinars,contests, etc.
Roadmap
Google+Rememberthe daisychain!Google+ hasnotintegratedwith manytools
Case Study
Push to TwitterPhotosshared arefromsearchResponseandengagement with bot
See who’s monitoringLarge amountof responses forhelpCustomerservicechannels
Employee tweets             Post selective             employee             tweets to             homepage
Be CarefulAuto postingemployee tweets tohomepageProvides a view intocompany culture,personality andthought leadership
Worth it?
Don’tJust rely onautomation andstay on cruisecontrolBecome TwitterLitter or annoyingStray off topic whenbuilding authority
Thank You!Slideshare:http://www.slideshare.net/bmcd67Find me as“bmcd67” cross theinterwebs
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Content Automation and Integration

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Content Automation and Integration
Converge South 2012
#CS2012

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Content Automation and Integration

  1. Content automation andintegration @bmcd67
  2. Why Automate?Save timeDevelop onlinepersonaBuild trust andauthorityDrive trafficEngage visitorsConvert
  3. Sounds good but how?Establish digital dietCuration toolsUse email and RSSto funnel contentMix original contentwith curated linksStay abreast oftoolsTwitter API changes
  4. Think Daisy ChainUse RSS, email andlists to segmentdataHashtags and othermetadata to filterand funnel content
  5. Search to syndicate
  6. Curate, curate, curateWrite great contentand curate greatcontentCurate contentfrom Zite, Flipboard,Pinterest, Twitter,RSS feeds,
  7. BufferSchedule poststo Twitter,LinkedIn andFacebook pagesAnalytics andtrackingSubmit via email,dashboard orweb widget
  8. Reach likes, and shares tracked
  9. Trigger based tools
  10. IFTTT Recipes
  11. Automate profiles, photos, etc.Archive contentArchive content
  12. NetworkedBlogs
  13. Facebook Syndication
  14. Facebook to Twitter
  15. VideoTwitter,Facebookand OrkutintegrationUse playliststo selectspecificvideos toshare
  16. YouTube Facebook AppCreateYouTube videogallery pageon FacebookShare favoritevideos
  17. Sidebar Widgets YouTube SlideShare Twitter
  18. Search RSSTwitter and Googlesearch results haveRSS feeds that canbe displayed onwebsiteSearch onkeywords,hashtags,usernames, etc.
  19. Repurpose ContentTweet Old PostWP pluginFeed tweetsinto curationstream anddraw visitors
  20. Old posts
  21. In Post RSSAuto update3rd-partyposts in yourblog postAdd page tobookmarkRSS
  22. Tag it!Tag once,publish manyCreate pages,posts andother stacksof links that
  23. HootsuiteManage Facebook Pages Twitter LinkedIn YouTube Instagram Google+
  24. Hootsuite PublisherAuto scheduleSave draftsPlan andschedulemessagesRepeatedpromotions:events,webinars,contests, etc.
  25. Roadmap
  26. Google+Rememberthe daisychain!Google+ hasnotintegratedwith manytools
  27. Case Study
  28. Push to TwitterPhotosshared arefromsearchResponseandengagement with bot
  29. See who’s monitoringLarge amountof responses forhelpCustomerservicechannels
  30. Employee tweets Post selective employee tweets to homepage
  31. Be CarefulAuto postingemployee tweets tohomepageProvides a view intocompany culture,personality andthought leadership
  32. Worth it?
  33. Don’tJust rely onautomation andstay on cruisecontrolBecome TwitterLitter or annoyingStray off topic whenbuilding authority
  34. Thank You!Slideshare:http://www.slideshare.net/bmcd67Find me as“bmcd67” cross theinterwebs

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