SlideShare is one of the world's largest content marketing platforms. Yet, many businesses (of all sizes) and subject matter experts are still unaware of its potential as a viable source of leads.
This case study, originally presented at the 2016 Minitab Insights Conference, documents the journey I took in determining if I could apply Six Sigma techniques to analyze data from SlideShare and eventually use those insights to increase my company's online sales.
That is in fact, the million dollar question - "What happens beyond a content viewer's click? Can an increase in content engagement lead to an increase in online sales"?
Find out the answer in my presentation!
It includes a process flow map as well as a summary of all project deliverables.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
Lead Generation 101: How To Build A Responsive ListTope Olofin
Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
Slides Jonathan Berg recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
More Traffic. More Business. How to Boost Your Blog Traffic with SEORenee Girard
Learn how to use the basics of search engine optimization to gain new readers to your blog. Used in conjunction with the One Metric Blog Scorecard found here: http://bit.ly/blog-scorecard
Authors: Renee Girard and Lindsie Nelson
Lead Generation 101: How To Build A Responsive ListTope Olofin
Can your business thrive without prospects, clients or customers? If your answer to the question is “no", then you must have a Lead Generation system in your marketing arsenal. Simply put, you must have a consistent flow of people that you can showcase your products and service to because it will increase your chances of making a sale. This presentation dives deep into building a responsive list for your specific market.
Slides Jonathan Berg recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Exis Insights: A Market Research ConsultancyBrian Oji
Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.
We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
10 Reasons You Should Use Slideshare to Market Your BusinessLaura Wallis
10 reasons you should use Slideshare to market your business, from traffic to lead generation to analytics, and more. Packed with informative tips to help you build an audience for your business.
Ever had these questions?
Is our content marketing hitting the mark?
Are we making progress toward our goals with our recent content marketing?
Did our SEO investment mature like we thought it would?
Has our new focus on converting visitors affected overall revenue significantly?
Google analytics is known for being a powerful and free tool for analyzing your web traffic, but what may be less known, is ability of Google Analytics to be configured to give you insightful data in the performance of your content marketing efforts. In this webinar we'll show utilizing "content groupings" in Google Analytics gives content marketers a clear way to gauge and report on the results of their web content.
In this webinar you'll learn:
* How to use content groupings in Google Analytics to accurately measure content performance
* How to organize and segment your content groups/themes to draw meaningful insights from your content
* Best practices you can apply to start immediately optimizing your content marketing efforts
The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.
Learn key benefits and features of the latest version of Recruiter.
For product overview: http://bit.ly/1U1Lp2w
To learn more: lnkd.in/learningcenter
For help or support: lnkd.in/helpcenter
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
What Every CMO Needs to Know About Content StrategyMark Fidelman
A must read for all CMO's - What is Content Strategy and how do I build content that drives leads and revenue? How do I make it social and why does it matter?
The 10 Step Framework for Social Content
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
How to Sync MS Outlook Email, Calendar & Contacts with iPhone4s & iCloudEquilibria, Inc.
If you are a former or current Blackberry user and you're thinking about converting to an iPhone, this flow diagram will help you learn how to get your new iPhone to mimic Blackberry's email, calendar and contacts synchronization. Understanding the limitations of both the iTunes and iCloud apps are key.
Hidden in Plain Sight - How Entrepreneurs can Find Waldo through Small Busine...Equilibria, Inc.
This presentation is designed to show how and why business processes are vital to the sustainability, scalability and success of growing small businesses.
Set your company on a path to lead generation success. Learn how to generate more cross sell leads from your top accounts, run effective marketing campaign inside the base and grow wallet share. These slides are from the Sales Benchmark Index webinar presentation by Vince Koehler.
10 Reasons You Should Use Slideshare to Market Your BusinessLaura Wallis
10 reasons you should use Slideshare to market your business, from traffic to lead generation to analytics, and more. Packed with informative tips to help you build an audience for your business.
Ever had these questions?
Is our content marketing hitting the mark?
Are we making progress toward our goals with our recent content marketing?
Did our SEO investment mature like we thought it would?
Has our new focus on converting visitors affected overall revenue significantly?
Google analytics is known for being a powerful and free tool for analyzing your web traffic, but what may be less known, is ability of Google Analytics to be configured to give you insightful data in the performance of your content marketing efforts. In this webinar we'll show utilizing "content groupings" in Google Analytics gives content marketers a clear way to gauge and report on the results of their web content.
In this webinar you'll learn:
* How to use content groupings in Google Analytics to accurately measure content performance
* How to organize and segment your content groups/themes to draw meaningful insights from your content
* Best practices you can apply to start immediately optimizing your content marketing efforts
The A-to-Z Guide to SlideShare introduces you to the language of #SlideShare and all it has to offer. Uncover the features of the world's largest content sharing community.
Learn key benefits and features of the latest version of Recruiter.
For product overview: http://bit.ly/1U1Lp2w
To learn more: lnkd.in/learningcenter
For help or support: lnkd.in/helpcenter
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
What Every CMO Needs to Know About Content StrategyMark Fidelman
A must read for all CMO's - What is Content Strategy and how do I build content that drives leads and revenue? How do I make it social and why does it matter?
The 10 Step Framework for Social Content
Effective Image Event: How to get LinkedIn to the London MarketHelena Martin
Slides from our 7th May Breakfast Briefing on How to get LinkedIn to the London Market.
Presentation includes Latest developments in the London Market re Social Media, An underwriter's view of Social Media by Kevin McDougall, Group Comms Manager at Hiscox, Best practice case studies in the industry, A practical guide to optimising your Company Page and How to maximise LinkedIn's potential.
Jobvite Summit'15 Chicago: Breakout Session - Social Recruiting UnpluggedJobvite
Jobvite Summit'15 Chicago - breakout session presented by Jobvite Andre Boulais and Megan Anderson of Schneider Electric - May 21, 2015. Social Recruiting Unplugged - Connecting, Captivating, and Capturing Passive Candidates. #JobviteSummit
How to Sync MS Outlook Email, Calendar & Contacts with iPhone4s & iCloudEquilibria, Inc.
If you are a former or current Blackberry user and you're thinking about converting to an iPhone, this flow diagram will help you learn how to get your new iPhone to mimic Blackberry's email, calendar and contacts synchronization. Understanding the limitations of both the iTunes and iCloud apps are key.
Hidden in Plain Sight - How Entrepreneurs can Find Waldo through Small Busine...Equilibria, Inc.
This presentation is designed to show how and why business processes are vital to the sustainability, scalability and success of growing small businesses.
Set your company on a path to lead generation success. Learn how to generate more cross sell leads from your top accounts, run effective marketing campaign inside the base and grow wallet share. These slides are from the Sales Benchmark Index webinar presentation by Vince Koehler.
Start Me Over® is a methodology to help men and women change careers, and how to change your life (this version is specifically to help military personnel reintegrate into the civilian world). Using the construct of belief systems that create community, this method helps men and women understand the core structure of society so they can transition from military to civilian life more quickly and knowingly. This is change from the inside out, it answers the question how do I change, and reveals the dynamics of personal branding and what happens inside a change. Non-military friends, family, employers, counselors, law enforcement, care facilities and others will also gain a better understanding of the struggles of transition from military to civilian life--as well as how to change your own life.
Despite a sluggish economic recovery, Americans continue to shell out ever-growing amounts during high-spending times of the year. Take, for example, the record $4.7 billion consumers spent on movie tickets during the summer of 2013 and their total holiday purchases, which have been climbing steadily since 2010 after a two-year drop. During the run-up to these free-spending periods, companies put in many long hours devising sales strategies to maximize consumer engagement and ROI. Consumers plan ahead, too, relying on friends, family, social media and mobile devices to research products, land the best deals and discover the ultimate customer experience.
During these times, loyalty programs take center stage – not just in the retail sector but also in financial services. And some exciting recent developments have helped financial services loyalty programs turn the image of the faceless, unresponsive bank into one that is driving genuine customer engagement year-round, including:
• The evolving importance of Big Data and its accumulation and analysis beyond traditional loyalty metrics. Financial services, like other verticals, are learning to cater holistically to customers. What can a brand learn about program members outside of how they shop, what they buy and how they interact with their financial institution? How does their lifestyle impact their loyalty experience?
• The growing need for FIs to get moving on mobile while attracting, engaging and retaining Millennials – a generation poised for significant spending power, but whose loyalty remains up for grabs. Banks need to be where their customers are and increasingly that means offering them an on-the-go experience that is seamless, intuitive and fun.
• The fundamental rethinking of how a customer’s predicted long-term economic value – commonly known as customer lifetime value (CLV) – is determined. FIs must embrace CLV as the total amount customers could spend over time if properly engaged, with transactional barriers removed.
These trends – and additional insights – are at the heart of the Kobie Quarterly Review: Financial Services edition. Its goal is simple: to educate readers about the evolving loyalty landscape in specific industries and where it’s heading. Our Quarterly Review also offers suggestions and analyses on how brands can improve their loyalty efforts, discussions on mobile technology and today’s two-way brand-consumer dialogue.
We hope the Kobie Quarterly Review: Financial Services edition broadens your appreciation for what loyalty programs are all about - a way for brands and customers to truly develop genuine relationships – relationships that can grow as robust as the most revered financial institutions.
Tell us what you think and keep the conversation going.
Michael Hemsey, President
Kobie Marketing
Here's a summary of how review engagements are changing once SSARS 21 is implemented. The effective date of SSARS 21 is for periods ending on or after December 15, 2015.
CPA Horizons 2025 Report from in-person future forums and electronic questions for a total of over 8,000 CPAs participating in a conversation about the future.
MACPA's Business Learning Institute designed and led the in-person future forums through an eight city two-a-day tour to get the wisdom of the crowd.
Your logo is not your brand. Your website is not your brand. You don't have to be a major corporation to become a brand. These are all myths that must be displaced for you (and your company) to succeed. Your brand is the community of fans and advocates that surrounds you. Brand activator Patrick Hanlon unleashes his evolutionary new concept on brands and branding that anyone can manage.
Sustainability – as a conceptual framework for the organization of priorities and allocation of resources – provides a unique platform for reducing costs, identifying and managing risk, enhancing brand, and driving innovation. No other business priority offers as rich a set of benefits over time - benefits that create, enhance and preserve lasting value for all stakeholders.
If we’re pushing ourselves, innovating, and trying new things, we'll inevitably make some mistakes on our path to a brighter future. Knowing this, how can we make sure that when we do make mistakes that they are moving us in the right direction? In this talk, I'll share some strategies for making "better" mistakes along with specific examples of tactics and techniques we use at Spotify to help us learn better and faster.
Measuring team performance at spotify slideshareDanielle Jabin
How do we actually know if our teams are doing well? Is gut instinct enough? Furthermore, in a rapidly growing organization such as Spotify, how can we ensure some sort of consistency in our baseline level of Agile knowledge across the technology, product, and design organization?
In this presentation, I’ve shared techniques we have developed and use at Spotify to benchmark health and performance for our teams and some tactics we use to bring them closer to—and beyond!—being the best teams they can be.
'Metrics That Matter': Gabrielle Benefield @ Colombo Agile Con 2014ColomboCampsCommunity
Evolve Beyond Managing Director Gabrielle Benefield on 'Metrics That Matter: Outcomes Over Outputs', which discusses the pitfalls of traditional metrics and how they are not fit for purpose, then provides an alternative approach that teams are adopting worldwide using the Mobius framework
Data-Driven Product Management by Shutterfly Director of ProductProduct School
Main Takeaways:
- How to set the company for growth and success through KPIs
- How to learn, iterate and grow through A/B testing
- How to use the dashboard to focus and succeed with your product
How to Use A/B Testing to Create Growth by fmr Staples PMProduct School
A/B testing is an experimentation practice that helps to unlock the full potential of a growth marketing program. Regardless of your company’s business goals, deciding what you will test should be founded in what’s going to move the needle up and to the right for your team.
This talk dove into how you can build a high-velocity testing program, why being data driven can help you avoid costly product design mistakes, as well as which experiments won at top companies.
For many, SEO is a black box that doesn't open up easily to share with stakeholders, prioritise and understand the value to business. This session will share with you tactics on how to equate both overall SEO strategy and individual SEO tactics to business value.
Conducting the Experimentation OrchestraOptimizely
Join us to hear from Jill Brown Thomas, the head of the Optimization program at Wolverine Worldwide, as she discusses her own experience changing culture and building a testing program across 12 very different brands. From alignment on people, to building process, to buying technology, to changing and establishing new culture, Jill will discuss what works and what doesn’t, and what the future holds for Wolverine’s Optimization Journey.
Attend this webinar and:
-How to unify best practices across a portfolio of brands.
-A new model for uncovering what’s important to test from Optimizely’s solution partner Clearhead.
-New use cases for running experiments that move the needle.
Who, how much, and how often? The difficult questions answered around your A/...Qubit
Qubit's webinar with Econsultancy and Brooks Bell gave an honest insight into A/B testing challenges faced by Topshop, Shop Direct , Gatwick Airport and more!
Data Driven Website Decisions for SEO and CROAmanda King
My presentation for Digimarcon Sydney on 29 Aug 2019.
For many, SEO is a black box that doesn't open up easily to share with stakeholders to prioritise and understand the value to the business. This presentation shares tactics on how to equate both overall SEO strategy and individual SEO tactics to business value.
What Your Customers Really Do Online: 5 Ways to Remove the GuessworkOptimizely
As digital marketers and experience leaders, we have increasingly reduced our customers to merely data points, line graphs, and bar charts.
The problem is that we are losing the necessary insight and experimentation to understand human behavior across digital channels. To uncover our customers’ true intent, and ultimately understand the behavioral impact on the bottom line, we need to start asking WHY.
In this webinar, hear from experts from Clicktale and Optimizely as they share experiences from working with brands like Samsung, Missguided, and RBS to uncover:
- What data and insights can uncover about customers’ digital behavior
- How to align metrics that look at measuring the experience, not just conversion
- How brands are scaling an approach to data, insights, and analytics across their organizations
- Best practices in ideation, A/B testing, and experimentation
How to utilize data to improve operational and learning effectiveness with th...Lambda Solutions
During this session, our VP of Products, Stewart Rogers, will show you how to use Lambda Analytics get the reports and dashboards you need to monitor your eCommerce and learning activities.
How to build a data analytics strategy in a digital worldCaseWare IDEA
This presentation will take you through TSB Bank’s journey from first establishing the audit function through to developing a data analytics strategy as the organization gets ready to move to a new, state-of-the-art online banking platform.
SLIDESHARE: www.slideshare.net/CaseWare_Analytics
WEBSITE: www.casewareanalytics.com
BLOG: www.casewareanalytics.com/blog
TWITTER: www.twitter.com/CW_Analytic
Learn about the CDO Advisors Primed Analytic Process. This is our data science methodology that was created after years of practical experience. Learn more at www.primed-ap.com. This presentation is from the Global Predictive Analytic Conference April 3rd, 2018.
Customer segmentation for business success with knimeKnoldus Inc.
Customer segmentation has undoubtedly been one of the most implemented applications in data analytics since the birth of customer intelligence and CRM. Data scientists and modern business analysts work closely together to achieve and automize a comprehensive description of the company’s group of customers.
However, they usually came across these two challenges:
~ Need to implement a customer segmentation frame that can accommodate a self-adjusting procedure.
~ Need an interactive way to inject their knowledge into the customer segmentation frame without ever opening the underlying data processing workflow.
Learn how to generate different customer groups using clustering and how to provide insights into the performance of sales activities.
Similar to Beyond the Click: SlideShare as a Lead Generation Tool (20)
A handy one-page tool (designed in MS PowerPoint) that you can use to figure out your small business' supply chain. Download and complete this slide for each of your organization's product lines or service offerings.
Going Remote: A Behind the Scenes Look at Digitizing Your Small BusinessEquilibria, Inc.
The small business failure rate was already dismal pre-COVID and now it’s worse. The pandemic has both budding and seasoned entrepreneurs scrambling to figure out how to safely service their customers while keeping the proverbial lights on. In this workshop, we will pull back the curtain on what it takes to successfully transition to remote and/or contactless operations.
Key Takeaways:
1. Access a proven framework for building a flexible business infrastructure that supports remote operations.
2. Identify the specific people, processes, and tools you will need to facilitate remote operations.
3. Learn what a Business Continuity & Disaster Recovery Plan is and how it can help mitigate forced shutdown risks.
4. Discover free and low-cost tools and technologies to leverage in going remote and how to integrate them.
This slide deck was originally presented by Alicia Butler Pierre to Texas Woman's University on Nov. 10, 2020.
3 Tools to Build Business Immunity from COVID-19Equilibria, Inc.
No one likes to think of doom and gloom, but it’s better to be prepared than caught off-guard. As entrepreneurs and executives, we have a particular resilience that lends itself well to leading through crisis. In this presentation, you’ll learn about three tools to protect your most mission-critical operations and workflows: 1) Pre-Mortem, 2) FMEA, and 3) Disaster Recovery & Business Continuity Plan. Specifically, you’ll discover what these tools are, why your business must have them, and how to implement them. Combined, they serve as powerful antibodies to stave off the dangers of declining revenue during disasters like the Coronavirus pandemic. Conversely, they can also serve as a catalyst if your business needs to increase bandwidth during disaster.
How to Perform Job Task Analysis in a Small Business 2.0Equilibria, Inc.
This is the story of Emily Miller and how she used a job task analysis to save her thriving non-profit organization from implosion. Although the non-profit is growing, Emily learned that the board of directors wants to replace her. They believe she does not possess the skills to take the non-profit to the next level. In a proactive move to salvage her reputation, she hires a consultant who introduces her to business infrastructure, specifically a Business Parts Analysis. Find out how this consultant helps her save the non-profit while keeping Emily's reputation intact.
Quick Access Guide to Filing State Tax Returns in AmericaEquilibria, Inc.
Do you make money in America? If so, then you may find this guide helpful. In addition to filing a federal tax return, you also must file a state tax return. This guide gives a regional breakdown of the United States along with direct links to each state’s revenue website so that you can quickly learn how and when to file a tax return. Avoid future headaches, late fees and failed audits by educating yourself ahead of tax time. You’ll not only save yourself stress, but time and money too!
How To Use H.R. Processes to Avoid the Peter Principle - Bad PromotionsEquilibria, Inc.
The Peter Principle: "In a hierarchy, every employee tends to rise to his level of incompetence". This presentation introduces a tried and tested method for avoiding the risks and costs with making bad promotions (avoiding the Peter Principle. It includes a detailed Q&A session with two H.R. experts as well as process improvement tips from our founder, an expert in process design and engineering for small businesses. There's also a link on the last page to a full blog article that explores this topic in more detail.
Customers are the lifeline of any business, regardless of size or industry. Saying "thank you" to them can go a long way in preserving your company's reputation and the perceived value of your products and services. This presentation gives ideas (and real life examples) on how to create mutually beneficial relationships with your customers.
One wasteful place where money flows out the door in small businesses is in late fees. Invoices get paid late when they are out of sight. Having an accounts payable process in place that includes visual cues can reduce, even eliminate paying fees, fines and penalties associated with missed or past due invoices.
This is an example dashboard that shows the key performance indicators that a moving company used to get a snapshot of its performance in all areas of the company. Use this as a guide for creating your own project or company's dashboard to quickly share operational data with others.
Info Flow Analysis for Agile Software DevelopmentEquilibria, Inc.
This flowchart represents the flow of information for each category of data for a company preparing for the next stage of its document management software's development (using the Agile process). See www.aliciabutlerpierre.com for more details.
Example Call Center Work/Information Flow DiagramEquilibria, Inc.
There are bound to be times when your customer support team encounters a problem dealing with customers. You have no control over what customers say or do, but you do have control over how team members respond to questions or complaints in an efficient and productive way. With a combination of competent team members, well-written scripts and the right technology, your business can attract and retain happy and loyal customers.
Process maps (flowcharts) are one tool companies use to ensure team members know how to address customer support questions, escalate issues, and route calls. In this presentation, we begin with a process map given to employees working in a call center to screen job candidates. If you enjoy working with flowcharts, you’ll love this method to investigate your own customer service model. More process map templates are available for download at www.eqbsystems.com/shop. Thanks for watching!
This mind map provides a one-page snapshot of those elements to take into consideration when developing and executing a marketing strategy for small businesses.
How to Link Your Social Media Activities into a Process that Builds Your Pers...Equilibria, Inc.
This flow diagram is designed to get you thinking about how you can strategically link your social media activities and measure the subsequent results against your sales goals. Whether you are a small business owner looking to increase brand awareness or you want to increase your chances of finding a job via self-promotion, I hope you find this example diagram to be valuable in your efforts.
This flow diagram highlights the two key phases of properly managing the contact information of potential clients and referral sources. The first phase, "Set-Up," emphasizes the importance of setting up a system for storing, entering, and even merging contact data into one place. It is in the second phase, "Follow Up," where according to Terry Arrington, money is to be made. 80% of most potential sales are NOT closed because of poor follow-up.
This example accounts receivable processes is intended for small businesses looking to create consistency in their Accounting activities. Get more processes at: www.eqbsystems.com/smallbusinessprocesses.html
Paper Records Management Case Study - Small BusinessEquilibria, Inc.
This case study highlights a real-life small business problem and the specific actions that were taken to de-clutter, categorize and protect sensitive paper records. This case study is the fourth in a series of 7. Visit my profile to view the others.
Performing a Job Task Analysis in a Small Business - a Case StudyEquilibria, Inc.
This case study highlights a real-life small business problem and the specific actions taken to categorize the business into departments while properly allocating the right tasks to the right staff. This case study is the first in a series of 7. Visit my profile to view the others.
Every small business, regardless of size or industry needs a solid records management system to comply with federal, state and local regulations.
Having these recordkeeping practices in place establishes your business as a trustworthy organization that clients and vendors can feel comfortable doing business with.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
6. The Journey Began With a Hunch
6 | INTRODUCTIONS
2009
● My Intro to SlideShare
● Began Uploading Content
● LinkedIn Acquired
SlideShare
2012 2013
● Received Congratulatory
Email from SlideShare
(content in top 1% viewed)
www.eqbsystems.com
7. So I launched an investigation…
7 | INTRODUCTIONS
www.eqbsystems.com
8. and was shocked by what I discovered!
8 | INTRODUCTIONS
www.eqbsystems.com
15. Description
Viewer Comments
Total Page #s
Number of Views
Title
15 | THE CHALLENGE
Anatomy of a SlideShare Post - Stats
Screenshotcirca1stQtr2014
6
7 8
9
10
6
7
8
9
10
www.eqbsystems.com
16. 16 | THE CHALLENGE
Anatomy of a SlideShare Post - Data
Screenshotcirca2ndQtr2014
www.eqbsystems.com
17. 17 | THE CHALLENGE
Overcoming “The Challenge”
Consumer activity on SlideShare can help us
figure out which products & services to create.
Not a lot of data to work with
Increasing outbound click can be difficult
Investigate, but don’t spend a lot of time
Not convinced SlideShare is a viable lead generator
MY ARGUMENT
www.eqbsystems.com
18. 18 | THE CHALLENGE
Moving Forward - a New Project
2010
● My Intro to SlideShare
● Began Uploading Content
● LinkedIn Acquired
SlideShare
2012 2013
● Received Congratulatory
Email from SlideShare
(content in top 1% viewed)
2014
www.eqbsystems.com
● Start project to
increase outbound
clicks
19. Using the DMAIC
Methodology for Insights
DATA MINING – SIX SIGMA
20. 6σ
20 | DATA MINING - SIX SIGMA
DEFINE1
MEASURE2
ANALYZE3
IMPROVE4
CONTROL5
21. 21 | DATA MINING - SIX SIGMA
• Content
Developer
• SlideShare
• Scan Search
Results
• Email
• Comment
• Download
• Social Share
• Consumer to
Lead
conversion
?• Select Search
Result w/
Direct or
Indirect Link
• Keyword
Search
• Confirm
content
addresses
need
• Want more
info
PROCESS
View Content
on SlideShare
Search for
Content Online
Respond to
Content
Click to
EQBsystems.com
Defining the Path to Y – SIPOC (current state)
SUPPLIERS INPUTS OUTPUTS CONSUMERS
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
22. 22 | DATA MINING - SIX SIGMA
WHO
Is Our Consumer?
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
23. 23 | DATA MINING - SIX SIGMA
WHERE
Is Our Consumer?
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
24. 24 | DATA MINING - SIX SIGMA
WHAT MAKES
Our Consumer Respond?
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
25. 25 | DATA MINING - SIX SIGMA
HOW/WHY
Does Our Consumer Respond?
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
26. 26 | DATA MINING - SIX SIGMA
Voice of Customer – Extrapolation
FUNCTIONALRELEVANT SUPPORTIVE
• Use relevant
tags/keywords
• Content should
match my search
query
• Provide content that
meets my needs
• Make it easy for me
to share content
• Include content to
explain images
• Include links only
when they are
active
• Keep your
promises/guarantees
• Respond quickly to my
inquiries/comments
• Give me multiple
ways to contact you
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
27. Incorrect/missing tags
Incorrect/missing keywords
27 | DATA MINING - SIX SIGMA
Error / Defect Identification
Defective Content has:
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
Missing or sub-par description
Less than four pages in length
Punctuation & grammatical errors
Missing or sub-par call-to-action
Low views (not evergreen)
Non-searchable title
Inactive links
Incorrect information
28. 28 | DATA MINING - SIX SIGMA
Defining Y – Outbound Click Response
-1 0 1 2
25
20
15
10
5
0
OUTBOUND CLICKS (Y)
FREQUENCY
HISTOGRAM OF OUTBOUND CLICKS (FEB.2014)
Mean 0.1724
StDev 0.5391
N 29
NORMAL
90%
content
with zero
outbound
clicks!
Examine content
with outbound
clicks.
What do they have
that others don’t?
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
29. 29 | DATA MINING - SIX SIGMA
Defining the Project Scope
Increase outbound clicks by 15% from our
accounting-related content on SlideShare
to our online store in 4 months.
GOAL
Specific Measurable Attainable Relevant Time
Based
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
30. 30 | DATA MINING - SIX SIGMA
iNSANiTY Check
I suspect that with an increase in the performance of each x it will lead
to an increase in Y, giving us more data to test.
Any increase in Y needs to be viewed as a success.
SPECIFIC
Yes, narrowed down
to accounting-related
account info
MEASURABLE
Quantitative, but
discrete data - can’t
guarantee accuracy and
precision of data
ATTAINABLE
A very difficult task with
an industry avg. of 3%
outbound click
RELEVANT
Yes, but may not see
great improvements
TIME-BASED
Yes, since the scale of
this is small
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
31. 6σ
31 | DATA MINING - SIX SIGMA
DEFINE1
MEASURE2
ANALYZE3
IMPROVE4
CONTROL5
32. Y = outbound click (count)
x = factors that contribute to outbound clicks
32 | DATA MINING - SIX SIGMA
Measuring Relationship Between Y and x
Y= f(x)
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
35. 1. Examine entire population of content
to determine number of downloads.
2. Calculate a weekly ratio of downloads
to total views per content.
3. Express as a % up to three decimal
places.
35 | DATA MINING - SIX SIGMA
Download Data - Collection
SAMPLE
POPULATION
sampling
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
36. Process
appears to be
in control for
predicting the
download
response ratio.
36 | DATA MINING - SIX SIGMA
Download Data - Representation
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
37. 37 | DATA MINING - SIX SIGMA
iNSANiTY Check
Now that I think we can predict our download data (process is stable)...
In 6σ projects, goal is to have continuous
data to determine if a statistical correlation
between Y and x exists.
● Current process allows defective content to pass through
● Creates skewed data
● Outbound click data only available as of May 2013
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
Is there a statistical correlation between
outbound click, Y and Download Data (xD)?
38. 6σ
28 | DATA MINING - SIX SIGMA
DEFINE1
MEASURE2
ANALYZE3
IMPROVE4
CONTROL5
39. Y = outbound click (count)
xD = download response (ratio)
Is Y = f(xD) + f(x2) + f(x3) + f(x4) + f(x5) ?
Prove/disprove the effect of each x on Y through statistical testing.
39 | DATA MINING - SIX SIGMA
Analyzing Relationship Between Y and x
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
40. STEPS
1. Define Ho and Ha
2. Set level of significance: α = 0.05
3. Select test based on type of data.
4. Calculate p-value from selected test.
Image: imgarcade.com
40 | DATA MINING - SIX SIGMA
Test Hypothesis
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
41. 41 | DATA MINING - SIX SIGMA
Hypothesis Theory or Fact?
p-value Ho Ha
< α
> α
CRITICAL X
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
Ha Seeing number of downloads has an effect on Viewer outbound clicks.
Seeing number of downloads has no effect on Viewer outbound clicks.Ho
42. Accept Ho ?
42 | DATA MINING - SIX SIGMA
Test Results – Logistic Regression
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
Reject Ha ?
43. NOT READY to affirmatively state that we have no critical x’s.
Continue collecting data until all 29 pieces of content
are optimized and tested against our new internal QA Checklist.
Y = f(xD) + f(x2) + f(x3) + f(x4) + f(x5)
? ? ? ? ?
43 | DATA MINING - SIX SIGMA
iNSANiTY Check
THEREFORE…
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
44. 6σ
44 | DATA MINING - SIX SIGMA
DEFINE1
MEASURE2
ANALYZE3
IMPROVE4
CONTROL5
45. New
Process
45 | DATA MINING - SIX SIGMA
+
New People
+
New Tools
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
46. High Level Process Map: Lead Generation via SlideShare ContentSEOAnalystContentDeveloperViewer
Search for
Content
Solutions Online
Develop New/
Optimize
Existing Content
Provide
Feedback on
Content
Description
Upload/Re-
upload Content
to SlideShare
Analyze Search
Terms Used in
Google Analytics
Self-Identify
Business Pain
Point(s)
Analyze Content
Interaction Data
in SlideShare
PRO
Download
Content
Equilibria, Inc.
Alicia Butler Pierre
NOTE: there is not a separate swimlane for SlideShare PRO due to real estate constraints
View Content on
SlideShare
Add Content
Description with
Keywords
Send Draft of
Content
Description to
SEO Analyst
START
Respond to
Content?
Select Result
with Link to
Content?
Response(s)
Type?
Share Content
Email Content
Comment
Mark as Favorite
Click-Through to
Online Store
Share Data
Trends with
Content
Developer
Lead to Client
Conversion
Process
no
yes
Yes
2
3
START
END
no
(Lost Viewer Opportunity
possibly due to low
search ranking results)
yes
3
3
3
3
3
1
1
2
www.eqbsystems.com
(Current State)
48. Not sure which x’s are critical, so:
1. Optimize accounting-related content first using
Error/Defect checklist
2. Monitor effect on download ratio, xD
3. Test effect on outbound click, Y
4. Confirm the critical x’s
5. Optimize remaining content
48 | DATA MINING - SIX SIGMA
Content Optimization Plan
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
49. 49 | DATA MINING - SIX SIGMA
Content Optimization Schedule
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
50. 50 | DATA MINING - SIX SIGMA
Content Optimization Example
BEFORE
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
51. x2: Call-to-Action
x1: Content Length > 4pgs
x3: Corresponding
Blog/Video Post for
Embed Viewing
xD: Content can be
downloaded
x5: Content can be
emailed
51 | DATA MINING - SIX SIGMA
Content Optimization Example
AFTER
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
52. 52 | DATA MINING - SIX SIGMA
What
Happens?
How Bad?
What are
the
Causes?
How
Often?
Are We In
Control?
Murphy’s Law – Preparing for Failure
What Can
Go
Wrong?
What
Action Do
We Take?
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
53. 53 | DATA MINING - SIX SIGMA
iNSANiTY Check
We are heading in a positive direction
We should see an upward shift in the mean of each
control chart
● Outbound click rate increased from 5 to 23
● Hired four additional contractors to ensure a seamless process
● Developed a control plan and FMEA to manage risk
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
54. 6σ
54 | DATA MINING - SIX SIGMA
DEFINE1
MEASURE2
ANALYZE3
IMPROVE4
CONTROL5
55. BEFORE
Mean shifted up by 132.6%. Ignore error message.
55 | DATA MINING - SIX SIGMA
Process In Control, but Still No Critical x
AFTER
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
56. 2
0
2
1
4
0
12
14
0
3
6
9
12
15
APP ARP CTR VAS
Before After
Y: outbound click from SS
content to online store
By this point, only 2 out of
the 4 pieces of accounting-
related content were
optimized.
It makes sense that this is
also where we see the
greatest improvement in
outbound click.
56 | DATA MINING - SIX SIGMA
Total Before Total After % Increase
5 30 600%
Y: Before & After Content Optimization
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
57. The following Control Planning tools ensure the process runs as smoothly as possible:
57 | DATA MINING - SIX SIGMA
Today’s Improvement Becomes
Tomorrow’s Standard
Process Maps Work Instructions Control Plan Job Aids FMEA
www.eqbsystems.com
DEFINE | MEASURE | ANALYZE | IMPROVE | CONTROL
59. Accomplishments:
• Big Y vs. Little Y
(narrow)
• Big Y = ↑ online sales
• Little Y = ↑ outbound
• Defined project scope
• Project’s Y identification
• Key stakeholder
identification
• Internal and external
customer identification
Deliverables:
• Project Charter
• Gantt Chart
• SIPOC
• High Level Process Map
• VOC Matrix
• COPQ Matrix
Discoveries:
• Countries with highest
viewership
• Broken links in online
store
• SlideShare changed its
embedded link policy
Accomplishments:
• Defined process baseline
performance
• Identified CS process gaps
& bottlenecks
• Identified 5 potential x’s to
answer: is y=f(x) ?
• Identified Null & Alternative
Hypotheses
• Detailed Operational
Definitions for data
collection on each x
Deliverables:
• Value Stream Map (CS)
• Affinity Diagram
• Fishbone Diagram
• Data Collection Plan
• MSA
• Control Charts
• DPMO & Sigma Level
• Preliminary Analysis
Discoveries:
• Some data easier to
retrieve than others
Accomplishments:
• Ran statistical tests on each
x; α set to 0.05
Deliverables:
• Value Stream Map (IS)
• Hypothesis Testing
• Data Collection Plan
(completed)
Discoveries:
• Continuous data works best
for statistical testing
• All of our x and Y data is
discrete and considered an
integer/ratio for statistical
test selection
• More Y data needed in order
to “trust” initial results of
critical x determination
• SlideShare PRO’s analytical
tool should be tested against
Google Analytics through
use of tracking content URLs
Accomplishments:
• Conducted pilot test on 2 out
of 4 pieces of accounting-
related content (VAS & CTR)
• Created a J-I-T content
optimization schedule
Deliverables:
• Value Stream Map (FS)
• FMEA
• Content Optimization
Schedule
Discoveries:
• Outbound click rate
increased on the 2 pieces of
optimized content
• New FS process has more
steps and more people, yet
yields a shorter cycle time
• FMEA exposed process
vulnerabilities of working with
independent contractors
• Disaster Recovery planning
tantamount to process
success
Accomplishments:
• Identified corrective and
preventive actions for
technological breakdowns
and labor shortages
• Increased frequency for
quality assurance checks
• Traced first client’s journey
from SlideShare content!
Deliverables:
• Control Plan
• Visual Process Metrics
• Change Management Plan
• Work Instructions & Job Aids
• Project Transition Plan
Discoveries:
• The SlideShare app does not
have same functionality as
the website – outbound links
do not work regardless of
location
• Acquisition activity makes
SlideShare, as a company,
vulnerable to platform
changes
Summary of Activities & Deliverables
DEFINE MEASURE ANALYZE IMPROVE CONTROL
www.eqbsystems.com
60. 60 | INSIGHTS
Bookkeepers ● Office Managers ● Call Center Employees ● Virtual/Offshored/Outsourced Employees ● D-I-Y Entrepreneurs
Customer Profile
www.eqbsystems.com
United States
India
Canada
Philippines
United Kingdom
61. Real-Life Success Story
www.eqbsystems.com
Noticed same
consumer
downloading
content.
1
Thanked
consumer and
offered to
give free
consultation.
2
Consumer
accepted offer
for free
consultation.
3
Consumer
became a
Customer!
4
61 | INSIGHTS
62. 62 | THE CHALLENGE
From Special Project to Operations
2010
● My Intro to SlideShare
● Began Uploading Content
● LinkedIn Acquired
SlideShare
2012 2013
● Received Congratulatory
Email from SlideShare
(content in top 1% viewed)
2014
www.eqbsystems.com
● Start project to
increase outbound
clicks
TODAY
● Ongoing
optimization & new
content creation
66. About Me
I AM…
Alicia Butler Pierre
@EfficiencyEngr
www.eqbsystems.com
● Founder – Equilibria, Inc.
● Engineer & Lean Six Sigma Practitioner
I AM NOT…
● A social media or Minitab guru
● A behavioral or social scientist