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How to Use
Social Media Automation
to Improve
Your Marketing
YOU ARE IN THE RIGHT
If you..
1. Struggle to manage an overwhelming
amount of tasks
2. Need a process that allows you to make a
bigger impact
3. Want a way to increase productivity,
efficiency and profits
Why Use
Social Media
Automation in
Your
Business?
“64% of all marketers
are spending 6 hours or more
per week on social media”.
“91% of the Most
Successful Users
Agree That
Marketing
Automation is
“Very Important”
to the Overall
Success of Their
Marketing
Strategies.”
Social Networks
We’re Focused on
TodayFacebook
Twitter
Pinterest
Instagram
GOOD
AUTOMATION
• Post content that you
believe your audience will
love
• Leverage evergreen
content to help drive
traffic to your site
• Save time (and take a
break!) by adding
automation to your
strategy
• Use tools that allow you
to login through your
accounts - Like Tailwind
and Post Planner!
BAD
AUTOMATION
• Never post content that
you haven’t already read
• Reposting the same
content over and over
and over again = SPAM
• Automating comments,
replies, @mentions, etc. =
SPAM
• Beware of tools that ask
for your username and
password - probably
breaking ToS!
Use Automation to
post at the ideal
time:
Know When Your Audience is Spending Time Online
Dive into the
Data
•Google Analytics
•Facebook Insights
•Twitter Analytics
•Tailwind Suggested Times
True Social metric
Automate
and Solve
your Time-
Zone
Problems
Stop walking up at all
hours of the night just to
get your post seen!
Automate a mix of a
content types
Automate a mix of content types and evenly space them out. Spice it
up!
Use the Right Tools
to Share Your
Content
Post Planner and Tailwind are fantastic tools for this.
Create the
Perfect Mix
of Content
Stop dragging and
dropping . Let the tool do
the heavy lifting for you.
Add in Content That’s Perfectly Spaced
Out (never post the same thing again back
to back)
3 Keys to a Perfect
Social Media Post
Be Engaging
“Emoticons receive
33% more comments,
are shared 33% more
often, and are liked
57% more than
Facebook posts
without emoticons!”
Get Visual
“60% of brand posts
include photos, which
make up 80% of their
page’s total
engagement.”
Make it Findable
Use Hashtags!
“Tweets with
hashtags average
20% more
engagement than
those without.”
Automate Your Evergreen
Content
Evergreen Content never gets outdated and provides
value to your audience - no matter when you post it.
Evergreen
Content Should
be Shared
Frequently and
OFTEN!
Don’t let your great content
go to waste or get stale.
Keep it in front of a whole
new audience!
Schedule
Your Posts
Before You
Go on
Vacation (or
an event)
Your audience has sick
days or goes on vacation,
neither should your
content.
IFTTT
Set up Automation
between the
different Social
Media Networks
Set up automation between an action and a social
network. You can do this through IFTTT (If This Then
That).
Here are a few IFTTT recipes...
Share Your
Instagram
Photos on the
Other
Networks
1. Choose Instagram as the
trigger channel and “any new
photo” as the trigger.
2. The next step is to choose the
social network you want the
photo to publish to.
3. Make sure to specify whether
you want to upload a photo
from a URL or create a photo
post.
The IFTTT
Instagram to
Twitter Recipe
Curate Content
in
Spreadsheets
Use an IFTTT recipe to
save your favorite links to
a Google Spreadsheet for
future use.
Receive
Notifications About
Tweets That Mention
Your Business
• Set Twitter as the trigger channel
and “New Tweet From Search” as
the trigger.
• Configure your search by typing
in your brand or product name (or
whatever you want to track) in
quotation marks and “-“ your
Twitter handle
• Choose the action that will occur
when the recipe is triggered.
IFTTT
Add People to
Twitter Lists • Create the list on Twitter.
• Next, choose “Twitter” as the trigger
channel and “New Tweet From
Search” as the trigger.
• For the action channel, choose
“Twitter”, and choose “Add user to
list” as the action.
Share New Blog
Post on Social
Networks
If you are a blogger, you know
that promoting your blog post
on social media is a crucial
step.
Direct People
to Your Main
Twitter Account
• Set “Twitter” as the trigger
channel and “New tweet from
search” as the trigger.
• Configure the tweet to show
tweets that mention your other
accounts and don’t mention your
main one.
• For the action channel, choose
Twitter and for the action – “Post
a Tweet”.
Build a Twitter
List From a
Specific
Hashtag
• Create a Twitter list of people
who are talking about a
specific topic and using a
specific hashtag.
Save Tweets To
Google
Spreadsheets
• Search through the
archive.
• Make sure you don’t tweet
the same
• Save any memorable
tweets
Save the
Instagrams you
like in a Dropbox
folder
Any photo you like on
Instagram will
automatically
download to the folder
you specify in
Dropbox.
Schedule posts
within Google
Calendar
• For this you will need a
separate Google calendar.
• As soon as you have it set
up, add “#fbpages” to the
title of the event and write
the copy you want posted to
Facebook in the event
description.
Share your
Pinterest Pins
on other
networks
• Select “Pinterest” and
either “New Pin On Your
Board” or “You like a pin”
as the trigger.
• Choose whether you want
to post to Facebook,
Twitter, LinkedIn, etc. It
can even go to your
WordPress blog.
Automate your Social Media
Monitoring
• Mention
• Cyfe
• Rival IQ
and let them do the scouring work for
you!
Sign up for:
Listen to
What’s Said
About Your
Business
Respond and Engage in
Real-Time
Keep an eye
on what’s
working -
and what’s
not.
Use analytics to guide
your strategy.
Keep an Eye On Trending
Hashtags
Stay up to date on popular or trending hashtags and
incorporate them into timely posts.
Hop into
Conversation
s
• Monitor Trending (HOT!)
Hashtags
• Leverage Hashtags to
Find Your Audience
• Join Conversations in Your
Niche and Industry for
Additional Exposure
Automate
Your Content
Search
Process
find and plan trending
content in Post Planner!
Find Proven
Content for
Your Industry
or Niche
Search, Plan and Post Find
Automate Your Content
Search Process
You can also find relevant content for Pinterest through the Tailwind
Content Discovery feature. New cool tool called Tribes!
Tools to
Publish Blog
to Social
Media
NextScripts(SNAP)
IFTTT
OnlyWire
Social Media Auto Publish
Automate But Maintain a
Live Presence to Respond
The key to successful automation– interact, engage and be YOU!
Always Read
the Messages
You Schedule
Read the articles you're
sharing and make sure they
are relevant to your brand.
Add a Personal Touch to
Scheduled Messages
Add content around the content.
Be Human
Whether you're a small/local
company or big brand - be
personable and accessible.
Set Up
Notifications to
Monitor and
Manage Company
and Employee
Mentions
Know what is being said
about you and respond in
real-time.
Stay Up to-Date
With Important
Alerts
Use Google's "Me on the
Web" tool.
Don't Automate Everything
You can automate posts, comments, replies and even direct
messages. Don’t do it!
Never Automate
Direct
Messages or
Tweets in
Conversations
on Twitter
Although it may seem that
automatic direct messages or
automated tweets in
conversations can save a lot
of time, they hurt more than
they help.
Don’t Schedule Too
Far in Advance
Scheduling too far in advance makes it very easy to forget what
you’re sharing. By the time your content is shared, it may be out of
date.
While
Automating, Stay
Away From
Current Events
On the opposite end, be
ready to jump in and turn
off your automation if
there is a tragedy in the
news.
Don't Automate the Same
Content to Each Social Network
Each social network is different and deserves a different
approach.
Optimize each
post for the
different
platforms
We love the platforms for
their differences - pay
attention to what works
for each!
Never
Automate
Troubleshootin
g
If your customer is
experiencing problems
with your product, the
last thing they want is to
receive an automatic
response from a robot.
Don’t be a
robot. Have
empathy!
Listen and respond to your
users when they have
problems.
● TwitLonger when you
need more than 140
characters
● Jump on a screen share
using Join.me
● Use Facebook Live to
address concerns quickly
and to a broad audience
Remember to Use
Automation WISELY!
Automation can significantly boost engagement and efficiency,
but use it wisely.
How to Use
Automation to
Grow Your
Facebook
Page by 193%
Simply Measured Case
Study of Post Planner
Growth
www.beeingsocial.com
Contact no: 022 2515 1572
How To Use Social Media Automation To Improve Your Marketing

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How To Use Social Media Automation To Improve Your Marketing

  • 1. How to Use Social Media Automation to Improve Your Marketing
  • 2. YOU ARE IN THE RIGHT If you.. 1. Struggle to manage an overwhelming amount of tasks 2. Need a process that allows you to make a bigger impact 3. Want a way to increase productivity, efficiency and profits
  • 3. Why Use Social Media Automation in Your Business? “64% of all marketers are spending 6 hours or more per week on social media”.
  • 4. “91% of the Most Successful Users Agree That Marketing Automation is “Very Important” to the Overall Success of Their Marketing Strategies.”
  • 5. Social Networks We’re Focused on TodayFacebook Twitter Pinterest Instagram
  • 6. GOOD AUTOMATION • Post content that you believe your audience will love • Leverage evergreen content to help drive traffic to your site • Save time (and take a break!) by adding automation to your strategy • Use tools that allow you to login through your accounts - Like Tailwind and Post Planner! BAD AUTOMATION • Never post content that you haven’t already read • Reposting the same content over and over and over again = SPAM • Automating comments, replies, @mentions, etc. = SPAM • Beware of tools that ask for your username and password - probably breaking ToS!
  • 7. Use Automation to post at the ideal time: Know When Your Audience is Spending Time Online
  • 8. Dive into the Data •Google Analytics •Facebook Insights •Twitter Analytics •Tailwind Suggested Times True Social metric
  • 9. Automate and Solve your Time- Zone Problems Stop walking up at all hours of the night just to get your post seen!
  • 10. Automate a mix of a content types Automate a mix of content types and evenly space them out. Spice it up!
  • 11. Use the Right Tools to Share Your Content Post Planner and Tailwind are fantastic tools for this.
  • 12. Create the Perfect Mix of Content Stop dragging and dropping . Let the tool do the heavy lifting for you. Add in Content That’s Perfectly Spaced Out (never post the same thing again back to back)
  • 13. 3 Keys to a Perfect Social Media Post
  • 14. Be Engaging “Emoticons receive 33% more comments, are shared 33% more often, and are liked 57% more than Facebook posts without emoticons!”
  • 15. Get Visual “60% of brand posts include photos, which make up 80% of their page’s total engagement.”
  • 16. Make it Findable Use Hashtags! “Tweets with hashtags average 20% more engagement than those without.”
  • 17. Automate Your Evergreen Content Evergreen Content never gets outdated and provides value to your audience - no matter when you post it.
  • 18. Evergreen Content Should be Shared Frequently and OFTEN! Don’t let your great content go to waste or get stale. Keep it in front of a whole new audience!
  • 19. Schedule Your Posts Before You Go on Vacation (or an event) Your audience has sick days or goes on vacation, neither should your content.
  • 20. IFTTT Set up Automation between the different Social Media Networks Set up automation between an action and a social network. You can do this through IFTTT (If This Then That). Here are a few IFTTT recipes...
  • 21. Share Your Instagram Photos on the Other Networks 1. Choose Instagram as the trigger channel and “any new photo” as the trigger. 2. The next step is to choose the social network you want the photo to publish to. 3. Make sure to specify whether you want to upload a photo from a URL or create a photo post.
  • 23. Curate Content in Spreadsheets Use an IFTTT recipe to save your favorite links to a Google Spreadsheet for future use.
  • 24. Receive Notifications About Tweets That Mention Your Business • Set Twitter as the trigger channel and “New Tweet From Search” as the trigger. • Configure your search by typing in your brand or product name (or whatever you want to track) in quotation marks and “-“ your Twitter handle • Choose the action that will occur when the recipe is triggered. IFTTT
  • 25. Add People to Twitter Lists • Create the list on Twitter. • Next, choose “Twitter” as the trigger channel and “New Tweet From Search” as the trigger. • For the action channel, choose “Twitter”, and choose “Add user to list” as the action.
  • 26. Share New Blog Post on Social Networks If you are a blogger, you know that promoting your blog post on social media is a crucial step.
  • 27. Direct People to Your Main Twitter Account • Set “Twitter” as the trigger channel and “New tweet from search” as the trigger. • Configure the tweet to show tweets that mention your other accounts and don’t mention your main one. • For the action channel, choose Twitter and for the action – “Post a Tweet”.
  • 28. Build a Twitter List From a Specific Hashtag • Create a Twitter list of people who are talking about a specific topic and using a specific hashtag.
  • 29. Save Tweets To Google Spreadsheets • Search through the archive. • Make sure you don’t tweet the same • Save any memorable tweets
  • 30. Save the Instagrams you like in a Dropbox folder Any photo you like on Instagram will automatically download to the folder you specify in Dropbox.
  • 31. Schedule posts within Google Calendar • For this you will need a separate Google calendar. • As soon as you have it set up, add “#fbpages” to the title of the event and write the copy you want posted to Facebook in the event description.
  • 32. Share your Pinterest Pins on other networks • Select “Pinterest” and either “New Pin On Your Board” or “You like a pin” as the trigger. • Choose whether you want to post to Facebook, Twitter, LinkedIn, etc. It can even go to your WordPress blog.
  • 33. Automate your Social Media Monitoring • Mention • Cyfe • Rival IQ and let them do the scouring work for you! Sign up for:
  • 34. Listen to What’s Said About Your Business Respond and Engage in Real-Time
  • 35. Keep an eye on what’s working - and what’s not. Use analytics to guide your strategy.
  • 36. Keep an Eye On Trending Hashtags Stay up to date on popular or trending hashtags and incorporate them into timely posts.
  • 37. Hop into Conversation s • Monitor Trending (HOT!) Hashtags • Leverage Hashtags to Find Your Audience • Join Conversations in Your Niche and Industry for Additional Exposure
  • 38. Automate Your Content Search Process find and plan trending content in Post Planner!
  • 39. Find Proven Content for Your Industry or Niche Search, Plan and Post Find
  • 40. Automate Your Content Search Process You can also find relevant content for Pinterest through the Tailwind Content Discovery feature. New cool tool called Tribes!
  • 41. Tools to Publish Blog to Social Media NextScripts(SNAP) IFTTT OnlyWire Social Media Auto Publish
  • 42. Automate But Maintain a Live Presence to Respond The key to successful automation– interact, engage and be YOU!
  • 43. Always Read the Messages You Schedule Read the articles you're sharing and make sure they are relevant to your brand.
  • 44. Add a Personal Touch to Scheduled Messages Add content around the content.
  • 45. Be Human Whether you're a small/local company or big brand - be personable and accessible.
  • 46. Set Up Notifications to Monitor and Manage Company and Employee Mentions Know what is being said about you and respond in real-time.
  • 47. Stay Up to-Date With Important Alerts Use Google's "Me on the Web" tool.
  • 48. Don't Automate Everything You can automate posts, comments, replies and even direct messages. Don’t do it!
  • 49. Never Automate Direct Messages or Tweets in Conversations on Twitter Although it may seem that automatic direct messages or automated tweets in conversations can save a lot of time, they hurt more than they help.
  • 50. Don’t Schedule Too Far in Advance Scheduling too far in advance makes it very easy to forget what you’re sharing. By the time your content is shared, it may be out of date.
  • 51. While Automating, Stay Away From Current Events On the opposite end, be ready to jump in and turn off your automation if there is a tragedy in the news.
  • 52. Don't Automate the Same Content to Each Social Network Each social network is different and deserves a different approach.
  • 53. Optimize each post for the different platforms We love the platforms for their differences - pay attention to what works for each!
  • 54. Never Automate Troubleshootin g If your customer is experiencing problems with your product, the last thing they want is to receive an automatic response from a robot.
  • 55. Don’t be a robot. Have empathy! Listen and respond to your users when they have problems. ● TwitLonger when you need more than 140 characters ● Jump on a screen share using Join.me ● Use Facebook Live to address concerns quickly and to a broad audience
  • 56. Remember to Use Automation WISELY! Automation can significantly boost engagement and efficiency, but use it wisely.
  • 57. How to Use Automation to Grow Your Facebook Page by 193% Simply Measured Case Study of Post Planner Growth