Admin social media management training mos training
•Download as PPTX, PDF•
1 like•930 views
This slide deck is part of a presentation delivered to the IAAP AL- MS division. It will remain accessible through June 29, 2015.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Admin social media management training mos training
Similar to Admin social media management training mos training (20)
Recently uploaded
Recently uploaded (20)
Admin social media management training mos training
- 1. Social Media Management 101 Donna Gilliland, Founder of MOSTraining, Inc.
- 2. The right way to use social media Listen and Engage Customer Service Increase brand visibility Build authority
- 3. The Do Not List… Don’t ignore your customers. Don’t post the same thing to all social channels. Don’t post questionable comments or photos. Don’t sell first. Engagement should be first.
- 4. Social Media Etiquette for Business Suggested read… Follow Rebekah
- 5. Social Media Business Plan Social Audit • Example: Make a list of your social channels. Set Goals • Example: Create a YouTube channel to showcase new products. Mission Statement • Example: We will use a Facebook business page as an informational and engagement portal for our non-profit. Engage the community, donors and potential donors.
- 6. Conduct a Social Media Audit
- 7. Use the S.M.A.R.T. method to set goals and objectives pecific ttainable easurable ealistic ime-related
- 8. S.M.A.R.T. Worksheet Specific Target a specific area of improvement. Measurable 500 new email subscribers. Attainable Resources to accomplish the tasks. Realistic Can you achieve with the number of resources available? Time-related When does the goal have to be met? Your S.M.A.R.T. Worksheet
- 9. Let’s Talk Content Strategies
- 10. One size does not fit all. Customize your content to fit your audience.
- 11. 80% Content and 20% Selling
- 12. Be creative. Mix and match content…
- 13. Daily Quotes
- 14. • 30-day smoothie challenge. • Beautiful photos with smoothie recipes. • They engage with their customers. • Post on a regular basis. Make it about your customer… Simple Green Smoothies case example….
- 15. Posts about programs your company sponsors. Use your social channels to keep customers informed.
- 16. Video Tips
- 17. Teaser posts to direct traffic back to your Web site
- 18. Plan ahead for your posts. Create a scheduling document. •Spreadsheet •Calendar
- 19. Social Media Content Scheduling • Create and curate content for publishing. Organization • Include dates for key events. Scheduling • Assign each post to a specific social channel. • Where applicable assign to a specific team member. Assign
- 20. Word of caution about pre-scheduling • World events • Local/regional events Pay attention! Be prepared to quickly change pre-scheduled posts when needed.
- 21. Pre-scheduling tools • HootSuite • Post Planner • BufferSocial • ScheduGram (Instagram scheduler)
- 22. Think visually when creating content on social media. Canva is a FREE online graphics tool. Easily create graphics with just a drag and drop.
- 23. More Design Tools Photo Editing Instagram App Create Infographics
- 25. Sneak peek into how Canva works…
- 27. Social Tools Recommended Read http://www.razorsocial.com/12-social-media-tools-from-social- media-marketing-world/
- 28. Read to learn. Blogs are great resources.
- 29. Sign up for my newsletter… www.DonnaGilliland.com/blog
- 30. Social Media Blogs – the best of the best! www.OhSoPinteresting.com www.SueBZimmerman.com www.RazorSocial.com www.MikeGingerich.com www.SociallySorted.com www.JennyBrennan.me www.AndreaVahl.com www.PegFitzpatrick.com http://www.martinshervington.com www.JennsTrends.com www.linkedintobusiness.com www.TopDogSocialMedia.com www.MariSmith.com
- 31. Let’s Connect… Read my blog at: www.DonnaGilliland.com www.MOSTraining.com Sign up for my Saturday Social Newsletter.
Editor's Notes
- Specific - should target a specific area of improvement. Measurable - can what you are doing be measured to show progress? i.e., 500 new email subscribers. Attainable – do you have the resources needed to accomplish tasks relative to achieving your goals and objectives? Realistic, can you achieve what you want based upon the resources that you have? Time-related – what is the time frame that stated results can be achieved?
- Specific - should target a specific area of improvement. Measurable - can what you are doing be measured to show progress? i.e., 500 new email subscribers. Attainable – do you have the resources needed to accomplish tasks relative to achieving your goals and objectives? Realistic, can you achieve what you want based upon the resources that you have? Time-related – what is the time frame that the stated results can be achieved?
- Once you know who are you customer demographic is and you know your goals, you can then begin the strategy of determining which social channels you need to be on. The content you create for one channel may not be the same content you would create for another channel. One size does not fit all.
- Once you know who are you customer demographic is and you know your goals, you can then begin the strategy of determining which social channels you need to be on. The content you create for one channel may not be the same content you would create for another channel. One size does not fit all.
- Once you know who are you customer demographic is and you know your goals, you can then begin the strategy of determining which social channels you need to be on. The content you create for one channel may not be the same content you would create for another channel. One size does not fit all.
- Once you know who are you customer demographic is and you know your goals, you can then begin the strategy of determining which social channels you need to be on. The content you create for one channel may not be the same content you would create for another channel. One size does not fit all.
- Create a collaborative document that you can share with those who will help you in the creation and posting of content. You should make a list of all upcoming events and news that you know you will be posting now and in the future. Task team members to share their ideas for content.
- It’s a must have for organization, curation and scheduling. Power Tip: keep your content calendar as an online document for team collaboration and accessibility from anywhere at anything. When you have an idea record it in your content calendar. Consider making content ideas a part of regular team meetings.
- Pre-schedule your content to automatically post.