Thank you for the tremendous feedback on my talk at WordCamp Montreal 2014. I sincerely appreciate it. Use these slides to guide your own efforts. The book I mentioned is "Content Marketing Ideas" and the organization I referred to was the Canadian Internet Marketing Association (CIMA). Go join it!
This is the original session description:
Content marketing is a hot buzzword right now and for good reason. It’s the latest trend being implemented to increase search engine visibility, social media networking, brand awareness, and sales. WordPress is a great platform that businesses and bloggers can harness to achieve their inbound marketing objectives. This session will cover important aspects of content marketing and emphasize how to promote content and grow an audience. Attendees will learn ways to integrate content marketing, search engine optimization (SEO), and social media to expand their reach. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted.
Prerequisites: To get the most out of the session, attendees should have a basic understanding of search engine optimization (SEO) and social media platforms such as Facebook and Twitter.
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
These are the slides from my talk at WordCamp Montreal. A lot of people have asked about the book (Content Marketing Ideas) that I talk about during the session. I added a slide at the end about it. These slides are for anyone looking for success online wether they have a business or a blog. The content marketing tips and ideas presented could help you take your online marketing to the next level. Thank you for all of the tremendous positive feedback on my talk!
These are the slides from my talk at WordCamp Montreal 2013. As I mentioned, I will probably release an ebook on the topic so watch for that! Thank you to everyone for all of the tremendous and positive feedback. I sincerely appreciate it. The original session description: Within the array of search engine optimization (SEO) strategies, the use of content marketing is among the latest trends being implemented to increase search engine visibility, brand awareness, and conversions. Whether companies are using WordPress as a CMS or to blog, they can take advantage of the SEO-ready aspects that the platform allows for, both natively and through the use of plugins. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) will be discussed.
Enhanced Social Media Marketing with WordPress (2013 Update)Brian Rotsztein
The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
Enhanced Social Media Marketing with WordPressBrian Rotsztein
These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.
These are the slides from my talk at WordCamp Ottawa 2016. Thank you for all of the fantastic feedback! I'm really glad everyone loved it so much!
The original description: There are more ways to generate revenue with your blog than you might think. So called “traditional” models of making money with your blog are either fading away or getting diluted while new trends are clearly emerging. This session is an introduction to current trends in blog monetization.
Creating Killer Blog Content that Builds Your Business Can Be Fast & EasyTracy Needham
Sure, there are plenty of places you can get free or nearly free content. But if you’re using your blog to market yourself and your business, crappy articles and a constant parade of guest posts are going to hurt far more than they help.
This WordCamp Raleigh presentation talked about how to quickly and easily create compelling, quality content that turns prospects into customers and clients.
We’ll cover how to write titles that “had them at hello,” painless ways to write posts that highlight your expertise, and even a few secrets from the copywriting world that get visitors' attention and keep them coming back for more.
These are the slides from my "WordPress as a CMS" presentation at WordCamp Montreal 2010. WordPress can be a powerful content management system for businesses. Find out why! Business owners, freelance web designers and programmers in the audience found this presentation useful, especially with the tips and practical advice. If you didn't attend the event, it should still be helpful. If nothing else, enjoy the Star Wars, BSG, and other geek references! Enjoy!
How to Use Content Marketing to Better Reach Your Ideal AudienceBrian Rotsztein
These are the slides from my talk at WordCamp Montreal. A lot of people have asked about the book (Content Marketing Ideas) that I talk about during the session. I added a slide at the end about it. These slides are for anyone looking for success online wether they have a business or a blog. The content marketing tips and ideas presented could help you take your online marketing to the next level. Thank you for all of the tremendous positive feedback on my talk!
These are the slides from my talk at WordCamp Montreal 2013. As I mentioned, I will probably release an ebook on the topic so watch for that! Thank you to everyone for all of the tremendous and positive feedback. I sincerely appreciate it. The original session description: Within the array of search engine optimization (SEO) strategies, the use of content marketing is among the latest trends being implemented to increase search engine visibility, brand awareness, and conversions. Whether companies are using WordPress as a CMS or to blog, they can take advantage of the SEO-ready aspects that the platform allows for, both natively and through the use of plugins. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress as part of an Inbound marketing plan. Topics such as guest posting, types of content, linking, web analytics, and social media optimization (SMO) will be discussed.
Enhanced Social Media Marketing with WordPress (2013 Update)Brian Rotsztein
The slides from my WordCamp Ottawa 2013 talk "Enhanced Social Media Marketing with WordPress." Thank you for all of the fantastic feedback on my session. I sincerely appreciate it.
These are the slides to my presentation at PodCamp Montreal 2010. The talk mentioned search engine optimization (SEO) , pay per click (PPC), and social media marketing. I stress the convergence of these different approaches to Internet marketing. There's a lot to say on the topic but I wanted to make sure we had time for a discussion (and an interesting, lively one it turned out to be... thank you!) so this version is much shorter than the original one but it should be fine. You can look at this as a sort of "status update" where I point out how Google has worked its way into social and how Facebook is getting into search. If your company needs help with online marketing, contact me or my team. Thank you for your interest!
Enhanced Social Media Marketing with WordPressBrian Rotsztein
These are the slides from my WordCamp Montreal 2012 talk. If you missed it, you can always try attending one of my other talks, full-day workshops, or hire me for consulting on social media marketing, SEO, online business strategies or other related topics. Of course, my company can build you a full SEO-friendly website from the ground up and then use some of the social media techniques that were discussed. Finally, thank you for all of the great feedback I've received for this talk. I appreciate it and I'm glad you found it helpful.
These are the slides from my talk at WordCamp Ottawa 2016. Thank you for all of the fantastic feedback! I'm really glad everyone loved it so much!
The original description: There are more ways to generate revenue with your blog than you might think. So called “traditional” models of making money with your blog are either fading away or getting diluted while new trends are clearly emerging. This session is an introduction to current trends in blog monetization.
Creating Killer Blog Content that Builds Your Business Can Be Fast & EasyTracy Needham
Sure, there are plenty of places you can get free or nearly free content. But if you’re using your blog to market yourself and your business, crappy articles and a constant parade of guest posts are going to hurt far more than they help.
This WordCamp Raleigh presentation talked about how to quickly and easily create compelling, quality content that turns prospects into customers and clients.
We’ll cover how to write titles that “had them at hello,” painless ways to write posts that highlight your expertise, and even a few secrets from the copywriting world that get visitors' attention and keep them coming back for more.
These are the slides from my "WordPress as a CMS" presentation at WordCamp Montreal 2010. WordPress can be a powerful content management system for businesses. Find out why! Business owners, freelance web designers and programmers in the audience found this presentation useful, especially with the tips and practical advice. If you didn't attend the event, it should still be helpful. If nothing else, enjoy the Star Wars, BSG, and other geek references! Enjoy!
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Leveraging OPA - Social Media And Advertising Miamigregrollett
http://cognitiv.com - Greg Rollett, CMO at Cognitiv recently presented at the Social Media and Advertising event held by Murray Newlands in Miami Beach on Thursday, September 30th.
Greg spoke about leveraging other people's audience to grow your own web based brand.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
These are the slides to my presentation at Ignite Montreal 2011. To maintain the light-hearted nature of Ignite and the humourous aspect of the presentation, two of the slides have fictional numbers. Can you guess which ones? Each of the original slides had an image, numbers and a word or two but I added a brief summary of what I said for Slideshare.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Leveraging OPA - Social Media And Advertising Miamigregrollett
http://cognitiv.com - Greg Rollett, CMO at Cognitiv recently presented at the Social Media and Advertising event held by Murray Newlands in Miami Beach on Thursday, September 30th.
Greg spoke about leveraging other people's audience to grow your own web based brand.
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
Social Media Optimization (SMO) Checklist and Activities - What You Need to d...Asif Anwar
Social Media Optimization (SMO) is not all about meta tags these days. SMO is also about making your site social media friendly. Some of the activities are:
Meta Tag Optimizations:
- Open Graph Optimization (OGO)
- Facebook Optimization (FBO)
- Facebook Insights Optimization
Google Analytics & Other Web Analytics Optimization
Onpage Optimization:
- Install Social Sharing Instruments - Buttons, Widgets
- URL Optimization and Shorteners
- Display Social Interactions on Site
- Social Interaction Plugins
Content Optimization on site for Social Media Visibility
- Rich Contents (Images/Video) Optimization
- Social Signals Optimization for SEO
- Readability Optimization
- Engagement & Virality Optimization
- Content Audit
Blog post: http://www.seoppcsmm.com/post/2732292842/facebook-optimization-seo-fbo-social-media-smo
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
These are the slides to my presentation at Ignite Montreal 2011. To maintain the light-hearted nature of Ignite and the humourous aspect of the presentation, two of the slides have fictional numbers. Can you guess which ones? Each of the original slides had an image, numbers and a word or two but I added a brief summary of what I said for Slideshare.
¿Podemos predecir si Twitter hundirá un banco?Carlos Perales
Charla de la PyCon ES 2016 en Almería, sobre clasificadores de texto y riesgo reputacional aplicado al ámbito financiero.
El análisis de sentimiento es una herramienta con la cual se exploran las opiniones de un producto mediante valoración automática de mensajes en redes sociales. Se ha utilizado esta herramienta sobre Twitter para extraer una métrica sobre la reputación que tiene una entidad financiera, y poder estimar las pérdidas por riesgo reputacional.
Helping Faculty Figure Out Where WordPress FitsBruce Caraway
Today’s college faculty often finds itself overwhelmed, even confused, with the various options placed before them for storing and managing their digital “stuff”. This is especially true in the Community College setting where a majority of our faculty are part-time adjuncts. Our adjuncts often face greater time constraints and outside demands limiting their ability to learn about, understand, and set up / maintain their own faculty web page.
Online marketing involves both a system for organizing and sharing your content as well as a process for content creation. This presentation is divided into two sections. The first section covers the process of how to make use of a wide variety of social media and online communication channels. The second section dives into what to actually say for effective content marketing.
Start your stopwatch because you’re about to learn to create a content marketing plan in 60 seconds or less by filling in the blanks in this sentence…
Ready?
On [DATE], [WRITER] will publish a [POST TYPE] using [VEHICLE] about [CATEGORY].
There are 5 elements you need to include in an effective content marketing plan...
1- Date
2- Author
3- Post Type (How-To Post, List Post, etc)
4- Vehicle (text, video, audio, image)
5- Category (The broad topic of the post)
The key to a healthy blog is to mix up the POST TYPE, VEHICLE, CATEGORY and even the WRITER to create a rich and interesting collection of content.
To learn more about the various POST TYPES available to you click the ‘POST TYPES’ tab in the Content Marketing Plan spreadsheet.
Once you’ve filled in the blanks in this sentence, transfer it to the Content Marketing Plan Spreadsheet like this one...
Content Marketing: What, Why and How to Kick Butt at It, by Shelly KramerY'all Connect
Shelly Kramer
Y'all Connect Presented by Alabama Power
July 23, 2013
Birmingham, Alabama
Content marketing is one of the most powerful forms of marketing your business, and today, brands and companies of all sizes are laser-focused on content. But quite often, they either don’t know where to start, they don’t know how to do it or they don’t have the internal resources or budget to make it happen. Creating great Web content that delivers results doesn’t happen overnight. It’s a process and it takes time, effort and energy. But as part of your overall integrated marketing strategy, it’s a powerful, powerful thing.
This session will not only empower you to immediately begin creating killer content for your website or corporate blog, it’s quite possible you’ll be so psyched about it that you can’t wait to get started. You’ll come away from this session prepared to begin developing and creating stellar content that will not only serve your customers and prospects, but also help generate leads and sales.
Takeaways:
• How to understand and define your audience and develop a content marketing strategy.
• How to write for the Web (which is completely different than any other kind of writing).
• How to understand the basics of well-optimized content in easy-to-understand (and even easier-to-implement) language.
• How to effectively distribute your content across the web.
• How to measure the impact of your results using your analytics, some awesome tools and smart reporting.
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
Content Marketing Strategies for StartupsBoni Satani
In this Slide, I've covered two Main Aspects of Content Marketing
1) Creating the Content
2) Promoting the Content
The slide goes in deth explaining PROVEN Content Formats that You can start creating to get Instant RESULTS.
Additionally, We cover that once the Content is Ready, you should go with a Guest Post on High Authority Sites and later start Publishing on your Own Blog.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Digital Media Makeover Marketing Profs B2B Forum July 2011Leigh Durst
Leigh Durst does a makeover of the digital media footprints of two B2B brands, Ritchie Brothers Auctions (3.3 Billion Dollar Global Auctioneer) and Package Machinery Corp (Mid-sized Machine Manufacturer for CPG companies) including notes on how to improve execution within various properties (web, blog) before/after wire frames and tips and tricks for creating a more usable web presence.
Is web traffic passing your site by? Incorporate these must know tips for getting on the google map. Whether it's Google Keywords, Adwords...we've got you covered! Learn how to find keywords, sources for backlinks, and what really works for getting googled.
Digital Marketing Agency >>> https://puttinout.com
Branding & Marketing Agency >>>> https://taskeragency.com
Travel Blog >>>> https://psthisrocks.com
Mentorship Program >>> https://DesignRockstars.com
Shop >>> https://ChristiTasker.com
Read News or Listen to Podcasts>>>
https://PatriotsPerspective.com
https://BananaRepublicNews
List Your Business >>>> https://GetesList.com
Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.
Building A Site For Your Dev Community For PublicLauren Cooney
My presentation at Web2Expo, NYC 2009 - on Building a Successful Developer Community. Included is tips on building your community, your site, SEO tips, free products to help, and more.
This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Grow Your Audience with Content Marketing
1. Grow Your Audience
With Content Marketing
purposive.com (Blog)
uniseo.com (SEO & Internet Marketing)
redstonex.com (Web Design)
Brian Rotsztein
WordCamp Montreal 2014
rotsztein.com
@brianrotsztein
wp@rotsztein.com
7. Social Signals: Content is Key
Ideal Result
Google sees lots of social shares
Your website gets a boost in rankings
Actual Result
Your content gets shared
Influencers share it
Articles & blogs write about it
More social sharing
(This time it includes Buzzfeed, Upworthy,…)
Appears in Google due to “freshness”
More people find it and share it
14. Content Strategy: Business Objectives
Increase Brand Awareness
Expand Customer Support
Personal Branding
Increase Revenue
Sell More of Product X
More Leads
Increase Unique Visitors
Increase Pageviews
Improve Customer Retention
Boost SEO
Community Management
Higher Conversion Rate
15. Specific Goals:
What actions do you want your audience to take?
Newsletter Sign-up Set up an Appointment
Free Trial
Register for a ClassTry Your Recipe
Provide an Estimate
Demo Sign-up
From Third-party Forum
to a Website Visit
From a Blog Post
to a Video View
16. Content that people
care about.
What content will
resonate the most
with your audience?
Photo: StockPhotoStudio.com
20. Missed an opportunity?
You Didn’t Anticipate Consumer Needs
vs.
Lauren Luke
Sales: eBay
Marketing Budget: $0
Videos: Homemade
Voice: Human
YouTube Followers: 559,000
Sephora
Sales: Retail & Online
Marketing Budget: $20 Million
Videos: Professional
Voice: Corporate
YouTube Followers: 215,000
21. Ask Customer Service
(or Whoever Answers the Phone)
Use a Spreadsheet
Software
SaaS
Ask Prospective Clients
Google Consumer Surveys
Get Info Directly
From Your Audience
Plugins to Consider
Surveymonkey Button
Gravity Forms
Polldaddy Polls & Ratings
Ask Current Clients
Survey Monkey
22. Data Research
Get Demographic Info
Google Public Data Explorer
Google Display Planner (AdWords)
Google Analytics
Data & Stats Search Engines
DataMarket
Zanran
Data360
GetTheData
Consumer Behaviour
Consumer Barometer (by Google)
31. Crowdsource Your Keywords:
The Long Tail
Taken from the book:
Content Marketing Ideas:
200+ Tips for Your SEO and Social Media Strategy
32. Find the Right Keywords
Tools
Google Webmaster Tools
Google Analytics
WP-Stats (Plugin)
AW Stats
Webalizer
(Whichever Log Programs You Use)
Look for Long Tail Searches
36. 10 Must-have Tools for…
10 Tips for Successful...
10 Rules for…
10 Reasons X Should Scare You
10 Secrets of the Best…
You Won’t Believe What Happens After This…
Everything You Need to Know to do X
What Everyone Needs to Know About…
The Best X You Aren't Using Enough of…
The Ultimate Guide to…
Little Known Ways to....
Get Rid of [Problem] Once and for All
Magnetic Headlines
Catchy Titles Attract Attention
38. Instead of Duplicating Content,
Repurpose it!
Give Presentation Write Blog PostPost Slides
39. Blog Repurposing Ideas
Convert each item in a bulleted list into separate, full length posts
Find a popular old post and update it
Feature popular blog posts in an email newsletter
Convert the slides of a presentation into individual posts
Use a blog post’s data to create an infographic
Convert a checklist into a full length blog post
Create an audio version (podcast) of a blog post
Turn your webinar content into a blog post
Take the content of a video and write blog post about it
Convert your video interview into a blog post
Take comments and convert them into a blog post
Turn several blog posts into an ebook
Convert several blog posts into one giant guest post with extra info
Taken from the book:
Content Marketing Ideas:
200+ Tips for Your SEO and
Social Media Strategy
40. Infographics
Only as Good as their Content
The Best Ones Scale Well
Creation Tools
Piktochart.com
Easel.ly
Infogr.am
Tools to Get Stats
Data & Stats Search Engines
Wikipedia
Industry Publications
News
Corporate Blogs
Press Releases
41. Email Lists
Grow Your Fan Base
Make Signing Up Easy
Plugins to Consider
Newsletter Sign-up
Various Newsletter Options (e.g., Autochimp/Mailchimp)
42. Offer Compelling Incentive
To Grow Your Email List!
You want a stranger’s
name and email address?
Offer Value in Exchange
(e.g., “Download My Ebook!”)
43. Test Pop-up Boxes
vs.
Look At…
Wording
Message
Time Delay
Size
Position
Photos
Outer
Shading
Not just “No thanks”
Get an emotional response!
44. Get Visitors to
Consume More Content
Plugins to Consider
nrelate Related Content
YARPP (Yet Another Related Posts Plugin)
nrelate Flyout
SEO Smart Links
Custom Sidebars
You Might Enjoy These Articles:
The SEO Linking Checklist
Special Report: SEO for 2012
45. Content Discovery Plugins
Outbrain
Zemanta (Editorial Assistant)
Taboola
EngageYa (Cross Promotion)
nRelate
Easy Tynt
Spread Your Content
Attract People From Other Sites
Other Articles From
Blogger’s Own Website
Related Article
from Your Website
46. A/B Test Landing Pages
vs.
Tools
Unbounce (WP via Zapier)
Visual Website Optimizer
54. Sign up to Get Ebook or “Cheatsheet”
Must have a compelling topic and title
Capture email address
Multi-step Unlocking
Share (Twitter or Facebook) to Unlock
Place on ebook download page
Create second compelling download: Ebook
Message: “I just downloaded this great ebook, go here so you can too!”
Show a Video on Download Page
Place a link at the end of the video
Link can go to:
• Testimonials Page
• Amazon.com to buy book
• Excerpt of book
• Etc. Taken from the book:
Content Marketing Ideas
55. Grow Your Audience
With Content Marketing
purposive.com (Blog)
uniseo.com (SEO & Internet Marketing)
redstonex.com (Web Design)
Brian Rotsztein
WordCamp Montreal 2014
rotsztein.com
@brianrotsztein
wp@rotsztein.com